That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff
That Amazon Ads Podcast

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

  1. FEB 4

    Don't Make This Keyword Harvesting Mistake

    #thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads MasterclassGet your FREE Amazon PPC Audit ---------- 🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🚨 Are you making this critical keyword harvesting mistake? 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 & 𝐀𝐧𝐝𝐫𝐞𝐰 break down 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 for success! 🔥 𝟏. 𝐀𝐯𝐨𝐢𝐝 𝐜𝐨𝐦𝐦𝐨𝐧 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 that could be hurting your Amazon PPC campaigns. 🔑 𝟐. 𝐒𝐞𝐭 𝐮𝐩 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 to improve ad performance and keyword efficiency. 📊 𝟑. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 strategies that will 𝒃𝒐𝒐𝒔𝒕 𝒚𝒐𝒖𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏'𝒔 𝑨𝑪𝑶𝑺 𝒂𝒏𝒅 𝑹𝑶𝑨𝑺. ⏳ Don’t let bad keyword harvesting 𝒘𝒂𝒔𝒕𝒆 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝑷𝑪 𝒃𝒖𝒅𝒈𝒆𝒕! Watch now and optimize your ads the right way! 👍 𝐋𝐢𝐤𝐞, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 & 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐛𝐞𝐥𝐥 to master Amazon PPC with Stephen & Andrew! #DontMakeThisKeywordHarvestingMistake #KeywordHarvesting #AmazonAdvertising ========== 🔗Connect with Stephen & Andrew: Stephen Andrew Bailiff 🎙️Follow That Amazon Ads Podcast: LinkedIn YouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place! #dontmakethiskeywordharvestingmistake #overharvesting

    22 min
  2. 11/26/2024

    Should You Do Brand Defense on Amazon PPC?

    #thatamazonadspodcast #amazonppc #amazonads Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer: Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ========== 00:00 – Teaser 00:22 – Title Card 00:27 – Introduction 02:20 – What is Brand Defense and how it works? 03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense 05:36 – Investment Levels 07:14 – Fixing the Segmentation Issue 09:05 – Placements Settings matters 12:37 – Testing sales incrementality 19:14 – Who needs Brand Defense More? 21:17 – How about small brands? 23:45 – Average conversion of different stages of the funnel 27:39 – Why you should go after competitor keywords? 29:19 – Recommendations 35:55 – Finale ========== Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection. Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand. 👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice and strategies from Andrew Bailiff and Stephen Noch! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

    37 min
5
out of 5
28 Ratings

About

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

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