1,125 episodes

The world's most candid, inspiring sales podcast. With millions of downloads and 1,000+ episodes of in-depth conversations with the most exciting B2B sales and marketing leaders in the business, the Sales Enablement Podcast with Andy Paul explores critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.Host Andy Paul is a B2B sales and management expert, author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world. Join him 3x a week on his mission to help you exceed customer expectations, earn more sales, and create your dream sales career. Powered by Revenue.io: the revenue acceleration platform that helps businesses scale growth through AI. Visit revenue.io/andy for exclusive Sales Enablement content. (Formerly the "Accelerate! with Andy Paul" sales podcast.)

Sales Enablement Podcast with Andy Paul Revenue.io: revenue operations platform

    • Business
    • 4.9 • 394 Ratings

The world's most candid, inspiring sales podcast. With millions of downloads and 1,000+ episodes of in-depth conversations with the most exciting B2B sales and marketing leaders in the business, the Sales Enablement Podcast with Andy Paul explores critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.Host Andy Paul is a B2B sales and management expert, author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world. Join him 3x a week on his mission to help you exceed customer expectations, earn more sales, and create your dream sales career. Powered by Revenue.io: the revenue acceleration platform that helps businesses scale growth through AI. Visit revenue.io/andy for exclusive Sales Enablement content. (Formerly the "Accelerate! with Andy Paul" sales podcast.)

    A Conversation with Andreas Jonsson

    A Conversation with Andreas Jonsson

    Andreas Jonsson is the co-founder and CEO of SHIELD. As LinkedIn offers the unique opportunity to thrive in sales while leveraging your own personal brand, Andreas shares how individual contributors, entrepreneurs, and companies can achieve this. An individual's personal brand has a direct impact on sales and creates a tribe of like-minded people. When you find your content market fit, double down on it, and post your unique point-of-view around your product or service. When you provide true value, the revenue comes almost as a byproduct of helping others. 

    HIGHLIGHTS

    SHIELD: Helping individual content creators on LinkedIn 

    Build leverage through your personal brand

    Fear is the root of resistance from leaders 

    Follower count is a vanity metric for content market fit

    Create a tribe around your personal brand


    QUOTES
    Andreas: "We're actually focusing on creators, individual creators, a whole lot more. And when I say individual creators, it's a catch-all phrase right now. So it's someone creating content to help them in their job, so that could be a salesperson, a sales rep, but it could also be a solopreneur who's doing his own thing or an entrepreneur who's doing his own thing."

    Andreas: "Once they started building their personal brand, things got easier. Not easy, but easier... It's never easy but it gets easier and that's something I felt with my very humble growth on LinkedIn and it's something I see everyday amongst the people who we are involved with. And, to me, that's just fascinating that you can work in sales and build leverage on LinkedIn through your personal brand."

    Andreas: "For the one who actually has a given amount of followers, who puts out content consistently and see that number grow while the engagement rate is maintained, if you managed to get that going so that you can actually grow let's say 10% month over month with your followers, and you're posting everyday Monday to Friday, then you're doing something right."

    Andreas: "If you're a salesperson, leader, or rep, or whatever and you're looking towards a market or a niche with a certain product offering certain benefits, you have some very unique knowledge around that space even though you sit next to another guy who's selling the same product. Everyone's unique. We've got different backgrounds, different stories, different experiences, different interactions with our markets, so we can all talk from a unique point of view."

    Find out more about Andreas in the links below:
    LinkedIn: https://www.linkedin.com/in/andreasjonssonn/
    Website: https://www.shieldapp.ai/

    More on Andy:
    Connect on LinkedIn
    Get Andy's new book "Sell Without Selling Out" on Amazon
    Learn more at AndyPaul.com

    Sponsored by:
    Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
    Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

    Explore the Revenue.io Podcast Universe:
    Sales Enablement Podcast
    RevOps Podcast
    Selling with Purpose Podcast

    • 47 min
    Champions Articulate Your Value, with Nate Nasralla

    Champions Articulate Your Value, with Nate Nasralla

    Nate Nasralla is the Founder at Fluint.io. Especially in the realm of online selling, having champions that articulate your value in the language of the buyer can make or break a deal. Fluint takes your buyer's words and highlights key phrases so that you can make a business case based on their specific needs. Nate also categorizes a champion differently from influencers and coaches and breaks down how influence, incentive, and information are necessary components of a champion. He explains how to use languaging to mirror back your buyer’s language and increase the chances of a favorable outcome.

