The CashPT Lunch Hour Podcast with Aaron LeBauer.
Have you considered starting a cash practice but have doubts or were told it’s a bad idea? Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
The CashPT Lunch Hour Ranking Higher on Google with Erson Religioso
Join me today as I talk to my good friend, Dr. Erson Religious, the Modern Manual Therapist and avid Star Wars fan. He’s also a cash-based physical therapist and a drop-shipping wizard. Dr. E tells us how he stays on top of current trends and why it’s important to have your content everywhere. Knowing the difference between what trends fit your goals is the key to between staying current and getting bogged down in things you didn’t want to do in the first place.
Over time, social media platforms change what kind of content they reward and what the are more likely to put on people’s feeds. We talk about the necessity of staying current with the trends and trying new things to see how they work for your business.
“You need to produce as much free content on as many platforms as possible.”
As we move through 2021, Erson and I discussion what we see as the future of practicing physical therapy. Insurance companies are paying less and less, so is a cash practice the way forward for independent physical therapist? What happened to all the PTs that didn’t have an online presence. Let us know if you agree with our answers!
Topics we cover:
-Watching Star Wars as kids
-Parallels between business trends and mainstream media
-Clips, Reels, and A/B testing on social media
-Marketing on LinkedIn and other Social Media platforms
-“Cheating” at SEO
-How and why to repurpose content in an evergreen way
-Selling products versus services
-Cold ads and warm ads
-Generating and nurturing leads
-Funnels and Email automations
-The importance of Google for traffic
-Repurposing live seminars
-The future of practice physical therapy
Connect with Erson:
https://www.facebook.com/modernmanualtherapy (Facebook )
Connect with Aaron:
https://www.facebook.com/groups/CashPTNation (CashPT Nation Facebook Group)
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Ep. 175 YouTube Growth Hacks with Anotonio Sanson
Anything to do with marketing can be intimidating, but throw in “digital” to the mix, and you add in an extra helping of anxiety. And why wouldn’t it seem overwhelming considering the factors?
Audio. Video. Multiple platforms. Equipment. New technology.
That’s a lot to think about!
My guest, Antonio Sanson, shares his start in the space of digital marketing and how his experience as a Physical Therapist Assistant in a small town led him to success on YouTube.
“There is nothing special about how I got started with YouTube. You don’t need anything special to get started in this space.”
In this episode we talk about:
-Using common search terms
-Starting with equipment you already have
-Developing your presence
-Growth strategies the WORK
-Ad revenue versus partnerships
-Creating content that gets seen
-How consistency is underrated
The best day to start your YouTube channel is yesterday and the next best day to start is today! After you listen to our conversation, you’ll understand why!
EP. 174 What to do when an Employee Quits
Join me today as I discuss an inevitable topic, losing an employee! What do you do when an employee gives their two week notice? The pandemic has been tough, and even though 2020 is over, some of the problems are persisting! This is how I felt when one of my employees gave their two-week notice shortly after PT BizCon in January.So, what did I do? Did I panic? Celebrate? Mourn? Stop everything?
How you handle it determines what happens next.
Thankfully, I had systems in place that allowed me to find the right replacement quickly and get them started in their new roll seamlessly. I had an established hiring funnel the was easy to set into action. I also have systems run my business, and then employees run the systems.
Do you have your business and systems set up for someone else to step in? Your business can’t grow if you're busy putting out fires. Build a business that can run without you.
There is never a perfect time for an employee to lose an employee. You always want to be in a position to hire slow, fire fast. It could take 6 moths to find the right person. Don’t hold on to people because they could sabotage your business. You don’t want an employee who will only work when told what to do. Look for someone who is self-motivated, can create work, and solve problems.
You never expect to fire someone, but it’s important to get the right people in the right seat.
When hiring and periodically assessing your staff, ask the following questions: Do they......understand roles of the position?
...want the job?
...have the capacity to do the job (skills, personality, drive)?
Being an entrepreneur is hard. It's never going to be easy, it's just going to present new challenges. The day you quit is the day you lose, so just don't quit on yourself.
Your unique ability is that you can solve problems and think outside the box. Sometimes you just need a little help seeing from a different perspective. That’s what coaches do. That’s what mastermind groups do.
You're always going to encounter problems. You're always going to encounter things like employees quitting or leaving or needing to fire someone. You just have to get used to it because it's part of the game. Get some support. My coaching programs and my coach were two of the biggest factors in helping me.
There's nothing more I love than helping people succeed where they thought it wasn't possible.
I just want you to understand this is part of the process. Learn to enjoy the challenge. It's something that's going to help you grow as a person, as a leader, and as someone that's going to help a ton of people. If you want to work with us to grow and scale your business, your time, your income, your impact, just https://www.instagram.com/aaronlebauer/ (DM me) “ALL IN”. We’ll get you scheduled for a FREE breakthrough strategy call. If you're a good fit and you qualify, we’ll get started right away.
Connect with Aaron:
https://www.facebook.com/groups/CashPTNation (CashPT Nation Facebook Group)
Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:
Grab a free copy of my book
It’s the road map to launch, grow and scale your physical therapy business.http://www.cashptblueprintbook.com/ ( -> Click Here)
Join our CashPT Blueprint Program and be a Case Study.
I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at https://m.me/AaronLeBauer (m.me/AaronLeBauer) with the words “Blueprint”.
Work with me and my team privately
If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message athttps://m.me/AaronLeBauer ( m.me/AaronLeBauer) with the words “Private”… tell
4 Phases Of Entrepreneurship And 4 Ways To Make 6 Figures As A PT: Call With UMass Lowell DPT Club
Working as a physical therapist is undoubtedly one of the most under-appreciated professions in the medical field. But by fully embracing what it can deliver in the entrepreneurial sense, one can even start earning as much as six figures! Aaron LeBauer shares his Zoom conference with UMass Lowell DPT Club, where he talked about the complex yet rewarding process of starting to work under a certain employer and eventually evolving into a full-time entrepreneur. He also explains why no customer ever gives a lot of attention to medical titles, emphasizing the importance of always providing immediate care that truly works. Aaron also answers a couple of questions from the participants, discussing his own physical therapy business, as well as some practical and easy-to-apply strategies.
Ep 172: Using Words And Images To Grow Your PelvicPT Practice With Beth Shelly
There is a certain resistance in the physical therapy space to treat women, especially pregnant women who are going through a lot of physical changes in their bodies. Contributing to half of the population PTs are seeing in their clinic, it has become a wonder why women's health as a whole is perceived as uncomfortable for some. https://www.bethshelly.com/ (Beth Shelly), one of the pioneers in pelvic health physical therapy, found her calling in this area. She joins host, Aaron LeBauer, to help us have a deeper understanding of women's and pelvic health and the changes she has seen around it in the last couple of years since she's been practicing. Helping PTs overcome sensitive topics that are part of the pelvic PT practice, Beth shows some exercise on using words and images to explain sexual health to patients properly. She also talks about differential diagnosis, strength training, women's health education, social media, and more. To date, the field of women's health and pelvic therapy is a wonderfully growing field. Tune into this conversation to find more opportunities to succeed in this area.
Ep 171: Thrive As A Physical Therapist Without Actually Treating Patients With Meredith Castin
The thought of moving into clinic director roles may be exciting until you've finally settled into your job, only to be given one big task over the next. Now, people are not only expecting you to do patient care but also to become a stellar manager while at it. So how can you properly do your managerial duties when you're too busy meeting patients? https://www.linkedin.com/in/meredith-castin/ (Meredith Castin) of https://thenonclinicalpt.com/ (The Non-Clinical PT) saw the struggles many physical therapists with positions face under these traditional growth pathways in PT. As the owner and founder of the #1 resource for physical, occupational, and speech therapy professionals launching non-clinical careers in healthcare, she shows us the way we can continue to thrive in our professions without actually treating patients. Meredith then talks about the burnout that comes with growing in the career, the problem with not getting more recognition and pay in the industry, and what she is doing to help people transition to non-clinical career paths.
This podcast has a great mindset, genuine people, and is serving to make a difference in this world. Any SPT/PT/PTA should listen to it and especially those that are wanting to take the entrepreneur route.
Underrated PT Podcast
One of my favorite podcasts. This guy is on to something, and thinking outside of the box regularly. Really appreciate the insight shared on these episodes.
So much info in each awesome episode
The guests of each episode share so much awesome information!! Aaron does a great way of making each episode a great use of your time spent listening, providing incredibly useful insight for Cash-PT providers and students in the field!