255 episodes

Service business mastery is a podcast that helps business owners and managers succeed in business by sharing tips on leadership, marketing, financials, pricing, HR, and much more. If you want to grow a successful and profitable HVAC, plumbing, electrical, or other home service skilled trades business, click here to listen and learn more.

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry Tersh Blissett

    • Business
    • 5.0 • 30 Ratings

Service business mastery is a podcast that helps business owners and managers succeed in business by sharing tips on leadership, marketing, financials, pricing, HR, and much more. If you want to grow a successful and profitable HVAC, plumbing, electrical, or other home service skilled trades business, click here to listen and learn more.

    How to Implement an Effective PR Strategy for Your Home Service Business w Heather Ripley

    How to Implement an Effective PR Strategy for Your Home Service Business w Heather Ripley

    KEY TOPICS & SUBTOPICS FOR THIS EPISODE
     
    Public Relations for Home Service Business Should you implement PR strategies as a small contracting business? The purpose and benefits of working with a PR firm. When and how to create and scale new PR opportunities for your home service company. The difference between public relations, advertising, branding, and marketing. How to implement an effective PR strategy based on your business goals. Why should contractors care about public relations? To scrape the surface, PR can help you get new customers, reach your business goals, create goodwill in your local community, and even help you sell when you want to retire! So, why wait until a major accident happens to develop a relationship with a PR firm? Let’s dive into it!
     
    Meet Heather Ripley (LinkedIn), CEO and Founder of RipleyPR (Website) & Author of "Next Level Now, PR Secrets to Drive Explosive Growth for Your Home Service Business."
    In this episode, we discuss:
    The difference between public relations, advertising, branding, and marketing. When and how to create and scale new PR opportunities for your contracting company. Implementing an effective PR strategy based on your business goals.  
    Check out these resources we mentioned during the podcast:
    Buy Heather Ripley’s book, Next Level Now  
    Meet the Hosts:
    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
     
    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.
    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  
    Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.

    • 33 min
    Create Emails That Don't Suck w Rob & Kennedy

    Create Emails That Don't Suck w Rob & Kennedy

    On today's show, we talk about emails and how bad it sucks creating them...
    From email leads at zero… to becoming email marketing heroes… our guests will give you kick-ass email strategies to help you scale your business.
    Rob & Kennedy are the “Email Marketing Heroes” to save your email content today and help you CAPTURE leads… Imagine that! Email marketing that DOESN’T make you sick in your mouth!
    You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing…
    Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business.
    Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.
    Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.
    In this episode, we discuss: How to structure the perfect email. How often is too often to send out emails? Who should we be sending emails to? How do we avoid being overwhelmed with creating emails? Important Links: This episode is kindly sponsored by Sera (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group To check out this fun and amazing recorded video on our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery here! The Email Marketing Show – www.TheEmailMarketingShow.com (and on all podcast players) Join us each week for irreverent chat and wit on the subject of better email marketing. Featuring the most annoying intro track in the world. Twitter: @robandkennedy https://twitter.com/RobandKennedy  Our weekly Tweet Chat is #EmailHour every Thursday at 3pm ET / 8pm UK Instagram: @robandkennedy https://www.instagram.com/robandkennedy/ Facebook Group About Email Marketing: https://www.facebook.com/groups/emailmarketingshow/ Survey Software: www.ResponseSuite.com ResponseSuite is a revolutionary survey platform built with sales and marketing features to turn feedback into actionable insight and sales. Email Marketing Blog – www.EmailMarketingHeroes.com  

