19 episodes

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they’re reimagining and building a world of seamless digital healthcare experiences that fit into people’s lives. Hosted by Yianni Serpanos, healthtech industry leader and Founder of HealthTechX (digital health innovation & start up community) and coreplus (digital health software).

Reimagining Healthcare Yianni Serpanos from HealthTechX

    • Health & Fitness

Reimagining Healthcare is a podcast about innovation in the healthcare industry. On the show, we talk to healthtech and healthcare innovators to uncover how they’re reimagining and building a world of seamless digital healthcare experiences that fit into people’s lives. Hosted by Yianni Serpanos, healthtech industry leader and Founder of HealthTechX (digital health innovation & start up community) and coreplus (digital health software).

    What investors are looking for in a healthcare start-up - Steve Telburn

    What investors are looking for in a healthcare start-up - Steve Telburn

    Steve Telburn — the Managing Director of Secret Sauce IP Ventures — is an accomplished tech entrepreneur, having started up and assisted multiple early-stage companies as a CEO through to successful exits. After studying life sciences at university, he worked in the IT department of Telstra where he was responsible for connecting the Telstra team with the Peter MacCallum Cancer Centre, thus facilitating advances in cancer detection. Steve is a technology executive with a genuine desire to help navigate the challenges of commercialising and launching healthtech start-ups.

    In this episode, Steve and Yianni discuss innovation opportunities within the healthcare industry and some key things to keep in mind to ensure that a start-up idea is validated and investor-ready. They also consider key drivers impacting the future of healthcare, how innovation can be resourced creatively within the sector and four useful perspectives to look for in any founder set.

     

    Key takeaways:
    People within a research environment may intellectually see an issue that needs to be solved, but the problem may be different in the industry. The ideal founder set is a mix of people who have come out of a particular industry with direct experience, combined with people who have been down the start-up track before and who know the process.
    It's common for start-ups to become fixated on solving a particular problem in a particular way and miss the broader opportunity to develop a solution that the customer would love.
    The investor is always asking, “How do we get confidence that this problem actually matters, that people will buy it, that this is the right team to deliver it, and that this business can scale?”
    Investors want to see the big blue sky platform opportunity across industries. But start-ups need to prove that their solution works and is focused. The risk with big platform opportunities is that you get distracted trying to be all things to all people.
    Hold off from building anything before answering the questions: “Does this solution work? Does the problem matter outside of the lab and in the industry? Will somebody pay for it? What is the value that's being created and how does that translate in terms of pricing?”
    One of the current key difficulties in health is around data and trust. Do consumers trust the government with their data and how do we resolve that? The enhanced availability of data could open up improvements to healthcare.

     

    Resources and links:
    https://www.linkedin.com/in/steve-telburn/
    https://www.secretsauce.com.au/

     

    Connect:
    Listen to other episodes of Reimagining Healthcare
    Connect with Yianni Serpanos on LinkedIn
    Follow HealthTechX on LinkedIn
    Follow HealthTechX on Instagram
    Follow HealthTechX on Meetup

    • 38 min
    What is “ethical marketing”? And using it to attract more clients! - Megan Walker

    What is “ethical marketing”? And using it to attract more clients! - Megan Walker

    Megan Walker is the Director of Market Savvy, an agency of allied healthcare marketing specialists and health promoters. She holds three degrees, a masters in business marketing, and is a veteran ethical marketer with over 25 years experience in the healthcare industry. Thirteen years ago she started her own agency, and she now works with a variety of different healthcare organisations across Australia and New Zealand.

    In this episode, Megan unpacks the differences between everyday general marketing and healthcare marketing, the relationship of tech tools and their pros and cons, shaking up the imposter syndrome, and why we shouldn't try and be all things to all people. She believes the demand for allied healthcare in Australia is abundant and is passionate about teaching healthcare practitioners to market more efficiently and genuinely.

     

    Key takeaways:
    Most marketing is very sales and finance-focused, which drives a certain set of behaviours. If everything is looked at through the lens of how to make money, it can lead to marketing content that can look unscrupulous.
    Healthcare has to centred around the patient or the client. So, instead of looking through the lens of sales and sales targets, we should instead be looking through the lens of people and people's needs.
    Anything that connects you with your target audiences in meaningful ways is marketing.
    Healthcare is not about dealing with numbers, it’s about dealing with people and their lives. Marketing needs to be aligned with this, and to treat potential patients carefully, sensitively and with empathy.
    You don’t have to do a lot of different styles of marketing, you just have to find one that aligns with you.
    The customer journey starts before the clinical services are provided. If you have a clear sense of what path your future client is taking to get to you, you can have quality control in place to cater for those different journeys.
    Marketing doesn't have to be confusing, it has to be genuine and practical. When you're doing it properly and you've set up an effective marketing system, it only needs to take one to two hours a week.

