The Classy Career Girl Podcast Classy Career Girl International, LLC

Career Coach Marketing Academy https://www.classycareergirl.com/academy
What you will learn on this FREE training:







The biggest mistakes coaches make when marketing and selling their coaching services. The 5 signs of a strong marketing plan.  How to reduce stress and overwhelm during your coaching business start-up.  The best way to plan out your social media plan and what to post. How to create an “Easy To Implement” Plan to get motivation and kick your business back in gear or to start a new side hustle as a Career Coach. How to make actual progress on your goals so you don’t face overwhelm and burnout.

Career Coach Marketing Academy is opening doors soon!
Be sure to add your name to the waitlist: www.classycareergirl.com/academy
Marketing Your Career Coaching Business (Part 2)
Utilizing Testimonials and Success Stories:
Ask past clients for testimonials (even if they received free coaching). Write the testimonial for them if they are struggling. Consider interviewing clients to create video testimonials that showcase their journey and results. Key Elements of a Successful Marketing Plan:
Fulfillment: Know what products or services you are offering. Value: Provide free, valuable content to your audience (live videos, webinars, podcasts, etc.). Discovery: Get in front of other people's audiences through interviews, collaborations, etc. Prospects: Offer lead magnets (e.g., 90-day planner, templates) to obtain email addresses. Customers: Convert prospects into customers through sales calls and personalized recommendations. Optimizing Website and Online Presence:
Start with a well-crafted bio and clear messaging on social media. Prioritize booking system over a website initially. Focus on creating a sales page or opt-in page. Ensure website content aligns with your weekly content creation (videos, podcasts, blog posts). Effective Networking and Building Relationships:
Dedicate time daily for outreach and follow-up. Utilize personal emails, DMs, and Facebook messages to connect with your network. Ask your network if they know anyone who needs a career coach. Measuring Marketing Success and Adjusting Strategies:
Track metrics: leads, email subscribers, social media engagement, sales, etc. Analyze what is working and do more of it. Consistently post and test different types of content to see what resonates. Additional Tips and Insights:
"Help one person every day" mindset is key for marketing success. The 90-day planner is a marketing tool used as a lead magnet to grow the email list. Prioritize organic growth and testing before investing in paid advertising or tools. Consider personalized voicemail messages to connect with potential clients.

Career Coach Marketing Academy is opening doors soon!
Be sure to add your name to the waitlist: www.classycareergirl.com/academy
Marketing Your Career Coaching Business (Part 1)
Most Effective Marketing Strategies:
Focus on social media (3 posts/week minimum), weekly longer-form content (live or recorded), and getting in front of other people's audiences through interviews, collaborations, etc. Identifying and Reaching Target Audience:
Engage in conversations with potential clients to understand their challenges and goals. Reflect on past clients to identify common questions and areas where you can provide value. Consider the first win you can offer clients and create products or services around that. Best Platforms for Promotion:
Focus on Instagram and LinkedIn for career coaching services. Instagram: Easier to reach new audiences organically and connect with potential clients. LinkedIn: Target audience is present, platform tools support career coaches. Facebook: Less recommended for starting due to challenges in organic growth. Creating Compelling Content:
Determine what you are selling (individual coaching, digital product, group coaching). Share personal stories and the lessons learned. Create awareness content that educates the audience about their mistakes and why they need your help. Conduct live Q&A sessions to address audience questions and provide value. Leveraging Social Media:
Social media is a tool for helping others and building trust. Focus on providing value and answering questions to connect with your audience. Come back next week for part 2!

 
Daily Marketing Activities:
Outreach: Connect with 10-15 people daily through calls, texts, DMs, emails, etc. Aim to secure referrals or book sales calls with new prospects. Start small and gradually increase daily outreach efforts. Main Social Media Platform: Choose one platform (e.g., Instagram) and post consistently. Recycle well-performing posts when needed to save time. Aim for 3 posts per week initially, gradually increasing to 5 or 7. Other Social Media Platforms: Repurpose content from the main platform onto other platforms. Cycle through a list of platforms throughout the week. Maintain a presence on multiple platforms without overwhelming yourself. Set Daily Targets: Establish daily priorities and marketing targets. Review and recommit to goals each morning. Focus on activities that lead to sales calls, the ultimate goal of marketing. Sales Calls: Engage in conversations with potential clients to understand their needs. Explain how your coaching services can help them achieve their goals. The more sales calls you conduct, the more your business will grow. Learning and Growing: Dedicate time each morning to learning about marketing and sales. Stay updated on social media changes and new marketing strategies. Continuous learning is crucial for adapting to the evolving landscape. Habit Tracker:
Utilize a habit tracker to monitor daily activities and maintain consistency. Include both personal and professional habits for a balanced approach. Upcoming Webinar: July 11th
Register at: https://www.classycareergirl.com/getnewleads Webinar will cover common mistakes, marketing plans, social media strategies, and more. Aim is to help career coaches generate leads and achieve business growth.

