Ten Golden Rules Internet Marketing for Law Firms Podcast Ten Golden Rules

In today's episode, I speak with Phyllis Sisenwine, a Master Certified Coach specializing in coaching for attorneys. Phyllis shares insights on enhancing productivity through time blocking, the power of accountability, and maintaining focus amidst mental clutter.
We discuss her recommended reads, including "How to Become a Rainmaker" and "The Power of Focus," and explore her journey from selling office supplies to becoming a sought-after speaker and master coach. Phyllis provides practical tips on starting speaking engagements, building a strong personal brand, and structuring your days for efficiency.
Our conversation also covers strategies for young lawyers, emphasizing networking, customizing presentations, and leveraging online platforms. We highlight personalized coaching, speaking as a marketing strategy, time management, and the role of accountability in achieving goals.
Key Topics
01:32 Phyllis’ story of how she started coaching lawyers 25 years ago and became the largest coach in the field.02:34 Building a business through networking and speaking at bar associations and law firms.03:35 Leveraging speaking engagements to grow your business.04:51 Strategies for growth including simply asking for speaking opportunities, interviewing attendees, and weaving in success stories.06:03 Tips on how to get started with speaking engagements, including creating valuable content, networking, and customizing presentations for different audiences.07:04 Customizing slides and speaking at a rotary club to gain experience and exposure as a speaker,09:07 The importance of finding your "why" and networking with your ideal clients.12:45 The importance of enjoying marketing strategies, such as repurposing speeches into writings. 15:15 Building relationships, sharing how you can be helpful instead of focusing on sales.19:19 Phyllis’s system for having a productive week - Productive days, Practical days, and Play days.22:00 Blocking two hours of uninterrupted time for a client to increase productivity.23:42 The significant impact for lawyers to be accountable, track progress and stay focused.26:27 Tips on helping your mental clutter by checking on your physical clutter. 27:20 The“brain dump technique” to write down all thoughts and tasks to clear mental clutter and stay focused.28:48 Tips on how to be a great coach, including active listening and asking open-ended questions.
Resources Mentioned
Books:
*How to Become a Rainmaker* by Jeffrey J. Fox*The Power of Focus* by Jack Canfield, Mark Victor Hansen, and Les Hewitt
Websites:
Phyllis Sisenwine's Website a...

In this special 100th episode I share our recent webinar, How to Rank Your Law Firm in All 6 Parts of Google - diving into the leading strategies for law firms to gain Google rankings. From the new Google Ai search results and getting in the Top 3 for Google Screened - Local Service Ads (LSAs) to the power of free ranking in Google Maps and SEO, we leave no stone unturned. We'll explore key performance indicators, strategies for handling Google Maps rankings, and the critical need for websites to have chat and a text function. 
I also share insights on optimizing Google rankings and local SEO for businesses, emphasizing the importance of creating informative content, answering questions, and utilizing YouTube and Google Ads. Additionally, I'll discuss the significance of optimizing SEO for question and answer content and managing online reputation. Creating well-researched and authentic content that resonates with the audience and improving Google Maps rankings for local service ads are also highlighted. You'll discover practical tips and examples to help businesses improve their search rankings and online presence.
Stay tuned to learn the secret algorithm for top placements on Google and actionable strategies from one of the best minds in internet marketing. 
Don't forget to hit subscribe and visit the 10 Golden Rules YouTube channel for more tips!