    HIGHLIGHTS

    Fluint: Find champions who articulate your value

    Use the buyer's language to align your product to their needs

    A champion's profile: Influence, incentive, and information

    Languaging mirrors your buyer’s words for maximum effectiveness

    Sales enablement with the Enterprise Sales Playbook


    QUOTES
    Nate: "Sales reps don't close deals. Buyers do. You can get a deal done without a sales rep. You cannot ever get a deal done without a buyer in place."

    Nate: "When I think about the profile of a champion, so one there is influence. They're able to help develop or shape the opinions of others. There's also incentive. There's something in it for them. There's a personal connection to that deal. And then, information. They actually can help you navigate through the sales cycle."

    Nate: "If I have a request and I want it to be approved, I'm going to make sure to use the same types of things that my exec or my VP is using in the team calls and the team updates, how we're talking about our OKRs or whatever the goals are, to increase the probability that they respond favorably."

    Find out more about Nate in the links below:
    LinkedIn: https://www.linkedin.com/in/natenasralla/
    Website: https://www.fluint.io/
    Enterprise Sales Playbook: https://www.fluint.io/resource-content/the-enterprise-sales-playbook
    Email: nate@fluint.io

    More on Andy:
    Connect on LinkedIn
    Get Andy's new book "Sell Without Selling Out" on Amazon
    Learn more at AndyPaul.com

    Sponsored by:
    Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
    Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

    Explore the Revenue.io Podcast Universe:
    Sales Enablement Podcast
    RevOps Podcast
    Selling with Purpose Podcast

    • 31 min
    Competence Over Experience, with Christine Rogers

    Competence Over Experience, with Christine Rogers

    Christine Rogers is the President & COO at Aspireship. In today's episode, we discuss the greater role of competency over experience in becoming successful as a SaaS seller. Although there is a traditional preference for salespeople who have experience selling SaaS, Aspireship provides a course that highlights individuals who may not have the experience in SaaS but have proven, through actual work, that they in fact excel at sales. We unravel how their course provides this service free of charge and their 92% rate of success in placing reps in good standing.

    HIGHLIGHTS


    Aspireship: Finding competence and character over experience

    Training on objection handling, Salesforce, and customer experience

    Roleplaying tests detail-orientedness and its application

    Teachers and the hospitality industry are good at sales

    Helping talent acquisition find the best talent


    QUOTES

    Christine: "I believe that most sales leaders will tell you that some of their best hires they've ever made didn't look great on paper but they've done extremely well. And they're trying to replicate that over and over again. Like, how do I find more of those people that are the diamonds in the rough that nobody would give a chance?” 

    Christine: "The most interesting thing is watch them do the work and then look at the resume and you'll be surprised that they haven't had that experience, and watch them do it. They actually can. So we're showing and showcasing people in a totally different way and it's all through the product."

    Christine: "We look at the 90-day mark. Are they in good standing? And currently, we're at 92% of our grads that we placed are in good standing in the companies that they're in at the 90-day mark. So they're in good standing, so I think that's a really important metric."

    Christine: "If you've been in our space for any length of time, you know that there's some antiquated thinking that, in order to get great people that want to stay for any length of time, you're going to have to do something different."

