The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast‪)‬ Andréa Jones

Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. 
We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. 
I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively. 
This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience. 
Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community. 
Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before! 
In this episode of the podcast, I talk about: 
How video content has played a significant role in my personal life The evolution from Musically to TikTok TikTok’s best-in-class in-app video editor The importance of creating video content that is discoverable, consumable, and shareable Strategies for utilizing micro-video content to attract more viewers  Why business owners need to care about micro-videos …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Social Media Launch Planner
If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/304

What’s the best search engine around?
If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing).
It’s social media. 
My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions. 
This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to better connect and serve their online communities. 
Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification.
In this episode of the podcast, we talk about: 
How TikTok started the social media search engine evolution Strategies for optimizing your content with keywords The value of recycling content to fit long-term goals Erin’s Thesis on social media’s influence on personal storytelling Differences between follow-for-follow and building authentic connections Erin’s tough decision to leave X, formerly known as Twitter …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Digital Brain PowerPack
Your past content has stories, insights, and value that deserves another day in the spotlight.
The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ 
 
About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila  believes in the power of words and how a message can inform—and even transform—its intended audience. 
When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing. 
Website: https://erinollila.com/
Instagram: http://instagram.com/erinollila  
LinkedIn: http://linkedin.com/in/erinollila
Facebook: http://facebook.com/erinollilacreative
TikTok: https://tiktok.com/@erinollila_
Threads: https://www.threads.net/@erinollila
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. 
I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business. 
Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a story about the Savvy Social School's evolution. Think again. 
It's a deep dive into the tough decisions and the path to alignment between business goals, personal capacity, and the ever-changing marketplace that all businesses have to face at some point. 
So tune in to get the nitty-gritty on the lessons learned and discover the exhilarating next steps for our community.
In this episode of the podcast, I talk about: 
Addressing confusion about the Savvy Social School waitlist Why this new focus is best for my business right now The feedback and community trends that helped me make the decision A beautiful thing that has happened since changing models The Future of the Savvy Social School  …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Fab Fiesta
To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 
For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/302 

Do you have a micro following?
Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count.
Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. 
Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world.
In this episode of the podcast, we talk about: 
How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube  …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Fab Fiesta
To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 
For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
 
About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more. 
She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms. 
When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey.
Website: http://creatorize.me/  
Instagram: https://www.instagram.com/heygwenlane
Facebook: https://www.facebook.com/heygwenlane
TikTok: https://www.tiktok.com/@heygwenlane
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301 
 

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. 
In our first roundtable discussion, we dive into the heart of mindful marketing transformations.
Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. 
From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys.
In this episode of the podcast, we talk about: 
Marketing your business through significant pivots The role of feedback and intuition in refining your strategy Lessons learned from navigating business transformations Strategies for communicating and implementing changes The future direction for our businesses in the context of mindful marketing …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Fab Fiesta
To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 
For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
 
About the Guests: Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. 
Website: https://jamardiggs.com/ 
Instagram: https://www.instagram.com/jamardiggs/ 
YouTube: https://www.youtube.com/@JamarDiggs 
LinkedIn: https://www.linkedin.com/in/jamardiggs/ 
Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business.
Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes.
In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order.
Website: https://dianemayor.com/  
Podcast: https://the-5-minute-strategist.captivate.fm/listen  
Instagram:  https://instagram.com/diane_mayor  
LinkedIn: https://www.linkedin.com/in/diane-mayor  
Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast.
Website: https://www.diannwingertcoaching.com/  
Podcast: https://www.diannwingertcoaching.com/podcast  
Instagram: https://www.instagram.com/coachdiannwingert/ 
YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A 
LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/ 
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-3 

In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. 
We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices.
How do we rise above the noise instead of getting stuck in the middle of it all?
Let’s talk about it in this episode. 
We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing.
I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives. 
With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas.
In this episode of the podcast, I talk about: 
The era of information overload The shift from conversational to "shouting" marketing tactics The need for humanity-centered marketing approaches The concept of "casually curated content" Human storytelling as a brand representation tool My plans for fostering open, vulnerable communication …And More!
 
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 
Fab Fiesta
To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 
For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
 
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2