The B2B Revenue Executive Experience

Cory Cotten-Potter
  • 5.0 (162)
  • MANAGEMENT
  • UPDATED SEMIMONTHLY
The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

  1. NOV 12

    Episode 334: How AI Can Skyrocket Your Value Management with Craig LeGrande

    AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management. We were wondering: How can tech companies leverage AI to create value, drive growth, and improve customer experience? To help us with that, we have Craig LeGrande, CEO and Founder of Mainstay. With over 20 years in high tech at top companies like IBM, Accenture, and Cisco, Craig had the privilege of learning directly from leaders in sales, marketing, and product development. As the co-author of Ruthless Execution and Competing for Customer, Craig shares insights into leadership and building strong customer relationships.

    33 min

  2. NOV 5

    New Host, High-Impact Insights

    The B2B Revenue Executive Experience podcast is going through a major change. After two years and over 100 episodes, Carlos Nouche and Lisa Schnare are taking a break to focus on their roles as Managing Partners. So please welcome your new host, Cory Cotten-Potter, Director of Digital Marketing and Enablement at ValueSelling. However, nothing is going to change. We'll continue diving deep into the strategies and tools that drive B2B revenue growth. From the latest SDR bots and self-service buying to sales leadership tactics, sales, and marketing alignment, as well as other RevOps insights, we'll cover everything you need to thrive as a revenue leader.

    3 min

  3. OCT 22

    Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It

    Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result? Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed. The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later. James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.

    39 min

  4. OCT 8

    Episode 332: Become Your Best Self with Rob Hartnett

    It’s all possible. In our disrupted and distracted world, change is the new normal. Having a positive mindset and taking positive action is a must. Of course, not without hard work. So then, here's our question for today: How can you become the best possible you, no matter your role? To help us with this today, we have Rob Hartnett, Founder & CEO of Business Performance International. Rob is an award-winning sales and marketing leader, world champion sailor, author of the book It's All Possible, and host of the It's All Possible Podcast.

    47 min

  5. SEP 24

    Episode 331: The Art of Building a High-Performing Sales Development Team

    Building and leading a world-class sales development team is crucial for the success of any organization. A well-functioning team significantly impacts revenue growth, customer acquisition, and overall business expansion. However, creating such a team requires careful planning, effective leadership, and commitment to key principles that drive excellence. Our main question for today: What are some best practices to run a world-class sales development team? To help us with this today, we have Ralph Barsi, VP of Sales at Kahua, an advisor, and an investor.

    43 min

  6. SEP 10

    Episode 330: The RevOps Playbook with Laura Adint and Sean Lane

    RevOps is a strategic function within organizations that focuses on aligning sales, marketing, and customer success teams to drive revenue growth and scalability. It plays a crucial role in ensuring the smooth functioning of these departments, optimizing processes, and maximizing revenue generation. But how can you leverage RevOps to build a high-growth, predictable, and scalable business? To help us with this today, we have Laura Adint, Operations and Strategy Executive at Raymond James, and Sean Lane, Founding Partner at BeaconGTM, who recently collaborated to release The Revenue Operations Manual.

    32 min

  7. AUG 28

    Episode 329: How to Stay Ahead in the New Era of Work with Mary Shea

    The rapid advancement of technology, especially in AI, has profoundly impacted all industries and is reshaping the way we work. As AI continues to evolve, the future of work presents both challenges and opportunities. The outdated business playbook must evolve. Success requires a shift in mentality, internal processes, operations, and even values. We were wondering: How is the future of work changing, and how can you adapt to these changes effectively? To help us with this today, we have Mary Shea, Global Chief Evangelist at HireQuotient. With over 25 years in business, Mary has held various roles, including CRO, Analyst, Evangelist, and, most recently, Co-CEO at companies such as Mediafly, Outreach, Forrester, and StartOut.

    37 min

  8. AUG 13

    Episode 328: Why the Human Touch Still Matters in an AI-Driven World with David Connors

    It's no surprise that AI is becoming increasingly dominant in various industries, including sales. AI has the potential to revolutionize the sales process by automating tasks, analyzing data, and providing valuable insights. However, despite all the excitement and hype surrounding AI sales, the human touch still plays a crucial role. Today's question: How can you leverage the power of human relationships in the era of AI sales? To help us with this today, we have David Connors, Co-Founder and CEO of The Swarm, a Go-To-Network platform that gives companies and investors the keys to their extended networks and the relationship data they need to accelerate sales, recruiting, and fundraising.

    31 min
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5
out of 5
162 Ratings

About

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

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