That Solo Life: The Solo PR Pro Podcast

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That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners.

  1. 1 DAY AGO

    Trends, Trust And Technology - What's Ahead In 2025

    In this episode of That Solo Life. Co-hosts Karen Swim  and Michelle Kane continue their discussion on the trends they believe will shape the public relations and communications landscape in 2025.

    17 min

  2. 12/30/2024

    What Lies Ahead For PR Pros In 2025

    In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane pause to reflect on what trends will shape the landscape for PR professionals in 2025.

    12 min

  3. 12/23/2024

    Magic Wands And Flying Carpets - The Myths And Realities Of PR

    In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane engage in a lighthearted yet serious discussion about the common misconceptions about public relations (PR) and the challenges faced by PR professionals and the businesses they serve.

    16 min

  4. 12/16/2024

    The Power of Storytelling in an AI World

    In this episode of That Solo Life, we welcome back story strategist, Lisa Gerber of Big Leap Creative to talk about storytelling and why it matters more than ever.

    29 min

  5. 12/09/2024

    Key Lessons from Tiny Businesses that Made Big Moves

    In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane welcome Elaine Pofeldt, an independent journalist and speaker specializing in entrepreneurship and careers. Elaine is the author of, The Million Dollar One-Person Business and Tiny Business, Big Money.

    40 min

  6. 12/02/2024

    That Solo Life Episode 277: Quick Things to Check Off Before the Year Ends

    That Solo Life, Episode 277: Quick Things to Check Off Before the Year Ends In This Episode  In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to consider as the year comes to a close.  The co-hosts kick off the discussion with information about the Corporate Transparency Act and the necessity for business owners to complete their BOI filing. Karen emphasizes the ease of the process, sharing her own experience and encouraging listeners not to overlook this important legal requirement. Karen and Michelle also touch on the significance of health insurance during this time of year, urging our audience to consult with insurance brokers to find better plans that suit their needs and potentially save them money. Transitioning into broader industry discussions, they address the noticeable decline in viewership for major news outlets and the cultural shift towards mental self-care. The co-hosts explore how this trend impacts PR professionals and the challenges they face in reaching audiences who are increasingly disengaged from traditional media. Karen highlights the need for creativity and agility in our communication strategies, suggesting that we look beyond conventional methods to connect with our clients and their audiences. In the episode, Michelle and Karen also discuss the importance of community building in our marketing efforts. With people feeling more isolated than ever, they emphasize the value of creating spaces for connection and engagement. Whether through local events or user groups, listeners are encouraged to think about how they can foster community. The episode wraps up with a reminder of the actionable steps you can take before the year ends, including completing your BOI filing and securing appropriate health insurance. Listeners are invited to share their thoughts and ideas for future topics, reinforcing the sense of community within the solo PR profession. Join us for this insightful conversation as we navigate the challenges and opportunities that lie ahead in 2025 and beyond. Don't forget to check out Solo PR Pro for more resources and support in your solo journey! Episode Timeline 00:00:00 - Introduction to That Solo Life Podcast Join Michelle Kane and Karen Swim as they kick off the episode, discussing the countdown to the end of the year. 00:01:00 - Corporate Transparency Act and BOI Filing A discussion on the importance of the BOI filing under the Corporate Transparency Act and tips for completing it efficiently. 00:03:30 - Health Insurance Tips for Solopreneurs Karen shares insights on the benefits of working with an insurance broker to find better health insurance plans. 00:06:30 - The Impact of News Consumption on PR Exploration of the decline in news viewership and its implications for PR professionals in reaching audiences. 00:09:30 - Challenges in Media Engagement Discussion on the difficulties of engaging audiences who are tuning out traditional media sources. 00:12:00 - Creative Approaches to Storytelling The importance of storytelling in PR and how to connect with audiences on a personal level. 00:15:00 - Building Community and Engagement Strategies for creating community connections and engaging customers beyond traditional marketing methods. 00:17:30 - Conclusion and Call to Action Wrapping up the episode with reminders for listeners to complete their BOI filing and health insurance tasks, and encouraging community engagement. Resources: Beneficial Ownership Information - Online quiz and filing Health Care information for the self-employed: Healthcare.gov Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

    18 min

  7. 11/25/2024

    Heart And Humanity: Delivering Authentic Messages In the AI Age

    That Solo Life, Episode 276: Heart And Humanity: Delivering Authentic Messages In the AI Age In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technology, nostalgia, and the human experience, particularly in the context of recent advertising trends and societal shifts. The conversation kicks off with discussion about a recent Coca-Cola commercial that was created using AI technology. The hosts note that the commercial has been criticized by some viewers as being "creepy" and lacking the human touch that people expect from holiday advertisements.,  highlighting a growing discomfort with artificial intelligence in creative spaces.  The discussion examines the tension between the increasing use of AI in creative fields and the desire for authenticity and emotional connection in advertising and media.  In spite of the advancements in technology, audiences still crave authentic, human-generated content, especially during the holiday season when emotions and traditions run deep. Turning from the implications of AI in our lives, the discussion touches on the broader context of economic challenges facing various industries. Companies are cutting back on familiar products and brands, leaving consumers feeling unsettled. Public Relations professionals must consider the importance of maintaining human connection and authenticity in our communications, especially as we face a landscape filled with misinformation and distrust. The hosts also touch on the broader challenges communicators face in an environment of misinformation and political polarization, emphasizing the importance of honesty, transparency, and finding ways to build trust with audiences.  There is an urgent need for tools and regulations that can help combat misinformation, particularly in the context of the mental health crisis affecting younger generations. The conversation shifts to the responsibility of brands to engage in meaningful dialogue and foster trust with their audiences. The episode concludes on a hopeful note, reminding us that despite the complexities of modern life, people still yearn for warmth, nostalgia, and genuine human connection. Join us as we explore these pressing issues and reflect on how we, as communicators, can deliver factual information infused with heart and humanity. We invite you to share your thoughts and feedback, and encourage you to spread the word about our podcast. Thank you for tuning in to That Solo Life! Episode Timeline 00:00:00 - Introduction to That Solo LifeWelcome and introduction of hosts Michelle Kane and Karen Swim. 00:00:12 - Monday MusingsDiscussion about the challenges of Mondays and the unpredictability of the week. 00:00:39 - Coca-Cola's AI CommercialOverview of the controversial AI-generated Coca-Cola commercial and audience reactions. 00:01:20 - The Human Element in MarketingExploration of the importance of human-generated content and emotional connection in advertising. 00:02:30 - The Evolution of Technology and AIReflection on how AI has transitioned from science fiction to reality and its implications. 00:03:42 - Consumer Sentiment and NostalgiaDiscussion on consumer preferences for authentic experiences and nostalgia during the holiday season. 00:05:20 - Industry Challenges and Cost-CuttingExamination of cost-cutting measures in various industries and their impact on consumers. 00:07:15 - The Role of CommunicatorsThe importance of communicators in addressing misinformation and building trust. 00:08:37 - Navigating Distrust in AudiencesStrategies for reaching audiences that distrust institutions and media. 00:10:46 - The Need for Diverse PerspectivesConcerns about the loss of diverse opinions and the implications for society. 00:11:44 - Truth and Transparency in CommunicationThe necessity of honesty and transparency in brand communication. 00:12:58 - Protecting Against MisinformationDiscussion on the need for tools and regulatio

    17 min

  8. 11/18/2024

    Get Proactive with Acquiring New Clients

    In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss strategies for solo PR professionals and marketers to improve their own business development and marketing efforts.

    15 min
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5
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That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners.

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