    • 48 min
    Elevate Your Brand’s Authority w Stephen Houraghan

    Elevate Your Brand’s Authority w Stephen Houraghan

    Notes from today's Service Business Mastery podcast episode:
    What is a BRAND? Let’s peel back the o”g”nion
    Boils down to your reputation
    Perception in the client’s mind
    Impact on the market
    It’s really about YOUR reputation
    Going above and beyond is a basic foundation for building a great brand
    You can not change your visual
    Your Brand is like an iceberg
    We can all see the tip
    Below the surface, there is so much more going on…
    What questions should we ask our agency when we are looking to rebrand?
    They should be asking customer-centric questions
    The logo isn’t the first thing they should be looking at…
    Focus on your customer
    If you try to be something to everyone, you become nothing to everyone…
    Brand equity is crazy valuable.
    START with strategy…this will make the long-term branding effectiveness
    26:20 - be the little voice in the client’s mind when they think about a niche area…
    Look at what the competition is NOT saying, and build your position to solve that issue…
    29.00 - You DON’T have to turn away clients that don’t fit into your brand strategy while you’re still growing.
    33:29 - branding is the fuel for your marketing…
    MelissaData - https://www.melissa.com/ 
    Brandmasteracademy.com/brand-strategy-blueprint/
    Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy 
     
    A little more from Stephen:
    IT’S TIME TO RETHINK BRANDING 
    Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators. 
    It’s an issue that has devastated the industry. 
    Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists. 
    His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands. 
    On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell. 
    Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos.

    • 36 min
    How Do We Hire HVAC Technicians For The Skilled Trades?

    How Do We Hire HVAC Technicians For The Skilled Trades?

    Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter as a tradesperson along the way? Then this podcast is definitely for you. 
    In this episode, we'll discuss how the industry is changing and how hiring is evolving amid that disruption. Moreover, Keith will also discuss how he has evolved during this transition phase and what makes it more fun!
    You don't want to miss this fascinating discussion about the various aspects of the HVAC industry!! [00:13:00] Keith says, because this industry is changing with time, the greatest approach to achieving success in any business is to keep evolving, Quoting Jocko Billings- “There's no growth in your comfort zone.”
    “Get out of your comfort zone. Over the years, the one thing I've learned is to accept the good with the bad and be willing to evolve," he says.
    [00:14:00] “Many people in our industry say that “I pay attention to KPIs.” Man, I don't believe in any of that. When COVID hit and I went all-in on social media, many thought I was crazy.  We received 3 to 5 million views every month on social media. And I enlisted the help of a content creator. He had a large group of people working for him. Every day, we were crushing it. I was also spending a lot of money, so I stopped doing any further advertising”, says Keith Flores.
    “We grew the business very fast once I went all-in on social media, while everyone else was slashing their budgets. So, right there, you can't measure what your social media content is producing in terms of revenue, can you?” he adds.
    KPIs aren't as simple as they appear. You can't point to a specific video or blog post. It's a culmination of everything you've created through time, all of which is encapsulated in your branding. [00:15:00] “It's 100% of the brand play. And what I started figuring out is that over the next 4 to 5 years, we're going to lose a lot of people in our trades. I'm not sure if you guys are aware of this. People nowadays demand a lot of stuff,” says Keith. He further explains by giving practical examples- [00:16:00]
    Make your HVAC technicians feel good about what they're wearing. “In my opinion, everyone in our industry should dress for the role. Everyone in our field should be excited and feel happy about what they’re wearing. The team should feel confident and appear to be in fantastic shape, so if you don't like the suit, don't wear it..,” says Keith.
    In response to how did he gets leads coming in?
    [00:20:00] Keith replays, that everybody has their secret sauce. “But I can say I do network a lot. I strive to network with the most influential people in our town and industry, and I make sure to speak with them at least once a week.”
    Find out who the big business owners in the town are and introduce yourself to them. Let them know you're their service provider and ask them to tell their friends about you. [00:21:00] When asked what you offer these big network folks, do you ever give them a discount? “I give them my friendship”, Keith says.
    Key Resources From The HVAC Technician Episode: To know more about HVACGOD visit here. You can find Keith on Instagram at @hvacgod. To check out more fun and valuable video do not forget to follow our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! This episode is kindly sponsored by Sera (visit their website) Podium (visit their website),  CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.
    Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our web

