316 episodes

My first 5 years in entrepreneurship was 34 pain product failures in a row (you heard me).

Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

I’ve learned enough to see a few flaws in my baby business…

So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.

We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.

Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com

I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

Sales Funnel Radio Steve J Larsen

    • Business
    • 4.9 • 227 Ratings

My first 5 years in entrepreneurship was 34 pain product failures in a row (you heard me).

Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

I’ve learned enough to see a few flaws in my baby business…

So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.

We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.

Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com

I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

    Don't Waste The Recession!

    Don't Waste The Recession!

    Every recession has a benefit. Do not waste the next recession! Here's the internet marketing pattern I've seen from the last few recessions and how I'm gonna capitalize HARD during the next one…
    Just like we normally hear people talking about buying the dip in the stock market, we should also be buying the dip with our content.
    In a recession, most people pull back on the content and their marketing efforts. They are reacting to the recession rather than responding to it.
    The recession is a big opportunity for people who choose to look at it like that. In fact, most of the household names you know and talk about exploded during recession years, like Grant Cardone and Robert Kiyosaki.
    They did so by doubling down on their content, which should be your strategy.
    The response I'm choosing to do is to easily 10x the amount of content I'm putting out on the internet. Because I know even despite me putting this stuff out, I don't have the world's ear.
    There's gonna be a land grab, baby.
    Tune in to hear the 4 WAYS I am doing content to prepare for the recession.
    Key Takeaways
    - Stories of rich dead marketers (00:53)
    - Don't create a boogeyman (03:47)
    - The recession is an opportunity (05:22)
    - People who exploded during a recession (13:36)
    - Why you should DOUBLE down on content (11:34)
    - Buy the dip (16:03)
    - The 4 ways I am doing content to prepare for the recession (17:36)
    Additional Resources 
    Learn more about:
    leadmachinelive.com vipleadmachine.com ---
    Download Season 1 episodes here
    --
    Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
    If you’ve enjoyed this episode, please follow and share!

    • 32 min
    Keep It Stupid Simple

    Keep It Stupid Simple

    If you sell something that needs a little explaining pre-purchase (like most things), Keep It Stupid Simple. Offers that truly have some complication need extra work to make sure they're not sold in a complicated way. Here's what I mean…
    The person who solves a problem in a simple way and simplifies the sales message always WINS.
    If you go too smart-sounding in the way you sell your product, it puts many people off. It makes people believe they need to be at that education level to work with you.
    Maybe a few intellects will buy from you, but if you want to SELL, you have to simplify your sales message.
    And as you simplify your message, get in some emotion to go with it. Emotion is energy in motion. It moves people to the desired action. 
    Tune in to learn how to do it effectively and how our brain processes a sales message.
    Key Takeaways
    - ClickFunnels Unlock the Secrets Event for Kids (01:27)
    - The person who solves a problem in a simple way wins (06:48)
    - Simplify your sales message (07:45)
    - Emotion is energy in motion – get some emotion in your message (08:17)
    - Don't be mysterious in the way you tell your stories (10:15)
    - The BIG reason to make your message simple (11:30)
    - The internet is not a crutch (14:34)
    Additional Resources 
    Capitalist Pig NFT 
    Buy Your First NFT
    ---
    Download Season 1 episodes here
    --
    Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
    If you’ve enjoyed this episode, please follow and share!
     

    • 20 min
    "Steve, Go Recharge"

    "Steve, Go Recharge"

    If you're like me, you've been asked, "do you ever stop?" many times. And my reaction to that question has gone from annoyance to a little anger, to "huh... maybe I should rest "to taking that incredible advice seriously. Not only is it important, but recharging has become a strategic move for my creativity.
    You can't just go, go, go and go and still be productive in the long term. If you try to do it, you'll suffer a breakdown, and I'd know because I have gone through that.
    Besides the typical ways of recharging like sleep, nutrition, and sauna, there is something else that I find quite effective.
    I got this from the book, The Way of the Superior Man. The masculine recharges through austerity and challenge.
    Tune in to find out how to do it and why it's effective.
    Key Takeaways
    My first 'free day' in a while (00:45)
    Avoid burnout (04:43)
    How the masculine recharges (05:34)
    How to feel fulfilled while achieving (08:06)
    Austerity challenge (09:00)
    Live NFT funnel build (14:35)
    Additional Resources 
    Subscribe to the podcast newsletter here 
    ---
    Download Season 1 episodes here
    --
    Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
    If you’ve enjoyed this episode, please follow and share!
     

