Stairway to CEO is a new podcast, hosted by Lee Greene, highlighting untold stories and inspiring content from innovative founders plus expert advice for starting and growing a business.
Beauty, Business, and Bravery with Terri Bryant, Founder of GUIDE Beauty
As a professional makeup artist and beauty educator, techniques that had been second nature during her whole career became suddenly much more challenging for Terri Bryant, Founder of Guide Beauty. Shortly after losing the precision that she had always had, Terri was diagnosed with Parkinson's disease, where she experienced firsthand the frustrations of applying makeup and created Guide Beauty, a collection of makeup tools and products that reimagine the application process. Awarded Best of Beauty by Allure magazine and ranked one of Oprah Magazine's Best Beauty Products of 2020, Guide Beauty provides an easier and better way to apply makeup. In this episode, Terri shares with us her career journey from working behind the Estée Lauder beauty counter at Saks Fifth Avenue in New York to working at top beauty brands, including Stila Cosmetics, Dior, and Smashbox, to creating and launching Guide Beauty during the pandemic. We talk about the importance of building an inclusive brand, what she learned about Universal Design, and how her background in elementary education worked for her, rather than against her, within the beauty industry.
Fertility and Vulnerability with Afton Vechery, Co-Founder and CEO of Modern Fertility
Afton Vechery is the Co-Founder and CEO of Modern Fertility. Modern Fertility is a women's health company focused on making fertility information more accessible to women everywhere. Providing fertility hormone essentials from at home tests to digital tools and an online community, Modern Fertility is designed to inform women about their reproductive health so they can own the decisions impacting their bodies and future. In this episode, Afton shares with us her entrepreneurial journey from growing up in Maryland, to participating in a science fair in high school that ignited the launch of her first company, to working in private equity in New York where she dug into women's health issues surrounding fertility, to joining a number of health tech startups, including 23andMe which she left to start Modern Fertility, raising over 22 million dollars to date and recently launching her products in over 1500 Walmart stores.
From Punches to Profits with Steve Weiss, Founder and CEO of MuteSix
In this episode, Steve Weiss, the Founder and CEO of Mutesix, shares with us his incredible journey, starting from his humble beginnings growing up in New Jersey to accidentally punching his principal at school, which led to a discovery of digital marketing and the development of his first company selling mortgage leads to mortgage companies. We talk about his experience working in the stockroom at Victoria's Secret, his stint as a stand-up comedian, and how running ads on Facebook to bring people to his comedy shows in LA led him to create MuteSix, growing the business 265% year over year, and ultimately getting acquired. Founded in 2014, MuteSix, now an iProspect company, is an award winning full-funnel digital and creative studio providing intelligent ad solutions that grow disruptor brands into enterprise market leaders. As the most awarded Facebook advertising agency with more Facebook and Instagram marketing case studies than any other agency, MuteSix was recently acquired by Dentsu Aegis Network in 2019.
Sex Apps and Gender Gaps with Isharna Walsh, Founder and CEO of Coral
With a mission to give people easy and affordable access to a happier, healthier intimate life, Coral is a sexual wellness app that offers evidence-based guides created by experts. In this episode, the Founder and CEO of Coral, Isharna Walsh, shares with us her entrepreneurial journey from moving to Jakarta to launch a meal delivery startup, to landing a role at Steel House in LA, to working as an investor at Embark Ventures, and then leaving to start her own company, Coral. We dive into her experience working in management consulting, how she came up with the name Coral, and what it was like to raise over $3 million by talking to investors about sex.
From Film to Furniture with John McDonald, Founder and CEO of Semihandmade
John McDonald is the Founder and CEO of Semihandmade. Ranked among Inc. Magazine's fastest growing private companies in the US every year since 2015, Semihandmade makes high-end replacement doors for Ikea cabinets and has showrooms in New York, LA Minneapolis, Palm Springs, and Chicago. In this episode, John shares with us his incredible journey from growing up on the East coast, to working in the mailroom at Paramount Pictures, to attempting to join the Los Angeles Police Department, to ultimately transitioning into the furniture business. We talk about the impactful relationship he had with his father, why he gave up his dream to be a writer, and how he accidentally cut off two of his fingers while making furniture, but persevered and built Semihandmade into a multimillion-dollar business.
Be Daring, Not Chicken with Ross Mackay, Co-Founder & CEO of Daring
Founded in 2018, Daring produces plant-based chicken with a mission to create a more sustainable, delicious, and nutritious option for chicken loving consumers. In just their first year in the US, Daring has already locked in nationwide retail partners, including Sprouts, Gelson's, and Bristol Farms and recently closed an $8 million series A round led by Maveron Ventures. In this episode, Ross shares with us his entrepreneurial journey from dropping out of college, to working at a branding agency in the UK, to launching a menswear brand in the Middle East, to partnering with his friend, Elliott, to build Daring.
Customer ReviewsSee All
Lee Green - you have a great voice, and interesting straight-to-the-Point questions. This is the first podcast review I’ve ever written and I listen to a lot of podcast. Great job! Keep it up.
Quality, personalized content about the journey of CEO’s
Lee brings a vibrant and inspiring spin on storytelling. Her respect and curiosity for how people become successful gives the listener an exclusive insight into a CEO’s journey from childhood to adulthood and how they overcome the challenges of entrepreneurship.
Absolutely love it one of the best podcasts I have ever heard, I listen to it twice, listening gave such a good feeling... really fun to listen to very very inspiring thank you for making this for us!