100 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 4.9 • 231 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Tony Wells (USAA) | Building Trust Through Storytelling

    Tony Wells (USAA) | Building Trust Through Storytelling

    Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion.

    In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be faster while encouraging them to be independent and creative. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 56 min
    Jill Gregory (NASCAR) | Leadership During Crisis

    Jill Gregory (NASCAR) | Leadership During Crisis

    Jill Gregory is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing.  Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how they are standing up against racism as an organization.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 19 min
    Katrina McGhee (American Heart Association) | Leading with Compassion

    Katrina McGhee (American Heart Association) | Leading with Compassion

    Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke. 

    In this conversation, Katrina talks about how starting each day with gratitude helped her become the compassionate leader she is today. Katrina talks about how the AHA is helping inform the public about the health and safety issues surrounding COVID-19, how she as an executive is brining up social injustice to the corporate conversation, and she talks about why she left the AHA in 2002 to return in 2020 as the EVP, Marketing, and Communications.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 58 min
    Jennifer Sey (Levis) | Leadership During Crisis

    Jennifer Sey (Levis) | Leadership During Crisis

    Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim and Jen also open up about how brands can do more to support their consumers during this racial unrest, and have an honest conversation about burnout and the challenges of managing a team during these times. 

    Jen also talks about her new documentary, Athlete A which focuses on the USA Gymnastic's toxic culture and the gymnasts who survived doctor Larry Nassar's abuse.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 36 min
    ANA Roundtable!

    ANA Roundtable!

    On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

    Joining Jim for this ANA roundtable are:

    Marissa Jarratt, CMO of 7-Eleven

    Lynn Pina, CMO for of GeoBlue, an innovative provider of insurance and medical services for international travelers

    Andrea Sengara, Head of Marketing US at Campari 

    Vikrant Batra, CMO of HP, the company that gave rise to Silicon Valley

    This panel discussion is an extension of the ANA’s Growth Champions Forum, which was led by Jim in June 2020. The discussion will be focusing on the two hottest topics on the minds of today’s CMOs, how to build a digitally savvy organization and how to effectively navigate the c-suite. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    • 1 hr 3 min
    Adam Petrick (Puma) | Leadership During Crisis

    Adam Petrick (Puma) | Leadership During Crisis

    On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy.  

    In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navigate micromanaging a team, and how he tries to keep his team creative when everyone is in a bubble. Adam also talks about how Puma is finding its voice to meet this moment in history and the Black Lives Matter movement.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 33 min

Customer Reviews

4.9 out of 5
231 Ratings

231 Ratings

Avantoai ,

Great insights and stories into the people behind the brands

I found The CMO Podcast over the weekend and am deeply grateful for it. I’ve listened to 3 so far (Stephanie @ Chipotle, Jennifer @ Untuckit, and Galloway).

The insights and stories shared have been priceless - it’s been great to get a sense of the people behind these iconic brands, and the interview style and questions are first class (and this is coming from someone who listens to a LOT of podcasts). Thanks for doing what you’re doing, Jim!

DLK.7 ,

Incredible and Compelling Content

The insights, lessons and experiences shared by Jim and his guests are amazingly helpful to marketers at all levels. Listen to each episode in front of a keyboard or with a voice recorder as you will want to take down these learnings and look to implement them into your own work product.

Jdftvhb ,

First Time Listener

I just listened to Jim’s podcast with Linda Boff. Amazing content! I blinked and the podcast was over. Great on, Jim!

Top Podcasts In Business

Listeners Also Subscribed To

More by Gallery Media Group