The Entrepreneurial Therapist Podcast

Danielle Swimm
  • 5.0 (82)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Entrepreneurial Therapist Podcast

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

  1. 5D AGO

    Leveraging Press to Fill Her Mental Health Group Practice with Dr. Brook Choulet

    In a field that’s often slow to change, Dr. Brook Choulet is redefining what modern psychiatry can look like. Tune in to this week’s episode where I sit down with Dr. Brook—founder of Performance Psychiatry, speaker, author, and the go-to psychiatrist for high performers and pro athletes. We get into the real story behind her rise: why she trademarked her brand early, how she started hiring before she was fully licensed, and what it actually looks like to run a team of 10 and stay calm doing it. She’s not just practicing psychiatry—she’s redefining how it's delivered. From her concierge model to her love of systems and structure (yes, she keeps her inbox below five emails at all times), Brook shares what it takes to scale smart, avoid burnout, and stay in alignment with your bigger mission. Whether you’re dreaming of starting your own practice or scaling to the next level, this one’s full of gold. Topics Covered in this Episode: 2:50 - How Dr. Choulet saved thousands on her trademark and rebranded with intention 7:30 - The deeper meaning behind “Performance Psychiatry” and who it’s built to serve 10:00 - Why Dr. Choulet invests in publicity over ads—and how that’s built long-term brand trust 11:27 - The schedule shift that changed everything for her energy and focus 16:10 - The real story behind her concierge model and how she sets boundaries while staying accessible 19:33 - What inspired Dr. Choulet to write The Ultimate Private Practice Playbook—and what’s coming next   If you want to learn more about Dr. Brook and connect with her, visit her website at www.brookchouletmd.com and follow along on Instagram at @brookchouletmd. Whether you're scaling your own practice or just inspired by high-level thinking, her journey is one to watch.   Resources Mentioned: Connect with Dr. Brook: www.instagram.com/brookchouletmd/ Visit Dr. Brook’s Website: www.brookchouletmd.com Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle

    22 min

  2. APR 9

    EP 169: How I'm Using AI to Get More Clients + How You Can Too

    AI is changing the game, but are you using it to its full potential? In this episode, I break down exactly how I’m leveraging AI in my business—from content creation and marketing to streamlining daily tasks. I share real-life examples of how AI tools have saved me time, sparked creativity, and even helped refine my decision-making process. But I also dive into the challenges and limitations, because let’s be honest—not all AI tools are created equal. Whether you're just starting to explore AI or already incorporating it into your workflow, this episode is packed with tips you won’t want to miss. I’m sharing my go-to AI tools, the biggest mistakes to avoid, and some surprising ways AI has changed how I do business. Let’s get into it! Topics Covered in this Episode: 3:15 How AI has changed my workflow and saves me hours each week 8:50 – A surprising way I’m using AI that I didn’t expect 12:30 – My go-to AI tools and what they actually help with 15:25 – The biggest mistake people make when integrating AI into their business 18:40 – Why AI isn’t a magic fix—but can still be a game changer   If this episode got you thinking about how to make AI work for you, I’ve got something to help! Grab my free AI Resource Guide to get a list of my favorite tools and tips for integrating AI into your workflow without the overwhelm. And if you’re serious about leveling up your business, check out The Practice Accelerator—my step-by-step program designed to help you streamline, systemize, and scale.   Resources Mentioned: Level up your business with The Practice Accelerator: http://theentrepreneurialtherapist.com/practice-accelerator    Grab your free AI Resource Guide: https://www.theentrepreneurialtherapist.com/guide

    26 min

  3. APR 2

    EP 168: The Best Marketing Strategies I Can Give You in 2025

    Is your marketing strategy setting you up for long-term freedom and flexibility, or are you stuck in a cycle of burnout? In this episode, I break down the best marketing strategies for 2025 that not only grow your business but also give you the time and energy to live life on your terms. Whether you’re a solo practice owner, a group practice leader, or a therapist stepping into the creator space with coaching, courses, and retreats, I’ve got you covered. From the power of SEO to the undeniable impact of email marketing and funnels, I’ll show you how to implement strategies that work for you—not the other way around. If you’re tired of constantly chasing clients, feeling overwhelmed by social media, or wondering how to make your marketing efforts actually pay off, this episode is for you. I share my top predictions, real-life experiences, and practical steps to help you create a business that fuels your life—not one that drains it. Tune in to learn the marketing moves that will set you up for success and freedom in 2025 and beyond! Topics Covered in this Episode: 04:14 - The #1 long-term marketing strategy that works while you sleep 05:49 - Why most therapists are wasting time on Instagram (and what to do instead) 07:20 - The little-known trick that makes Google send clients straight to your practice 09:34 - The surprising ROI of email marketing—and how to use it to your advantage  12:16 - A freedom-based approach to marketing that avoids burnout and endless hustle 17:56 - How to build a funnel that brings clients to you instead of constantly chasing them 20:30 - The key mistake practice owners make that keeps them trapped in busywork If today’s episode resonates with you and you’re ready to take your marketing to the next level, check out my Practice Accelerator for step-by-step guidance on building a business that supports your freedom. This episode is sponsored by Alma. If you’re looking to streamline the back end of your private practice—getting credentialed, attracting the right clients, and handling administrative support—Alma is the way to go. Find out more about Alma at helloalma.com/danielle.   Resources Mentioned: Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle

