That Amazon Ads Podcast Stephen Noch and Andrew Bailiff

Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!)


Episode 60 of That Amazon Ads Podcast


NEW EPIC SERIES!


Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales!

This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike.

Learn from the experts & take your Amazon Advertising to the next level!

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Get your FREE Amazon PPC bid optimizer: https://adlabs.app/


Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG


Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/


Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

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CHAPTERS:
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00:00 – Prologue
00:20 – Title Card
00:25 – Introduction
02:09 – No shaving till $100K.
03:30 – What’s in store for you for this adventure
04:27 – Step 1: The Audit
06:25 – The Monthly Performance Tracker
10:14 – A closer look at the ad console
13:00 – The essential reports
16:23 – Aggregating placements data using AdLabs vs manual
26:27 – Separating the branded vs non-branded campaigns
27:07 – Optimizing placements
30:18 – Importance of negating ASINs and Product Targeting
32:00 – Checking and cleaning up for any misattribution
34:06 – The proper way to setup single-keyword campaigns
35:33 – Structuring campaigns
36:00 – Total Performance Tab
39:58 – We’ve only just begun
44:00 – Summary
45:48 – Epilogue

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🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/


🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast



👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!


#amazonppc #amazonads #thatamazonadspodcast #amazonpodcast #sponsoredproducts #sponsoredbrands #sponsoreddisplay #amazonadvertising #amazonadsforbeginners #amazonadvertisements #amazonadvertisingstrategy #amazonadsstrategy #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Episode Number 59 of That Amazon Ads Podcast


Struggling to rank on Amazon?
This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's success!


Get our FREE Amazon PPC bid optimizer

Join our FREE Discord community of Amazon PPC managers

Sign up for That Amazon Ads Masterclass

Get your FREE Amazon PPC Audit

Brandon Young on Linkedin

Brandon Young on Facebook

Data Dive

Seller Systems

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🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbai...

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that...
Spotify: https://podcasters.spotify.com/pod/sh...
YouTube: https://www.youtube.com/@ThatAmazonAd...

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Is ACOS a Vanity Metric? ACOS vs ACOTS



Episode 58
Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric.

Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns.

In this episode, we'll cover:


Relation between ACOS and ACOTS.
How to use Target ACOS to control ACOTS.
Practical optimization tips

Want to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights!


Get our FREE Amazon PPC bid optimizer:

https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers:

https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass:

https://thatamazonadsmasterclass.com/
Get your FREE Amazon PPC Audit:

https://forms.gle/vFvMSRAqoHwyadXB9


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CHAPTERS:
00:00 – Prologue

00:17 – Intro

01:03 – Part one recap

03:30 – How about ACOTS? Is it a Vanity Metric?

04:05 – See you next week

04:19 – ACOS and ACOTS synergy

09:00 – Taming ACOTS with ACOS

15:13 – Key decisions when making optimizations

20:38 – ACOS and ACOTS at a SKU level

26:05 – Free Tip

29:40 – Ensuring accuracy

33:23 – Final note


🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/



🎙️Follow That Amazon Ads Podcast:


LinkedIn:

https://www.linkedin.com/company/that-amazon-ads-podcast/



Spotify:

https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube:

https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Is ACOS a Vanity Metric? ACOS vs ACOTS

Episode 57

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9


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CHAPTERS:

00:00 – Introduction
00:19 – Title Card
00:25 – Understanding the misunderstood metric
01:38 – Is ACOS a vanity metric?
03:20 – Case Study
05:03 – Why ACOS doesn’t look like it correlates to ACOTS?
07:10 – Why Ad type allocation matters?
11:00 – Both have Ad Cost hence the correlation
12:30 – Linear regression analysis
14:00 – Average benchmark of Ad sales to Total sales
15:45 – Pearson Correlation Coefficient
16:30 – Part 1 summary
18:03 – Final thoughts and what to do

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/


Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast


YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Episode 56

 

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

 

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

 

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9



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CHAPTERS:

 

00:00 – Introduction

00:45 – Title Card

01:10 – A rant against a 3rd grader’s homework

01:21 – How to properly audit an Amazon PPC account in an 11-step framework

01:50 – Why this matters? Importance and why you should listen to us.

05:41 – Past year’s stats

06:21 – Audit process and the close rate

07:58 – Fun fact

09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9

10:10 – AdLabs Campaign Audit Checklist

10:37 – Rundown of the 11-step framework

12:50 – Account audit slide deck and how to use it

17:07 – Slide deck giveaway

18:20 – Product level efficiency levels or overall ad investment levels

21:36 – Drop comments below for more in-depth episodes.

22:06 – Placements

25:53 – Bid Management

29:19 – Search Term Reports

30:16 – Separating Tactic Allocations

31:45 – Campaign Structure

35:31 – Targeting Mix

36:48 – Budget Management

38:28 – Use of Ad Types

41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/

41:49 – Dayparting Opportunities

43:00 – Listing Optimization

45:56 – On a final note



 🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

 

🎙️Follow
That Amazon Ads Podcast:

 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/



Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast



YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast



👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review
on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

 

Stay tuned for the next episode, next week, same place!

 

#amazonppc #amazonads #amazonadvertising #AMS
#FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Episode 55

 

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

 

Join our FREE Discord community of Amazon PPC
managers: https://discord.gg/AYfMkfBPzG

 

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/



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CHAPTERS: 

00:00 – Introduction

01:07 – What is PickFu

3:02 – Journey and milestones

04:59 – Refining audiences

05:36 – Case Study 1: Tanking Sales

08:28 – Case Study 2: Pricing Point

10:17 – What makes a good split test?

13:38 – Split Testing Sponsored Brands Ads Creatives

16:12 – Beyond just Amazon and main images

18:13 – Quick turnaround time

18:40 – Quality consumer panels and system

19:53 – Survey panels: Profitable or not?

20:14 – Audience applications

21:57 – Determining the weakest points of conversion

26:44 – The best way to connect with Justin

27:01 – https://www.pickfu.com/

27:30 – Exclusive deals for TAAP subscribers

28:01 – A life lesson

29:25 – Podcast conclusion and key takeaways

 

🔗Connect with Stephen & Andrew:

 

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

 

🎙️Follow That Amazon Ads Podcast:

 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast



👋Closing Remarks:

 

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

 

Stay tuned for the next episode, next week, same place!

 

#amazonppc #amazonads #amazonadvertising #AMS
#FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness