203 episodes

The CEO Mastery Show features Chet Holmes International's CEO Amanda Holmes with guests as well as content from the archives featuring bestselling author of the Ultimate Sales Machine, Chet Holmes.

The CEO Mastery Show Amanda Holmes

    • Business
    • 5.0 • 5 Ratings

The CEO Mastery Show features Chet Holmes International's CEO Amanda Holmes with guests as well as content from the archives featuring bestselling author of the Ultimate Sales Machine, Chet Holmes.

    Unlock Sales Success: Chet Holmes' Expert Sales Advice - E203

    Unlock Sales Success: Chet Holmes' Expert Sales Advice - E203

    “As a salesman I wanted to be treated with respect, and I wanted to be valuable to the client beyond any of my competitors.” -Chet Holmes



    Summary:

    This episode features Chet Holmes, founder of Chet Holmes International, presenting strategies from 'The Ultimate Sales Machine' to help businesses achieve significant breakthroughs. It focuses on using educational sales approaches to secure high-value accounts by providing executives with valuable insights rather than just pitching products. The episode includes a practical example with a business owner named Steve, discussing how to build a self-sufficient sales force and effectively pitch to large companies like Procter & Gamble. Emphasis is placed on the importance of thorough research, engaging presentations, and the persistence required to succeed in modern sales environments.



    Episode Highlights:

    00:00 Teaser

    00:54 Welcome to CEO Mastery Call

    01:15 Identifying Business Breakthroughs

    02:39 Client Case Study: Unilever

    03:26 Building a Self-Sufficient Sales Force

    04:05 The Core Story Model

    06:22 Education-Based Sales Approach

    08:21 Practical Sales Strategies and Examples

    12:03 The Importance of Research and Data

    20:04 Conclusion and Final Thoughts

    -----------------------

    Connect with us:

    LinkedIn: https://www.Linkedin.com/company/chetholmesint

    Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------------------------

    Listen to The CEO Mastery Show here:

    Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠⁠⁠

    Spotify: ⁠⁠⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠⁠⁠

     

    Don't forget to share your key takeaways from this
    episode and tag us on socials!

    • 20 min
    90% of Companies Get This Wrong: 4 Simple Steps to Double Sales - E202

    90% of Companies Get This Wrong: 4 Simple Steps to Double Sales - E202

    Do you know what's holding back 90% of companies from reaching their full potential?



    It's astounding how a simple mistake can hold back so many businesses from growing and grabbing opportunities.



    But don’t worry, we’ve got you covered.



    We're diving into this often-overlooked part of business strategy.



    In this week’s episode, we discuss a powerful framework designed to help you double your sales while reducing stress by half.



    You'll learn why traditional elevator pitches fall short and how adopting this approach can revolutionize your outreach efforts.



    Don't let your business fall behind.



    Tune in to our podcast episode and take the first step towards unlocking your full potential.



    Trust us; you won't want to miss this one.



    P.S. Wondering how to apply these tips to your own business? Check out howtodoublesales.com for a tailored solution.

    -----------------------

    Connect with us:

    LinkedIn: https://www.Linkedin.com/company/chetholmesint

    Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------------------------

    Listen to The CEO Mastery Show here:

    Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠⁠

    Spotify: ⁠⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠⁠

     

    Don't forget to share your key takeaways from this
    episode and tag us on socials!

    • 4 min
    3 Hotseat Sales Pitches with Feedback - E201

    3 Hotseat Sales Pitches with Feedback - E201

    Have you ever thought about what keeps your prospects engaged and glued to their seats during a presentation?

    Last week, we began our journey into mastering effective presentations, focusing on strategies to boost confidence, engage your audience, and enhance your visuals.

    This week, you'll hear real presentations from our dojo members, complete with live feedback from the community.

    The episode offers practical tips and examples that you can start using immediately to make a real difference in your presentations.

    Here’s what you can look forward to:


    3 Hotseat Sales Presentations: Listen to actual presentations and see how dojo members apply key techniques.


    Real-Time Feedback: Gain insights from community feedback that highlight what works and what can be improved.


    Practical Tips: Implement game-changing techniques to refine your presentation skills and boost your sales success.



    Don't miss out on this opportunity to enhance your pitch skills and achieve greater sales success.

    This episode is the perfect follow-up to the previous one, ensuring you have a comprehensive understanding to apply immediately.

    Tune in now and take your presentations to the next level!

    ------------------------

    Connect with Tim Yurek:

    https://tier1capital.com/



    Connect with Thomas Brainsky: https://capstonehealthplan.com/employers/



    Connect with us:

    LinkedIn: https://www.Linkedin.com/company/chetholmesint

    Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------------------------

    Listen to The CEO Mastery Show here:

    Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠

    Spotify: ⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠

     

    Don't forget to share your key takeaways from this
    episode and tag us on socials!

    • 36 min
    Effective Presenting Can Double Sales Conversions - E200

    Effective Presenting Can Double Sales Conversions - E200

    “If you can tell stories as you’re presenting, it increases recall up to 26%. And as we know, people love stories.” -Amanda Holmes

     

    Have you ever wondered why some sales pitches instantly grab your attention, making you eager to buy, while others fall flat?