    27 min

  4. MAR 26

    EP 167: All the SEO Updates You Need for 2025 with Kristie Plantinga

    How can you make SEO work for your private practice in 2025? SEO is constantly evolving, and if you’re a therapist looking to attract more clients online, you need to stay ahead of the curve. In this episode, I sit down with SEO expert Kristie Plantinga to discuss what’s changing in search engine optimization and how you can leverage it to grow your private practice. From the importance of Google Business to the rising role of backlinks, Kristie shares actionable strategies to help you rank higher and stand out. We also dive into why SEO is more competitive than ever, how Google’s AI overviews are shaking up search results, and the real impact of online reviews. Whether you’re new to SEO or looking for intermediate-level strategies, this episode is packed with insights that can help you take your practice to the next level.   Topics Covered in this Episode: 02:31 – Why Google Business is now driving 60% of high-quality traffic for therapists 06:51 – How Google’s AI overviews are changing the way therapists show up in search results 09:25 – The biggest mistakes therapists make with SEO (and how to fix them) 12:05 – The new reality of link building and why it’s more crucial than ever 17:34 – How to strategically use local sponsorships to boost your SEO 21:25 – What therapists need to know about Google Ads right now 23:40 – Creative (and ethical) ways to get backlinks for your practice 27:30 – The one mindset shift that can help you fully commit to an SEO strategy Tune in now to learn how to make SEO work for you and build a thriving private practice! To learn more about Alma and getting the right clients into your practice, visit helloalma.com/danielle   Resources Mentioned: Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle Download Kristie’s Free SEO Starter Pack for Therapists: therapieseo.com/subscribe

    32 min

  5. MAR 19

    EP 166: BTS of How I Structure My Week for Success & Sanity

    Are you carrying the mental load of being an entrepreneur, a therapist, and maybe even a parent—all at the same time? In this episode, I’m giving you a behind-the-scenes look at how I structure my week to balance multiple revenue streams, protect my energy, and stay productive without burning out. From Marketing Mondays to Nervous System Fridays, I’ll walk you through how I approach each day with intention, ensuring that my business grows while I also take care of myself. You'll hear insights on how to align your schedule with your energy levels, why Q2 is my favorite time of year, and how I use content planning and marketing strategies to keep my practice thriving. Plus, I’ll share the simple formula that helps me stay focused on revenue generation. If you’re ready to rethink your weekly structure and find a rhythm that works for you, this episode is for you! Topics Covered in this Episode: 0:49 - How I structure my week for maximum productivity and balance 2:29 - The overlooked reason why many entrepreneurs feel exhausted all the time 9:32 - The marketing strategy that keeps my revenue flowing consistently 10:47 - The simple traffic + conversion formula that can fix your sales problems 13:16 - My favorite way to reset midweek when everything feels overwhelming 19:28 - How my schedule has evolved over the years (and what I sacrificed to get here) 20:34 - Why I refuse to buy into "bro hustle culture"—and what I do instead   If you're ready to take control of your schedule, grow your practice, and create a business that supports your life (instead of the other way around), check out my Practice Accelerator—the ultimate program for therapists who want to scale with intention. Plus, if you loved the part about setting boundaries and protecting your time, you won’t want to miss my conversation with Lisa Frentz on embracing a digital detox. Listen to that episode here.   Resources Mentioned: Check out the Practice Accelerator EP 108: From Solo Practice to 20 Faculty Members: How Lisa Ferentz, LCSW Created Her Trauma Institute

    23 min

  6. MAR 12

    EP 165: How to Regulate Your Nervous System While Running a Private Practice with Halle Thomas

