210 episodes

Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema at salesschema.com/

The Digital Agency Growth Podcast Sales Schema

    • Business
    • 5.0 • 78 Ratings

Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema at salesschema.com/

    Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated

    Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated

    Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what will work best for you, tell us why SOPs are overrated, and more! This week, episode 210 of The Digital Agency Growth Podcast is about streamlining your agency’s operations and why SOPs are overrated!
    Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
    In this episode of The Digital Agency Growth Podcast, Melissa Morris shares the importance of getting clear on your offerings before documenting SOPs and actionable steps you can take right now to set distinct boundaries with clients for clear communication. 
    As the founder of Agency Authority, a project management and operations consultancy for agency owners, Melissa Morris uses her 10 years agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay’ stigma that plagues the agency world, Melissa and her team help business owners and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their own sanity.
    In this episode, Dan and Melissa discuss the following:
    Melissa’s DISCO method of streamlining processes.The common mistakes agency owners make when building their tool stacks.The benefits and challenges of time tracking for agencies.Setting clear expectations and boundaries with clients from the beginning of the contract.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships 


    CONNECT WITH MELISSA MORRIS:
    LinkedIn
    Instagram
    Agency Authority


    CONNECT WITH DAN ENGLANDER:
    LinkedIn
    Sales Schema
    Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

    • 36 min
    Corey Quinn on How to Build Your Agency’s Vertical Go-To Market Strategy

    Corey Quinn on How to Build Your Agency’s Vertical Go-To Market Strategy

    Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to talk about his upcoming book, Anyone, Not Everyone, in which he teaches you his approach to escape founder-led sales and much more! This week, episode 209 of The Digital Agency Growth Podcast is about how to build your agency’s vertical go-to market strategy!


    Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.


    In this episode of The Digital Agency Growth Podcast, Corey Quinn shares the importance of specialization for your agency and actionable steps you can take right now to build new sales strategies that don’t involve founder-driven sales. 


    Corey has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive. His most recent in-house role was Scorpion's Chief Marketing Officer. While there, the SMB-focused agency grew from $20M to $150M in recurring revenue in under seven years. Today, he's a coach and the author of Anyone, Not Everyone, a book that helps agency founders escape founder-led sales by specializing in a vertical market. 


    In this episode, Dan and Corey discuss the following:
    The difference between niching and deep specialization.Why specialization is even more critical in a down economy.Gifting as a unique outbound sales strategy.Seeking growth through specialized expertise, not founder-driven sales.
    Don’t forget to check out Corey’s daily newsletter, Deep Specialization Daily, and sign up for information on when his new book, Anyone, Not Everyone: A Proven System to Escape Founder-Led Sales is released!


    Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!


    Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships 


    CONNECT WITH COREY QUINN:
    Website
    The Vertical Go-To-Market Podcast
    LinkedIn
    YouTube


    CONNECT WITH DAN ENGLANDER:
    LinkedIn
    Sales Schema

    • 33 min
    Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk

    Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk

    Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? 

    Matt Phillips thinks we don’t do this as often as we should. He’s here today to discuss why taking time to reflect and develop as leaders will help our agencies, why finding the truth amidst limiting beliefs will help us grow, and much more. This week, episode 208 of The Digital Agency Growth Podcast is about developing leadership skills, overcoming limiting beliefs, and assessing risk!


    Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.


    In this episode of The Digital Agency Growth Podcast, Matt Phillips shares the importance of setting aside time to contemplate your leadership and actionable steps you can take right now to hire the best possible person in every scenario. 


    As a leadership coach and host of The Matt Phillips Podcast, Matt Phillips helps sales leaders achieve pro-level performance by developing and harnessing their mental toughness. Having worked with companies including Western Union, Marsh, and Robert Half, Matt knows that the status quo of promoting rockstar salespeople to sales leaders often leaves the new leader with significant gaps in their own leadership philosophy, confidence, and resilience. By combining his background as a professional baseball player with his global experience in sales, operations, and accounting, Matt supports business leaders and teams as they break through the mental roadblocks that arise in their daily grind to help them realize their potential in their personal and professional lives.


    In this episode, Dan and Matt discuss the following:
    What mental resilience means in everyday practice for your business.Matt’s four archetypes that give insight into how people think and work.The importance of asking tough questions to uncover the truth and overcome fear-based limitations.How carving out time for thoughtful reflection on leadership, even with a busy schedule, will positively impact your business.
    Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships 


    CONNECT WITH MATT PHILLIPS:
    Website
    The Matt Phillips Podcast
    LinkedIn
    Instagram


    CONNECT WITH DAN ENGLANDER:
    LinkedIn
    Sales Schema

    • 44 min
    Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations

    Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations

    Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Outsourcing to operations professionals can be an excellent choice, especially those like Leah Leaves and her team at Alderaan, who embed themselves into the agencies they work with so they become team members, not just hired help. 

    Leah is here this week to share what she’s learned about fractional operations for digital marketing agencies and how you can set an operational foundation for yourself. This week, episode 207 of The Digital Agency Growth Podcast is about building stellar SOPs and growing your agency through fractional operations!


