Sales Logic - Selling Strategies That Work Sales Logic Podcast

Question: "I am a CEO of a growing start-up that needs to become a real business. We have been in business for ten years and last year, the-you-know-what hit the fan. We grew by 60 employees and I can feel the bureaucracy is taking over. I feel like operations, finance, and fulfillment are slowing us down – we seem to be becoming the company of 'no.' How do I turn this ship and get everyone on board to believe that being nimble and flexible is key to our customer experience? I need everyone to be in sales - help." - Christian from St. Paul, Minnesota
Suggested book: Sell Without Selling Out by Andy Paul.
Lightning Round: Top 10 ways to ensure sales is top of mind for every team member.

Topic: How to Upskill Your Sales Team
Question: "I need to hire three new salespeople this quarter - we are growing so fast. Salespeople are hard to find, even harder to onboard - any tips or ideas?" – Santiago in Portugal
Book: Inked by Jeb Blount
Lightning Round: Top qualities of successful salespeople - what to look for and what to avoid.

Question: "We are a growing company with a product that seems to sell itself. But last year I fired my sales director and just hired a new person to take the role. I am so excited about her background, but want to get her started off on the right foot. What should her onboarding look like and what expectations should I set?" – Blanche from St Petersburg Florida
Book: The 25 Habits of Highly Successful Salespeople by Stephan Shiffman.
Lightning Round: Top sales habits for 2022.

Title:  Strategic Selling – What is it, what does it mean, and why it is so important in today's uncertain marketplace?
Question - Leona from Portugal - Hi Mark and Meridith, I listen all the time - thanks so much for this podcast... So here we are kicking off 2022, and I need my team to take sales calls more seriously.  They need to plan for them and use sales technology and CRM system to create a real sales process. Any ideas? Feels like I have been beating this drum for the last few years, but no movement. They are stuck doing things the same way they always have. But 2022 is going to be tough with supply chain issues, inflation - we have to get more efficient and more productive. I need them to be open to new ways of doing things.
Book - Mastering the Complex Sale by Jeff Thull
Lightening Round: Top 10 Ways to Be more productive and efficient in 2022

Title: What does 2022 hold in terms of sales and business growth?
Question: Ron from Tucson - Excited about 2022, and what our sales team can accomplish. The past two years, government regulation was in our favor. However, first quarter of this year, that regulation will go away. How do I get my team to stay focused, and on track without the help of the government forcing people to buy our products?
Book: Marketing Espionage - Heather Lutze
Lightening Round: Top New Year's Sales Resolutions

What does it mean to be sales ready for 2022, and what strategies do we need to have in place?
Question: "For some reason, in my industry, customers are hesitant to give out the current vendors. When I ask them they refuse to say, what should I do?"
Reading: Sales Experts Tips by Ollie Whitfield
Lightning Round: 10 strategies you need to put in place in the next 10 days.