Once suffering from anxiety, Jill Whalen, an extraordinarily successful marketer, tackled her demons and overcome, and then lived to share the tale and teach others how they, too, could overcome. In this podcast, Jill and Tamar talk about anxiety, getting healthy, how different each and every single one of us are, and then deviate into our reality and past lives. TAMAR: Hey, everybody, I am delighted, excited, ecstatic to bring my old friend from, I don’t even know, like over a decade, we’ve known each other for a really long time. Jill Whalen. And she is she’s like this expert in her craft, but kind of walked away from it. So I guess I’m going to talk about that and has been making, been migrating lately, so, yeah, I mean, I guess I’ll give too much information out, but thank you so much for coming. Jill Whalen: Thanks for having me Tamar, yeah, I think it’s been more, much more than a decade, probably 20 years since we first knew each other. TAMAR: Oh, wow. Yeah, that’s that ages me. Yeah. No, it hasn’t, it hasn’t been. I got into it in about 2006, 2007, so it’s gotta be, it is over a decade. But it’s not that long. I kind of wish it was, you know, what benefits you would have had, I would have had if I started earlier. Jill Whalen: Oh, yeah, true. TAMAR: Yeah. So Jill and I know each other from the search engine marketing world, and Jill was this rock star of a SEO High Rankings, if you will, official. And it’s, no pun intended because she ran her, she ran a site called HighRankings.com and then walked away from it because life came and got in the way and no regrets. So that’s always the dream. So talk about your history a little bit on that. Jill Whalen: Sure, yeah, so I was doing a SEO thing for I think it had been about I was about 17 years at that point and this was 2013 and, you know, I loved it. It was my life and it was my passion. I lived and breathed SEO, basically was a pioneer in the industry, pretty well known, and went to all the conferences, spoke at conferences, and then I at some point in 2013 I was, I mean long before this I was gaining weight and drinking too much, never having really eaten very healthy most of my life and getting older. I was about 50 at this point. I was just getting very unhealthy and I knew I needed to do something about it or, you know, something bad or something really bad would happen. And so I finally, after years of thinking about it, I always wished that if you just thought about things that would happen, which actually kind of does now I know, but after years of thinking about it, I was like, OK, I got to lose some weight and I wanted to lose about twenty five pounds. I’d always been fairly thin most of my life, so I had never done diets and I always thought, you know, diets were weird or whatever. But I wanted to make it be like a lifestyle change. I felt like that would be sustainable, but I did have to lose the initial weight, so I just you know, Fitbits were fairly newer back then. I got a Fitbit and the MyFitnessPal app. And so as a techie, you know, it was kind of, it actually was kind of fun doing like, I just was counting the calories, using the apps and but always at the time still making leaving space, leaving calorie space for my two, at least two drinks a night cuz my husband and I were always going to bars at this point. My kids were grown up and the thought of like giving up those drinks was like, no, I don’t want it. I don’t want to do that. So with my limited like 1200 calories I think it was, I made sure I could have enough for my drinks and fit it in and I started I had been doing yoga already for a couple years, a little bit, a couple of times a week. And I think actually that kind of there’s something about yoga that’s magical that kind of changes your mindset a little. And I do think that spurred me on for the weight loss, so my goal was kind of in six months to lose the twenty five pounds. And basically I did it, but I, and I as through that six months, you know, I started I went from someone who used to think I was aller—I didn’t think I did, but I kidded that I was allergic to vegetables and exercise and, you know, to suddenly really liking, love those things. I was making all kinds of veggie creations for my lunch, and I was walking in the woods, you know, three, three, four miles a day and getting those 10,000 steps in on the Fitbit. And just like it was, I just I lost the weight and then it just started. I started really thinking about sort of identity, like how could this be? Everyone was saying, “you know, what did you do with Jill? ” Because I was such a different person. That’s my blog, actually, whatdidyoudowithjill.com, because that’s what everyone was asking me, my family and things like that, because I just became such a different person. And I found that really fascinating. But so, so what happened was I, you know, really kind of just