The Big Story

AdExchanger
  • 4.7 (41)
  • MARKETING
  • UPDATED WEEKLY
The Big Story

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

  1. 3 DAYS AGO

    The Trade Desk Miss That Shook Ad Tech

    When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.

    36 min

  2. FEB 13

    The Worst Place To Show An Ad

    When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.

    40 min

  3. FEB 6

    Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice

    The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

    29 min

  4. JAN 31

    Ever-Elusive Transparency

    CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won’t provide it. Our special guest, Jounce Media’s Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.

    40 min

  5. JAN 23

    TikTok On The Clock

    TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are responding.

    34 min

  6. JAN 16

    Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

    2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

    36 min

  7. JAN 10

    AI and Smart Tech: AdExchanger Does CES 2025

    Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.

    32 min

  8. 12/26/2024

    A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

    To close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.

    54 min
See All (100)

4.7
out of 5
41 Ratings

About

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Information

  • Creator
    AdExchanger
  • Years Active
    2018 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright Access Intelligence, LLC. All Rights Reserved
  • Show Website
    The Big Story

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