Service business mastery is a podcast that helps business owners and managers succeed in business by sharing tips on leadership, marketing, financials, pricing, HR, and much more. If you want to grow a successful and profitable HVAC, plumbing, electrical, or other home service skilled trades business, click here to listen and learn more.
Let's Talk Home Service Business Branding with Thaddeus & Evan
Hey, we're back with another interesting and fun episode for you!
If you want continued success during these times when business may slow down or dip completely, then an ‘off-season marketing strategy' will help strengthen what has already been done right!
Do you want to improve your marketing strategy and get better results?
No need to worry as we bring you an episode where two expert digital marketing strategists, Thaddeus Tondu and Evan Hoffman, discuss the secrets to off-season marketing.
Join Tersh Blissett and his co-host on the Service Business Mastery podcast as they talk branding with the magazine branding expert himself, Evan Hoffman, and his partner, Thaddeus Tondu. Evan and Thaddeus are the hosts of the HVAC Success: Secrets Revealed podcast and the owner of OnPurpose Media, (A digital marketing agency driven by purpose and heart). In the show, they also talk about how you can make your business stand out and different things you can do to make your business more profitable. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery.
Tune in as they sit down with these amazing business owners, leaders who share valuable insights about management, marketing, pricing, human resources and so much more so a podcast dedicated to revealing the success secrets to create and unleash the ultimate HVAC business. Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
Wasted PPC Marketing Spend & How To Maximize Your Summer's Budget
A recent study conducted shows that 79% of marketers say PPC is hugely beneficial for their business. However, the trick is knowing HOW to develop a strategy that fosters that kind of success. But how is success in this channel measured? What do successful digital marketing campaigns even look like? Questions like these are the reason we brought two awesome guests to our show today: Sarah Ghirardo & Johnny Wenzel, Digital Marketing experts from Service Titan!
Sarah is Sr. Marketing Operations Manager at Service Titan and is known for being a goal achiever, not just a goal setter. During her time at ServiceTitan, she has been able to grow direct revenue from service titan's content creation for tenants by over 20% month over month.
Get lost in a deep conversation with Sarah and you probably will hear her say, "I am a leader in any industry I work in, I drive revenue... I fully believe your mindset for success drives your passion."
Johnny is a Marketing Consultant at Service Titan and understands that Digital Marketing is both an art and a science. He is known for his ability to successfully combine data and the scientific method to messaging and communication, customized for one business at a time. His mantra? "Advertising is simply communication. The key is to deliver the right message, to the right person, at the right time, in the right place, giving them the right experience."
In this episode we discuss:
Their experiences with PPC marketing and wasted ad spend Tips to improve your digital marketing strategy Ways in which digital marketing is different in service-based industries The importance of researching your digital advertising agency
We are very excited to share with you their experiences, expertise, and digital marketing PPC suggestions on this new episode of Service Business Mastery!
Tune in to the latest in business services trends on Service Business Mastery by checking us on Apple Podcasts, Spotify, and our website.
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653. Know your numbers before Summer Hits w Jim Kruspe
Know your numbers before Summer Hits w Jim Kruspe Episode Overview Is your business thriving, or are you just getting by? How would you even know if you do not know your numbers?
You need not worry because your favorite Service Business Mastery Podcast is back with a topic that is crucial yet rarely discussed- "Know Your Numbers and How to Do Right Pricing”!
Your PRICING is the most foundational element of your Business, and having a clear idea of your pricing strategy and profit margins (Gross / Net) will allow you to pivot quickly when your business slows down or spikes when demand increases. So come, Join Tersh Blissett and his co-host as they talk with Jim Kruspee (CEO of Profit Solutions Group) about how to properly price your service offerings and why having the right pricing is so important for your business!
Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
(“Jim Kruspe is a business coach and consultant who specializes in working with small business owners, entrepreneurs, and multi-million dollar companies. Jim helps small businesses and entrepreneurs achieve work-life balance, pursue vision and strategy, and focus on priorities. He graduated from the University of Kentucky with a BS and BA.
He spent his early career doing inside sales on the warehouse floor and then moved up to territory management and mid-level management with one of the nation's top HVAC suppliers.
In recent years, Jim has partnered with savvy business professionals and been a minority owner in several businesses. He took a unique approach to growing their market share in new markets by showing them how to run a profitable business.
Jim has more than 20 years of combined experience in management, sales, and coaching in the trades and professional service. In addition to his vast knowledge of starting, growing, and improving businesses, you gain access to his large network of colleagues that can help in various aspects of your business..”)
Are you a business owner who wants it to succeed, or is your business doing well, but you're unable to measure its effectiveness? Then this podcast is for you.
In this episode of the Service Business Mastery Podcast, you will learn how to set your prices correctly and how to know your numbers.
Jim advises that in addition to investing in the skills required to run your business effectively, you should also invest in the financial skills that every business owner requires to thrive.
