She Said / She Said

Laura Cox Kaplan
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She Said / She Said

Through engaging, one-on-one interviews, She Said/She Said is enriching (and challenging) the conversation about women’s leadership -- what it looks like and how we define it. We’re celebrating, supporting and showcasing a broader range of role models who are leading in inspiring ways -- large and small -- but always with insight and impact.

  1. 2 HR. AGO

    311. Build a Brand That Repels the Wrong Clients and makes More Money! Insights from Pia Silva, cofounder, Worstofall Design

    311. Build a Brand That Repels the wrong clients and makes more money!  Insights from Pia Silva, cofounder, Worstofall Design THIS WEEK’S TOPIC: Ever wish for an easier way to attract your ideal client or customer and repel those who aren’t the right fit? This week, we’re diving deep into the world of bold, authentic branding with Pia Silva, co-founder of “Worstofall Design.” Pia shares how she went from debt-ridden to wildly profitable by niching down, owning her pricing, and embracing the power of “banked confidence.” Her advice applies whether you are building your business or your personal brand. ABOUT THIS WEEK’S GUEST: Pia Silva is the co-founder of Worstofall Design, a branding agency that helps small-scale service businesses tap into what makes them unique and that helps them attract their ideal customer. With a focus on bold authenticity and streamlined service offerings, Pia’s has helped countless entrepreneurs elevate their brands and attract their ideal clients. She’s also a TEDx speaker and the author of “Badass Your Brand.” KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: * Focusing on a Niche:   Understand how narrowing your focus to cater to a smaller, highly profitable segment can lead to greater success, in contrast to the struggles of serving a broader client base. * Pricing Strategy:   Pia introduces the “sell, sell, raise” method, explaining how gradually increasing prices builds confidence and validates market demand without making abrupt jumps that could unsettle both the business and clients. * Client Perception and Value:   Discover how aligning the inherent value of your service with the perceived value from your clients’ perspective can enhance satisfaction and loyalty. * Handling Rejection:   Learn how facing client rejections can serve as a valuable indicator of whether the client fits your ideal profile rather than reflecting issues with your pricing strategy. * Branding Insights:   Pia discusses her “four angles” concept for building a standout brand, providing advice on how to define your unique brand personality and target market. * Boundary Setting with Clients: Pia emphasizes the importance of clear communication and setting boundaries to manage client expectations effectively. This episode is packed with great advice, from practical pricing strategies to thoughtful insights on client engagement. I am confident that you will find Pia’s experiences and tips both inspiring and actionable. PLEASE GET IN TOUCH!  I’m eager to hear your thoughts on this conversation! Please be sure to share your favorite takeaways with me: * Instagram * LinkedIn * Facebook Or email me at: info@shesaid.media! LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here! LINKS MENTIONED IN EPISODE 311: * Pia’s FREE Gift for She Said/She Said Podcast Listeners: nobsagencies.com/SheSaid * FREE blueprint on how to scale your branding agency to $30k+ months without employees * Pia’s FREE calculator to discover the price you must charge to achieve freedom in your branding business * Pia’s best-selling book Badass Your Brand * Pia’s podcast a href="https://podcasts.apple.

