Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Matthieu Rouif, PhotoRoom - Finding Product Market Fit by Unbundling Photoshop
Matthieu Rouif is the Co-Founder and CEO at PhotoRoom, the app for automatically removing backgrounds and creating professional images. Matthieu began his career in apps way back in 2009, founding an app company while wrapping up grad school at Stanford.
On the podcast we talk with Matt about how his time at GoPro led to founding PhotoRoom, how churn can actually be an asset, and how being locked in the Apple basement led to one of PhotoRooms biggest marketing wins.
Ben Thompson, Stratechery - Apple’s App Store Conundrum
Our guest today is Ben Thompson, Author, and Founder of Stratechery. For almost a decade now, Ben has been writing and speaking about the strategy and business of technology and its impact on society.
Shamanth Rao, RocketShip HQ - How Apple’s App Tracking Transparency Affects Developers
Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisition Show podcast, and is the lead instructor for the Mobile Growth Lab workshop series.
RocketShip HQ is a boutique growth marketing firm with 8 figures in managed spend. Before founding RocketshipHQ, Shamanth led growth marketing resulting in 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga), and FreshPlanet (acquired by Gameloft). Shamanth has also helped many other mobile apps grow and scale.
Maddie Kirby, 1 Second Everyday - The TikTok Marketing Playbook
Maddie Kirby is currently the Senior Social Media Manager for the video journal app, 1 Second Everyday. Maddie started her social media marketing career at Ozwest. Ozwest is an exclusive distributor of Zing branded toy products and the Ozwest toy line in the USA and Canada.
While working at Ozwest, Maddie started growing her personal social media presence. Madie has almost 400k followers on TikTok. Since joining 1 Second Everyday in 2019, Maddie has been instrumental in leveraging TikTok to organically drive millions of downloads.
Andy Carvell, Phiture - Growth Tactics from the Top Apps in the App Store
Andy Carvell is the Partner & Co-Founder of Phiture, a mobile growth agency. Here he has worked with some of the biggest apps on the App Store, including Headspace, Spotify, Triller, and VSCO.
Prior to founding Phiture, Andy worked on the marketing and growth teams at SoundCloud. His team built SoundCloud's activity notification system, which delivered over 500 million pushes per month, and increased M1 retention by five percentage points in its first few months of operation.
Alex Ross, Greg - Next-Level App Marketing Tips and Strategies
Alex Ross is the co-founder & CEO at Gregarious, Inc. Gregarious is the company behind Greg, an app dedicated to helping people grow healthier and happier plants. Greg’s community has grown from 100 beta users in August 2020 to over 50,000 monthly active users today.
Alex graduated from the University of California, Los Angeles, and studied data science and statistics at MIT. Alex has worked for companies such as Cisco, The Daily Aztec, and Cannon Trading.
Love this show!
I’ve listened to every episode and feel more equipped to succeed as an indie app developer from the content.
Pods with guests like Thomas Petit are pure gem
You guys should ask for 5-star review more often, your content is fire
Learning so much about subscription apps from this!
I love this podcast. I’ve been teaching myself iOS programming the last year, and this podcast has given me so many interesting things to think about. Jacob and David are really knowledgeable about this industry, and they have brought on a pretty wide variety of guests. Thanks for putting this on guys!