Staying Human in a Robot World: The Power of H2H Engagement

In today's digital world, getting caught up in the constant need for online presence and engagement is easy. With the rise of always-on communication channels, leveraging every robot available to maintain a genuine connection with customers can be tempting. However, many successful brands recognize the importance of staying true to the Human-to-Human (H2H) engagement philosophy.

During this episode of Retail Remix, host Alicia Esposito chats with Tony Drockton, Founder and Chief Cheerleader of the premium leather accessories company Hammitt. Shortly after being attacked by robots, the group discusses Tony’s passion for the H2H engagement philosophy and how Hammitt leverages data to drive improved customer experiences and loyalty. Check out this episode to learn: 

• How Hammitt makes technology invisible in the customer experience to create a seamless and enjoyable shopping experience;
• Hammitt's long-term vision for keeping customers engaged and passionate about the brand through their lifetime guarantee program;
• The importance of connecting digital channels and data with in-store service and events to improve the overall customer journey; and
• Tony’s journey to Hammitt and why he loves the industry.

RELATED LINKS

• Connect with Tony here!
• Learn more about Hammitt.
• Learn more about personalization and CX trends at Retail TouchPoints.

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