462 episodes

Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!

Sales Influence - Why People Buy‪!‬ Victor Antonio

    • Business
    • 4.8 • 298 Ratings

Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!

    5 Steps to Getting New Clients

    5 Steps to Getting New Clients

    When trying to get a client to switch to your product (or service), you have to understand the resistance to change...in order to get them to change.

    Here's a simple META framework that highlights the Top 5 things you need to address to acquire a client from your competitor:

    M.oney (cost of switching)

    E.ffort (required to switch)

    T.ime (investment and delays due to switching)

    A.doption and/or A.cceptance (will people/employees/team members use it)

    • 2 min
    This Week in Sales

    This Week in Sales

    On this week in sales we’ll be looking at:

    - Zoominfo buying Chorus.ai
    - Faceless avatars being set to take over the sales profession
    - How much should you spend on Sales Enablement
    - If a college degree is worth the investment

    And much more!

    • 58 min
    The Ignorance Tax

    The Ignorance Tax

    I Almost Got FIRED- Years ago I was nominated to be Vice President of all of Latin America for a Telecom company. I moved my family to Argentina where I would run the territory.
    After 3 months in the region, my boss, President of the division called me up to his office in Minnesota for a debriefing of how it was going. The conversation we had that day transformed me from a price seller to a value seller.
    That was the day I almost got fired…this is my story.

    #valueoverprice #nodiscounting

    • 4 min
    Build an Upselling Roadmap

    Build an Upselling Roadmap

    Why create an upselling roadmap?  If you want to sell more to existing clients, this is it.

    • 2 min
    Follow-Up + Sell More

    Follow-Up + Sell More

    Decision Fatigue - How to Sell More on Follow-ups

    • 2 min
    This Week in Sales

    This Week in Sales

    On this week in Sales, Will Barron and I discuss:

    Seismic surpasses $200m in annual revenue run rate

    How B2B Firms Can Price with Confidence as Inflation Rises

    These five strategies can help B2B firms manage price increases intelligently:

    Lilt Launches Next-Generation Multilingual Asset Management

    Sales Enablement vs. Sales Operations: What’s the Difference?

    • 1 hr 12 min

Customer Reviews

4.8 out of 5
298 Ratings

298 Ratings

megan@podcastingyou ,

Awesome Content!

Victor does such a good job covering a variety of topics. The guests offer valuable insight as well. I would recommend this podcast to anyone looking to be inspired and motivated!

Menma14 ,

I loved Incentives in Selling with H. John Mejia, Sales Influence(r‪)‬!

This is a amzing podcast with an incredibly helpful episode with narowing down what exactly makes people buy what and how to get real sales! putting in these actionable plans has helped me understnding the industry so much.

Ghostenders ,

En Español!

Love, love, love the FREE content. Very Educational Very CLEAR not sugar coated, I love these Victor and please don’t stop posting these.
I personally work in Car sales, and all of these techniques port over to the sales process.
I would to hear to some of these in Español.
Si Señor Victor, ayuda a tu gente latina 🙏🏻🙏🏻🙏🏻

Top Podcasts In Business

Listeners Also Subscribed To