Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about: 

• Switching careers from engineering to marketing 
• The four eras of marketing 
• How to balance brand and performance, including a behind the scenes of the F1 sponsorship