    The secret isn’t just in what’s being sold, but how it’s presented.



    This week’s podcast episode is diving into one of our Ultimate Sales Machine Dojo sessions, where you'll discover:

    -How to 2x the attention and retention of your prospect when presenting

    -The 8 essential rules for effective presenting, from maintaining confidence to using curiosity-driven content

    -How Troy closed a 7-figure deal using this positive affirmation

    -BONUS: A sneak peek of how this Core Story client used effective visual presentations to increase their sales conversions



    You could be one skill away from doubling your sales conversions.



    Tune in now and equip yourself with the tools to make every presentation a winning one.



    Summary:

    In this episode, Amanda Holmes discusses how incorporating visuals can double or even triple your sales conversions by increasing prospect engagement and retention. She shares practical tips for effective presenting, including boosting confidence through vocal exercises, focusing on the audience, keeping presentations simple and fast-paced, and leveraging powerful statistics and stories. Real-life examples and open discussions with participants provide actionable insights. Listeners are challenged to implement these techniques in their presentations and share their progress.

    Episode Highlights:

    00:00 Teaser

    00:26 Introducing The CEO Mastery Show

    00:49 Doubling Attention and Retention in Presentations

    01:22 The Dojo: A Safe Space for Practice and Growth

    01:54 Sharing Success Stories and the Power of Persistence

    03:07 Interactive Poll: Assessing Presentation Skills

    03:49 Mastering Effective Presentation Techniques

    04:32 Vocal Exercises for Confident Speaking

    08:00 The Impact of Positive Affirmations in Sales

    11:20 Focusing on the Audience for Effective Presentations

    15:15 Keeping Presentations Engaging with Visuals and Facts

    20:56 Educating with Impact: The Core Story Framework

    23:35 Unlocking the Power of Stem Cells and Healthy Diets

    24:21 Enhancing Recall with Storytelling in Presentations

    25:22 The Impact of Rapid Aging and How to Combat It

    26:59 Effective Presentation Techniques and Visuals

    29:10 Mastering Sales Presentations: Tips and Strategies

    34:21 Interactive Feedback and Action Steps for Improvement

    ------------------------

    Connect with us:

    LinkedIn: https://www.Linkedin.com/company/chetholmesint

    Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------------------------

    Listen to The CEO Mastery Show here:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044

    Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d

     

    Don't forget to share your key takeaways from this
    episode and tag us on socials!

    • 43 min
    Winning ONE Dream 100 Partnership That 5x-ed Pipeline Immediately - E199

    Winning ONE Dream 100 Partnership That 5x-ed Pipeline Immediately - E199

    “It's not always about a Dream 100. It could just be one that could completely change your world.” -Amanda Holmes



    Ever wondered how much more you could achieve with a single dream client than with a handful of mediocre ones?



    In this week’s episode, you’ll hear about successful entrepreneur and investor Dave Eigen’s most recent venture where one relationship 5xed his pipeline.



    Dave is the co-founder of P5 Health Ventures, a trailblazing company revolutionizing the healthcare industry, this story is specifically for his latest investment Leviant.



    How often are you exhausted chasing client after client?



    Dave’s genius was using the Dream 100 principle and found one strategic company that sold to all his end buyers.



    Building that relationship with that Dream ONE, they’re now referring his business to all their clients and in a very short period of time managed to 5x his pipeline.



    Can you think of a strategic partner that already speaks to your client, that you could build a relationship of trust?



    Tune in til the end of the episode and you’ll hear:

    -How Dave secured a dream ONE strategic partner

    -The top three mistakes companies make when trying to implement a Dream 100

    -Ideas on who you should STOP working with to reduce the headaches



    Remember, the value of one significant relationship can redefine your business's trajectory.



    Don't miss out on this episode filled with practical insights and strategic wisdom.



    Your next breakthrough could be just one connection away.



    P.S. The Dream 100 strategy has doubled the sales of more companies than anything else. If you need help on how to implement, reach out for a complimentary consult at HowToDoubleSales.com.
    ------------------------

    Episode Highlights:

    00:00 Welcome to The CEO Mastery Show

    00:29 Introducing David Eigen: A Journey from Behind the Scenes to the Spotlight

    01:08 The Power of One Relationship: Transforming Your Business

    02:28 Pioneering Health Ventures with David Eigen

    02:53 David Eigen's Personal Health Journey and Its Impact on His Career

    06:12 The Revolutionary Approach to Hospital Disinfection

    07:29 The Business of Changing Healthcare Environments

    18:40 The Dream 100 Strategy: A Case Study with David Eigen

    28:08 Building Relationships and Cultures for Business Success

    31:27 Closing Thoughts and Resources


    ------------------------

    Connect with David:

    LinkedIn: https://www.linkedin.com/in/david-eigen-466566/



    Check out Leviant:

    Leviant.com

    ------------------------

    Connect with us:

    LinkedIn: ⁠⁠https://www.Linkedin.com/company/chetholmesint⁠⁠

    Instagram: ⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook: ⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter: ⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------------------------

    P.S. Ready to create content that not only captures
    attention but also drives sales? Schedule a call with us today at H⁠⁠owToDoubleSales.com⁠⁠.
    Let's make it happen!

