30 episodes

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. On this podcast, you will have everything you need to bring your business to the next level and conquer your dreams without hitting burnout. That's the beauty of scaling. Find out more on my website: https://christinabernhard.com.

Scaling to Freedom Podcast Christina Bernhard | FB ads and Funnels Agency

    • Business
    • 5.0 • 12 Ratings

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. On this podcast, you will have everything you need to bring your business to the next level and conquer your dreams without hitting burnout. That's the beauty of scaling. Find out more on my website: https://christinabernhard.com.

    Client Case Study: Breaking Down the Launch Process

    Client Case Study: Breaking Down the Launch Process

    You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.


    Here’s a closer look at what I discuss in this episode:
    Taking organic audience, past launches, and launch strategies into considerationUnderstanding the basic ads funnel: hype events and launch campaignsCase study #1: a 2-week launch with low spendHow we allocated her budgetGiving your ads manager enough lead timeOur specific cost per lead with Apple’s updateThe numbers and overall results of her group program launchCase study #2: focusing on launch campaigns in a warm accountThe campaigns we worked on for this particular launchTotal spend for her webinar campaign, cost per acquisition, and the return on investmentTotal spend on her direct to sales page campaign and cost per resultTargeting people who signed up for her webinar and  the total spend of that campaignRetargeting hot leads, the total spend, and the types of content we used at that point of the funnel

    Resources:
    Ads Masterclass: https://christinabernhard.com/adsmasterclass 
    Free Ads Course: https://christinabernhard.com/freeadscourse 
    Freebie: https://christinabernhard.com/freebie
    Ads Academy: https://christinabernhard.com/adsacademy
    Website: https://christinabernhard.com/
    The Funnels Academy: https://christinabernhard.com/tfa
    Instagram: https://www.instagram.com/christinadbernhard/
    Facebook: https://www.facebook.com/christinadbernhard
    Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

    • 16 min
    5 Common Facebook Ad Mistakes that Beginners Make

    5 Common Facebook Ad Mistakes that Beginners Make

    If you’re running your own ads or you’re pretty new to running Facebook ads in general, you might be making some common beginner mistakes. Although I’ve done an ads mistakes episode in the past, the 5 common Facebook ads mistakes that I share in today’s episode are geared towards beginners and first time ads users. These are the most common mistakes that I see amongst first timers, from boosting posts to thinking that Facebook ads are magic. Tune in and find out if you’re making one or more of these mistakes and what to do instead.


    Here’s a closer look at what I discuss in this episode:
    General Facebook ads mistakes versus beginner specific Facebook ads mistakesThe thing about boosting postsAre you spending enough on Facebook ads?The problem with touching campaigns too earlyWhy you shouldn’t increase your budget too quicklyWhy ads and traffic aren’t enough and the importance of a strong follow up sequence

    Resources:
    Ads Masterclass: https://christinabernhard.com/adsmasterclass 
    Free Ads Course: https://christinabernhard.com/freeadscourse 
    Freebie: https://christinabernhard.com/freebie
    Ads Academy: https://christinabernhard.com/adsacademy
    Website: https://christinabernhard.com/
    The Funnels Academy: https://christinabernhard.com/tfa
    Instagram: https://www.instagram.com/christinadbernhard/
    Facebook: https://www.facebook.com/christinadbernhard
    Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

    • 13 min
    Graphic Design, Branding, and Ad Creatives with Derryn Jacobs

    Graphic Design, Branding, and Ad Creatives with Derryn Jacobs

    If you’ve tuned in to this show for guidance on running successful Facebook ad campaigns, you know how much emphasis I’ve placed on your ad creative. This is why I’m so excited to introduce you to Derryn Jacobs from Sunset Creative Media. Derryn is responsible for all the beautiful ad creatives for our clients. In this episode, we talk about creatives for your business as a whole, what you should look for in your graphic design and branding, and the types of tools you can use if you’re DIY-ing the process.


    Here’s a closer look at what I discuss in this episode:
    Why a strong creative is really important for a successful ad campaignThe dos and don’ts of creating ad graphicsThe importance of design for online businessesTop tips for creating visual designsWhat creative assets should you prioritize if you’re just starting out?DIY graphic design toolsDerryn’s advice for developing a creative eye

    Resources:
    Derryn’s Instagram: https://www.instagram.com/sunsetcreativemedia/ 
    Ads Masterclass: https://christinabernhard.com/adsmasterclass 
    Free Ads Course: https://christinabernhard.com/freeadscourse 
    Freebie: https://christinabernhard.com/freebie
    Ads Academy: https://christinabernhard.com/adsacademy
    Website: https://christinabernhard.com/
    The Funnels Academy: https://christinabernhard.com/tfa
    Instagram: https://www.instagram.com/christinadbernhard/
    Facebook: https://www.facebook.com/christinadbernhard
    Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

    • 32 min
    3 Things You Need to Make Your Ads Stand Out

    3 Things You Need to Make Your Ads Stand Out

    The online competition has definitely gotten quite fierce, especially since the pandemic happened. But it doesn't necessarily mean that there isn't a chance for you, it does not mean that Facebook ads are not worth it, and it definitely doesn't mean that they don't work. In today’s episode, I walk you through the 3 things you need to do in order to make your ads stand out from the competition and remain memorable. I discuss the importance of creative elements, why you need to deep dive into market research, and the importance of solid branding.


