Registering a Phrase, Slang, or Viral Term as a Trademark and Its Application in Advertising IPSERIESWITHESMERALDOESQ

Episode 131 covers the recent Kenya trademark infringement case involving Airtel Kenya's use of the term "Bazu" to promote an internet bundle. It highlights the importance of having a registered trademark and also provides insights into the proper and improper ways of incorporating a trademark in advertising.

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