127 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcas‪t‬ Gallery Media Group

    • Business
    • 4.9 • 249 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

    Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

    Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.

    In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting. 

    In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:

    Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital

    Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company

    Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo

    Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns

    Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending

    Todd Kaplan - Vice President of Marketing at PepsiCo

    This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 1 hr 6 min
    Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

    Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

    Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as SVP & GM of Global Cosmetics for 7 of them.

    In this conversation, Esi and Jim talk about the importance of taking time to step back from your career to see the bigger picture and make sure your efforts are aligned with your personal goals. Esi also talks to Jim about leadership and her own approach with her team. Plus, the relationships we build and what we mean to each other, and the importance of wellness in a post-Covid world. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 55 min
    The Big Game Roundtable

    The Big Game Roundtable

    The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past. 

    The first discussion is with Julie Haddon, NFL's Senior Vice President of Global Brand & Consumer Marketing. Julie shares how the NFL met their fans during this unique year and how the brand became stronger amongst its fans, players and partners.

    In the second discussion, Jim speaks with the team behind the Inspiration4 commercial which featured an opportunity to support St. Jude Children’s Research Hospital. This panel includes Founder and CEO at Shift4 Payments, Jared Isaacman, and Rick Shadyac, President and CEO at ASLAC, the fundraising and awareness organization for St. Jude Children’s Hospital.

    Lastly, Jim recaps the night with some of the game's biggest advertisers, including:

    Monica Mody, VP Marketing, Budweiser at ABI

    Todd Kaplan, VP Marketing at PepsiCo

    John Sass, VP of Advertising at Scotts Miracle-Gro

    Jack Hollis, SVP, Automotive Operations at Toyota

    Casey Hurbis, Chief Marketing Officer-Rocket Mortgage + Detroit's In House Agency

    Anda Gansca, CEO at Knotch

    Gary Vaynerchuk, Chairman at VaynerX

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

    • 1 hr 11 min
    Kelly Cook (David's Bridal) | Magical Moments

    Kelly Cook (David's Bridal) | Magical Moments

    Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more.

    In this conversation, Kelly and Jim talk about the bridal company's simple yet powerful mission statement: "Existing For Magical Moments." Plus, Kelly discusses how that ethos was put to the test last year during the COVID-19 pandemic—and how David's Bridal is constantly evolving to make sure they serve "her" (the customer) and centering all of their efforts towards that goal. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

    • 1 hr 4 min
    Prosperity Through Purpose | Samsung Galaxy

    Prosperity Through Purpose | Samsung Galaxy

    Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that.

    Joining Jim in this conversation is Ken Favaro, Chief Strategy Officer at BERA Brand Management, and Lisa Hillenbrand, Growth Consultant at the Jim Stengel Company and former VP of Global Marketing at P&G. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

    • 35 min
    Nick Tran (TikTok) | Culture Starts Here

    Nick Tran (TikTok) | Culture Starts Here

    Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020.

    In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During those first weeks, he quickly learned that TikTok's main KPI is making sure that the app is living up to its purpose. Nick talks about how TikTok's greatest asset is their creator community—and how that fuels their creativity and agility as an organization.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

    • 1 hr 1 min

Customer Reviews

4.9 out of 5
249 Ratings

249 Ratings

Appreciative friend ,

CMO Poscasts

A shout out to Jim Stengel . The podcasts are relatable to many life situations . The content really flows and listening is so enjoyable during these pandemic times . I would give them a 6 star if I could ! Margaret Hostrup

Rawzi Baik ,

Optometrist

Interesting perspective and holistic show. The more I listen, the more I realize how this show is about relationships and people. Well done.

SustainableFashionGoals ,

Solid & Informative

Thank you for creating this podcast and allowing listeners to tap into the minds of top marketers. Love that your conversations range from personal to business strategy to leadership. I work in fashion so would love to hear from more fashion brands! I would also love to hear from smaller brands even though it is great to hear from the mega brands.

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