    35 min

  2. NOV 15

    310. Celebrating 7 Years and 7 Important Lessons: She Said/She Said Podcast Anniversary Special

    SHOW NOTES Episode 310. Celebrating 7 Years and 7 Important Lessons: She Said/She Said Anniversary Special Guest: Solo episode featuring host Laura Cox Kaplan   **THIS WEEK’S TOPIC:** This week, we’re celebrating a milestone – the 7th anniversary of the She Said/She Said Podcast! Host Laura Cox Kaplan reflects on the journey of amplifying women’s voices, sharing invaluable insights on influence, and nurturing a thriving community of resilient and inspiring women. Drawing from personal experiences and listener feedback, Laura delves into seven pivotal lessons and timeless wisdom garnered over the past seven years.   **ABOUT THIS WEEK’S EPISODE:** For more than seven years, Laura Cox Kaplan has been exploring the stories and strategies of inspiring women from various walks of life. This special episode highlights the show’s journey, Laura’s reflections, and the incredible community built around shared experiences, triumphs, and challenges. It’s a heartfelt celebration of growth, resilience, and continuous learning.   **KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:**   SEVEN YEARS AND SEVEN KEY LESSONS:  EMBRACE THE MESSY MIDDLE: Laura emphasizes that progress isn’t always a straight line. Growth is messy, unpredictable, and filled with detours, and it’s this messy middle where we often learn the most. VULNERABILITY CAN BE A SUPERPOWER: But balance is essential.   BEING OPEN TO POSSIBILITY: Laura discusses the importance of questioning our assumptions and embracing different viewpoints.  FAILING FORWARD: Mistakes and setbacks are inevitable, but they are also our greatest teachers. Laura talks about reframing failure as an opportunity to learn, adapt, and grow. SILENCING THE INNER CRITIC: Comparing ourselves to others can steal our joy and creativity. Laura shares strategies for making peace with our inner critic and practicing self-compassion. THE POWER OF SAYING NO: Sometimes, the most empowering thing we can do is say no. Setting boundaries and prioritizing creates space for the most important things in life. SHARING YOUR SUCCESS: Fulfillment comes from sharing success and using it to make a positive impact. Whether it’s mentoring, supporting a cause, or offering help, making our achievements meaningful is key.   LET’S CONTINUE THE CONVERSATION: Share your biggest takeaways with Laura! Instagram LinkedIn Facebook  Or email me: info@shesaid.media! LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here!   PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST: Your feedback helps us create even better content for you. Pleasse leave a review on iTunes, Spotify, or wherever you listen to She Said/She Said Podcast .  Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

    17 min

  3. NOV 8

    309: Connecting with your adversary can help you build more influence with Guest Dr. Deb Mashek

    SHOW NOTES 309: Want a secret weapon to build your influence? Connect with your adversary Guest: Dr. Deb Mashek, social psychologist, and author  of “CollaborHATE: How to Build Incredible Collaborative Relationships at Work (Even if you would rather work alone) THIS WEEK’S TOPIC: What if the key to solving our biggest problems lies in working with the people who drive us crazy? It sounds counterintuitive, even uncomfortable, but that’s the provocative idea we’re exploring this week. This episode isn’t about simply tolerating different perspectives; it’s about actively seeking them out and recognizing their potential to spark innovation and drive progress. Host Laura Cox Kaplan is joined by social psychologist Dr. Deb Mashek who reveals why those uncomfortable, politically charged conversations are often the ones we need to be having most. She offers practical strategies for navigating them with curiosity and humility. ABOUT THIS WEEK’S GUEST: Dr. Deborah Mashek is the author of “CollaborHATE,” a book that explores the necessity of creating collaborative relationships, even for those who prefer to work independently. Her intellectual journey—from noticing early gaps in viewpoint diversity in academia to becoming the first executive director of Heterodox Academy—reflects a lifelong commitment to fostering open dialogue and viewpoint diversity. Deb’s background in social psychology uniquely positions her to provide practical and theoretical perspectives on effective collaboration in professional and educational settings.   KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: COLLABORATION IN THE WORKPLACE: Ditch the “toxic positivity” around collaboration! Dr. Mashek exposes the common misconceptions and challenges of working together, offering practical tips for creating environments where diverse ideas clash (respectfully, of course!) and constructive debates lead to breakthrough solutions. THE SURPRISING POWER OF RELATIONSHIPS: Strong relationships aren’t just nice to have; they’re the foundation for influence and innovation. Deb shares compelling stories that reveal how genuine connection can unlock collaboration and drive success. WHY VIEWPOINT DIVERSITY MATTERS: Discover why embracing different perspectives is crucial in education, the workplace, and beyond. Learn how to cultivate intellectual humility and create spaces where diverse ideas can thrive. OVERCOMING COLLABORATION HURDLES: Trust violations, competitive behaviors, misaligned reward systems—collaboration comes with its challenges. Learn practical strategies for navigating these hurdles and building a truly collaborative culture. THE UNEXPECTED MAGIC OF CONFLICT: Conflict isn’t the enemy of collaboration; it’s often the catalyst for growth. Discover how productive tension and healthy debate can lead to better solutions and deeper engagement. LET’S CONTINUE THE CONVERSATION: Share your biggest takeaways with Laura! Instagram LinkedIn Facebook  Or email me: info@shesaid.media! LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here! LINKS MENTIONED IN EPISODE 309: CollaborHATE by Dr. Deb Mashek Heterodox Academy   PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST Please consider sharing some love in the form of a review of S...