Key Topics
03:01 - The importance of ranking on all 6 parts of Google, including Local Service Ads, Search PPC, AI Search, Google Maps, and SEO.03:45 Revealing the Mystery part of Google that's super important for search rank through examples and downloadable secret algorithm.07:00 Insights on internet marketing for law firms, highlighting from our own company's success with clients across the US.08:41 A mini case study with Brian Garrett, a solo personal injury attorney from Oklahoma City, who improved his SEO and local search rankings.09:30 Google's AI advancements, showing examples of AI-powered search results.10:10 How Google is demoting some websites in favor of AI-generated content, creating opportunities for listed sites.11:12 The importance of helpful content and answering questions to rank in Google's AI-powered listings.11:50 The use of videos and blogs to improve website SEO.14:01 SEO strategies for AI-powered search engines.17:50 The importance of mobile search, as over 60-70% of searches are now done on mobile devices.18:26 Creating significant leads and sign-ups through local service ads campaigns, with some clients signing up over 275 new clients in a year.20:28 The importance of promptly answering calls from local service ads program to avoid missing critical leads.21:45 How a secret algorithm prioritizes bidding mode to maximize leads, with the back end of the program being crucial for designating good leads.23:08 Google review strategy for law firms, emphasizing the importance of proximity and consistency in Google Maps listings.24:15 The "multi locations" strategy - multiple locations can optimize their Google Maps listings and local service ads for each location.25:09 How Local Service Ads and Google Maps are crucial for law firms.28:19 Google reviews, their importance and local optimization for personal injury lawyers.29:08 Using the Google Maps widget on a website to improve SEO and make it easy for clients to find the law firm.31:24 SEO strategies for improving search engine rankings.32:51 Simplifying SEO factors to "ABCs" of website architecture, speed, and performance.34:34 The value of high-quality, influential links from important sites and publications.37:48 The value of testing different ad copy and variants in Pay Per Click campaigns.40:28 YouTube SEO and PPC...

Today I'm joined by Paul Neal, a seasoned entrepreneur with deep expertise in real estate investing for your firm. We'll explore the shifting trends in office spaces and work habits, emphasizing the need for a local presence and flexible work spaces.
We'll discuss the benefits of investing in real estate, including wealth accumulation, control over space, tax advantages, and passive income. Paul and I will share creative business strategies, the importance of mentorship and networking, and innovation. Paul will reveal his go-to productivity tools, discuss the art of delegation, and recommend essential business reads. We'll also address the demand for flexible work arrangements, and how delegating tasks can free up time for high-level thinking.
Join us as we uncover insights on acquiring business properties, leveraging low down payment options, and the wealth-building potential of real estate. Let's get started!
Key Topics
02:40 Paul Neal shares his entrepreneurial journey, from studying engineering to starting 6 businesses, including a successful real estate finance transaction in 1998.03:31 The dichotomy between business owners who bought vs. leased their buildings.05:37 How a client saved money by not buying a billboard but buying the building for his HVAC business. His branding was now on the building viewed by 60,000 commuters daily.07:00 When launching a business, consider the local presence and consistent cash flow.10:32 Finding a multi-location strategy for law firms, focusing on local Google marketing for proximity rewards.12:24 The importance of having a physical location for a business to be eligible for Google's local service ads and maps, and notes that some firms are expanding to multiple locations to increase their visibility and profitability.13:25 The benefits of owning real estate for businesses, including tax advantages and potential appreciation in value. 15:21 Examples of clients who have successfully implemented a multi-location strategy, leveraging real estate to build wealth.18:10 The benefits of owning real estate for businesses, including passive income and wealth accumulation.20:49 Managing real estate for a larger space, and different strategy used for management22:50 How the pandemic has affected office spaces, including the reduction of office space or increasing flexibility in terms of work arrangements.24:39 The demand for smaller, flexible warehouse spaces for service industries, which are hard to come by due to high demand.26:24 The impact of COVID-19 on consumer behavior, highlighting a preference for convenience and authenticity.27:02 Finding creative spaces and new retail concepts, such as a bank with a Starbucks-like atmosphere, in Florida and Delray Beach.27:39 The benefits of owning a physical office space for personal injury lawyers, including building a brand and establishing a community presence.28:56 Go-to business strategies for young business owners, including having a clear vision and aligning oneself with successful mentors.30:04 Taking regular breaks to think and reflect on goals and challenges. 33:22 Delegating tasks to others, highlighting "The E Myth" by Michael Gerber for entrepreneurs seeking to outsource tasks.36:24 Dan Sullivan's "who not how" philosophy - finding people who can do tasks better than you, rather than learning how to do them yourself.38:24 How In-house digital marketing teams can be less effective than hiring an agency 39:44 Insights on how to unlock wealth, autonomy, and control by buying a building and firing a landlord.
Resources Mentioned
*Book*
**The E Myth** by Michael Gerber**Maximize Your Wealth** by Paul...

This week, I had the pleasure of interviewing Dr. Jean The Results Queen, Dr. Jean Oursler, founder of Caveman Brain. With over 24 years of experience in operations, sales, marketing, and finance, Dr. Oursler brings a wealth of knowledge to our discussion about coaching law firms.
