
192 episodes

Scaling to Freedom Podcast | For 7-figure female coaches Christina Bernhard | FB ads Agency for Coaches
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- Business
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5.0 • 14 Ratings
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This podcast is for multiple 6-figure and 7-figure online coaches that are looking to scale their business by increasing their impact and revenue while finding more freedom and balance in their business. After spending years with coaches working behind the scenes on their launches and their evergreen funnels through their ads, I've seen a lot of different business models, launching strategies, and funnels that have worked and scaled my clients to their 7 and multi-7-figure goals. Within these episodes, I'm giving you behind-the-scenes of what I've seen work and what doesn't. Freedom has been my most important value when I left the corporate world to venture on my own and travel. Since then, I’ve become a mother and that has made me more grateful than ever I did the work to have more space and freedom in my life. As a fellow business owner, mother, and student of coaching myself, I’m dedicated to getting the work of my clients out into the world and in front of the women who need them. If this sounds like your future, subscribe to the Scaling to Freedom Podcast so you don't miss an episode 💕Find out more on my website: https://christinabernhard.com.
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Embracing the Journey: Lessons Learned in my first year as an Entrepreneurial Mother
Stepping into the arena of motherhood and entrepreneurship, I thought I had it all figured out. But then, reality hit me like a ton of bricks. The demands of both roles collided, leaving me exhausted and overwhelmed. Little did I know, the key to survival was hidden in unexpected places. Join me as I unveil the surprising twist that transformed my journey, and discover the powerful secret that changed everything. Will I find the balance and success I so desperately seek? Stay tuned to find out.
In this episode, you will be able to:
Unravel the art of balancing motherhood and entrepreneurship without compromising any side.Delve into the beneficial lessons drawn from a year of simultaneously running a business and a household.Fathom the imperative role played by patience and community backing during the life-altering transition to motherhood and entrepreneurship.Understand the importance of strategic planning and system creation in successfully juggling business and motherhood.Perceive the power of harnessing your innate abilities and determining an efficient modus operandi for parenthood and entrepreneurship. List 3:Organization and systems are everything when it comes to managing both motherhood and entrepreneurship. By creating routines and implementing effective systems, I've been able to free up mental capacity and focus on what truly matters. - Christina Bernhard
Lessons from a seasoned entrepreneur's first year
Christina’s first year as a mother and entrepreneur was a learning curve that offered various crucial lessons. The most significant position she learned revolved around the significance of extended support and seeking help when required. As an entrepreneur and a mother, it is beneficial to understand the importance of having proper support systems in place for different stages of early motherhood.
The resources mentioned in this episode are:
Check out previous episodes on maternity leave and balancing motherhood and entrepreneurship on the Scaling to Freedom podcast.Consider using a meal service to save time and energy on cooking and meal preparation.Create a system for organizing household tasks and chores to free up mental capacity for your business.Explore the option of hiring support, such as childcare or cleaning services, to alleviate some of the workload.Prioritize self-care and personal time to recharge and maintain balance between motherhood and entrepreneurship.Consider implementing a morning routine to start the day on a positive and productive note.Explore the possibility of outsourcing certain tasks in your business to save time and focus on higher-value activities.Invest in tools and resources that can streamline your business processes and increase efficiency.Set boundaries and communicate your needs to clients and team members to ensure a healthy work-life balance.Stay true to your own unique experience and needs as a mother and business owner, rather than comparing yourself to others.Trust yourself and your instincts when making decisions for both your business and motherhood journey.Reflect and learn from your experiences to make adjustments and improvements for future endeavors. -
Maximizing Ad Returns in 2023
Do you want to boost your online coaching business's return on investment in 2023? Are you looking for a way to maximize your advertising efforts and achieve greater results? Well, I have the solution you've been searching for. I will show you how to enhance your advertising strategies and generate increased profits for your small business in the online coaching space. Get ready to unlock the potential of your business and enjoy a higher return in the coming year.