    54 min

  4. NOV 1

    308. How to Master Prioritization with Elisabeth Leamy

    SHOW NOTES 308. How to Master Prioritization with Elisabeth Leamy Guest: Elisabeth Leamy, Emmy Award Winning Journalist and creator of the TRIfecta Technique THIS WEEK’S TOPIC: In today’s fast-paced world, finding the balance between quality and quantity can be challenging. We often feel overwhelmed with to-do lists that seemingly have no end, leaving us questioning how to maximize our efforts for greater impact. To help unravel this complexity, we welcome Elisabeth Leamy, an Emmy award-winning consumer affairs journalist turned motivational and informational speaker, to share her insights on prioritization. This episode dives into Elisabeth’s “TRIfecta technique” and explores her career transition and reinvention. ABOUT THIS WEEK’S GUEST: Elisabeth Leamy is a 13-time Emmy winner best known for her decade as a consumer and investigative journalist at Good Morning America. To survive at GMA, she developed a counterintuitive system for conquering competing priorities that allowed her to do award-winning on-air work while also writing two critically acclaimed books and a Washington Post column on the side. She calls it The TRIfecta Technique, and it is this framework that Elisabeth shares with audiences as a keynote speaker today. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: THE TRIFECTA TECHNIQUE: Discover how Elisabeth developed this technique to combat perfectionism and counter burnout. She categorizes tasks into “good,” “better,” and “best,” ensuring that her most critical work gets the attention it deserves. BALANCING REWARD AND IMPACT: Learn how Elisabeth applies the “Trifecta Technique” by assessing tasks based on their alignment with talent, reward, and impact. This prioritization helps in focusing energy on fewer, more strategic projects. CAREER TRANSITION AND IDENTITY: Elisabeth shares her struggle with pivoting from a coveted career in broadcast journalism to a multifaceted portfolio career as a motivational speaker and consultant. PRIORITIZING IMPACTFUL WORK: Drawing from her book “Save Big,” Elisabeth advocates for finding significant savings in big areas, contrasting with the common approach of cutting minor expenses — i.e. think car insurance v. your daily cappuccino! This episode is packed with actionable advice on so many topics! I can’t wait to hear what hits home for you. Please be sure to share your biggest takeaways with me: * Instagram * LinkedIn * Facebook Or email me at: info@shesaid.media! LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here! LINKS MENTIONED IN EPISODE 308: – elizabethleamy.com PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes, Spotify, or wherever you listen to this podcast. Reviews help us improve the content so you get more of what you enjoy and are looking for from She Said/She Said Podcast. Many thanks in advance for your help and support! Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

