200 episodes

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

Salon Owners Collective Larissa Macleman

    • Business
    • 4.6 • 39 Ratings

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

    How to Beat the Hiring Crisis

    How to Beat the Hiring Crisis

    You recruit average, you get average!

    That makes sense, right? But as an industry, we still post the same ‘We’re Hiring’ ad and hope that our next rockstar stylist or therapist is going to see it and walk through the door! But, we’re always surprised when nobody ever responds and we immediately jump to the idea of ‘we’re in a hiring crisis!’.

    But what if I told you that this isn’t entirely true… Salon Owners are growing their teams, some are even getting 50+ applicants per job ad! You just need to ELEVATE the way you recruit. Times have changed and saying ‘We’re Hiring’ isn’t enough anymore to recruit Gen Z and beyond… 

    You need to be shouting from the rooftops that you’re looking for your next rockstar! Because if you don't, who will?

    In today’s episode on the Salon Owners Collective Podcast, I’m sharing with you a LIVE Event I hosted in my Profitable & Successful Salon Owners Facebook group… here is, How to Beat the Hiring Crisis.

     

    Here is why you should listen to the full episode:

    Learn how to recruit in a hiring crisis
    Understand why your job ads aren’t working
    Know how to share your vibe and tribe


    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.

     
    Resources 
    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

     

    GUIDE: There Are No Stylists… And What To Do About It

    https://bit.ly/NoStylists-IMAT-SOC 

    (you’ll go via Messenger first)

    • 45 min
    Beauty Bias: Is Your Salon ACTUALLY Inclusive?

    Beauty Bias: Is Your Salon ACTUALLY Inclusive?

    You are too fat to be seen here….

    As an industry (and the world), we’ve made efforts to be more inclusive. Learning how to work with different hair textures and skin tones, understanding and respecting other cultures… and although we still have a way to go,  there’s one area of inclusion that we’ve left behind… weight. 

    How would you feel if one of your therapists, said this to a client? What sort of culture do you have in your Salon where your team thinks it's okay to say that to someone? Their comments might not be that obvious, by prejudiced comments around weight get made every single day, in just about every Salon. 

    Inclusion and diversity workshops and training sessions aren’t really the norm. But it’s time we start having those conversations with our team so that every client feels welcomed. 

    I wanted to share with you the importance of inclusion and diversity in your Salon and how you can have those important conversations with your team. 
    In today’s episode, I’m chatting to Sky McLaughlin from Larger Luxury to talk about the Beauty Bias: Is Your Salon ACTUALLY Inclusive?
    Here is why you should listen to the full episode:

    Learn what inclusion looks like in a Salon
    Understand why it’s important to train your team on the topic of inclusion and diversity
    Know how to have those (sometimes uncomfortable) conversations with your team


    Salon Mastery
    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

     
    Apply Now to Salon Mastery Coaching now.
    Resources 
    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

     

    RSVP: There Are No Stylists Out There… And What To Do About It

    https://bit.ly/NoStylists-Event

     
    Resources Mentioned:
    Thriving, Not Surviving: Your Solution to Attracting New Clients
    https://www.largerluxury.com/courses/inclusive-marketing-strategies-for-spas-and-beauty-professionals 

    For 10% off, use code: SOC10 

     

    Connect with Larger Luxury

    Website: https://www.largerluxury.com/courses/larger-luxury 

    Instagram: a...

    • 30 min
    From Chaos to Clarity: Stress Relief for Salon CEOs

    From Chaos to Clarity: Stress Relief for Salon CEOs

    I want to give up…

     

    How many times have you felt this as a Salon Owner? It’s actually more common than you think… but most of the time it’s got nothing to do with the Salon but our personal lives!

     

    When you run a Salon, it feels like it takes over your life… 24/7. But sometimes, stress, without even realising can come from your personal life when you don’t have a healthy work/life balance. 

     

    I remember when one of my Owners in our Salon Mastery Program said this to me, and although she had made huge improvements in her Salon, that wasn’t reflected in her personal life. She was so overwhelmed and exhausted.

     

    I wanted to share with you some tools to help gain clarity in your life… and relieve stress!

     

    In today’s episode, I’m chatting to Mridu Parikh, a Productivity Coach behind Life Is Organise on how to go From Chaos to Clarity: Stress Relief for Salon CEOs.

     

    Here is why you should listen to the full episode:

    Learn the importance of healthy work/life balance
    Understand why it’s important to take time for yourself
    Know the secret to regaining clarity in your life


     
    Salon Mastery
    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.
    Resources 
    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

    Resources Mentioned

    10x Is Easier Than 2x: https://www.amazon.com.au/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X 

     

    Connect with Mridu

    Mridu’s Website: https://lifeisorganized.com/resources/ 

    Mridu’s Instagram: https://www.instagram.com/lifeisorganized/ 

    Mridu’s Podcast: https://lifeisorganized.com/podcast/ 

    • 28 min
    Where Do I Find a Manager?

