The Agency Profit Podcast

Parakeeto, Marcel Petitpas
  • 5.0 (23)
  • MANAGEMENT
  • UPDATED BIWEEKLY
The Agency Profit Podcast

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.

  1. Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce

    3 DAYS AGO

    Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce

    About this Episode In this episode of The Agency Profit Podcast, Marcel sits down with Carson Pierce, Parakeeto’s lead consultant, to tackle the evolving agency landscape and what 2025 might hold. Together, they dive into the realities of tighter margins, the impact of AI, and the rise of internal specialization as agencies adapt to a "new normal." From cutting costs with smarter operations to optimizing delivery margins and utilization, this conversation is packed with actionable strategies to help you build a resilient, profitable agency. If you’re ready to stop waiting for “better days” and start thriving in today’s market, this episode is your roadmap.

    34 min
  2. Keys to Becoming a Profitable Creative, with Patrick O'Connell

    DEC 11

    Keys to Becoming a Profitable Creative, with Patrick O'Connell

    About this Episode In this episode of the Agency Profit Podcast, Marcel dives into a rich conversation with Patrick O’Connell, aka The Profitable Designer. Together, they explore what it truly takes to build a profitable design or creative services business. Patrick shares insights from his journey running a design agency in Australia and helping hundreds of design business owners refine their operations. They chat about how to move past the common creative trap of equating hard work with value and instead focus on outcomes that truly matter to clients. From practical tips on pricing your services to rethinking your processes for efficiency, they break down how to create a business model that works for you—whether that means scaling a team or staying lean and profitable. This episode is perfect for anyone trying to balance creativity with running a business that actually pays off.

    53 min
  3. Why Managing Ops Data is so Damn Hard... , With Kristen Kelly

    DEC 4

    Why Managing Ops Data is so Damn Hard... , With Kristen Kelly

    In this episode of the Agency Profit Podcast, Marcel introduces Kristen Kelly, the newest addition to the Parakeeto team. Kristen shares her 20 years of agency experience, particularly in account and project management, culminating in her recent passion for operations as a Director of Operations at a startup agency. Together, Marcel and Kristen unpack the nuanced challenges of operational roles in agencies, emphasizing the complexity of aligning data, frameworks, and processes to create actionable insights. They discuss the pitfalls of trying to piece together metrics like utilization and average billable rate without proper systems and the cost of doing so without expert guidance—both in lost profitability and wasted resources. Kristen reflects on her journey of trial and error, noting how Parakeeto’s simplified yet robust framework could have saved her team significant time and money. The episode serves as a guide for operators grappling with agency data challenges, offering practical advice on bridging the gaps between finance, operations, and leadership for better decision-making.

    36 min
  4. The Future of Agency Positioning, with Chris DuBois

    NOV 27

    The Future of Agency Positioning, with Chris DuBois

    About This Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Chris DuBois, a former agency executive turned coach, who’s redefining how agencies approach growth and positioning. Together, they unpack why traditional service-based niching often leads to “service saturation” and explore a game-changing shift toward problem-focused positioning. Chris shares his Dynamic Agency OS framework and the power of honing in on a single audience, problem, and solution to build scalable, efficient, and profitable processes. They also dive into the rising importance of agency partnerships, the future of specialization, and how focusing on quality over quantity of revenue can accelerate growth. Whether you're looking to refine your positioning, boost profitability, or stay ahead of industry trends, this conversation is packed with insights, practical strategies, and plenty of laughs. Tune in to learn how to unlock your agency’s full potential!

    44 min
  5. Why You're Failing at Profitability Reporting, With Marcel Petitpas

    NOV 20

    Why You're Failing at Profitability Reporting, With Marcel Petitpas

    About this Episode In this solo episode of the Agency Profit Podcast, Marcel dives deep into the essential principles of designing effective data systems for agencies. Drawing on six years of experience and hundreds of agency collaborations, Marcel unpacks why so many companies struggle to get value from their data. He explores the key elements of building a sustainable data framework, explains common pitfalls of treating data management as a “tools problem,” and challenges some assumptions that might be holding your agency back. By breaking down the three pillars of successful data systems—data, framework, and process—Marcel offers actionable insights that will help you get the most out of your data and make it work for your agency’s unique needs.

    24 min
  6. How to Use Narrative Psychology in Service Design, With Kristian Aloma

    NOV 13

    How to Use Narrative Psychology in Service Design, With Kristian Aloma

    In this episode of the Agency Profit Podcast, Marcel sits down with Dr. Kristian Alomá, PhD, a narrative design expert and author of Start with the Story. Together, they dive deep into how psychology and storytelling play pivotal roles in shaping effective agency services that stay aligned with client needs and shifting market demands. Kristian explains the impact of narrative psychology in understanding customer behavior, making the case that services aren’t just about solving immediate problems but creating long-term value by fitting seamlessly into clients’ broader stories. As the discussion unfolds, listeners gain actionable insights on how to design services around real client struggles, making them the "hero" of their own narratives, and fostering meaningful relationships that go beyond transactions. For agency leaders eager to deepen client connections, boost relevance, and differentiate in an increasingly competitive field, this episode is packed with fresh perspectives and practical steps.

    36 min
  7. 20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce

    NOV 6

    20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce

    About this Episode In this episode of The Agency Profit Podcast, Marcel brings the energy as he introduces an exciting shift for the show. Moving to weekly releases, every other week will focus on Parakeeto-specific content, diving deep into the framework of profitability and operational efficiency for agencies. Marcel is particularly thrilled to introduce Carson Pierce, a fan-favorite within the Parakeeto community. Carson, who has spent over 20 years in the agency world and is now Parakeeto’s head consultant, shares invaluable insights from his rich career. From running his own agency to working with some of the biggest names in the industry, Carson’s wealth of experience is sure to offer listeners practical, battle-tested lessons. Expect a deep dive into project management, the importance of data, and why agencies often unknowingly fly blind when it comes to profitability. Get ready for an episode packed with wisdom, humor, and actionable insights!

    38 min
  8. The State of Selling Fractional CMO Services, With John Jantsch

    OCT 30

    The State of Selling Fractional CMO Services, With John Jantsch

    About this Episode On the latest episode of the Agency Profit Podcast, we’re welcoming back a true industry pioneer, John Jantsch, the mastermind behind the Duct Tape Marketing system and author of several influential books. John joins Marcel to dive into the fascinating world of fractional CMOs, a growing trend in marketing leadership. With over 30 years of experience, John shares his journey, insights, and key findings from his recent research on how agencies can position themselves strategically and profitably by offering high-level marketing leadership in a fractional capacity. Whether you're an agency veteran or new to the game, this episode is packed with valuable takeaways on how to stand out and build lasting client relationships by focusing on strategy before tactics. Don’t miss it!

    33 min
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5
out of 5
23 Ratings

About

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.

Information

  • Creator
    Parakeeto, Marcel Petitpas
  • Years Active
    2018 - 2024
  • Episodes
    160
  • Rating
    Clean
  • Copyright
    © Parakeeto 2023
  • Show Website
    The Agency Profit Podcast

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