    38 min

  5. OCT 25

    307. How to Elevate Your Professional Brand Using AI

    Show Notes Episode 307: How to Elevate Your Professional Brand Using AI THIS WEEK’S TOPIC: Have you ever considered how AI might help boost your personal brand? In this week’s episode, we dive into how AI can help you stand out. Plus, we share practical strategies and easy ways to use AI to create an impressive personal narrative to help you achieve your career goals. ABOUT THE HOST: Laura Cox Kaplan brings you three decades of experience in communications, advocacy, and now entrepreneurship, and motherhood. Through “She Said/She Said,” she aims to inspire listeners to define success on their own terms, build confidence, and achieve their biggest goals. Each episode features advice from an array of accomplished women, as well as lessons and productivity tips from Laura. KEY TOPICS AND WHAT YOU’LL LEARN FROM THIS EPISODE: THE MAGIC OF AI FOR PERSONAL BRANDING: Find out how AI can transform your professional brand. Laura suggests thinking of AI as your personal collaborator, amplifying your skills and experiences. USING AI TO BOOST YOUR CAREER: * Crafting Perfect Prompts: Learn how asking the right questions can get you tailored, actionable advice from AI. * The Art of Refining: Find out why it’s crucial to tweak your AI prompts for the best results. CHOOSING THE BEST AI TOOLS: Discover Laura’s favorite AI platforms for their versatility in enhancing resumes and personal narratives. BUILDING YOUR PROFESSIONAL NARRATIVE: * Look Beyond Job Titles: See why concentrating on ideal work environments and problems you want to solve matters more than just listing job titles. * Align With Your Values: Use AI to unearth career paths that match your personal values and aspirations. * Experiment Freely: Try different prompts and questions to explore a range of career possibilities. TACTICS FOR USING AI: * Upgrade Your Resume & Cover Letters: Get actionable tips on using AI to polish your resume and cover letters so they align perfectly with your career ambitions. * Optimize Your LinkedIn Profiles: Leverage AI to enhance your LinkedIn profile with relevant keywords for better visibility and impact. * Boost Your Thought Leadership: Learn how AI can help generate compelling bios and content ideas for blogs and articles, positioning you as a thought leader in your field. IMPORTANT THINGS TO KEEP IN MIND: * Iterate, Iterate, Iterate….Edit…Edit…Edit: Always refine AI-generated content to ensure it maintains your authentic voice. * Verify Information: Double-check information provided by AI for accuracy. This episode, with loads of useful advice, will transform how you approach your professional branding strategy and change the ways you are currently using AI. We’re excited to hear what you think and what resonated with you! LINKS MENTIONED IN EPISODE 307: * Google Gemini * ChatGPT * Google Notebook Please share your thoughts with Laura Cox Kaplan and the She Said/She Said team: @info@shesaid.media. LET’S CONNECT! – Instagram: Instagram – Linked In: Linked In – Facebook: Facebook LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all of my episodes and content here! PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST: Please consider sharing some love in the form of a review of Sh...

    18 min

  6. OCT 18

    306. Leveraging your skills to create new opportunities with guest Erin Wade, author of The Mac and Cheese Millionaire

    SHOW NOTES 306. Leveraging your skills to create new opportunities with guest Erin Wade, author of The Mac and Cheese Millionaire  THIS WEEK’S TOPIC: Are you contemplating a career shift? Or perhaps seeking to create a more positive and impactful workplace culture? This week’s episode is tailor-made for you! Our guest, Erin Wade, transitioned from a labor and employment lawyer to a mac and cheese entrepreneur, and she has fascinating insights to share on her journey. At the core of our conversation is how to leverage transferable skills and the pivotal moments that can help you open up new career paths. ABOUT THIS WEEK’S GUEST: Erin Wade founded Homeroom, a mac and cheese restaurant in Oakland, CA, renowned for its innovative and positive work culture. Erin’s journey from the legal profession to the food industry is a compelling story of personal values, creativity, and redefining success. She saw a gap in the market for mac and cheese and took the leap, applying her legal insights and experiences to cultivate a collaborative and inclusive workplace. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: REFLECTIONS ON LAW CAREER  Erin discusses how the adversarial nature of practicing law led her to seek a more collaborative and creative career path. REDEFINING SUCCESS  Discover how Erin shifted her success metrics from traditional compensation measures to ones that put more value on creating meaningful connections and collective achievements. COLOR CODE OF CONDUCT  Learn about the color-coded system Erin developed at Homeroom to address workplace harassment. The EEOC and businesses worldwide have adopted her approach as a best practice.  COLLABORATIVE / CREATIVE LEADERSHIP  Erin shares her unique “stoke out rule” at Homeroom, which encourages servers to provide exceptional guest experiences and promote creativity and individuality. RESTORATIVE JUSTICE  From her legal background, Erin incorporated restorative justice principles into her business to promote accountability and dialogue over traditional punitive measures. WORKPLACE CULTURE  Erin provides insights into creating a strong workplace culture that significantly enhances employee tenure and satisfaction, contributing to Homeroom’s outstanding performance. TRANSFERABLE SKILLS  Erin discusses how shifting mindsets and applying skills from one career can bring value to another, encouraging flexibility and innovation. WE WOULD LOVE YOUR FEEDBACK!  There are so many valuable takeaways in this episode. How often do you assess your skills and think about other ways you might utilize them? We would love to hear about your experiences. Email the She Said team directly at info@shesaid.media or share directly with Laura on Instagram, LinkedIn and Facebook!  LET’S CONNECT! Instagram LinkedIn Facebook LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all episodes and content here! LINKS MENTIONED IN EPISODE 306: Erin’s book, “The Mac and Cheese Millionaire: Building a Better Business by Thinking Outside the Box,” details her career journey and offers insights into building a successful business.

