The Daily: What to Expect from the US Ad Market in 2024, Google Introduces Gemini, and How Often AI Chatbots Hallucinate | Feb 22, 2024 Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
 
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For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-what-expect-us-ad-market-2024-google-introduces-gemini-how-often-ai-chatbots
 
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This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.