Love Your Career Formula Introduction
Love Your Career Formula is the fastest way to find your dream career and achieve success. The program has evolved from a Bootcamp to a comprehensive membership. One-on-one coaching and group coaching calls are available for personalized support. The Success Path
Phase Zero: No Idea Where to Start
Feeling frustrated and unhappy in your current situation. Unsure of your passion and purpose. Feeling stuck and like you haven't reached your potential. Goals: Make a mental commitment to launch your dream career. List potential career ideas. Identify priorities and take control of your calendar. Use positive affirmations to shift your mindset. Phase One: Designer Phase
Motivated to change careers but unsure what type of career to pursue. Experiencing fear and imposter syndrome. Struggling with job rejections and finding time for a job search. Goals: Evaluate your fulfillment factors using the Fulfillment Circle. Identify your vision and create a vision journal. Understand why you want a career change. Use the Goal Triangle to identify actions and areas where you need help. Phase Two: Explorer Phase
Lacking direction and focus but ready to find your career fit. Tired of being stuck in a job that doesn't fit. Goals: Identify your strengths using the StrengthsFinder assessment. Seek feedback to identify your natural talents. Define your mission and ideal workday. Explore your childhood interests and current values. Identify your favorite skills and ideal work environment. Create work experience stories for your resume and interviews. Research career fields and conduct informational interviews. Complete the entrepreneur assessment to see if entrepreneurship is right for you. Phase Three: Job Searcher Phase
You know your ideal career and are ready to find it. Goals: Create a networking action plan. Optimize your resume with relevant keywords. Craft a tailored cover letter. Prepare answers to common interview questions. Determine your ideal salary range and practice salary negotiation. Obtain references and create a portfolio. Phase Four: Connect Phase
Focused on expanding your network and securing interviews. Goals: Explore advanced job search strategies. Acquire new skills and experiences through training or courses. Evaluate and enhance your online reputation. Utilize social media strategies for job searching and connecting with employers. Phase Five: Leader Phase
You have a job you love but want to advance your career. Ready to level up, get promoted, and achieve greater success. Goals: Create a 90-day action plan for success in your new role. Build and invest in key relationships. Identify priorities and achieve quick wins. Seek feedback and incorporate it into your plan. Manage stress, avoid burnout, and maintain work-life balance. Identify your strengths as a leader. Create a vision for the future and a 3-year plan. Learn delegation and focus on what's most important. Make a positive impact and find happiness in your work. Design your ideal workweek and negotiate your desired salary. Key Takeaways
The Success Path is a cyclical process, allowing you to revisit phases as your career and life evolve. Each phase has specific goals and milestones that must be completed before moving to the next phase. The program offers a comprehensive toolkit with templates, checklists, and guides for job seekers and entrepreneurs. Interview training and resources are available to help you prepare for interviews and salary negotiations. The program supports you throughout your career journey, from finding your dream job to thriving as a leader. Need help getting started? Download our FREE 90-Day planner at:
www.classycareergirl.com/freeplan

Suzannah's not just a coach anymore – she's a CERTIFIED CAREER COACH! 🌟 This isn't just a title change, it's a transformation. 💪
Suzannah's new expertise is creating a ripple effect 🌊, landing her speaking engagements 🎤, attracting big-name clients, and sealing deals with major organizations! 💼 Her confidence is skyrocketing as she shares her incredible journey and powerful offer with the world. 🌎
Even as she prepares for a well-deserved vacation, Suzannah's passion for empowering others keeps her going. She's booked a speaking engagement on Thursday night to inspire others with her story. 💫
Suzannah's message is clear: taking risks, believing in yourself, and surrounding yourself with a supportive community can lead to incredible things. ✨
#CertifiedCoach #CareerSuccess #Inspiration #Empowerment #BelieveInYourself #DreamBig