The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

Jan Ditchfield
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  • MARKETING
  • UPDATED WEEKLY
The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

What if you could build a profitable online business that makes the world a better place?That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven women entrepreneurs who want to create scalable businesses rooted in mission, purpose, and societal impact—while getting paid to do it.Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show combines ethical marketing strategies, actionable business frameworks, and inspiring stories to help you grow your income, amplify your mission, and create a business that changes lives—including your own.With over 25 years of experience, Jan has mastered the art of turning big ideas into profitable results. She’s helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that improve society. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to use proven strategies like list building, offer creation, social media, and scalable sales systems to grow your audience, increase your revenue, and make a meaningful impact—without ever compromising your values.Whether you’re launching your first course, creating a high-ticket offer, or scaling your existing business, each episode delivers step-by-step guidance and practical insights designed to help you take immediate action.If you’ve ever asked yourself, “How can I get paid to change the world?”—this is the podcast for you. Subscribe to The Business of Good today, hit play, and start building your business of impact.

Episodes

  1. 2 DAYS AGO

    #010: What I’d Focus On to Go from $30K to My First $100K in Business

    Ever feel like you’re putting in the work but still stuck at the same revenue level? Maybe you’ve hit $30K in your business, and while that’s no small feat, scaling beyond it feels impossible. I get it because I’ve been there. In this episode, I’m breaking down exactly what I’d do if I had to start over and scale from $30K to $100K in business. Spoiler: It’s not about working harder—it’s about working smarter. I’ll walk you through the mindset shifts, sales strategies, and business decisions ...

    28 min

  2. FEB 12

    #009: How to Handle the Doubters and Build Your Business Anyway

    What do you do when the people closest to you don’t believe in your business? You’ve felt it, right? That sting when someone treats your business like a little hobby or gives you the look—you know the one. It’s frustrating, it’s discouraging, and it makes you wonder if you’re really cut out for this. In this Listener Question Episode, we’re diving into a real question from Sarah, who’s feeling exactly this struggle. She asked, “How do I handle it when the people in my life don’t take my busin...

    17 min

  3. FEB 5

    #008: Why They’re Not Buying (And How to Fix It Without Feeling Salesy)

    You’re showing up, posting content, sending emails—but when it comes to actual sales? Crickets. If people are watching but not buying, there’s a reason. And it’s not because your offer isn’t good enough. In today’s episode, I’m breaking down exactly why they’re not saying yes—and how to fix it without feeling pushy, awkward, or salesy. This is about ethical sales that actually work—the kind that feel good for you and for your audience. What You’ll Learn in This Episode: The biggest mistake en...

    27 min
  4. #007: Tired of Self-Doubt? This Quiz Reveals What’s Really Holding You Back

    JAN 29

    #007: Tired of Self-Doubt? This Quiz Reveals What’s Really Holding You Back

    Have you ever felt like your inner critic is holding you back from reaching your full potential? That little voice that whispers doubts, fuels stress, and keeps you second-guessing your decisions? It’s time to silence it—for good. In this episode of The Business of Good, I’m sharing the ONE quiz that helped me uncover the root of my critical inner voice and how it’s been sabotaging my success. After taking the Positive Intelligence Saboteur Assessment, I discovered the three saboteurs wreakin...

    32 min

  5. JAN 22

    #006: Detox Your Mindset: 5 Shifts to Level Up Your Business and Life

    Are you working harder than ever but still not seeing the results you want in your business? You’re not alone. The truth is, it’s often not about strategy—it’s about mindset. Yes, even a business strategist is telling you this! In this episode of The Business of Good, I’m walking you through 5 powerful mindset shifts to help you detox the toxic thoughts holding you back and start building the business (and life) you’ve been dreaming of. What You’ll Learn in This Episode: Why your mindset—not ...