    34 min

  7. OCT 11

    305. Is a multihyphenate career right for you? author and Bookbound founder Fran Hauser

    305:  Could a multi-hyphenate career help you create more balance and flexibility?  Guest: Fran Hauser, author and Bookbound Founder THIS WEEK’S TOPIC: In today’s rapidly evolving career landscape, “She Said/She Said” host Laura Cox Kaplan explores the concept of multi-hyphenate or portfolio careers. As traditional career paths become less common, more women blend diverse roles and leverage digital platforms to create fulfilling and flexible professional lives. This week’s episode focuses on the how and why of creating a multi-hyphenate career, featuring insights from the fabulous Fran Hauser, who successfully transitioned from a high-powered corporate role at Time Inc. to a rich and varied portfolio career. Fran’s experiences offer invaluable lessons on navigating multiple professional avenues, building influence, managing relationships, and staying authentic.   ABOUT THIS WEEK’S GUEST: Fran Hauser is a former media executive turned bestselling author, speaker, startup investor, and book coach. After an illustrious career in corporate roles, most notably at Time Inc, Fran pivoted to create a career that better suited her interests and desired flexibility. As the founder of Bookbound, she also helps women develop and launch their nonfiction books, combining her extensive experience and passion for leveling the playing field for women in various industries.   KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:   THE PORTFOLIO CAREER PATHWAY: Fran discusses her journey from a corporate role to a multifaceted career, illustrating her steps to blend roles in startup investing, advising, authorship, and public speaking.   BENEFITS OF A MULTI-HYPHENATE CAREER: Fran shares the flexibility and fulfillment that come with a multi-hyphenate career, including the ability to explore various interests and opportunities.   SHIFTING YOUR MINDSET: How to develop the mindset needed for pursuing multiple career paths and why it’s essential to remain open to new opportunities and organic growth rather than adhering to a rigid plan.   DIGITAL PLATFORMS AS ENABLERS: The role of digital media in facilitating portfolio careers and the resources Fran uses and offers to navigate this evolving landscape.   RISK MANAGEMENT AND FINANCIAL PREPAREDNESS: Practical advice on assessing your financial situation and balancing risk before transitioning to a multi-hyphenate career.   EFFECTIVE BRAND MANAGEMENT/ELEVATOR PITCH FOR YOUR MULTIHYPHENTATE CAREER: Fran’s tips on presenting the varied aspects of a multi-hyphenate career to different audiences and managing your brand cohesively.   ESTABLISHING A ‘THROUGH LINE’: The importance of a unifying theme in your professional identity and how Fran focuses on her mission of leveling the playing field for women across her various roles.   FRAN’S FOUR-SQUARE MODEL FOR PRIORITIZATION: Her prioritization method ensures everything in her life is aligned with her core values.   SUCCESS IN WRITING AND COACHING: How Fran helps individuals, especially women, refine their book ideas, navigate the publishing process, and create supportive writing communities through her platform Bookbound.   CHALLENGES AND JOYS OF MULTI-HYPHENATE LIFE: Laura and Fran discuss the joys and potential complexities of maintaining multiple roles and interests simultaneously, offering real-life examples and practical advice.   This episode is packed with enriching insights on creating a multi-hyphenate career. We hope you find Fran Hauser’s journey and advice as inspiring as we do. Please share your thoughts and experiences with us.   LINKS MENTIONED IN EPISODE 305: – Fran Hauser Official Website: a href="https://franhauser.