Financial information may intimidate you, or you may rely on your accountants and bookkeepers to handle all of your financial work for you, which is why OUTSOURCING such work has its own set of benefits.
[00:36:00] “I love numbers, but bookkeeping and taxes are unbearable to me, so I strongly recommend that you do what you do best and delegate things you can outsource, such as accounting and payroll. There are advantages to doing so, especially if you are the CEO of a company,” Jim Kruspe
What Are The Best Uniform for Your HVAC, Plumbing, & Electrical Technicians
What Are The Best Uniform For Your HVAC, Plumbing, & Electrical Technicians Episode Overview
“Product assortments that are built for the unique roles of your trade” HVAC Technician uniforms- What’s trending? Here we are with another exciting podcast episode for you that you definitely won't want to miss This episode will be both entertaining and helpful as Chris Walker shares some great tips on how to select the comforting yet stylish uniform when at work and slay the day like a boss.
Join Tersh Blissett and his co-host as they sit with senior director of sales from Carhartt Company Gear- Chris Walker and discuss Carhartt, what they have to offer for the team, your team as an employee, and what are the transitions they made in the past couple of years and what they're bringing to the table. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
(As a business-focused IT leader, Chris Walker has extensive experience implementing technology innovations to enable business. He has held leadership positions in software development, IT infrastructure, and support services. He has a track record of developing IT strategies, establishing a vision, and winning buy-in. Presently, he is the senior director of sales for Carhartt Company Gear, a company focused on the workwear side.)
Are you an HVAC Service professional? If so, you probably have a good understanding of safety and health guidelines but are you curious about what plumbing technicians or plumbers should wear? Then you need to listen to this podcast.
Carhartt is not just about products, it’s a service model.
[00:05:00] “When you think about it, it's less about product changes and more about the service model. At Carhartt, we do tailor our products to the specific needs of businesses in those markets”, says Chris Walker.
“Consequently, when we style the product around the industry, we look at the end-users, their jobs, and what they do daily. Our product team would talk to you about how much time they spend on job sites, observing and working with them as well as what they come into contact with, and what they do on the job site. We want to design the product to meet their demands, not only to facilitate their comfort, which is crucial, but also to make sure that it lasts longer”, he adds.
Having someone come in wearing dirty clothes is awful, isn't it?
[00:13:00] “So Ideally, you should have two or three extra sets so you can wash them one day while wearing them. Some companies even go so far as to buy a couple of sets but then allow the employee to buy more on their own. So if they want more gear, they can go buy it”, says Chris Walker.
Is branding done by you, or do we need to send them to a seamstress?
“The great thing is that we have this website we launched two years ago. It's designed to be an all-in-one DIY destination, where you can control your destiny.
Browse and shop DIY clothing, apparel, and gear at Carhartt.com- Workwear, clothing, and gear that work as hard as you do. You can upload your logo once you've registered, and then you can purchase your products which then arrive at your door,” Chris Walke.
Why Choose Carhartt Work Uniforms? No matter how big or small your crew is, finding the right uniform provider can be challenging. However, nothing beats the quality of works clothing fortified with renowned Carhartt toughness when it comes to superior uniforms. After all, it's the uniform your people will want, and be grateful for. Carhartt Company Gear offers a range of services, from first-rate service to a wide range of sizes and styles available to both men and women. They have proved this over the years and have worked hard to ensure they deliver specialized uniforms that are unique to your industry and which are backed by our 132-year history. With Carhartt Company Gear, you can purchase tailored workwear designed specifically for your industry. For managed unifor
Improve Your Personal Efficiency & Productivity Instantly With Help From Blaine Oelkers
Blaine Oelkers - Improve Your Efficiency & Productivity Instantly Episode Overview Join Tersh Blissett and his co-host as they discuss with Blaine Oelkers (Chief Results Officer, and CEO Warrior) about becoming more efficient with your personal life, which will, in turn, create more efficiencies within your business! Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. (Blaine Oelkers is a lifetime entrepreneur, a graduate of Purdue University and Stanford University’s Entrepreneurship program. He’s a leading authority on Personal Implementation and America’s only Chief Results Officer® and Day Ahead™ Specialist. He has been creating and operating profitable businesses for over two decades. Blaine has owned and operated a consulting firm, a franchise with the world’s largest pizza delivery company, four health and wellness businesses, and a personal development company. His passion is to help people take control of their lives by taking control of themselves. He will help you master yourself and your life.)
This podcast will help YOU improve your wellness, take charge of your lives, and become more successful in business. So, listen to this podcast to learn how to get desired results, know which habits produce success, and stick with them for a lifetime.
