30 episodes

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads. This podcast is for coaches looking to bring their business to the next level and amplify their impact by scaling through ads without hitting burnout. That's the beauty of scaling. Find out more on my website: https://christinabernhard.com.

Scaling to Freedom Podcast Christina Bernhard | FB ads Agency for Coaches

    • Business
    • 5.0 • 12 Ratings

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads. This podcast is for coaches looking to bring their business to the next level and amplify their impact by scaling through ads without hitting burnout. That's the beauty of scaling. Find out more on my website: https://christinabernhard.com.

    Am I Asking Too Much From My Ads Agency?

    Am I Asking Too Much From My Ads Agency?

    Having an agency run your ads can be one of the most advantageous investments, along with being a great way to scale your business. The problem is, sometimes reality is convoluted by unrealistic expectations. An agency is there to help you with that specific part of your business, but that doesn’t mean they are qualified to run every aspect of your marketing. 
    In today’s helpful, I will talk about the role of an ads agency and some of the basic functions you should expect/not expect from them. I will also cover the difference between an agency and an ads manager, as this is often misunderstood. Finally, I will take a look at some boundaries to expect when working with an agency so they can focus on what they’re best at – helping you scale your business!


    Here’s a closer look at what I discuss in this episode: 
     What to expect and NOT to expect when working with an agency Typical boundaries when working with an ads agency The basics that you will get from an ads manager/agency The difference between an ads manager and an ads agencyResources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 33 min
    How to Know if Your Meta Ads are Working

    How to Know if Your Meta Ads are Working

    Ads can be one of the most powerful tools for your business, when done the right way. But how do you know they’re actually working? Whether you’re working with an agency or doing them yourself, it’s important to understand all the different dynamics of ads in your business. 
    In today’s episode, I will talk about specific numbers to look for while running ads and what to do with those numbers. I’m also going to talk about purchase cycles, what they are, and how to calculate them to have successful launches. Finally, I will discuss the importance of using all this data to see if running ads is a good investment for your business. Stay tuned!


    Here’s a closer look at what I discuss in this episode: 
    What numbers you need to know and what to do with themWhat you need to do for each metric that’s lowUnderstanding and calculating your purchase cycleThe importance of using data when investing in ads

    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 17 min
    Will ads help you reach your next launch goals?

    Will ads help you reach your next launch goals?

    Have you been considering starting ads for your business recently, but not sure whether the investment is worth it? Then you’re in the right place! Starting ads can be intimidating if you don’t know where to start or what to look for. Running an ads agency over the last few years and working with all sorts of clients has taught me that ads can grow your business to six, and even, seven-figures, but that doesn’t mean they are for everyone.


    In today’s episode, I’m going to talk about what to consider before starting ads for your business, common metrics you need to know when you’re running ads to make sure they are successful, and what to do if you get an ROI - or not.




    Here’s a closer look at what I discuss in this episode: 
    What to consider before starting adsWhich metrics you need to knowHow those metrics will tell you if ads are a good idea for youROIs: what to do if you do get a return, or don’t


    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 15 min
    Behind the scenes of a $700k launch [Client Case Study]

    Behind the scenes of a $700k launch [Client Case Study]

    Launching can be both the most exciting and stressful feeling: Is it going to perform well? Will I have a successful launch? How many people will sign up? Now, imagine waking up and realizing your launch just hit a QUARTER MILLION in revenue. Sounds nice, right? 


    In today’s episode, I talk about how one of my client’s did just that - hitting $700k in revenue for one of her launches! Leading up to this launch, though, was a lot of prep work and audience building to make sure it was as successful as possible. I’m going to talk about the framework used for this specific launch, the different freebies we used to build a solid list of leads ready to purchase, and overall expenses leading up to this launch. Finally, I will go over any lessons and tips I have to help you replicate these results for your coaching business as well. Tune in!





    Here’s a closer look at what I discuss in this episode: 
     Framework of a $700k launch Overall expenses leading up to launch Different Freebies to build lead lists Lessons and tips from me to replicate these results


    Resources: 
    Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 19 min
    What's a good cost/lead for Facebook Ads?

    What's a good cost/lead for Facebook Ads?

    One of the biggest questions I get is “what should my cost per leads be for my Facebook ads?” And the simple answer is: there is no right answer. Every campaign is a little different and, truthfully, there are metrics that can be more important. By understanding the different metrics to pay attention to you will find that sometimes when your cost/lead seems high it can actually be a good thing.
    In today’s episode, I talk about what your cost/leads actually means and what I recommend doing to track them, including where to find my free ROAS freebie to help you get started. I will then go over what I see an average cost/lead is, depending on your industry, and why it’s not the only metric to pay attention to. Finally, I will give you some ways to lower your cost/lead if you feel it is too high.






    Here’s a closer look at what I discuss in this episode: 
    Understanding what cost/lead isCommon cost/leads for adsDifferent metrics you should pay attention toWays to lower cost/lead


    Resources: 
    ROAS FreebieApply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 15 min
    Expanding streams of income in your coaching business

    Expanding streams of income in your coaching business

    As business owners, we’ve all been told having multiple streams of income is how we scale to six- or seven-figure businesses, but with so many options out there, how do you know which is the right one? After working with a wide variety of clients over the years, and trying different structures myself, I’ve learned there is no such thing as a one-size-fits-all, and to focus on the structure that will be most profitable to you.


    Tune in to today’s episode to learn more about different passive income structures- including evergreen courses, group programs, and memberships - and how they can scale your business.



    Here’s a closer look at what I discuss in this episode: 
    Breaking down the most common streams of income from my coaching clients How much success I’ve seen with each income stream What it takes to make each income stream work Address the question: Do you really need them all?How to choose the best fitting product suite for profit and balance 


    Resources: 
    ROAS FreebieApply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

    • 18 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

Penny Amaris ,

Like finding a diamond!

I am an 8 year art director and 20 year brand designer, at agencies and for entrepreneurs; and last year officially started my entrepreneurial journey.

I created campaigns and funnels for my last employer, so I know a bit about this generally, and come from a marketing career— but in opening my own agency, I’ve found that open-source actionable guidance on things like niche technology and strategy is hard to come by.

Listening to this podcast has answered so many questions I had already spent a fair time researching and seeking answers for. This is really high level, so you wonder, if she’s giving so much gold for free, the value of personalized consulting and ad management must be incredible. Nice work, so thankful for what you’ve created.

RA Dine ,

Get ready to go to school!

Love love Christina’s down to earth, practical, and easy to understand approach. She provides tip-packed episodes that are so helpful and make you feel ready to create a funnel, get motivated to work on your business, and feel empowered. I will continue to listen in!

Coach Leslie Seidel ,

helpful and entertaining

So grateful to have found this podcast. Christina breaks things down in a simple easy to digest way.

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