Stairway to CEO is a new podcast, hosted by Lee Greene, highlighting untold stories and inspiring content from innovative founders plus expert advice for starting and growing a business.
Revolutionizing Hand Happiness with Andrea Lisbona, Founder and CEO of Touchland
Andrea Lisbona is the Founder and CEO of Touchland. Years before hand sanitizer became a daily essential for all of us, Andrea set out to disrupt the industry following the Swine Flu outbreak back in 2010. She created Touchland, a revolutionary brand of hand sanitizers that combine sleek, functional packaging with non sticky, fast evaporating formulas to keep your hands moisturized, clean, and smelling great. In this episode, Andrea shares with us her journey from growing up in Barcelona, to attending USC, to spending five years on product development for Touchland. She talks with us about moving to the US in 2018, fundraising from investors as a hand sanitizer brand pre COVID, and why she believes CEO should stand for Chief Energy Officer.
Brand Voice and Category Choice with Benjamin Witte, Founder and CEO of Recess
Benjamin Witte is the Founder and CEO of Recess. Recess is a consumer wellness and lifestyle brand, creating products and experiences designed to help people feel calm, balanced, and inspired despite an increasingly stressful world. In this episode, Ben shares with us his journey from growing up in Laguna Beach, to attending Boston University, to working with a few tech startups in San Francisco, which led him to discover his passion for entrepreneurship, design, and customer experience. We talk about some things to consider when building a brand, how to find founder market fit, and why it's important to market feelings rather than ingredients.
Putting Out Fires with Bailey Farren, Co-Founder and CEO of Perimeter
Bailey Farren is the Co-Founder and CEO of Perimeter. Perimeter is a real time disaster visualization and collaboration platform for public safety agencies. The Perimeter platform allows first responders to map incidents in real time, gain access to information posted by other emergency personnel, and issue alerts to the public. As the daughter of both a firefighter and a paramedic, Bailey realized the challenges that first responders face in using paper maps to navigate their way to fires and other emergency incidents. Inspired to help solve this problem and bring public safety agencies into the 21st century, Bailey started Perimeter in 2019. She talks with us about her take on what it means to be an entrepreneur, how she thinks about leadership, and what it's like selling to government agencies.
Build Once, Brush Twice with Julian Levine, Co-Founder and CEO of Twice
Julian Levine is the Co-Founder and CEO of Twice. Twice is an oral care brand, also Co-Founded by Lenny Kravitz, that donates 10% of profits to the Glo Good Foundation, which provides underserved communities with dental care, education, and supplies. On a mission to promote oral health and encourage brushing twice a day, Twice offers premium toothpaste with high quality ingredients in two different flavors, one for morning and one for night. In this episode, Julian shares with us his journey from helping his entrepreneurial parents ship products for their first company, Go Smile, as a young 13 year old, to playing lacrosse at Cornell University, to working as an investment banker where he felt inspired and compelled to become an entrepreneur himself. We talk about his experience fundraising, his book recommendations and his volunteer mission to the Bahamas in 2015, which sparked the idea for Twice.
Creating Buzz and Beverages with Alix Peabody, Founder and CEO of Bev
With crisp, fizzy, canned wines, Bev is a female first brand on a mission to transform the alcohol industry. Offering three flavors, all with zero grams of sugar, Bev is available online and in select retailers, including Total Wine, BevMo, and Target. In this episode, Bev Founder and CEO, Alix Peabody, shares her journey from attending boarding schools in Europe as a teenager to working as a headhunter in San Francisco for a recruiting firm, to experiencing some serious reproductive health issues which led her to take the leap into entrepreneurship and launch Bev. Alix talks with us about raising a seven million dollar seed round, the challenges that come with growing 200% month over month, and how she met her husband, now also her head of marketing, at an airport.
Pili Nut Epiphany with Liz Fisher, Founder and CEO of Lavva
Elizabeth Fisher is the Founder and CEO of Lavva. After being diagnosed with ovarian cancer and enduring chemotherapy not just once, but unfortunately, twice, Liz decided to follow a strict Keto diet to help heal her body and discovered the world's lowest carb, highest fat nut called the Pili nut. Blown away by the Pili's smooth, delicious, buttery flavor, nutrients, and high fat content, Liz began blending them with coconut milk, which sparked the idea for Lavva. In over 2,000 grocery stores nationwide Lavva currently offers superfood yogurts in six flavors, including best selling vanilla, original, and strawberry. In June 2020, Lavva launched the first ever vegan keto certified yogurt called Molten Lavva, and recently debuted a line of plant milks and creamer exclusively in Whole Foods. In this episode, Liz shares with us her journey from running away from home at age 14 to launching her first business Muffin A Day and building a career working in sales for numerous health food companies before launching Lavva in 2018.
Customer ReviewsSee All
Lee Green - you have a great voice, and interesting straight-to-the-Point questions. This is the first podcast review I’ve ever written and I listen to a lot of podcast. Great job! Keep it up.
Quality, personalized content about the journey of CEO’s
Lee brings a vibrant and inspiring spin on storytelling. Her respect and curiosity for how people become successful gives the listener an exclusive insight into a CEO’s journey from childhood to adulthood and how they overcome the challenges of entrepreneurship.
Absolutely love it one of the best podcasts I have ever heard, I listen to it twice, listening gave such a good feeling... really fun to listen to very very inspiring thank you for making this for us!