STOP Offering (Just) Website Design

In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design.

00:00 Introduction: Beyond Just Website Design
00:13 The Shift to Problem-Solving Solutions
02:14 Subscription-Based Marketing Services
02:26 Choosing the Right Services for Your Clients
03:23 Building a Team and Outsourcing
04:16 Getting Started: Frameworks and Retainers
04:22 Defining Your Service Menu
05:59 Intentionally Vague Retainers
07:16 Sales Pitches for Different Approaches
08:08 Pricing and Invoicing Tips
09:46 Conclusion: Growing Your Business and Impact