137 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 4.9 • 254 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Rupen Desai (DOLE) | Bringing Sunshine to All

    Rupen Desai (DOLE) | Bringing Sunshine to All

    Rupen Desai is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks.

    In this conversation, Rupen shares his career philosophy and his unique way of measuring his career by moments of oxygen. Rupen and Jim also discuss the importance of trust currency and how short-term profits won't matter if your purpose is not aligned with long-term thinking.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns

    Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns

    Telisa Yancy is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previously served as their CMO. American Family is a diversified casualty/property insurance company with 13,200 employees.

    In this conversation, Telisa talks to Jim about what makes AmFam different than any other insurance company in their category. Telisa also shares her thoughts on why marketers succeed when they look outside their category and why the best marketers tend to be the most curious people in the organization. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent

    Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent

    Elizabeth Preis is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially tough for retailers, but Elizabeth and her team made strides to build up their online presence. But that's not all she changed during COVID-19, and in this episode, she shares everything else that has changed.

    Elizabeth and Jim discuss how she is leading her team remotely, and creating a playbook to make sure her team does not burn out while working from home. She also discusses how her team's creativity is fueled by data, and why she loves being a marketer for Anthropologie

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    Raja Rajamannar (Mastercard) | Quantum Marketing

    Raja Rajamannar (Mastercard) | Quantum Marketing

    Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic.

    On today's episode, Raja talks about his new book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," which takes a look into the future of marketing and what brands can do to meet consumers there. "Quantam Marketing" is available now where all good books are sold, including Amazon. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

    Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

    Kory Marchisotto is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The company's annual revenue is roughly $300 million, and at the time of this recording, its stock price was at a 52-week high.

    Before joining e.l.f. Beauty, Kory worked for skincare and beauty brands like bareMinerals and Shiseido. In this conversation, Kory talks about how e.l.f. is succeeding by rediscovering its founder's purpose, looking beyond its category for partnerships with companies that share their values, and above all—loving their brand and its consumers.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

    Karen Walker (INTEL) | The New Intel

    Karen Walker (INTEL) | The New Intel

    Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more.

    This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as the Mac guy in the very popular Mac Vs PC commercials from the early 2000s. Karen also talks about why she was excited to join Intel, and how her team is evolving the brand.  

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

Customer Reviews

4.9 out of 5
254 Ratings

254 Ratings

Cucumberito ,

Test

Test

Appreciative friend ,

CMO Poscasts

A shout out to Jim Stengel . The podcasts are relatable to many life situations . The content really flows and listening is so enjoyable during these pandemic times . I would give them a 6 star if I could ! Margaret Hostrup

Rawzi Baik ,

Optometrist

Interesting perspective and holistic show. The more I listen, the more I realize how this show is about relationships and people. Well done.

Top Podcasts In Business

Listeners Also Subscribed To

More by Gallery Media Group