suddenly, I had to write my SEO newsletter, which I had been doing for practically all of that 17 years, every other week. And I just didn’t want to do it. And just like, you know, I just don’t want to do it. I just rather go out in the woods and take a walk or do some yoga or eat some vegetables. And I just didn’t want to. And then I saw. I remember. I emailed my proofreader, who was always on board on Wednesdays to get that newsletter out, and I said, you know what, I just can’t do the newsletter. And this was like for me, like “what?” You know, that was the one thing I did every other week that was on my schedule that that was a non-negotiable. And she’s like, “um OK,” I said, “I don’t know, maybe I’ll do it next week or the week after, but I just can’t do it. I have nothing left to write about.” Right, soon after that, like a couple of days later, I just was like, you know, I just don’t want to do SEO anymore. And it was so weird because like I said, it wasn’t something I thought about. I had been loving it up to that point. But it just hit me. And when I kind of made that decision, I felt like it was just my inner guide or something, just like, you know, but you’re, you’re done. You’ve done it all. And at the time in the industry, you know, things were I had always been advocating for doing SEO, what I call the right way, you know, with just making a great website and that’s what search engines will want. You have good content on it and they’ll they’ll show your site eventually because it’s good. And at the time it seemed that that was actually finally starting to work. More like the search engines kind of came around finally to my what I had been saying all along and so it seemed like a really good time to to leave. I felt like my it was like my work here is done. And so that’s what happened with that. And that was in the very near the end. That was October 2013, I believe. And right away I’m there instead of writing my, I just like switched over from my SEO newsletter to just writing about my journey with losing weight and getting healthy and writing, putting in recipes of healthy things and and I just I just switched over to the blog like within a week and just any insights I would get, I’d start writing about. And so it was kind of cool because I just, I just sort of just transitioned right into doing that. TAMAR: That’s awesome. Good for you. Good for you. You know, it’s really helpful because if you think about it and I’m actually thinking of a startup concept based on this, is that if you think about it, you become more accountable when you have to basically put it out there. And I think people struggle with that, like I struggle with that. I used to say, if I’m going to put myself out there, what if I fail? Everybody is going to see me as a failure. But I also think that if you’re so committed, then that never becomes an issue. So, like, my whole startup idea is like creating this whole accountability type of like social network where people are going to be putting themselves out there in a way that, you know, they have community members egging them on and making sure that they continue to pursue their whatever goals that they have, whether it’s fitness, weight loss, a combination of the two or who knows, I mean, hopefully it can extend to things like smoking cessation and whatever else you might have that you want to basically get out of it. Jill Whalen: Yeah. I agree, I remember hearing I remember reading some book back and about losing weight and it suggested “mae sure you tell somebody.” At least tell someone because I normally like to just do stuff on my own. But there is something about that, when someone else knows that you’re at least held somewhat accountable and it makes, it does make a little difference. TAMAR: Yeah. Yeah. The biggest challenge, though, is that where do you tell somebody? So I think that if you’re posting to, for example, Facebook or Twitter, you have followers that are following you specifically for other reasons. So they’re not necessarily, you know, your advocates when it comes to this type of thing. So that’s actually why I’m trying to create a network that’s exclusive to that type of behavior change, because I think people would be the only type of people who would be interested are the people who like, you know, it’s like, you know, we got we don’t Facebook groups because we’re only interested in certain type of things, and we don’t necessarily care about, like the diverse personalities of friends. And unfortunately, you know, some people are polarizing in their politics. You don’t necessarily want to follow that kind of thing. So it’s like having the exclusive focus on these behaviors. So I’ve been toying around with this idea for a while and maybe see if we can materialize it because people will do it. But I think it’s so important. Jill Whalen: Yeah, definitely, I think from me t