     

    Resources and links:
    Market Savvy
    https://www.linkedin.com/in/meganwalkermarketsavvy/
    “Start with why”, TED Talk by Simon Sinek.

     

    Connect:
    Listen to other episodes of Reimagining Healthcare
    Connect with Yianni Serpanos on LinkedIn
    Follow HealthTechX on LinkedIn
    Follow HealthTechX on Instagram
    Follow HealthTechX on Meetup

    • 43 min
    Growing from start-up to scale-up in healthcare - Tony Simmons

    Growing from start-up to scale-up in healthcare - Tony Simmons

    Tony Simmons is the Founder and Director of Mktplace Ventures, a start-up and scale-up business advisory and community of investors. With a background in law and a fascination for the seed-stage of business, Tony uses his business-based perspective on intellectual property and technology to help fledgling companies build the strong foundations needed to become players in their markets.

    In this episode, Tony shares his views on three things he looks for in founders and their start-ups, and how that increases the chances of success or lowers the chance of failure. Breaking down what a start-up is versus scaling-up, and how that applies to innovating within the healthcare sector, Tony's lived experience as a business builder and value creator shine through in this discussion!

     

    Key takeaways:
    The number one indicator of success in a start-up is the art of storytelling — the art of the why. Those who have a why and can clearly articulate it will be able to bring people along on their journey.
    Being engaged with other contemporaries in your field gives you great exposure to the new things coming onto the market, what might represent best practice, what you're doing right and what could be improved.
    Consumers want a good feeling about the choices they've made. People will generally opt for an outcome that's more efficient and that makes them feel better along the way.
    Moving from start-up to scale-up is about learning business disciplines and organisational skills that enable you to put money in and multiply it out.
    Founders often become redundant very quickly. The more successful a business is, the quicker a founder can find themselves in a position where they don't have the right skills. The skills that are needed to grow a company may not be the skills that are needed by a founder.
    80% of every single business is the same, 20% is the technical magic that makes the business different. Mktplace Ventures is about making sure the fundamentals of a business are rock solid so that the business can focus on developing that 20%.

     

    Resources and links:
    Mktplace Ventures
    https://www.linkedin.com/in/tony-simmons/

     

    Connect:
    Listen to other episodes of Reimagining Healthcare
    Connect with Yianni Serpanos on LinkedIn
    Follow HealthTechX on LinkedIn
    Follow HealthTechX on Instagram
    Follow HealthTechX on Meetup

    • 45 min
    How telepsychiatry can combat video gaming addiction - Dr Huu Kim Le

    How telepsychiatry can combat video gaming addiction - Dr Huu Kim Le

    Dr Huu Kim Le is an Australian child analyst and psychiatrist, specialising in video game addiction. Based in South Australia, Kim can reach young and remote Australians across Australia thanks to telepsychiatry. Growing up as a gamer himself, he’s combined the two loves in his life — video games and medicine — and is an expert in the rapidly growing field of gaming addiction.

    In today’s episode, he discusses types of gaming disorders, insights into the type of gamer who is at risk, how gaming designers appeal to the types of personality traits that we each possess, how they use financial incentives to maximise gaming promotion and participation, and the potential inherent issues that can negatively impact children who are susceptible to addiction.

     

    Key takeaways:
    In China, the government is imposing a curfew for children after 10 pm and restricting the number of hours they're allowed to play games.
    Richard Bartle, the first virtual world game designer came up with the 'Bartle Player Types': The Killer, The Achiever, the Socialiser, and the Explorer.
    Research from Singapore suggests that there is a relationship between social competence, anxiety, depression and video gaming time.
    According to the Interactive Games and Entertainment Association in Australia, female players are just as likely as their male counterparts to be playing video games.
    Girls are having more problems with their internet usage, even though boys are playing more video games, with the rise of social media addiction.
    Telehealth is a powerful medium to overcome physical barriers and limitations. It allows people across Australia to get access to help who otherwise wouldn't be able to receive help.

     

    Resources and links:
    https://cgiclinic.com/
    LinkedIn - Dr Huu Kim Le
    Game Quitters Website
    Call To Mind - Supporting people to find the right mental health solution for them, anytime, anywhere.