We may be busy all day, but we may not always be productive, right? So, it's important to prioritize tasks without becoming sidetracked by less important tasks to complete them swiftly. [00:11:00] “There's a chart called The Four Quadrants by Stephen Covey. The Eisenhower Box is another name for it. And that's where you have these quadrants of what's urgent and important, and you're breaking it down and trying to get away from the less urgent and move on to the things that are essential but not urgent. So, when you're looking at that, there's an adage that says, "If you can do it in two minutes, do it now." That was something I used to believe as well,” says Blaine Oelkers.
It makes a huge difference not to let other people decide how you schedule your time. That was a game-changer for Blaine a few years ago. [00:15:00] “One of the most beneficial things you can do is to get to know yourself and then schedule time with yourself. And don't allow anyone to get in the way of it.”
Keep a check on your daily practices. “If you check your emails first thing in the morning, you will become irritated and damaged in the long run.”
[00:24:00] “My favorite way to start the day is to take a mental shower in the morning. The majority of people shower every day, but the first thing I like to do after waking up is Meditate- to clear my mind. Sure, I enjoy a ten-minute shower, but guess what, I'll do it even if I only have one minute or three,” says Blaine Oelkers.
Do you have a favorite meditation app for a mind-clearing session? (Recommendations) [00:25:00] “I think these are the top three apps for mindfulness: Headspace, Calm, and Insight Timer (which is a free one, and then there are the premium versions),” says Blaine Oelkers.
“The mind shower has several benefits There are certain physical benefits, such as feeling calmer, less agitated, and like you've reset yourself, your blood pressure normalizes, so it offers numerous health benefits,” he further adds.
[00:29:00] “At the end of a mind shower, I begin to wonder, "OK, what's most important this day" As a result, I choose a word each year. This year my word is Vital, so when I get up in the morning, I look at my schedule and ask myself, "What's vital today" If I only accomplished one thing today, I would consider that a successful day,” Blaine Oelkers.
So, what are you waiting for?
Tune in to LEARN LIFE-CHANGING STRATEGIES LIKE: The 30 Minute HourTM – Get an hour’s worth of stuff done in just 30 minutes. The 21-Second HabitsTM – Create new habits in just 21 seconds, not 21 days! WYTAYBATM (What You Th
Email Marketing Like A Pro
“Email is a great way to get more work and referrals; so don't overlook that I know there are a lot of things to learn about advertising and how to acquire new customers, but don't forget about your existing customers. They are always going to be your best prospects.”
How to Use Email Marketing Like A Pro! “ServiceTitan Marketing Pro helps ServiceTitan customers leverage all of the homeowner information they have inside of ServiceTitan to deliver hyper-targeted email marketing campaigns to win more business. ServiceTitan Phones Pro helps ServiceTitan customers reimagine the entire phones and call booking experience so they can boost CSR efficiency and optimize every single customer interaction.” Today we’re thrilled to have marketing pro-David Hoffman with us! Join Tersh Blissett and Co-host Josh Crouch as they interview David Hoffman where they talk about the benefits of marketing automation and where the market's going, particularly in the trades versus perhaps some things that can bridge some gaps between the e-commerce world and the trades market. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with a passionate entrepreneur and a marketing manager.
Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
(David Hoffman is an entrepreneur at heart who has started a company and developed multiple products from the ground up. With over 10 years of experience developing software products in both managerial, design, and development roles David has a great depth of knowledge in developing software products in multiple roles. He is currently a Sr Director of Product Management from Service Titan. He was in charge of the Service Titan Marketing Pro platform, which if you're not a user of Service Titan, is an email marketing and direct mail solution that helps automate some of your customer interactions, including follow-ups, which is built into the Service Titan framework.)
In this episode, you'll learn about copywriting and email marketing. In case you're not interested in these topics, that's okay too. The stories and lessons shared here work for any marketing tactic.
David Hoffman discusses how marketing pro came about and why it was created. Moreover, how are they doing it that has proven so successful for their company that they believe it is game-changing?- [00:25:00]
[00:26:00] He says “Personalized, targeted email marketing is a key factor and which is in marketing pro we do,” says David Hoffman.
[00:27:00] “and as someone who loves data, I’m able to tell you that clients who switch to Marketing Pro are gaining on media,” further he adds.
Love listening to Josh and Tersh talk about new topics each week. Thanks for the exhilarating and fun conversations that spark new thinking!!
These two are on to something here for the trades! They are very open and go with the flow. I am always interested in looking for open minded thinkers and people who are excited as I am about the trades. Cheers to you guys and creating this fantastic platform.
Down to Earth Conversations with Authentic Human Beings
Josh and Tersh have created a podcast where real conversations can happen among human beings showing up as their authentic selves. I especially appreciate their lack of pretense, and their commitment to being meaningfully helpful to the business audience they serve. And I grew up in a family involved in the HVAC and construction industry, so I totally resonate with their audience, and love their irreverent and playful vibe!. These guys are the REAL DEAL! Listen, learn and ENJOY!