    38 min

  8. OCT 4

    304. Using Emotion Strategically to Enhance Influence and Credibility

    SHOW NOTES 304. How to Use Emotion Strategically to Enhance Influence and Credibility THIS WEEK’S TOPIC: Navigating emotionally charged conversations can be tricky, whether in the workplace, during high-stakes meetings, or in casual social settings. In a polarized, politically-heated season, it can be especially challenging to keep emotions in check, while advocating for what we believe in. This week’s episode addresses some ways to handle these delicate situations gracefully and effectively. Laura Cox Kaplan shares her expertise on how planning to be triggered can help you manage your emotions and reactions to maintain credibility and build greater influence.  ABOUT THIS WEEK’S GUEST: Laura Cox Kaplan, our host, brings a wealth of experience, with over three decades in communications, advocacy, and entrepreneurship. Balancing these roles with motherhood, Laura understands firsthand the challenges of making an impact and building influence. In this episode, she draws from her corporate lobbyist and communications expert background to provide invaluable insights into leveraging emotion without compromising professionalism. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE: EMOTION AS A TOOL: Laura explains how emotion, like table salt, needs to be used in moderation to enhance rather than overwhelm. Learn how to effectively incorporate emotion into your interactions to add depth and resonance to your arguments. UNDERSTANDING AMYGDALA HIJACK: Dive into the science behind why we react emotionally under stress. Laura discusses the concept of amygdala hijack and how it can derail our rational thinking, leading to impulsive reactions. STRATEGIES FOR EMOTIONAL CONTROL: Gain practical tips on maintaining composure during provocative situations, including self-awareness, preparing in advance, and the power of pausing. These strategies can help transform your emotional responses into constructive dialogue. REDEFINING CHALLENGES: Laura emphasizes reframing confrontations by focusing on solutions and interpreting challenges as constructive feedback. This approach not only defuses tension but also enhances credibility and influence. IMPORTANCE OF PREPARATION: Whether it’s a speech or impromptu presentation, understanding your material and anticipating counterarguments is crucial. Learn how to get a read of the room and adjust your delivery for maximum impact. AUTHENTICITY AND STRATEGY: Laura shares her perspective on balancing authenticity with strategic emotional expression. Discover how to align your emotional responses with long-term goals and overall influence. PRACTICAL TIPS FOR IMPROVING PRESENTATIONS: From knowing your audience to practicing potential vulnerabilities, these tips can help you navigate high-pressure scenarios effectively. WE WOULD LOVE YOUR FEEDBACK! Please share your thoughts on this conversation email us: @info@shesaid.media. LET’S CONNECT!  – Instagram: Instagram, – Linked In: Linked In – Facebook: Facebook.  LINKS MENTIONED IN EPISODE 304: – She Said/She Said Podcast Episode 303 on the power of affirmations LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all of my episodes and content here!   **PLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCAST** Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast.

    17 min
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4.8
out of 5
121 Ratings

About

Through engaging, one-on-one interviews, She Said/She Said is enriching (and challenging) the conversation about women’s leadership -- what it looks like and how we define it. We’re celebrating, supporting and showcasing a broader range of role models who are leading in inspiring ways -- large and small -- but always with insight and impact.

Information

  • Creator
    Laura Cox Kaplan
  • Years Active
    2018 - 2024
  • Episodes
    311
  • Rating
    Clean
  • Show Website
    She Said / She Said

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