Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
From Spreadsheets to Data Science: Tools for Apps of Any Size — Adam Landis, AdLibertas
On the podcast we talk with Adam about when and why to use an MMP, which subscription events to track in your analytics, and why A/B testing doesn’t always work the way you think it works.
From Zero Revenue to a Full-Time Gig in Less Than a Year — Emmanuel Crouvisier, CardPointers
On the podcast we talk with Emmanuel about the magic of affiliate marketing, how to best use Stripe payments, and why you should probably build a web app before you build a native one.
Building a Product Improvement Loop — Darrell Stone, Citizen
On the podcast I talk with Darrell about going from zero to an 8-figure ARR in just 18 months, building a product improvement loop combining user research and A/B testing, and why expecting failure is one of the keys to success.
Tinder: From Free App to $1B in Revenue — Phil Schwarz, Corazon Capital
On the podcast we talk with Phil about the thesis behind Tinder’s monetization strategy, the importance of product differentiation, and why some companies shouldn’t use subscriptions.
Our guest today is Phil Schwarz, Partner at Corazon Capital, a leading Chicago-based venture fund investing in early stage tech companies. Prior to joining Corazon, Phil served as the Chief Marketing Officer at Tinder during the rollout of subscriptions. He was also previously Head of Growth Initiatives at Match Group.
Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.
Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.
Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
On the podcast we talk with Giancarlo about soft vs. hard paywalls, how to think about product experiments, and why removing friction from onboarding didn’t actually help.
Our guest today is Giancarlo Musetti, Growth Product Manager at Ad Hoc Labs. Ad Hoc Labs makes several apps including Firewall and Dialed, but is most well known for Burner, an app that allows you to create multiple phone numbers to protect your privacy and better manage communication.
Good production quality and great insights. You get to see the ways the best operate.
Love the topic, great hosting team, great insightful guests
So much value
Game-changer for all app startup founders