Revenue Makers 6sense

Approached with the right strategy, expanding enterprise contracts can lead to big wins.
In this episode, Gabrielle “GB” Blackwell, senior manager for sales development at Lattice, talks about the evolving landscape of outbound and sales development, debunking the myths that these strategies are obsolete, and shedding light on their critical role in modern pipeline generation.
Gabrielle shares her thoughts on the importance of clarifying strategy before investing in sales development, and her emphasis on supporting the entire sales team, not just top performers. And Gabrielle’s insights on relationship-building, strategic thinking, and the human element in sales leadership are bound to resonate with today's sales development professionals.

Approached with the right strategy, expanding enterprise contracts can lead to big wins.
In this episode, Andrew Johnson, head of sales and go-to-market at Superhuman, unveils the secrets behind transitioning from B2C to B2B and leveraging Product Led Sales (PLS) to target enterprise-level accounts.
Learn how Andrew's "seed, land, and expand" motion transforms small user engagements into large-scale contracts, and discover the power of product signals in building a robust sales pipeline.
From understanding your Ideal Customer Profile (ICP) to navigating the challenges of up-market organizations, Andrew lays out actionable insights that can immediately elevate your revenue strategy.

Leadership in sales isn't just about crushing quotas and closing deals and if you need proof, look no further than Chris Lee. As the CRO of Zilliant and seasoned veteran from Salesforce, Siebel, and DocuSign, Chris is an expert in the less-discussed aspects of revenue leadership — mentorship, culture, and the human touch. Whether it’s navigating quirky scenarios to close a deal or mentoring new leaders in making fearless decisions, Chris’s insights remind us that at the heart of sales, it's all about people buying from people.

Maximizing revenue growth is not just about the numbers—they're about the story behind them.
In this riveting second half of our conversation with the legendary Guy Kawasaki, we certainly heard some stories. Guy spoke about seeing failure as an opportunity for learning and how to cultivate a company’s soul starting with mission-driven business approaches. Never one to shy away from blunt truths, Guy laid out how embracing diversity—not just demographically but in thoughts and experiences—can propel companies to profound success.
Guy is all about leading by example and ensuring every action aligns with a deeper purpose, beyond mere profit. Listen in for a chance to reflect on your leadership, the diversity of your teams, and how you handle failure—with one of the absolute best players in the game.

Driving unprecedented revenue isn't just about great products; it's also about embodying grit, growth, and grace in your go-to-market strategies.
In this captivating episode, Guy Kawasaki, the former Chief Evangelist at Apple and current Chief Evangelist at Canva and prolific author, unpacks the profound impact ethical leadership and innovative sales approaches can have on business success. Kawasaki shares how bringing "good shit" to market can fundamentally shift how products are perceived and sold.
Ready to uncover the secrets to transforming your go-to-market strategy from ordinary to extraordinary by embracing a mindset that prioritizes making genuine impacts over mere transactions? Prepare to be inspired to infuse your sales and marketing efforts with creativity, morality, and, most importantly, results that matter.
Join us for this first half of a two-part series to explore not just how to meet your numbers but how to redefine and achieve new heights in business and personal success straight from Guy Kawasaki.

The art of gifting is not just about thoughtfulness—it can be a strategic powerhouse in the world of revenue generation.
In this episode, which may prove to be the gift that keeps on giving, Kris Rudeegraap, CEO of Sendoso, unwraps the surprising might of personalized gifting in driving meaningful business connections. Explore the innovative tactics that elevate gifting from a generous gesture to a revenue-accelerating move. Learn to use intent data segmentation to fine-tune your outreach for resonant impact.
Whether you're a revenue leader looking to break through the noise with something unique or a high-achiever eager to harness data for personalized buyer experiences, this episode of "Revenue Makers" has gift-giving all wrapped up.