Ready, Set, Go-to-Market

Richard King
  • 4.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY
Ready, Set, Go-to-Market

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

Episodes

  1. How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio

    08/17/2021

    How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio

    In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio. Nowadays, product marketers are viewed as the central connector between marketing and sales. Holly and Devon explore how this relationship is managed, tips for PMMs looking to build strong relationships, and ways sales and marketing can collectively support product marketing.

    23 min
  2. How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?

    08/17/2021

    How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?

    In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin. Holly and Shirin discuss the PM to PMM relationship and how the alignment between the two roles can influence the go-to-market process.

    24 min
  3. The fundamentals of GTM | Kavya Nath, Sprinklr

    08/17/2021

    The fundamentals of GTM | Kavya Nath, Sprinklr

    In the first episode of Ready, Set, Go-to-Market, host Holly Watson is joined by Kavya Nath, Senior Director of Product Marketing at Sprinklr.

    24 min
  • 3 Episodes

Ratings & Reviews

4
out of 5
7 Ratings

About

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

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