    • 1 hr 5 min
    How Data Analysis Can Transform Your Home Service Business

    How Data Analysis Can Transform Your Home Service Business

    KEY TOPICS & SUBTOPICS
    Defining data analysis The benefits of data analytics for service business owners How data analysis works and the types of insights gained from it Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses What is data hygiene and why does it matter for service businesses? In this episode we discuss:
    What is data analysis and how can it benefit service business owners? Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses  
    Check out these resources we mentioned during the podcast:
     This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group ServiceTitan Be Like Amazon by Jeffrey Eisenberg, Bryan Eisenberg, and Roy H Williams  
    Meet the Hosts:
    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
     
    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
     
    Meet the Guest:
    Jeff Eisenberg is the CEO of DataTurk.ai, a company that analyzes home service businesses to help owners make more money and achieve the greatest ROI on their company. He’s also a partner (along with his brother) at BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.
     
    Links to content here: 
    https://www.linkedin.com/in/jeffreyeisenberg
    https://www.facebook.com/jeffreydeisenberg
    https://twitter.com/JeffreyGroks 
    https://buyerlegends.com 
    https://dataturk.ai
     
    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  
     
    Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.

    • 54 min
    Hiring for The HVAC, Plumbing & Electrical Trades Is A Piece of Cake!

    Hiring for The HVAC, Plumbing & Electrical Trades Is A Piece of Cake!

    Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you’re looking to fill, you must have a strategy in place. 
     
    But what kind of strategy? Ultimately, it’s a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find.
     
    Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. Ryan has found hiring to be a common pain point amongst his clients, so he started helping his clients market for recruitment.
     
    Join us as we talk with Ryan about how to approach interviewing, hiring, and employee retention as a service business.
     
    In this episode we discuss:
    Core values, purpose, and vision: Why they matter and how they can help you attract new hires to your business The two major benefits of using an Applicant Tracking System (ATS) Hiring, interviewing, and retention tips and strategies for service businesses  
    Check out these resources we mentioned during the podcast:
    This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Link to last episode How to Hire the Ones You Won’t Want to Fire by Ryan Englin and Jeremy Macliver Core Matters  Good to Great by Jim Collins Join the Service Business Mastery Facebook group  
    Meet the Hosts:
    Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
     
    Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.
     
    Meet the Guest:
    Ryan Englin’s career began in the corporate world where he learned how to hire top performers using automated processes. Now, he’s bringing that expertise to trade-based companies, equipping small business owners with what – and WHO - they need to reach the next level. He’s currently a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. He’s also the host of the Blue Collar Culture Podcast and author of How to Hire the Ones You Won’t Want to Fire.
     
    Links to content here: 
    https://www.linkedin.com/in/ryanenglin
    https://thecorematters.com
    https://www.amazon.com/Hire-Ones-Wont-Want-Fire/dp/1952831024
     
    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  
    KEY TOPICS & SUBTOPICS
    How to successfully hire and retain top talent as a service business The role of loyalty, company culture, and employee engagement in retention The two major benefits of using an Applicant Tracking System (ATS)  Interviewing tips and business operations strategies for service businesses  Tips for transitioning to a more flexible work schedule, including shifts The power of adding various new benefits to your company  The pull-back method Factors that impact hiring and employee retention in 2022 Shifts and trends in the trades workforce (what job seekers are looking for right now) The impact of inflation and the

    • 44 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

JelloWogger ,

Fun hosts!

Love listening to Josh and Tersh talk about new topics each week. Thanks for the exhilarating and fun conversations that spark new thinking!!

Keith Flores ,

Tersh

These two are on to something here for the trades! They are very open and go with the flow. I am always interested in looking for open minded thinkers and people who are excited as I am about the trades. Cheers to you guys and creating this fantastic platform.

Kwiefling ,

Down to Earth Conversations with Authentic Human Beings

Josh and Tersh have created a podcast where real conversations can happen among human beings showing up as their authentic selves. I especially appreciate their lack of pretense, and their commitment to being meaningfully helpful to the business audience they serve. And I grew up in a family involved in the HVAC and construction industry, so I totally resonate with their audience, and love their irreverent and playful vibe!. These guys are the REAL DEAL! Listen, learn and ENJOY!

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