314 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte and Webflow.

The CMO Podcast Gallery Media Group & Jim Stengel

    • Business
    • 4.9 • 324 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte and Webflow.

    Matias Bentel (Brown-Forman) | Building Brands Through History

    Matias Bentel (Brown-Forman) | Building Brands Through History

    This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 billion in sales across 170 countries, 40 brands, and about 6,000 employees worldwide.

    Matias has worked as the Chief Brands Officer at Brown Forman and served on the company's executive leadership team for about 4 and a half years. He grew up in Argentina and earned his Bachelors of Science in Business at the Argentine Catholic University. From there, he spent most of his career in the spirits and wine business with stints at Allied Domecq and Diageo before joining Brown-Forman in 2008 as a marketing director. Pour yourself a glass of your favorite bourbon and tune in for a conversation with a leader who believes in leaning in on the significant history of a brand.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 52 min
    Gunny Scarfo and Lindsey Wehking (Nonfiction) | Disrupting the Research Industry

    Gunny Scarfo and Lindsey Wehking (Nonfiction) | Disrupting the Research Industry

    Did you know the consumer research industry has a whopping $75 billion in revenue in the US alone? Then, why in the world do we have such trouble discovering insights that can change or reframe how someone feels about a brand or a company? On this week's episode, Jim will shine some light on this massive opportunity!

    Jim's guests on The CMO Podcast are Gunny Scarfo and Lindsey Wehking of Nonfiction Research, a six-year-old company with this purpose: to create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can better serve everyday people.

    Gunny and Lindsey are upstarts in the tradition-rich research industry. Gunny is the co-founder of Nonfiction, with a career that spans several roles in the agency world, including stints at Accenture Interactive and Vice Media; Lindsey spent almost five years at the PR firm FleishmanHillard before her move to Nonfiction. In their conversation, Jim explores their learnings on why research must change, and how this can help marketing leaders better serve their customers.

    Reports mentioned in the episode are available here: https://www.nonfiction.co/reports

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 57 min
    Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics

    Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics

    This week, Jim provides a different kind of episode of The CMO Podcast, featuring two executives from different companies who work together in a client partnership relationship. 

    Jim's first guest is Clayton Ruebensaal, the SVP and Chief Creative Officer of Comcast, the $122 billion by revenue media, entertainment and technology company. Comcast’s portfolio includes the NBCUniversal brands, Universal Studios, Xfinity, and the Sky brands. 

    Also joining Clayton and Jim is Sam Hornsby, the founder and CEO of TRIPTK, a seven-year-old global strategy firm that helps clients to be more purpose-driven, customer-centric and culturally magnetic. Clients include Comcast, Netflix, Samsung, Marriott, and many others. 

    Tune in for a broad conversation, from the dynamics in partnerships that create meaningful work, to one of the biggest events that showcases outstanding brand-building partnerships: the Summer Olympics.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 51 min
    Eshan Ponnadurai (Meta) | Begin with the End at Mind

    Eshan Ponnadurai (Meta) | Begin with the End at Mind

    The guest today on The CMO Podcast is Eshan Ponnadurai, the Vice President of Consumer Marketing at META, the 1.2 trillion dollar company by market cap, with a brand portfolio that includes Facebook, WhatsApp, Instagram, Threads, and Messenger.

    Eshan is a man of many interests, with a voracious curiosity. He was born in Sri Lanka, and moved to Australia when he was four years old. He now lives in New York City with his wife and two boys. Eshan began his professional career at Procter & Gamble Asia, and then began a series of assignments with blue-chip tech companies like YouTube, Google, AirBnB, Uber, and WhatsApp, before taking on a broader role as Vice President of Consumer Marketing for META.

    Eshan once believed that advertising and marketing were the same thing...until he joined P&G and got shocked. Tune in for a conversation with a marketer who has looked to be accountable in every role he's led.

    --

    Links mentioned in the episode...

    Follow Eshan on LinkedIn: https://www.linkedin.com/in/eshan-p-a459ba1/

    Boxes Let's Unlock Cities | Uber: https://www.youtube.com/watch?v=oNyq2_92H0Y

    Google Search: Reunion: https://www.youtube.com/watch?v=gHGDN9-oFJE

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 50 min
    Shane Murphy-Reuter (Webflow) | Disrupting the Business of Building Websites

    Shane Murphy-Reuter (Webflow) | Disrupting the Business of Building Websites

    The guest today on The CMO Podcast is Shane Murphy-Reuter, the Chief Marketing Officer of Webflow, the 11-year-old company that is disrupting the business of building websites and other digital experiences. Webflow empowers people to design, build and launch websites…without coding.

    Webflow is well beyond unicorn status; its valuation is north of $4 billion, with revenue trending toward $150 million. It is well funded–$335 million to date–with a global staff of 600. And here’s a smart choice they have made–Webflow is a friend and sponsor of this show.

    Shane has been CMO at Webflow for about two years, after several gigs at high-growth young software companies…including AdRoll, Intercom and ZoomInfo. Shane is a native of Ireland, graduated from University College Dublin with a degree in Business and Law, and eventually moved to the US. Tune in for a conversation with a CMO that has a lot of strong beliefs in branding and marketing.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 54 min
    Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves

    Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves

    This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group’s portfolio of 40 brands. 

    Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melissa began her career as a publicist in media and entertainment before pivoting into consulting with Buyology. Later, Walgreens came calling, and she spent four years at the giant retailer as VP of Marketing. After a brief stint at a startup, Melissa joined the Match Group as CMO at OKCupid in 2017. 

    Tune in for a colorful, radiant and ebullient conversation with a CMO who swipes right on love, creativity and community.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 53 min

Customer Reviews

4.9 out of 5
324 Ratings

324 Ratings

Jules Hustle ,

Love Podcast and Double Loved 80 Acres

So much to enjoy about these two during interview.
Honest, direct, convicted in their approach and manner.

Quick takes

Hire for their individual values, which will propagate a culture

Authentic & transparent voicing of the commitment is vital. The all-in-ness of these two was dripping thru interview and so spot on.

Borderline delusional commitment with a long term vision that breathes patience and adaptability into the journey.

Thoughtful representation of startup, family owned, small, medium and large company traits was orienting.

It’s important to be authentic.
Authenticity reinforces confidence to be vulnerable and admit challenges

Buyers are not always operating on what the consumer wants. There is a trailing consumer behavioral aspect that is baked into the position of buyer at larger corporations. Have your own informed opinion about your consumer. (But not brittlely so).

So then what happened? ,

The Marketing Brief

I can’t be the only marketer who thinks about what his answers would be to JimStengel’s Marketing Brief questions, can I? I forget I am not in the room with Jim and his guest and I find myself coming up with answers to every question, every time.

Collar John ,

From a marketing origin — Love it

Enjoy the coffee

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