In this episode, I unveil the ultimate 2023 ad return secret, exposing the irony of weak messaging in the online coaching space and share my goal of helping businesses achieve a strong return on investment through strategic marketing efforts. You will:
Discover the strategy to guarantee the accuracy of your advertising data.Understand the tenets of compelling marketing narratives and effective targeting.Grasp advanced methodologies to broaden your outreach and optimize performance.Tap into improving your product offerings and utilizing market research to elevate sales.Keep pace with crucial innovations and trends in the industry. -
Can you afford ads? The metrics you need to know and how to make Data-Backed Advertising Decisions
If you're feeling frustrated and overwhelmed by the lack of results from your advertising efforts, then you are not alone! Many online coaches and course creators find themselves confused about which ads to run and how to measure their success. They may be spending hours creating and launching campaigns, only to see minimal engagement and little return on investment. Instead of attracting their ideal clients and growing their business, they are left feeling discouraged and unsure of how to move forward. Stay tuned to discover the truth and how you can utilize data and metrics to make informed decisions about your ads.
Uncover the secrets to making advertising a viable investment for your coaching business.Learn how to strategically calculate your CPA for effective client acquisition.Gain insights into the power of sales conversion rates and their influence on the cost-effectiveness of ads.Explore the art of utilizing metrics and data for informed decision-making in the world of advertising.Discover why crunching numbers and ROAS calculations are non-negotiable tools in achieving bigger profits. -
Are Paid Webinars the way? Pros and cons with case study
Discover the pros and cons of hosting paid webinars to grow your business. Learn how paid webinars can offset ad costs, attract committed leads, and increase perceived value, but also consider the drawbacks of fewer leads and higher expectations. Stay tuned to find out about a case study of a successful event with guest speakers that generated significant revenue, leaving you wondering how it all unfolded.
Understand the potential benefits and drawbacks of conducting paid webinars.Discover ways to neutralize advertising expenses through profitable webinars.Comprehend how to drive engaged participants to your paid webinars, ensuring a dedicated following.Explore the possibility of hybrid events as a compelling alternative to traditional paid webinars.Delve into a case study showcasing the success of a blended event featuring guest speakers.Resources:
Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite -
Top Green flags that show you're ready for ads
Are you ready to run ads? In this episode, we uncover the green flags that determine your ad readiness. But be warned, if you're not making sales and your messaging isn't on point, you might find yourself stuck in a never-ending cycle of ad frustration. By nailing the messaging, understanding the time it takes for ads to be effective, and having the financial capacity to invest consistently, you can achieve better results with their ad campaigns.
Here’s a closer look at what I discuss in this episode:
The significance of implementing proven strategies for creating engaging offers.The pivotal role of crafting powerful ad narratives in boosting your campaign's effectiveness.The realistic expectations in ad execution to better manage outcomes and course corrections.The consistent investment strategy as the cornerstone to lead generation.The importance of an adaptable back-end infrastructure to manage the influx of increased traffic seamlessly.Resources:
Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite -
The costly consequences of pausing ads, how it can derail your revenue growth, and when pausing is okayUntitled Episode
On this episode of the Scaling to Freedom podcast, I delve into the consequences of pausing ads and how it can disrupt the algorithm's performance. But what happens when the top-of-funnel leads slow down and organic growth is hindered? Find out in this episode, where I reveal the truth about pausing ads. In this episode I talk about...
The three main things that happen when you pause your ads and how the algorithm works.Why it's important to keep your top of funnel going if you want to scale your business.The three main categories of why you should pause ads and what to do after.The importance of approaching ads with an abundant committed mindset rather than scarcity.Resources:
Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite
Customer Reviews
A hidden gem
Christina is a true genius as she artfully combines personal experiences with practical advice on scaling businesses through profitable digital advertising.
From Bona and Team Capsho
Like finding a diamond!
I am an 8 year art director and 20 year brand designer, at agencies and for entrepreneurs; and last year officially started my entrepreneurial journey.
I created campaigns and funnels for my last employer, so I know a bit about this generally, and come from a marketing career— but in opening my own agency, I’ve found that open-source actionable guidance on things like niche technology and strategy is hard to come by.
Listening to this podcast has answered so many questions I had already spent a fair time researching and seeking answers for. This is really high level, so you wonder, if she’s giving so much gold for free, the value of personalized consulting and ad management must be incredible. Nice work, so thankful for what you’ve created.
Get ready to go to school!
Love love Christina’s down to earth, practical, and easy to understand approach. She provides tip-packed episodes that are so helpful and make you feel ready to create a funnel, get motivated to work on your business, and feel empowered. I will continue to listen in!