    Here’s a closer look at what I discuss in this episode:
    Why your ads need to stand outMaking the creative elements a priorityWhy you’re better off investing in creative and having a lower ad spend if you’re on a budgetHow to speak directly to your ideal clientThe importance of copyWhy you need solid branding

    Resources:
    Ads Masterclass: https://christinabernhard.com/adsmasterclass 
    Free Ads Course: https://christinabernhard.com/freeadscourse 
    Freebie: https://christinabernhard.com/freebie
    Ads Academy: https://christinabernhard.com/adsacademy
    Website: https://christinabernhard.com/
    The Funnels Academy: https://christinabernhard.com/tfa
    Instagram: https://www.instagram.com/christinadbernhard/
    Facebook: https://www.facebook.com/christinadbernhard
    Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

    • 9 min
    How to Plan Out Your Funnel Strategy

    How to Plan Out Your Funnel Strategy

    The first thing you need to do before you run an ad campaign is to build your funnel. In today’s episode, I’m walking you through the very first steps that you need to take before you actually build out your funnel. This will also help you determine the tools you need for your specific funnel strategy. Tune in to this episode as I walk you through a step-by-step guide on creating your funnel strategy, mapping out all the pieces, and what putting it all together could look like for you.


    Here’s a closer look at what I discuss in this episode:
    Gaining clarity on your end goalMapping out your offerWhat is a tripwireCreating an email sequence that bridges your freebie to your core offerCollecting data from your emailsIdeas for your email sequence

    Resources:
    Ads Masterclass: https://christinabernhard.com/adsmasterclass 
    Free Ads Course: https://christinabernhard.com/freeadscourse 
    Freebie: https://christinabernhard.com/freebie
    Ads Academy: https://christinabernhard.com/adsacademy
    Website: https://christinabernhard.com/
    The Funnels Academy: https://christinabernhard.com/tfa
    Instagram: https://www.instagram.com/christinadbernhard/
    Facebook: https://www.facebook.com/christinadbernhard
    Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

    • 11 min
    Getting Confident on Video with Kristen Smith

    Getting Confident on Video with Kristen Smith

    Believe me when I say I have one of the best teams in the industry. In today’s episode, I’ve invited my incredible social media manager, Kristen Smith, to share her expertise and guidance on how to get confident on video.


    Getting on video is one of the most important things you can do as a business owner. It’s crucial to build that know, like, and trust factor, and video is going to be the most powerful way to get you there. If you’re going to run Facebook Ads or sell a product online, showing up on video needs to be a part of your overall strategy. Tune in and take notes and Kristen shares the importance of video and her best tips for showing up on video.


    Here’s a closer look at what I discuss in this episode:
    How video helps you form deeper connections with your audienceWhy you should show up on video especially if you’re selling onlineBreaking through the uncomfortable nature of showing up on videoLaying out a plan and schedule for your video strategyTips for filming professional and appealing videosHow to get comfortable with going live

    Connect with Kristen:
    Podcast: The Kristen Smith Podcast  - learn about social media marketing, tactical business advice, and more
    Kristen’s IG: @kristendawnsmith 
    Website: https://kristendawnsmith.com



    Resources:
    Ads Masterclass: https://christinabernhard.com/adsmasterclass 
    Free Ads Course: https://christinabernhard.com/freeadscourse 
    Freebie: https://christinabernhard.com/freebie
    Ads Academy: https://christinabernhard.com/adsacademy
    Website: https://christinabernhard.com/
    The Funnels Academy: https://christinabernhard.com/tfa
    Instagram: https://www.instagram.com/christinadbernhard/
    Facebook: https://www.facebook.com/christinadbernhard
    Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

    • 24 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Penny Amaris ,

Like finding a diamond!

I am an 8 year art director and 20 year brand designer, at agencies and for entrepreneurs; and last year officially started my entrepreneurial journey.

I created campaigns and funnels for my last employer, so I know a bit about this generally, and come from a marketing career— but in opening my own agency, I’ve found that open-source actionable guidance on things like niche technology and strategy is hard to come by.

Listening to this podcast has answered so many questions I had already spent a fair time researching and seeking answers for. This is really high level, so you wonder, if she’s giving so much gold for free, the value of personalized consulting and ad management must be incredible. Nice work, so thankful for what you’ve created.

RA Dine ,

Get ready to go to school!

Love love Christina’s down to earth, practical, and easy to understand approach. She provides tip-packed episodes that are so helpful and make you feel ready to create a funnel, get motivated to work on your business, and feel empowered. I will continue to listen in!

Coach Leslie Seidel ,

helpful and entertaining

So grateful to have found this podcast. Christina breaks things down in a simple easy to digest way.

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