    21 min

  6. JAN 15

    #005: Let Them Be Wrong! Why You Don’t Need Everyone to Like You to Succeed in Business

    Do you ever feel paralyzed by the fear of judgment, worried about what people will think if you show up as your true self? What if I told you that not everyone needs to like you—and that’s actually a good thing? In this special listener coaching episode, I tackle one of the most common fears holding entrepreneurs back: the fear of being disliked. Claire, a listener, shares how this fear has kept her from showing up in her business, and I walk her—and you—through actionable strategies to overc...

    16 min

  7. JAN 15

    #004: The Hidden Business Habits Keeping You Stuck (And How to Fix Them)

    Have you ever felt like something is secretly holding your business back—but you can’t quite put your finger on it? It’s often not the big, obvious mistakes that stall our growth, but the sneaky habits we barely notice. In this episode, I’m uncovering the three silent growth killers that could be quietly sabotaging your business success: 1. Overthinking every decision. 2. Saying yes to the wrong opportunities. 3. Neglecting personal boundaries. We’ll break each one down, talk about how they ...

    13 min

  8. JAN 15

    #003: Does Selling Feel Icky? 5 Ethical Strategies to Make Sales Feel Good

    Does selling ever feel like a tightrope walk between your values and your bottom line? What if you could grow your revenue and build trust without feeling sleazy? It’s possible—and I’m breaking down exactly how in today’s episode. In this episode, we’re diving deep into the heart of ethical sales. You’ll discover: What ethical sales truly means and how it differs from outdated, pushy tactics.The brain science behind why ethical sales work (hint: it’s all about trust and psychological s...

    17 min
  9. #002: The REAL Reason Profit Isn’t the Enemy of Purpose (And Why You Need Both)

    JAN 15

    #002: The REAL Reason Profit Isn’t the Enemy of Purpose (And Why You Need Both)

    Have you ever felt torn between making money and staying true to your mission? What if embracing profitability was the key to scaling your impact and preventing burnout? In today’s episode of The Business of Good, we’re diving into the often-misunderstood relationship between profit and purpose. I’ll start by debunking the myth that you have to choose between making a difference and making a living. You’ll learn five powerful reasons why profitability is essential for creating sustainable cha...

    36 min

  10. JAN 15

    #001: This Is Where Your Mission and Money Goals Meet. Welcome to The Business of Good!

    Have You Been Told Profit and Purpose Can’t Coexist? Think Again. What if I told you the key to scaling your impact and avoiding burnout starts with embracing profitability? Too many purpose-driven women feel torn between staying true to their mission and creating financial success—but it doesn’t have to be that way. In the debut episode of The Business of Good, I’ll take you behind the scenes of my own journey, from leading award-winning nonprofits to building a multiple six-figure business ...

    20 min

  11. 12/31/2024

    Trailer: The Business of Good with Jan Ditchfield

    How do I create a business that blends profit with purpose? Scale my offers without compromising my values? Build a thriving, mission-driven business that changes lives? These are just some of the big questions that purpose-driven business strategist, Jan Ditchfield, dives into on The Business of Good—her brand-new podcast designed to help you build a profitable business that makes the world a better place. In each episode, Jan brings her 25+ years of experience in business growth, ethical ...

    3 min
  • 11 Episodes

5
out of 5
5 Ratings

About

What if you could build a profitable online business that makes the world a better place?That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven women entrepreneurs who want to create scalable businesses rooted in mission, purpose, and societal impact—while getting paid to do it.Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show combines ethical marketing strategies, actionable business frameworks, and inspiring stories to help you grow your income, amplify your mission, and create a business that changes lives—including your own.With over 25 years of experience, Jan has mastered the art of turning big ideas into profitable results. She’s helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that improve society. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to use proven strategies like list building, offer creation, social media, and scalable sales systems to grow your audience, increase your revenue, and make a meaningful impact—without ever compromising your values.Whether you’re launching your first course, creating a high-ticket offer, or scaling your existing business, each episode delivers step-by-step guidance and practical insights designed to help you take immediate action.If you’ve ever asked yourself, “How can I get paid to change the world?”—this is the podcast for you. Subscribe to The Business of Good today, hit play, and start building your business of impact.

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