    ------------------------

    Listen to The CEO Mastery Show here:

    Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠⁠

    Spotify: ⁠⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠⁠

     

    Don't forget to share your key takeaways from this
    episode and tag us on socials!

    • 31 min
    How to 5x Your LinkedIn Requests - E198

    How to 5x Your LinkedIn Requests - E198

    Are you tired of sending out LinkedIn connection requests only to hear crickets in response?



    We ran a LinkedIn Experiment where we took our Dream 100 list and tested two different ways to connect.



    One approach we connected WITHOUT a message.



    That got an abysmal 4.9% acceptance rate.



    I was SHOCKED. I thought it wouldn’t be very effective, but I didn’t think it’d be THAT bad.



    Question for you: how often do you connect on LinkedIn without a message?



    Keep in mind of 100 people you would do this with, only 5 would be accepting your request.



    Shockingly enough, we ran another Dream 100 group where we left a PERSONALIZED message.



    This group we got a 20-40% acceptance rate!



    Holy cow! That is FOUR TO NINE TIMES the response!



    Side note: How much time do you waste missing opportunities to optimize your current sales process?



    Tune in to this week’s episode to discover:


    The 4 Biggest Mistakes Every Salesperson makes on LinkedIn that Kills Your Chances of Connecting: You’re shooting yourself in the foot if you’re doing these four things (and trust me majority of sales reps are).
    9 Ways to Humanize Your LinkedIn Request that Generated 4-9x the Response: You’ll see a myriad of examples that work, when connecting with prospects on LinkedIn.



    For the first time ever I broke down a step by step system for how to get in the door with a cold prospect.



    I remember taking a personality profile test 15 years ago and my ability to cold prospect was off the charts, so much so my father sent my results to Tony Robbins to brag. ;)



    This may be hard for many, but for me, it’s my superpower to get in any door and I wanted to share with you these simple-to-follow steps.



    You can connect with literally ANYONE with enough pig headed discipline and determination.



    Tune in to find out 9 different ways to make a great first impression on LinkedIn.



    P.S. Don't let your LinkedIn requests get lost in the crowd! If you need assistance on how to execute your own Dream 100 campaign, reach out for a complimentary consult at HowToDoubleSales.com.

    ------------------------

    Episode Highlights:

    00:00 Unlocking LinkedIn's Potential: A New Approach to Networking

    00:23 Introducing the Ultimate Sales Machine: Amplify Your Business

    00:50 The LinkedIn Experiment: Boosting Connection Approvals

    01:14 Understanding Today's B2B Landscape: The Shift in
    Decision Makers

    01:45 Leveraging Social Media for Sales Success

    04:04 The Power of Personalization in Social Selling

    05:22 The Dream 100 Strategy: Targeting Your Ideal Prospects on LinkedIn

    14:22 Humanizing Your LinkedIn Requests: Nine Effective
    Strategies

    26:01 Conclusion: Maximizing Your LinkedIn Strategy for Dream 100
    ------------------------

    Connect with us:

    LinkedIn: ⁠https://www.Linkedin.com/company/chetholmesint⁠

    Instagram: ⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Facebook: ⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Twitter: ⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ------------------------

    P.S. Ready to create content that not only captures
    attention but also drives sales? Schedule a call with us today at H⁠owToDoubleSales.com⁠.
    Let's make it happen!

    ------------------------

    Listen to The CEO Mastery Show here:

    Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠

    Spotify: ⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠

     

    Don't forget to share your key takeaways from this
    episode and tag us on socials!

    • 27 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Clint.Brinkley ,

Great content!

Amanda is doing an amazing job with her father’s legacy! Every interview is incredible information and completely understandable for any serious entrepreneur. If you’re looking for good sales marketing entrepreneur material you really need to follow this podcast turn on the notifications and re-listen to every episode more than once. Repetition is the mother of skill.

Zebulon T. ,

This show is Gold!!!

This podcast goes beyond one of the most recommended marketing and sales books of all time- The Ultimate Sales Machine. The legacy of the late Chet Holmes and his teachings continue on strong through his daughter Amanda Holmes, for breakthroughs in business marketing and sales. I love the combined knowledge from the guest lineup and all the hidden gems of marketing research information.

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
Habits and Hustle
Jen Cohen and Habit Nest
The Money Mondays
Dan Fleyshman
PBD Podcast
PBD Podcast

You Might Also Like

Business Made Simple with Donald Miller
BusinessMadeSimple.com
The Game w/ Alex Hormozi
Alex Hormozi
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Marketing Made Simple
Powered by StoryBrand
Founders
David Senra
Andy Stanley Leadership Podcast
Andy Stanley