The Digital Agency Growth Podcast Dan Englander

As agency owners, it’s important to have an understanding of markets that you could potentially sell to but are outside of your local market. That’s why episode 103 of The Digital Agency Growth Podcast with Falak Jalil is about marketing to the developing world! 
Watch our new recorded video training: Relationship-Driven New Business At-Scale 

In this episode of The Digital Agency Growth Podcast, Falak Jalil and I are sharing how marketers work with a global brand in a local market to ensure the product will be attractive to their local market and outperform their competitors. 
In a word, Falak Jalil is a storyteller. She loves brands and data. And she uses both to weave her stories through brand communication to Consumers. Falak has 13 years of marketing and innovation management experience with Nestle, Unilever & Reckitt. She’s worked across multiple geographies, building $1Bn brands like Sunsilk & Lifebuoy, while also having the privilege of working on brand development on brands like Dettol & Nesquik. She’s won multiple awards from In-Market execution to Marketing Excellence for launching a brand from scratch, but the most fun part of her job is speaking to Consumers; understanding their lifestyles, their habits and attitudes, what makes them tick.
In this episode, Falak Jalil and I discuss the following:
Why the biggest markets for marketing to millennials are not in the US or Europe. They're actually China, India, Pakistan, Nigeria, and Indonesia; and what that might mean for you and your agency.What consumer behavior data is meaningful right now and what has surprised her most from looking at the dataThe importance of data and how her team is using that to make key decisions across the board.Where marketers are going wrong when launching a product; and some examples of mistakes Falak has made and what she would do differently now.Market research so you can have a better understanding of your customers doesn’t have to be expensive. It can be as simple as consumer, shopper, or market visits.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH FALAK JALIL:
LinkedIn
CONNECT WITH DAN ENGLANDER:
LinkedIn
Sales Schema

An agency business model is a great, scalable business model, but what if you can franchise that agency? This week, episode 102 of The Digital Agency Growth Podcast is about franchising, marketing, and running a global agency with JC Hite of Hite Digital! 
Watch our new recorded video training: Relationship-Driven New Business At-Scale
In this episode of The Digital Agency Growth Podcast, JC Hite and I share the importance of understanding the pillars of scalability in an agency model and some scaling myths that agency owners should know when they are planning to scale. 
JC Hite is the CEO and founder of Hite Digital, a white label digital marketing agency. With a passion for business and people, he’s successfully scaled his agency in just two years and counting. Now his companies help other agencies to do the same.
In this episode, JC Hite and I discuss the following:
What it’s like running a more than 100 person agencyThe current process of franchising an agency’s procedures to then apply to other agency franchisesThe pillars of scalability: quality product, good sales, operations & systems, and business intelligenceThe importance of business culture and how JC is working to improve the culture at his companyThis franchise model could be a possibility for your agency and what you are doing day-to-day. 
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH JC HITE:
Hite Digital
LinkedIn
Instagram
Twitter
The Digital Agency Hacker Podcast
CONNECT WITH DAN ENGLANDER:
LinkedIn
Sales Schema

Good branding creates emotion whether that be laughter, curiosity, inspiration, anger, etc. but a strong brand is polarizing. That’s why episode 101 of The Digital Agency Growth Podcast is about branding for your business! 
Watch our new recorded video training: Relationship-Driven New Business At-Scale
In this episode of The Digital Agency Growth Podcast, Re Perez shares the importance of owning your brand authentically and unapologetically and actionable steps you can take right now to use your book to build value and successfully market your brand. 
Re (pronounced “Ree” ) is a former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker, Best Selling Author, and CEO of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth.
In this episode, Re and I discuss the following:
Re’s experience with hitting a “grey ceiling” gave him the opportunity and motivation to start his own agency.Taking your business from a practice to an agency by bringing in the right people at the right time.The first people hired or contracted into his business and the number one thing he would do differently. The ROI on speaking engagements and how these opportunities can benefit your business years into the future.Helpful reminders for anyone considering writing a book and tips to market it in front of the right people.Whether you’re a personal brand or a business brand, own who you are and show up unapologetically in your space.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH RE PEREZ:
Website
Your Brand Should Be Gay book
CONNECT WITH DAN ENGLANDER:
LinkedIn
Sales Schema
LINKS MENTIONED IN EPISODE
Traction by Gino Wickman
Rocket Fuel by Gino Wickman

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today’s Guest: Seb Bardin is an e-commerce marketing lead at Unilever. His previous role was Global Head of Acquisition for Cleanipedia.com, where […]

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today’s Guest: Dave Bunce is a partner and the CEO at Morphio, a mar-tech platform focused on protecting and optimizing digital […]

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today’s Guest: Chris is a pioneer in the wireless communication industry with over 20 years dedicated to the adoption of wireless […]