The Brand Podcast

Liran Hirschkorn
  • 4.8 (27)
  • ENTREPRENEURSHIP
  • UPDATED MONTHLY
The Brand Podcast

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.

  1. 12/24/2024

    2024 Amazon Changes Every Seller Should Know

    Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

    33 min

  2. 11/19/2024

    Maximize Profit for Black Friday Cyber Monday (Webinar Recording)

    Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

    58 min

  3. 10/31/2024

    Amazon's 3Q earnings and what it means for you

    Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

    10 min

  4. 09/24/2024

    Amazon Accelerate Conference Highlights and recap

    A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers. The event focused on the integration of artificial intelligence (AI) into the seller experience, with new tools to generate video content, refine product listings, and improve customer return analysis. Another significant theme was the expansion of Amazon Prime’s reach, with new features for Buy with Prime allowing merchants to use Prime benefits on their own websites and platforms like TikTok. Finally, Amazon Shipping unveiled new logistics capabilities including drone delivery, faster delivery times, and a new mobile app for managing inventory and deliveries. Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

    12 min

  5. 09/23/2024

    Breaking Down Amazon Accelerate 2024: What Sellers Need to Know

    In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon’s new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this episode is packed with insights to help you stay ahead of the curve. Don’t miss out on these crucial updates that could shape your strategy for 2024 and beyond!

    14 min

  6. 09/01/2024

    The Blueprint of a 9-Figure E-Commerce Brand

    In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand’s success, navigating data privacy challenges, and the impact of AI on e-commerce growth. Jennifer shares firsthand insights and strategies that have fueled OLLY's impressive rise, offering valuable takeaways for brands aiming to reach new heights. Whether you’re an emerging brand or a seasoned seller, this episode is packed with essential advice to help you scale effectively.

    45 min

  7. 09/01/2024

    Advanced Amazon Strategies With Amazon Marketing Cloud

    In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal why embracing digital is crucial for modern brands, and uncover the biggest mistakes companies make in their marketing efforts. Packed with actionable insights, this conversation will equip you with the knowledge to refine your strategies and stay ahead in the ever-evolving digital landscape.

    42 min

  8. 08/31/2024

    Industry Secrets of Successful D2C Brands

    In this episode, Incrementum Digital's Kate Bray sits down with Andrew Freeman from CP Skin Health Group to discuss the critical elements of strategic planning and the common pitfalls companies should avoid. They explore what truly makes a great company culture, the importance of building strong career relationships, and the strategic decisions behind choosing D2C versus Amazon as a sales channel. Plus, they delve into the role of AI in business strategy and more. Packed with valuable insights for entrepreneurs and business leaders, this conversation is a must-listen for anyone looking to navigate the complexities of modern business.

    32 min
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4.8
out of 5
27 Ratings

About

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.

Information

  • Creator
    Liran Hirschkorn
  • Years Active
    2020 - 2024
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © Liran Hirschkorn
  • Show Website
    The Brand Podcast

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