Sales Game Changers | Tips from Successful Sales Leaders

Fred Diamond

Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

  1. 5D AGO

    If the End User Hates It, the Sale is Toast Says Russ Broomell

    This is episode 743. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode!  Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Faheem Moosa, founder of Consulting Leap. Find Russ on LinkedIn. RUSS’ TIP:  “That phrase, ‘If the pressman doesn’t like it, it ain’t going to work,’ has stayed with me since the 1990s, and it still applies to every sales situation I’ve been in. No matter how senior the buyer is, I’ve learned that the people actually using your product—the ones with their hands on it—are the ones who make or break the deal.” 🚀 Key Takeaways: ✅ The real influencers aren’t always at the top. End users—like press operators, admins, or engineers—can make or break a deal based on their experience with your product. ✅ Get the ground truth before the boardroom pitch. Talking to the people who actually use the technology uncovers insights and blockers that execs and procurement might not even be aware of. ✅ Relationships still matter—especially with users. Building trust with everyday users can uncover deal-closing intel and build lasting loyalty beyond just the contract signers.

    12 min
  2. MAR 18

    741: Sales Success, Overcoming Challenges, and Career Growth with Award Winners Jessica Scott & Souror Humpton

    This is episode 741. It's a special Women in Sales episode. Read the complete transition on the Sales Game Changers Podcast website here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Souror Humpton from Oracle, the 2025 Jay Nussbaum Rising Sales Star award recipient, and Jessica Scott from Carahsoft, the 2025 IES Partner of the Year. Get your tickets to the 15th Annual Sales Excellence Awards here. They will be on May 1 at the Mclean Hilton in Tysons Corner, VA. IES Women in Sales Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. SOUROR’S TIP: “Don’t be afraid of rejection. My biggest thing is I pick up the phone and I just make the phone call. Whether it’s your management, whether it’s a customer, whether it’s something that you need from somebody to take that next step. Worst-case scenario, it’s a no, and you move on. But best-case scenario, you get what you had hoped for.” JESSICA’S TIP: “Invest in yourself. Be proactive with getting better at your job by finding a mentor, by attending trainings. They will help with your professional development. Go to the live events, push yourself outside of the comfort zone and just build those connections. That’s how we thrive in this business – off of the connection.”

    33 min
    4.8
    out of 5
    89 Ratings

    About

    Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

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