    Are you unknowingly stuck in a dysregulated state, constantly overwhelmed or drained by your work? In this episode, I sit down with Halle Thomas, a private practice owner and community manager for the Practice Accelerator, to explore a crucial yet often misunderstood topic: nervous system regulation. Halle shares her personal journey—balancing entrepreneurship, chronic illness, and high sensitivity—and reveals the practical, in-the-moment strategies she uses to stay regulated throughout her workday. We’re not just talking about self-care on vacations or post-burnout recovery; we’re diving into the everyday habits that prevent burnout before it starts. Halle’s insights will challenge the way you think about stress management, from rethinking your social media habits to incorporating grounding practices into your routine. Whether you're a therapist, business owner, or just someone looking to feel more balanced in a fast-paced world, this conversation will leave you with actionable steps to implement right away. Tune in to discover how to build resilience, protect your energy, and stay present for both yourself and your clients. Topics Covered In This Episode: 0:20 – What nervous system regulation really means (hint: it’s not just about staying calm) 5:06 – The surprising Instagram trick that protects your energy and focus 8:47 – Why setting boundaries with social media is key to nervous system regulation 10:18 – The role of spiritual practices in staying grounded during a busy workday 13:57 – How small movements (like sighing or stretching) can release stress instantly 16:02 – Why trusting your body’s natural responses is crucial for regulation 17:32 – How these daily habits can prevent burnout before it starts If you’re ready to take your nervous system regulation to the next level and learn directly from Halle, join us inside the Practice Accelerator! She’ll be hosting an in-depth training in the next two weeks, where you’ll get even more tools to integrate these practices into your daily life. Sign up now using the link in the show notes! Resources Mentioned: Join us inside the Practice Accelerator: https://www.theentrepreneurialtherapist.com/practice-accelerator Halle Thomas from Chicory Counseling: https://www.chicorycounseling.com/about

    18 min

  7. MAR 5

    EP 164: Breaking Free from Burnout: Healing Through Nature with Sydney Williams

    How do you break the cycle of burnout when everything in life feels overwhelming? In this episode, I sit down with Sydney Williams, founder of Hiking My Feelings, to explore how she went from corporate exhaustion to a purpose-driven career outdoors. After one life-changing backpacking trip, Sydney realized the power of nature in healing both mind and body. She shares how she overcame chronic stress, put her diabetes into remission, and completely redesigned her life around well-being and adventure. Her journey is a powerful reminder that true healing doesn’t always happen in a therapist’s office—it can start with something as simple as stepping outside. We talk about the impact of stress on chronic illness, what most people get wrong about burnout, and why reconnecting with nature might be the missing piece in your own life. If you’re feeling stuck in the grind and looking for a new way forward, this episode is for you. Topics Covered in this Episode: Why a single hiking trip had a greater impact on Sydney’s mental health than years of self-help books The unexpected moment that made her rethink her entire life—and take a huge leap of faith What most people get wrong about burnout (and the simple fix that changes everything) How Sydney overcame fear and left corporate life behind for a purpose-driven career outdoors The truth about stress and chronic illness—and how she reversed her diagnosis The key shift that helped her build a life around healing, movement, and freedom How you can apply Sydney’s lessons to your own life Tune in now to hear Sydney’s inspiring transformation and discover how you can create more freedom, healing, and joy in your own life.   Resources Mentioned: Purchase Hiking Your Feelings: https://bit.ly/HikingYourFeelings Visit Sydney’s Site: https://hikingmyfeelings.org Connect with Sydney on IG: instagram.com/hikingmyfeelings Learn more: https://witwconsulting.com/

    31 min

  8. FEB 26

    EP 163: Revenue Streams for Therapists: Your Biggest Questions, Answered

    Why not you? If other therapists can build multiple revenue streams, why can’t you? In this episode, I’m answering all of your top questions about diversifying your income as a therapist in 2025. From balancing multiple revenue streams to launching online workshops and creating evergreen products, I’ll break down the strategies that actually work—without burning yourself out. I’m sharing the mindset shifts you need, the biggest mistakes to avoid, and the exact steps to take whether you’re just starting or looking to scale. If you’ve been wondering how to expand beyond your private practice and create new income sources, this episode is your roadmap.  Topics Covered in this Episode: How to know if you're really ready to start diversifying your income The secret to balancing multiple projects without feeling overwhelmed A smarter way to test your online course idea before building it Why a huge social media following isn’t necessary to sell digital products The overlooked strategy that turns a one-time workshop into recurring revenue The mindset shift that could change everything for you this year If you’re serious about adding new revenue streams and want expert guidance, accountability, and a like-minded community, apply to the Scale Up Mastermind! This exclusive program is designed to help ambitious therapists like you build sustainable, profitable income beyond private practice. Apply to the mastermind here: https://www.theentrepreneurialtherapist.com/scale-up-mastermind Resources Mentioned: Apply to the Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind

    22 min
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5
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82 Ratings

About

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

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