Dr. Oursler is also an EOS (Entrepreneurial Operating System) Implementer, and she explains how EOS enhances productivity, accountability, and communication within legal practices. She shares compelling success stories, including a managing partner who saw significant improvements in meeting productivity and task completion through EOS. She lays out four essential building blocks for improving sales, particularly for personal injury attorneys, and stresses the importance of deeply understanding your target audience.
We discuss the significance of setting achievable goals, the concept of "brain junk" or mental clutter, and the myriad benefits of EOS. Dr. Oursler shares her journey of transitioning her business from a traveling consultancy to an online venture, highlighting the importance of aligning marketing and business development strategies.
It's an engaging and informative discussion that you won't want to miss.
Key Topics
02:28 Dr. Jean Oursler shares her background and how she got to where she is today from theater major to advertising executive to HR consultant, now a 24-year consulting veteran.03:34 How creating her own role in a family-owned business lead to her later starting her own consulting firm.05:28 Pivoting from in-person to online consulting.06:22 Recognizing lawyers need new business development skills, but no one teaches them. They are good at asking questions but need to change their mindset for marketing.08:20 Sharing her four-phase process, a circle. Alignment, Accountability, Expansion, and Brain Junk.09:05 Creating an avatar for your ideal client to understand their needs, pain points, and values. 11:05 Identifying the best client avatar by analyzing their fears and desires you are able to solve those fears13:08 Emphasizing the importance of picking a niche and sticking with it for marketing efforts and attracting the right clients.15:04 Holding yourself accountable for writing what you want to do for new business development18:49 The concept of "brain junk" and how it can hold individuals back in their personal and professional lives.20:42 The importance of setting quarterly goals for law firms to achieve success. Your B-HAG (big, hairy, audacious goals)22:34 The need to set specific, measurable, and achievable goals, and to prioritize them to maximize progress.23:45 Getting 95% of their priorities done, but celebrating that achievement.26:14 The importance of identifying and overcoming psychological barriers to success.27:03 Jay’s experience with EOS and the impact on his company.29:04 How EOS for law firms can improve operations and increase profitability.30:00 How the most successful lawyers realize they're running a business, not just a practice, and EOS provides a framework for doing so.32:56 Visionaries need to step back to allow others to take accountability and leadership roles.34:24 Dr. Jean's passion for EOS stems from its ability to help entrepreneurs balance visionary and integrator roles.35:42 Successful law firms on EOS have clear roles, accountability, and measurable goals.38:16 Using EOS to help clear those long to-do lists and prioritize tasks.39:17 A look at the apps Dr. Jean uses – Otter and 90 i0
Resources Mentioned
*Books*
“a...

Today, we're diving into one of our most popular webinars The Law Firm Rainmaker Playbook with guests Ken Hardison, Steve Nudelberg, and Alan Margulius. We'll explore key strategies to build your own book of business and boost your firm's business development, including building your personal brand, creating a personal referral network, hosting client advisory boards, using books for personal branding, and leveraging social media.
Ken shares innovative tactics for generating referrals, while Steve provides insights on modern communication techniques. Alan emphasizes leadership, accountability, and authentic relationship-building. We also discuss creating a referral mindset, networking on LinkedIn, and providing value beyond legal services.
Young lawyers will benefit from practical business development plans, focusing on high integrity relationships, simple and repeatable strategies, and prioritizing clients' agendas. Tune in for actionable sales content, referable practices, and the importance of return on relationships (ROR) over traditional ROI. Get ready to transform your business development approach with expert advice. 