    • 17 min
    (Re)Write Your Origin Story To Tee Up Your Offer

    (Re)Write Your Origin Story To Tee Up Your Offer

    Origin stories change. But why, and when do you update how you tell your own?
    If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product.
    The purpose of an origin story is to tee up your offer.
    An origin story makes your customer live your journey without going through it. It brings whoever is listening to it along to the point where they want to buy your product.
    That's why it should be done in an effective sales-focused way. Even though it's your story, the listener is the protagonist because we want them to experience all the emotions in your story. This brings them closer to your offer.
    Tune in to learn how to write or rewrite your origin story in a scripted way that tees up your offer!
    Key Takeaways
    - Why you have to script your story, but don't fake it (00:54)
    - What's your origin story (07:53)
    - The purpose of the origin story (08:54)
    - How to make your origin story entertaining to listen to (09:12)
    - The power of a story (11:17)
    - The protagonist in your story is not YOU (13:07)
    - How your story tees up the listener to your offer (16:32)
    Additional Resources 
    Capitalist Pig NFT 
    Buy Your First NFT
    ---
    Download Season 1 episodes here
    --
    Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
    If you’ve enjoyed this episode, please follow and share!

    • 24 min
    Spotting NFT Scams (vs. winners)

    Spotting NFT Scams (vs. winners)

    As businesses learn the role of NFTs in their existing companies, it's important to know what a scam looks like and how to spot one. I've asked an expert on the topic, Jeffery Banek, to come to teach us what he looks for to call out a scam vs. an opportunity. Some of the metrics really surprised me!
    Every entrepreneur needs to understand how NFT works.
    In the future, all businesses will have an NFT department like we do have a marketing or finance department.
    This is not a far-fetched idea but the reality of what's coming.
    Beyond the excitement of the new technology, NFT has real-life applications in existing businesses.
    In this episode, we go through the basics of spotting NFT scams and how to verify the validity of a project.
    Tune in, and let's learn from the expert.
    Key Takeaways
    - Where to start with an NFT project (02:07)
    - Why you need to check out a project's Twitter (05:57)
    - Digital ownership through NFTs (09:32)
    - Discord engagement (11:59)
    - The critical metric to look out for (14:38)
    - Avoid the rug pulls (15:24)
    - When to pull the trigger (18:11)
    - DYOR- Do your Own Research (19:16)
    Additional Resources 
    Capitalist Pig NFT 
    Buy Your First NFT
    ---
    Download Season 1 episodes here
    --
    Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
    If you’ve enjoyed this episode, please follow and share!

    • 29 min
    Where to Learn After Building a Funnel - The KnAwledge Tree

    Where to Learn After Building a Funnel - The KnAwledge Tree

    Warning: This episode is THICK. I've been trying to explain WHERE to learn after you get proficient at funnels. Consider this my view on the knAwledge tree of capitalist skills.
    I'd never claim it to be complete, but in terms of the order of business knowledge, I feel like I found a calculator and have been doing long division by hand. Again, this one is pretty thick.
    For many entrepreneurs, learning funnel-building skills is their big goal. It's the first logical step, but once you can acquire a customer at break-even, you are good at funnels.
    You need to go to the next step.
    Remember, you are building a business with many other skill sets to master along the way.
    Buckle up and join me in this ride as I take you through my KnAwledge Tree and the skills you need to gather along the way.
    Key Takeaways
    - How you buy your customers (01:31)
    - Know your financials (05:40)
    - The KnAwledge Tree (09:24)
    - Buying your dream customer with time/money (18:05)
    - Business skills sets (20:15)
    - Finding my calculator (23:28)
    - Start with the funnel skills and get going (24:40)
    Additional Resources 
    Get your Capitalist Pig Swag Here 
    stevejaylarsen.com
    Capitalist Pig Facebook Group 
    Capitalist Pig NFT 
    Buy Your First NFT
    ---
    Download Season 1 episodes here
    --
    Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
    If you’ve enjoyed this episode, please follow and share!
     

    • 33 min

Customer Reviews

4.9 out of 5
227 Ratings

227 Ratings

ovationboyyy ,

Love that you brought the show back!

Steve, you have awesome energy and story telling abilities. Love the show!

hypnogirl ,

Loving the new season!

Man your tone shift is super grounded and focused, Steve. Your new stuff is echoing exactly my recent thoughts about the online marketing space. Especially the difference between optins and leads plus the shift from paid ads to smart content that captures search intent and buyer mindset. Super excited to see where this goes.

Archambault84 ,

Super Grateful For Steve’s Advice

Steve, you’e the man! I appreciate learning about your journey throughout this podcast and learning about the different marketing strategies and tactics you’ve employed in your business to help you grow and expand.

Steve doesn’t gloss over any of the challenging stuff either - he goes in depth on the struggles he’s faced both in life and in his business.

This is a modern podcast with information relevant to the current age we’re in about utilizing technology in the right way to drive business growth!

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