    Find out more about Christine in the links below:
    LinkedIn: https://www.linkedin.com/in/christinerogers2/
    Website: https://aspireship.com/

    More on Andy:
    Connect on LinkedIn
    Get Andy's new book "Sell Without Selling Out" on Amazon
    Learn more at AndyPaul.com

    Sponsored by:
    Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
    Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

    Explore the Revenue.io Podcast Universe:
    Sales Enablement Podcast
    RevOps Podcast
    Selling with Purpose Podcast

    • 36 min
    A Conversation with Jon Levy

    A Conversation with Jon Levy

    Jon Levy is the Founder and Host of Influencers, a Behavioral scientist, consultant, and author of a very interesting new book titled, "You're Invited, The Art and Science of Cultivating Influence." On today's episode we're talking influence, connection and trust.
    We start with Influence. What is it? What does it mean to have influence? And the role of relationships and community in creating influence. And Jon shares the details behind his Influence Equation.
    Then Jon and I dive into the importance of connection and connectedness. isolation and loneliness are an increasing fact of life. It presents itself in the stress, burnout and mental health issues we see in sales. As Jon points out chances are high that the people you want to connect with are in need of connection too and may not even realize it. We dig into why sellers need to develop relationships in which everyone is better off, rather than trying to extract as much value as possible from it.
    Finally, we get into the process of building trust. And why building trust begins with finding a challenge big enough to require people to work together.
    This conversation was originally recorded in 2021.

    More on Andy:
    Connect on LinkedIn
    Get Andy's new book "Sell Without Selling Out" on Amazon
    Learn more at AndyPaul.com

    Sponsored by:
    Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
    Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

    Explore the Revenue.io Podcast Universe:
    Sales Enablement Podcast
    RevOps Podcast
    Selling with Purpose Podcast

    • 55 min
    Harness the Power of the MEDDIC Framework, with Meghann Misiak

    Harness the Power of the MEDDIC Framework, with Meghann Misiak

    Meghann Misiak is the founder of The Path to President's Club, a training and consulting company. She is one of the rising new voices in sales that I like to feature on this show. She's part of the new generation of thought leaders and sales leaders who are shaping the future of selling and the sales profession. On today's episode we talk about a wide range of topics including the work Meghann is doing to train sellers how to harness the power of the MEDDIC framework to help them win more deals.

    More on Andy:
    Connect on LinkedIn
    Get Andy's new book "Sell Without Selling Out" on Amazon
    Learn more at AndyPaul.com

    Sponsored by:
    Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
    Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

    Explore the Revenue.io Podcast Universe:
    Sales Enablement Podcast
    RevOps Podcast
    Selling with Purpose Podcast

    • 59 min
    Win/Loss Analysis, with Andrew Peterson and Spencer Dent

    Win/Loss Analysis, with Andrew Peterson and Spencer Dent

    Andrew Peterson and Spencer Dent are the co-founders of Clozd. In today's episode we're talking about the importance and value that companies derive from doing effective win/loss analysis. We all can use more data points to help us improve our ability to help our customers make decisions. To win more deals. And what better source of data is there than talking to your buyers, and prospective buyers, about what you can do to create a better buying experience? We dig into how Clozd conducts the win/loss analysis for it's clients, the sources of information it taps into. And we explore some of the big takeaways they've learned from the various win/loss analyses they've performed for their clients.

    More on Andy:
    Connect on LinkedIn
    Get Andy's new book "Sell Without Selling Out" on Amazon
    Learn more at AndyPaul.com

    Sponsored by:
    Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
    Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

    Explore the Revenue.io Podcast Universe:
    Sales Enablement Podcast
    RevOps Podcast
    Selling with Purpose Podcast

    • 45 min

Customer Reviews

4.9 out of 5
394 Ratings

394 Ratings

bettermakeitahit ,

Andy’s Style in Top Notch

There’s a few things that make this show different from the others. 1, Andy prepares. He knows his guests and knows what to dig into. 2, he asks the tough questions — no softballs, the kind of questions I’m thinking about and want to challenge a guest on to really get into the good stuff of a conversation.

SuccessF ,

Best Podcast for Sales Professionals

The #1 podcast for sales in my book.

OHejny ,

For every salesperson

Subscribe and save (yourself from having to learn the hard way)! I don’t listen to every episode, but when I do I GAIN. Thanks Andy!

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