38 episodes

There are "best practices" and there are practices that get best results.

We're here to teach you the latter.

We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

That Amazon Ads Podcast Stephen Noch and Andrew Bailiff

    • Business
    • 5.0 • 27 Ratings

There are "best practices" and there are practices that get best results.

We're here to teach you the latter.

We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

    The Psychology of Branding & Copywriting in E-Commerce with Emma Schermer Tamir

    The Psychology of Branding & Copywriting in E-Commerce with Emma Schermer Tamir

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

    ----

    Tune into this week’s episode to hear Branding and Content Optimization Expert, Emma Schermer Tamir. Emma is the founder of Marketing by Emma, an Amazon Branding & Design agency. In this episode, she shares her expertise on all things branding and marketing, giving away golden insights that you can use to improve your content strategy on Amazon. 



    Throughout this conversation with Emma, we discuss:



    1️⃣ What makes a great Amazon listings?

    2️⃣ The hacks Liquid Death used to take over a competitive market

    3️⃣ How to write headlines and copy on Amazon

    4️⃣ Where to go to study your ideal customer profile

    5️⃣ Big picture branding tactics, and so much more!



    📨Connect with Emma:

    Marketing by Emma: https://marketingbyemma.com/ 

    LinkedIn: https://www.linkedin.com/in/emma-schermer-tamir/ 



    🔗Connect with Stephen & Andrew on LinkedIn:

    Stephen: https://www.linkedin.com/in/stephen-noch/ 

    Andrew: https://www.linkedin.com/in/andrewbailiff/ 



    🎙️Follow That Amazon Ads Podcast: 

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 



    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    • 56 min
    CPC vs. CPM: What's Better for Amazon PPC?

    CPC vs. CPM: What's Better for Amazon PPC?

    Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

    Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

    --------

    In this episode, we discuss the differences and nuance between different cost types in Amazon PPC: CPC, CPM, and vCPM. Stephen and Andrew break down their thoughts on the topic and shed some light on the benefits and limitations of each.

    Key Topics:


    What is the difference between CPC, CPM, and vCPM?


    Which cost type should you use in Amazon PPC?


    Why vCPM campaigns are overrated





    🔗Connect with Stephen & Andrew on LinkedIn:

    Stephen: https://www.linkedin.com/in/stephen-noch/ 

    Andrew: https://www.linkedin.com/in/andrewbailiff/ 



    🎙️Follow That Amazon Ads Podcast: 

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 



    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    • 41 min
    Mastering the Art of Auditing Amazon Accounts with Hannah Whitlock

    Mastering the Art of Auditing Amazon Accounts with Hannah Whitlock

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ 

    Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG 

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 

    ----

    Tune into this week’s episode to hear from Hannah Whitlock of RedDog PPC. In this episode, we break down how to audit your Amazon account. We leave nothing out, as this discussion spans outside the realm of just PPC and brings the full picture of selling on Amazon into view.

    Throughout this conversation, we discuss:

    The 4 key areas needed for a complete Amazon account audit

    The biggest areas people miss when diagnosing poor performance

    And much more…



    📨Connect with Hannah:

    RedDog PPC: https://www.linkedin.com/company/red-dog-ppc/ 

    LinkedIn: https://www.linkedin.com/in/amazonadvertisingspecialist-hannahwhitlock/ 



    🔗Connect with Stephen & Andrew on LinkedIn:

    Stephen: https://www.linkedin.com/in/stephen-noch/ 

    Andrew: https://www.linkedin.com/in/andrewbailiff/ 



    🎙️Follow That Amazon Ads Podcast: 

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 



    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    • 34 min
    How to Pick the Right Data Range When Optimizing Amazon PPC Campaigns

    How to Pick the Right Data Range When Optimizing Amazon PPC Campaigns

    Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 



    Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 



    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ 



    --------



    In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaigns. When you’re optimizing bids, the date range you use or the data you select, is incredibly important. 

    If you get this one thing wrong, it can drastically throw off your performance. In this over-the-shoulder style episode, we show you real scenarios and how to analyze your account to pick the perfect date range every time.

    Key Topics:


    Why date range selection is massively important in Amazon PPC


    How to critically think through what date range to select


    Real-life scenario analyzing an accounts trends to choose the perfect date range





    🔗Connect with Stephen & Andrew on LinkedIn:

    Stephen: https://www.linkedin.com/in/stephen-noch/ 

    Andrew: https://www.linkedin.com/in/andrewbailiff/ 



    🎙️Follow That Amazon Ads Podcast: 

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 



    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    • 34 min
    Why RPC (Revenue-Per-Click) is King in Amazon PPC

    Why RPC (Revenue-Per-Click) is King in Amazon PPC

    THE MASTERCLASS IS LIVE: ⁠https://thatamazonadsmasterclass.com/⁠



    Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 



    Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

    —--------

    In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works best for Amazon PPC and how it can help you hit your target ACOS every time.

    Key Topics:


    Why your ACOS goes up when you decrease your bids


    How to solve the “Low Data Problem” on low click keywords and clean up wasted spend


    When and When Not to use Revenue Per Click





    🔗Connect with Stephen & Andrew on LinkedIn:

    Stephen: https://www.linkedin.com/in/stephen-noch/ 

    Andrew: https://www.linkedin.com/in/andrewbailiff/ 



    🎙️Follow That Amazon Ads Podcast: 

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 



    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    • 58 min
    How to Calculate Bid Ceilings to Prevent Wasted Spend in Amazon PPC

    How to Calculate Bid Ceilings to Prevent Wasted Spend in Amazon PPC

    Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/ 

    Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb 

    —--------

    In this episode, Stephen and Andrew break down the concept of using bid ceilings when calculating your Amazon PPC bids. In this over-the-shoulder style video, you’ll see exactly how to calculator your bid ceilings using formulas in your Amazon PPC bulksheets.

    Key Topics:


    Why you should use bid ceilings in Amazon PPC


    The consequences of not using bid ceilings


    Over the shoulder examples of how to calculate bid ceilings in your bulk sheets



    🔗Connect with Stephen & Andrew on LinkedIn:

    Stephen: https://www.linkedin.com/in/stephen-noch/ 

    Andrew: https://www.linkedin.com/in/andrewbailiff/ 



    🎙️Follow That Amazon Ads Podcast: 

    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 



    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

    Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

    • 54 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Dwsndude ,

Game Changer

These gentlemen are completely changing the game! By far the best Amazon PPC content I have found. Great real world examples and practical ways to improve performance.

This nickname is cool ,

Best Amazon PPC podcast there is!

So stoked that Stephen & Andrew are doing this podcast, I’ve been following them for a long time and everything they say is good! Practical, understandable, love it.

Smyrna519 ,

INFORMATIVE

This Podcast is LIFE! Funny, fun but most importantly INFORMATIVE!!!

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