     

    Connect:
    Listen to other episodes of Reimagining Healthcare
    Connect with Yianni Serpanos on LinkedIn
    Follow HealthTechX on LinkedIn
    Follow HealthTechX on Instagram
    Follow HealthTechX on Meetup

    • 45 min
    Overcoming the ‘white coat syndrome’ with online journeys - Catharine Nixon & Kayci Scaggs

    Overcoming the ‘white coat syndrome’ with online journeys - Catharine Nixon & Kayci Scaggs

    Catharine Nixon and Kayci Scaggs are the co-founders of the Vitamin C Blog. With a combined background of healthcare and marketing, Catharine and Kayci have created an online platform focused on facilitating connections between health industry experts and consumers seeking simplified and seamless healthcare support and content.

    Through twenty-five years working as a registered nurse in public, private and corporate spaces, Catharine wanted to help consumers be more successful in their health journeys. Teaming up with Kayci, who has a marketing background and a passion for helping people improve their lifestyle choices, the Vitamin C Blog was born. The Vitamin C Blog is a growing platform with a goal to span across industries, connect consumers directly to top healthcare professionals and eventually become a driving force in tackling the rise of chronic illness.

    Acknowledging the ‘white coat syndrome’, Catharine and Kayci are passionate about empowering people to take control of their health journey through making information easily available, relatable and accessible. They discuss their road map for 2020, upcoming events, direct engagement programs and the ‘Experts Corner’, a place where consumers can connect with personally vetted healthcare practitioners with a click of a button.

     

    Key takeaways:
    Gut health is integral to many aspects of your health, and your gut’s survival is based on what you put in your mouth.
    People may have the same type of goal, but the journey to get there is going to be very different. Direct engagement programs can be tailored to work with the individual.
    There’s a stigma around food that’s good for you not tasting good, and this needs to be addressed and changed.
    It’s easy for health information to be inaccessible and incomprehensible to the average consumer. But health information can be inspiring, interesting and empowering!
    Chronic illness is a growing problem in Australia that needs to be addressed. Modern medicine, although amazing, isn’t enough to tackle this problem.

     

    Resources and links:
    https://vitamincblog.com/

     

    Connect:
    Listen to other episodes of Reimagining Healthcare
    Connect with Yianni Serpanos on LinkedIn
    Follow HealthTechX on LinkedIn
    Follow HealthTechX on Instagram
    Follow HealthTechX on Meetup

    • 38 min
    Why using real time data, testing and experimenting in healthcare & healthtech matters - Robert Buehrig

    Why using real time data, testing and experimenting in healthcare & healthtech matters - Robert Buehrig

    When Robert experienced a medical care failure in his own family, it inspired him to co-found Cogniom. The name is a combination of ‘cognition’ and ‘axiom’, and its purpose is to find truth in data for use in the medical field.

    Originally envisioned as a consumer service, Robert realised that just because something could be done, doesn’t mean people would necessarily want it. Five pivots later, and Cogniom has found traction.

    Robert lives by the mantra ‘always be testing product-market fit’, and he shares some great tips to do that cheaply and easily. As an example, when Steve Jobs famously launched the iPhone, it wasn’t 100% ready and had to be demoed with precision in front of a live audience. Learning how to invest in products as experiments is vital to running a successful start-up.

    Cogniom’s TANDM Suite is allowing hospitals and healthcare providers to run their own experiments and find tangible improvements, beyond the allure of tech for the sake of tech.

     

    Key takeaways:
    Always be testing what you think the value of your product or service is, against how your customer is using it.
    Do the work and step into others' shoes when you’re trying to understand their situation.
    Cogniom learned to start with a real-world situation then use technology to improve it, rather than invent a technology before defining the problem.
    Healthcare providers should learn to accept and embrace small, consistent changes.
    Tech is too often sold as a product to healthcare customers, rather than co-developed with them.

     

    Resources and links:
    https://www.figma.com/
    https://curiosity.com/topics/how-did-steve-jobs-fake-the-first-iphone-curiosity/
    https://www.cogniom.com/robert-buehrig/
    https://www.cogniom.com/our-journey/

     

    Connect:
    Listen to other episodes of Reimagining Healthcare
    Connect with Yianni Serpanos on LinkedIn
    Follow HealthTechX on LinkedIn
    Follow HealthTechX on Instagram
    Follow HealthTechX on Meetup

    • 43 min

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