251 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group & Jim Stengel

    • Business
    • 4.9 • 298 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return

    Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return

    Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary Clinton.

    Jocelyn is a Girl Scout alum herself and has been the CMO of Girl Scouts since May 2021. In this role, she oversees GSUSA's internal and external marketing and communications efforts and plays a crucial role in telling a clear narrative to internal and external stakeholders. Before her role at Girl Scouts, Jocelyn spent 28 years in various roles at GE. 

    In this episode, Jocelyn shares the "learn, earn, and return" philosophy her parents taught her and how she applies it to her personal and professional life. She emphasizes the importance of networking and talks to Jim about how she stayed inspired while working almost 30 years at GE.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 56 min
    Angela Zepeda (Hyundai Motor America ) | A Leader Must Set the Standard

    Angela Zepeda (Hyundai Motor America ) | A Leader Must Set the Standard

    Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai’s C-suite and has worked as CMO for over three years. 

    With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career on consumer-centric campaigns that build brands and drive business results. Angela was most recently at Hyundai’s agency of record INNOCEAN USA, where she spent three years and was the senior vice president and managing director. She handled all operations for the Hyundai business, including creative, planning and media operations. Angela has a keen understanding of marketing to women and how to hone the emotional triggers involved in women’s retail habits. 

    In this episode, Jim and Angela talk about how executive coaching made her a better leader, how she made the jump from an ad agency to the C-Suite, and how to create a brand that people love and identify with. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 47 min
    Michelle Taite (Mailchimp) | Leading a Brand Through an Acquistion

    Michelle Taite (Mailchimp) | Leading a Brand Through an Acquistion

    Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and medium-size businesses. The company was founded in 2001 and has its roots in email marketing, but it has evolved to offer a far wider range of services. Intuit purchased Mailchimp in late 2021 for about $12 Billion, and the platform now joins other Intuit portfolio brands such as TurboTax, Quickbooks, Mint and Credit Karma. 

    At Mailchimp, Michelle leads the marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally. She started her career as a shoe designer for New Balance, before leaving the shoe industry to earn her MBA at the Wharton School in Philadelphia. She then worked at Unilever for 7 years and joined Intuit in late 2017.

    In this episode, Michelle and Jim discuss her becoming the CMO of Mailchimp after it was acquired by Intuit, why she strongly believes in fearlessness, and what Unilever and Intuit could learn from each other. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 52 min
    Super Bowl LVII Marketing Roundtable Discussion

    Super Bowl LVII Marketing Roundtable Discussion

    It's the CMO Podcast's fourth annual Super Bowl Roundtable Discussion, where important marketers give their insights into the creation of their Super Bowl ads and the success of marketing for the big game. In short, this is the recap of the biggest marketing day of the year.

    In this episode Jim is joined by special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. They talk to the marketers who made some of the most memorable ads of 2023's Super Bowl.

    Joining this year's conversation:Deborah Wahl, CMO of GMTodd Kaplan, CMO of Pepsi Rafik Lawendy, from Planters Dana Marineau, CMO of Rakuten  Nicole Parlapiano, CMO of Tubi Lara Krug, CMO of the Kansas City Chiefs Tim Armstrong, founder/CEO of Flowcode


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 1 hr 6 min
    Dana Marineau (Rakuten) | Be a Believer in Brands

    Dana Marineau (Rakuten) | Be a Believer in Brands

    Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platform, 17 million members, and saw 10% member growth in 2022. Last year Rakuten aired their first-ever Super Bowl ad with Ted Lasso star Hannah Waddingham; they are back for Super Bowl 2023 with a new concept. 

    Dana has been CMO at Rakuten for 2.5 years. She was previously the VP of Brand, Creative, and Communications at Credit Karma, before it was acquired by Intuit. She spent the majority of her professional life – 15 years – at Electronic Arts, the video game creator with popular games such as Madden23, Fifa23, The Sims4, and Dead Space.

    In this episode, Dana and Jim talk about creating Super Bowl ads with an in-house team without an agency. She also explains why she left EA Sports to build her performance marketing skills and how she keeps her team inspired and engaged. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 54 min
    Jen Kavanagh (Philadelphia Eagles) | It’s All About Your Team

    Jen Kavanagh (Philadelphia Eagles) | It’s All About Your Team

    Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and this past season has been one of the greatest ever as they prepare to face off against the Chiefs in the Super Bowl.

    Jen has worked as head of marketing for the Eagles for the past 4.5 years. She is responsible for leading the development of the Eagles brand, original content, digital platforms, marketing and community relations. She also oversees the Eagles' data and insights business unit, as well as the newly launched international initiatives in Ghana, Australia and New Zealand. Before the Eagles, she had a long career in media and entertainment, working at companies such as NBCU/Oxygen, Beamly (which was acquired by COTY), and Brave Ventures, which Turner bought in 2016.

    In this episode, Jen and Jim chat about marketing during the Super Bowl, how she has evolved as a leader in the last five years and why she believes success is about helping her team grow and develop. Plus – we have a special guest, Jim’s niece, Jen Stengel, to ask Jen some fun Philly themed questions.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 54 min

Customer Reviews

4.9 out of 5
298 Ratings

298 Ratings

Dan1777999877 ,

Always learning something new!

The CMO Podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

steffizam22 ,

Fantastic Podcast for Marketers and Entrepreneurs

Great insights, incredible inspiring.

Duncan,yes like the donuts. ,

Killer insight

Love this podcast. I recently made the jump from sales mgmt. to marketing/brand management and am beyond grateful to have found this podcast. Selfishly would love to hear some interviews with wine and spirits industry people as we are facing some unique challenges as an industry. Anyway, love the show.

Top Podcasts In Business

Ramsey Network
NPR
Andy Frisella #100to0
Tim Ferriss: Bestselling Author, Human Guinea Pig
Jocko DEFCOR Network
Marketplace

You Might Also Like

Fergus O’Carroll
Jon Evans
eMarketer
WaitWhat
Hubspot
Harvard Business Review

More by Gallery Media Group

Gallery Media Group & PureWow
Gallery Media Group & ONE37pm
Gallery Media Group, Hilaria Baldwin & Daphne Oz
Gallery Media Group & Bobbi Brown
Gallery Media Group & Anna Victoria
Gallery Media Group Originals