Key Topics
 01:25 What is the definition of a rainmaker in the context of law firms? 06:34 The First principle of being a great Rainmaker is to give with no expectation of receiving anything in return.07:48 Importance of giving without expectation of return, and becoming a connector.08:18 How extensive involvement in various organizations and events helps build connections and reputation.  11:22 Creating quality connections starting with a one-on-one.12:08 Ken Hardison’s introduction as a thought leader in legal marketing.15:32 Creating and regularly distributing high-quality content through a chosen medium, leveraging tools like Calendly for organization.17:15 Referral systems for law firms, emphasizing the importance of creating a referral mindset and educating clients on how to refer business.20:44 Prioritizing building long-term relationships with clients to generate repeat business and referrals. 22:12 Creating a VIP for clients to provide status and referral opportunities to past clients. Including hosting VIP dinners.24:23 Suggestions for maintaining top-of-mind awareness with your clients to start seeing returns. 27:02 Leveraging books as a lead generation tool to attract referrals and new cases.35:45 A look into rainmaking strategies and what that means38:22 Shifting from transactional to relational environments requires a change in mindset, with a focus on building personal connections.39:40 Relationship capital and social capital are key to success, with ROI replaced by ROR (return on relationship).44:36 Clear strategy, disciplined tactics, and a guaranteed process for success, advising the identification of dream clients and using modern tools to understand their criteria and preferences.48:13 What is the "50 cups of coffee" program to help employees connect with potential business contacts? 53:45 Creating air cover through social media and documenting value to build a global brand through advertising and social media to create awareness and generate leads.56:46 Discover an unconventional approach to law firm business development, emphasizing trust and growth rather than sales.58:33 Shifting your mindset from chaos to basics, focusing on opportunity amidst global uncertainty.01:01:03 The importance of creating a personalized business development plan for lawyers, regardless of their personality type or social skills.01:02:46 Uncovering the common misconception that business development requires being overly aggressive or annoying. 01:18:04 Researching clients on LinkedIn and Facebook

Whether you’re a law student, a seasoned professional, or someone who does the digital marketing for your firm, this episode is packed with valuable insights and actionable advice. Today I welcome our special guest, Chris Earley, a seasoned personal injury attorney from Boston. We discuss the importance of family and community in law firms and share strategies for personal injury law firms to grow and succeed. Chris and I emphasize the value of having a purpose-driven law firm that supports the community and allows attorneys to maintain a work-life balance. We highlight the importance of consistency, persistence, and authenticity in building a successful law practice, alongside the benefits of hyperlocal marketing, email list building, content creation, and masterminds for attorneys. We also talk about leveraging local organizations and teams to generate referrals and build credibility, think about your children’s sports teams!
Chris shares his journey from a liberal arts graduate to a successful law firm owner with 20 years of experience, offering insights into the power of community involvement and the importance of consistent content creation. Throughout our discussion, we emphasize perseverance, authenticity, and leveraging technology to stay ahead in the competitive legal landscape. 
Tune in now for insights that can transform your practice!
Key Topics
02:41 Chris’s story of becoming an attorney by necessity and ignorance, leading to 20 years of growth and learning.04:05 How sponsoring a local sports team enhanced Chris’s law firm's visibility and credibility, which improved SEO through reciprocal links.07:54 The importance of having a system in place to track and manage referrals..10:58 Building a subscriber list for your newsletter, to stay connected and provide valuable content, and most importantly being authentic to effectively build relationships13:05 Charley Mann’s approach on emails and paper newsletters - Be Consistent!14:19 Content marketing for law firms, including creating a content calendar and leveraging masterminds for digital agencies.18:50 How masterminds can help level up a law firm by providing valuable insights and ideas from peers who are further ahead.21:52 How masterminds can be used not just for education but for referrals that come from them.  24:36 Explore your unique niche, while being ethical and authentic.25:15 The importance of vulnerability and creativity in legal marketing while representing your authentic self, and what your firm stands for.26:30 Finding the law school that's going to train you on the new technology. 28:36 Leveraging technology and how a firm that can really leverage tech the best wins in this new economy31:47 Writing down ideas and thoughts is crucial for productivity and remembering them later, using Evernote to assist. 33:17 Books and Podcast recommendations: Ken Hardison, Chris Dreyer, and Charley Mann39:37 Authenticity and persistence pay off in business and personal growth. Chris shares experiences of persevering through challenges and failures, emphasizing the importance of tenacity in business.
Resources Mentioned
*Books*
1. **The E Myth Revisited, by Michael Gerber** - This book is recommended for insights into entrepreneurship.starting your own business and developing systems.
2. **The Magic of Thinking Big, by David Schwartz** - Another highly praised book for business and personal development.
*Apps*
1. **Evernote** - https://evernote.com/ Recommended by Chris Earley for personal productivity.
*Websites*
1. **Chris Earley's...