Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Eric Seufert, Heracles - How to Thrive Despite Apple’s ATT
Hello, I’m your host, David Barnard, and for the first time ever, I’m flying solo. RevenueCat CEO Jacob Eiting is busy doing CEO things and I didn’t want to wait on this fascinating interview.
My guest today is Eric Seufert. Eric has deep operating experience, having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, but he also founded and sold a marketing business intelligence company, Agamemnon, and is an active investor in the mobile gaming and ad tech categories. Eric has a depth and breadth of experience with mobile apps and games that few can match. Over the past year Eric has written extensively about App Tracking Transparency and the future of mobile advertising on his trade blog, Mobile Dev Memo.
Ron Schneidermann, AllTrails - Growing an App to 1M Paid Subscribers
Our guest today is Ron Schneidermann, CEO at AllTrails, the ultimate guide for outdoor adventures. AllTrails was early to the consumer subscription space, launching a $3/month premium tier way back in 2012. Ron joined as CMO and COO in 2015, and then took over as CEO in 2019, helping to grow AllTrails to over 1 million paid subscribers and tens of millions of active users worldwide.
On the podcast, we talk with Ron about the magic of consumer subscriptions, experimenting with freemium strategies, and how private equity isn’t always as bad as you’ve been led to believe.
Eric Crowley, GP Bullhound - Optimizing Your Subscription App for Growth
Our guest today is Eric Crowley, a tech investment banker with GP Bullhound. With investments in companies ranging from Spotify to Whoop, and clients such as AllTrails, Pinkbike, and Lingoda, GP Bullhound provides transaction advice and capital to many of the leaders in the Consumer Subscription Software space.
On the podcast we talk with Eric about his 2021 report on Consumer Subscription Software, the truth about LTV calculations, and the new era of organic user acquisition.
Seth Miller, Rapchat - From Bootstrapping to Partnering With Sony
Our guest today is Seth Miller, Founder and CEO at Rapchat. Seth is on a mission to democratize music creation with Rapchat’s mobile app. Rapchat takes the friction out of making music, and has helped millions of artists unleash their creativity.
On the podcast we talk with Seth about bootstrapping his way to signs of product market fit, raising money from strategic partners like Sony Music, and what it’s like to have Facebook completely rip off your app.
Matthieu Rouif, PhotoRoom - Finding Product Market Fit by Unbundling Photoshop
Matthieu Rouif is the Co-Founder and CEO at PhotoRoom, the app for automatically removing backgrounds and creating professional images. Matthieu began his career in apps way back in 2009, founding an app company while wrapping up grad school at Stanford.
On the podcast we talk with Matt about how his time at GoPro led to founding PhotoRoom, how churn can actually be an asset, and how being locked in the Apple basement led to one of PhotoRooms biggest marketing wins.
Ben Thompson, Stratechery - Apple’s App Store Conundrum
Our guest today is Ben Thompson, Author, and Founder of Stratechery. For almost a decade now, Ben has been writing and speaking about the strategy and business of technology and its impact on society.
Love this show!
I’ve listened to every episode and feel more equipped to succeed as an indie app developer from the content.
Pods with guests like Thomas Petit are pure gem
You guys should ask for 5-star review more often, your content is fire
Learning so much about subscription apps from this!
I love this podcast. I’ve been teaching myself iOS programming the last year, and this podcast has given me so many interesting things to think about. Jacob and David are really knowledgeable about this industry, and they have brought on a pretty wide variety of guests. Thanks for putting this on guys!