AdExchanger

AdExchanger Talks
  • 4.5 (70)
  • MARKETING
  • UPDATED WEEKLY
AdExchanger

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

  1. 1 DAY AGO

    Insight Is A Man’s Best Friend, With Mars Pet Nutrition

    Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.

    52 min

  2. NOV 26

    Talking (Antitrust) Turkey With DCN’s Jason Kint

    Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: Kint noodles on potential remedies in the search antitrust case against Google.

    49 min

  3. NOV 20

    What’s Next, With Nextdoor CEO Nirav Tolia

    When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.

    1h 1m

  4. NOV 14

    Wendy Clark Says, ‘Do Your Homework’

    Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.

    1h 4m

  5. NOV 4

    The Case For Turning Google’s Network Biz Into A Nonprofit

    If the DOJ wins its ad tech antitrust case against Google, it shouldn’t force a breakup, says Arete Research’s Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.

    55 min

  6. OCT 29

    Talking Shop With Mike Ryan, The PMax Whisperer

    Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding what’s going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.

    41 min

  7. OCT 22

    Back To Marketing Basics, With Back Market’s New CMO

    As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it’s her job to convince them not to.

    52 min

  8. OCT 15

    Pitching Performance, With Pinterest’s CRO

    Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.

    45 min
See All (100)

4.5
out of 5
70 Ratings

About

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Information

  • Creator
    AdExchanger Talks
  • Years Active
    2016 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2016, AdExchanger
  • Show Website
    AdExchanger

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