    Where Do I Find a Manager?

    I need a new Manager! Where do I find one? Should I promote internally or post an ad… what do I do?! 

     

    Hiring a new manager can feel stressful… you have a couple of rockstars in your team who want to be a Manager but aren’t ready or the right fit, so you have to create and post a job ad which can feel like a whole daunting task in itself. And you still haven’t even decided what exactly your new Manager would do… 

    Well, good news… you’ve realised that your Salon is growing and NEEDS a Manager which is a WIN. 

    But although you have recognised you need a Manager, a lot of Salon Owners aren’t clear on what a Manager would even do… let alone what attributes make a good manager.

     

    But… it doesn’t need to be a super stressful and daunting process.

    In today’s episode, I chat with our Motivating Managers Program Coach, Greta Veint about what attributes make a good Manager and how YOU can get ready for a Manager in ‘Where Do I Find a Manager?’. 

     

    Here is why you should listen to the full episode:

    Know where to find a Motivating Manager
    Learn the attributes all Managers should have
    Understand how YOU can get ready for your new Manager


     
    Salon Mastery
    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.

     
    Resources 
    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

    5 Meetings that Rule Them All - Podcast Episode 

     
    Connect with Greta
    Greta’s Instagram: https://www.instagram.com/greta_veint/

    • 30 min
    The Canva Effect: How to Create Scroll-Stopping Social Media Posts

    The Canva Effect: How to Create Scroll-Stopping Social Media Posts

    Stop posting photos to your Instagram!

    I don’t mean it literally but how many other Salon Owners do you think are posting pictures of blonde balyage and lash lifts? Now, do you think clients can tell the difference between if it’s Susan or Jemima’s client in the photo? 

    Trust me, as beautiful as all of your posts are… potential clients need a little help recognising your work. This is where Canva comes in!

    I know you’ve probably used Canva before, but do you think you’re using it effectively? I mean to the point where you’re creating Scroll-Stopping content that actually converts followers into ‘bums-in-seats’ clients! 

    I want to share with you a few features as well as some Canva tips and tricks that will transform your Social Media! 

    In today’s episode, I’m chatting to talented Brenda Cadman, a Canva Verified Expert about everything you need to know about The Canva Effect: How to Create Scroll-Stopping Social Media Posts 
    Here is why you should listen to the full episode:

    Know the secret to scroll-stopping posts
    Learn game-changings Canva features
    Understand why it’s important to have recognisable content


    Salon Mastery
    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.
    Resources 
    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

     

    Connect with Brenda

    Brenda’s Website: https://brendacadman.com/ 

    Brenda’s Instagram: https://www.instagram.com/brendacadman/ 

    Brenda’s YouTube: https://www.youtube.com/c/BrendaCadman

    • 28 min
    How to Beat the 2 Year Team Exit

    How to Beat the 2 Year Team Exit

    Creating the $100k Career Roadmap was one of the best things I ever did as a Salon Owner… 

    When you give your team a path to success, they are motivated to WIN! You’ll be ahead of the dreaded “Can I get a pay rise?” conversations because both you and your team have transparency to know what needs to happen before the conversation can even begin! 

    When you give your team a roadmap for success, not only can they see the steps they need to take to get a pay rise but they are also more likely to stay in your Salon. Too many ROCKSTAR stylists and therapists leave after 2 years… because they ran out of future in your Salon!

    One of my stylists stayed with me for 20 years because she had a roadmap to follow… 

    Today I am sharing How to Beat the 2 Year Team Exit from my recent LIVE Workshop in the Profitable and Successful Salon Owners Facebook Group

    Here is why you should listen to the full episode:

    Learn to do’s and don’ts of paying your team
    Understand what the $100k Career Roadmap is
    Know the 3 ways to motivate your team without paying them more


    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.
    Resources 
    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

    • 51 min

Customer Reviews

4.6 out of 5
39 Ratings

39 Ratings

Aidee. Salon Customers ,

Thanks

I have a digital agency for salon owners, the knowledge Shared in this podcast is just amazing. Since then I bring about 200 to 300 more customers to my salon owners client just because I understand them better. HIGHLY Recommended!!

ShaunaPow0000 ,

Incredible insight and info!

I just can’t get enough of this podcast! Every episode is packed full of so much amazing information and insight. Honestly never have come across a salon related podcast this valuable! HIGHLY RECOMMEND!

Lilsmartie ,

Salon Owners Collective

Dear Larissa, it’s rare that I leave a review but I had to take the time to thank you. So much to say and not enough space! I’ll simplify, I’ve been overdosing on many of your podcasts and I’m thoroughly enjoying and learning from them. I previously owned a small salon and got overwhelmed and overworked and sold it. Four years later I’m realizing I want to do it again! I’m scared and excited. I’m trying to learn from my mistakes and be brave. Thank you for all that you do, you are making a difference. I appreciate all your wisdom and your gas as well! Wishing you much success!

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