    Watch our Relationship-Driven New Business ​At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.


    In this episode of The Digital Agency Growth Podcast, Leah Leaves shares the importance of having a solid operations foundation for smaller agencies and actionable steps you can take right now to keep your agency from being brittle.


    Leah Leaves is the Founder of Alderaan Business Solutions, which offers outsourced operations professionals for remote digital marketing agencies.  We help small digital marketing agency owners avoid burnout, enjoy crazy-good profits, and get back to spending time with their kids by building their business foundation and getting them out of their company's daily business operations.


    In this episode, Dan and Leah discuss the following:
    Finding an integrator for your big ideas is crucial to the success of a small agency.EOS, Scaling Up, and other ‘business religions’.The importance of fractional operations taking a hands-on, personalized approach.Creating robust SOPs to strengthen your agency from the ground up.
    Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships 


    CONNECT WITH LEAH LEAVES:
    LinkedIn
    Alderaan Business Solutions


    CONNECT WITH DAN ENGLANDER:
    LinkedIn
    Sales Schema
    Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

    • 46 min
    Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M

    Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M

    PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 of The Digital Agency Growth Podcast is about Kim’s experience advising 140 PR agencies and growing a communications firm to $35M! 


    Watch our Relationship-Driven New Business ​At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.


    In this episode of The Digital Agency Growth Podcast, Kim Sample shares the importance of adopting value-based pricing in agencies and actionable steps you can take right now to embrace technology and hybrid work models. 


    As president of the PR Council, Kim Sample helps the leaders of 140 member agencies work smarter to grow talent, revenue and profits and elevate the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards.


    In this episode, Dan and Kim discuss the following:
    Technology’s impact on the PR industry.The pros and cons of asking agencies to complete spec work before working together.Niching and alternative delivery methods as popular agency strategies.The future of remote and hybrid work in the agency space.
    Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships 


    CONNECT WITH KIM SAMPLE:
    LinkedIn
    PR Council


    CONNECT WITH DAN ENGLANDER:
    LinkedIn
    Sales Schema
    Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

    • 33 min
    Morgan McLintic on Startup Marketing, Scaling to 25 Employees, and the State of Silicon Valley

    Morgan McLintic on Startup Marketing, Scaling to 25 Employees, and the State of Silicon Valley

    Silicon Valley is the heart of the tech industry. And since tech is a growing sector, it is often used as a gauge for the rest of the economy. Times have been tough for tech startups lately, but the agencies that work with them have also seen changes.  
    Morgan McLintic of Firebrand Marketing works in the heart of the Valley, working with startups at all stages to improve their marketing and increase demand. He’s here today to discuss marketing startups, agency valuation, and more. This week, episode 205 of The Digital Agency Growth Podcast is about startup marketing and the state of Silicon Valley!
    Watch our Relationship-Driven New Business ​At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.
    In this episode of The Digital Agency Growth Podcast, Morgan McLintic shares the importance of saying no to the clients that are not right for your agency and actionable steps you can take right now to showcase your team’s expertise.
    Morgan McLintic is the CEO of startup marketing agency, Firebrand. Firebrand works with early and late-stage startups to help raise awareness and drive demand. It does this through integrated programs involving PR, content marketing and digital marketing. The firm was recently recognized as the Boutique Agency of the Year by the PRSA (Public Relations Society of America).  Prior to Firebrand, Morgan founded the US presence of a global communications firm, growing it to $35m in revenues and over 250 staff. Based in San Francisco, where he lives with his wife and two kids, he enjoys extreme gardening and long-distance running.
    In this episode, Dan and Morgan discuss the following:
    How an early adoption of AI in digital agencies can provide a distinct advantage.The challenges many tech startups are facing in fundraising and valuations.The importance of hiring experts in various fields and integrating them into an agency.Discussing the integration of teams and clients at the beginning of acquisition conversations.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
    Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships 


    CONNECT WITH MORGAN MCLINTIC:
    LinkedIn
    FiredUp! Podcast
    Firebrand


    CONNECT WITH DAN ENGLANDER:
    LinkedIn
    Sales Schema
    Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

    • 44 min

Customer Reviews

5.0 out of 5
78 Ratings

78 Ratings

Joey T / LA Creative ,

Great podcast for all agency leaders… this is a must listen!

Dan is an amazing Podcast host! He asks great questions that get to the heart of both the WHY and the HOW an agency should think about the most pressing topics with our space. Whether you are a new agency leader or have been around the block before, do yourself a favor and binge some of Dan’s awesome interviews. There is so much value in the Digital Agency Growth Podcast vault!

Jazoni ,

Great Host

Dan is a great conversationalist and a pleasure to talk to as a recent guest on the show. I love the podcast and how relevant each episode is to a wide range of entrepreneurs. Will definitely be following the show from here out!

Jim Heininger ,

It All Starts With the Questions

Dan Englander knwos the right questions to ask about why an agency should exist and how it will serve clients to grow. Was a pleasure being on this podcast.

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