Content Creation Made Easy Jen Liddy

Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world…
It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals:
1. Offer coaches alternatives to outdated approaches
2. Provide space for underrepresented voices to be heard
3. Raise money to donate funds to a meaningful cause
When I got my eyes on it, the first thing I thought while it was, "DAMN. This is a fantastic piece of content."
The second thing I thought was, "DAMN. This must've been an enormous amount of work to pull off."
So I reached out to Dallas to see if she'd talk about the REALITY behind what it took to actually getting that big, exciting, impactful, amazing piece of content into the world…
When she said yes, I was thrilled!
You probably already know Dallas Travers: she's the host of Coaches on a Mission podcast AND is a well-known & highly respected coach of coaches.
Dallas takes us behind the scenes to reveal what it's really like to develop such a big vision and bring her online magazine - called What To Do Instead (WTDI) - to life.
The What To Do Instead project created challenges & forced Dallas (and her team) to
evolve their priorities,
put Dallas' strategic gifts into overdrive,
and play with new tactics & approaches so they could hit their goals.
In true Dallas form, she generously shares the lessons learned & gives advice that'll help you bring your own ideas to fruition…
While honoring 'the dignity of your own process' - one of my personal favorite Dallas-isms.
Listen in for inspiration, motivation, and a dose of reality - always a great trifecta.
*Download the What To Do Instead e-mag here: https://dallastravers.lpages.co/wtdi/
*For every new subscriber, Dallas' business donates $1 to The Afiya Center, a Reproductive Justice organization committed to serving Black womxn and girls.
Find all-things Dallas here at her website: https://dallastravers.com/
Hear the latest episode of Coaches on a Mission: https://dallastravers.com/coaches-on-a-mission-podcast-with-dallas-travers/
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Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer?
Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing.
For some it borders on a trauma that keeps them from putting their ideas out in the world.
Especially when it comes to blogging - which is a great freakin' way to make the Google machine happy, attract your audience, and evergreen-ify your content…
Blogging's all about getting more mileage from your brilliance…
BUT - if you're averse to writing, blogging's not gonna be your thing. RIGHT?
(Is this an "eat your veggies" message - blogging is GOOD for you but you may need to make it more palatable?)
ANYWAY - In today's conversation we address this issue and talk about how to manage it!
Meet Jennifer Barden, a Squarespace designer, StoryBrand guide, & blogging expert:
We talk about realistic, simple ways to…
1. Overcome Writing Hurdles: there are alternative methods you may not have considered yet to break through blocks & avoid the Blank Page Syndrome.
2. Marry SEO + Repurposing: maximize your content's lifespan with practices to make it WORTH YOUR WHILE!
3. Find Your Frequency: a manageable pace is VITAL. Boost your presence & reach with a right-for-you cadence..
Let's soothe your brain from its old stories about writing with some realistic blogging approaches that give you ROI!
Jennifer created a fantastic Blogging With Squarespace mini-course you can grab here - and right now you can save 20% on it: https://www.jenxwebdesign.com/blogging-with-squarespace-course
(PS: I'm a featured teacher in it & share my approach to content strategy that will make your blogging that much easier!)

Get into Jennifer's world at https://www.JenniferBardenDesign.com
https://www.linkedin.com/in/jenniferbarden
https://www.facebook.com/JenniferBardenDesign

PPS! Will you please take a moment to leave this podcast a review? The only way to reach more ears is with strong testimonials telling the algorithm you enjoy it!
Thank you in advance!
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Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages?
(Just me then? Okay.)
Well, in case you're LinkedIn curious but aren't sure whether it's worth it…
Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & storytelling enthusiast who owns Lumos Marketing.
1. Tania saves us from the LI snooze factor with storytelling that breaks away from corporate jargon & industry speak.
You'll walk away inspired to weave a well-woven tale in your 'About' section & bring your profile to life.
2. With that done, you'll learn the ins & outs of building real connections and a supportive network that go beyond BS likes. Engagement matters here.
3. Lastly, Tania shares deep insights about navigating shyness & other limitations to instead craft a genuine presence that's impactful.
OH!! One more thing! Apparently LinkedIn is a huuuuugely untapped platform, with only 5% of its users engaging on it!
So, there IS space for you here! Tania's episode will help you make it your own.
Tania jokes that she's "LinkedIn monogamous" & uses the platform effectively as her playground.
Find her there at https://www.linkedin.com/in/tania-bhattacharyya
or at Lumos Marketing at https://lumosmarketing.co/about
After listening, I'm curious: Is LinkedIn the right place for YOU to plant your flag and grow your audience this year?
**Can you take a moment & give CCME a great review if you love these episodes?
Your specific opinions move the needle on helping others find us…so we can help MORE people!
Thank you in advance.
Have a Q or an idea for a future episode? Email hello@jenliddy.com or find me at https://www.jenliddy.com
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You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader.
WHAAAA? Yeah - it can be a little confusing.
But! Don't ignore your About Page because it's where your website visitors spend MOST of their time!
Let's ease-ify updating your About Page!
Today, Brittany Herzberg, a SEO expert & copywriter shares her expertise in today's Content Creation Made Easy episode…
After listening, you'll be able to:
Craft a strategic About Page that's searchable & findable
Use your About Page to move people to take action
Infuse stories to make it compelling to read - so your audience wants to keep hanging out with you
We dived into how your personal brand can create genuine connections with your audience, which become absolute game-changers for your online presence.
Take About Page from Meh to YEAH! Hit play to soak in the wisdom of Brittany Herzberg and walk away with a clear roadmap to create one that highlights your expertise AND resonates with your audience.
Brittany has a TON of resources beyond this episode.
Keyword Research Tutorial: https://www.youtube.com/watch?v=TKIqjcpx8Js
SEO Basics Checklist: https://brittanyherzberg.com/seo-basics-checklist
Website: https://brittanyherzberg.com/
About Page: https://brittanyherzberg.com/about
Instagram: https://www.instagram.com/brittany_herzberg/
The Basic B Podcast: https://brittanyherzberg.com/the-basic-b-podcast
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How long has "update website" been on your to-do list?
Months? Years?
It feels like a beast, right?
It's an "I need an entire weekend to fix it" tasks that never leaves the list.
You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"
Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular!
Let the amazing Heather Frechette-Crowley, owner of Root Marketing, unpack EXACTLY how to break down this task…
so you can optimize your website optimization and build your online presence with clarity & authority.
My convo with Healther is filled with golden nuggets you won't want to miss.
Listen in for…
1. Heather's step-by-step breakdown of how to wire-frame a user-friendly homepage using her StoryBrand-certified method.
2. A complete explanation of the essential components of a homepage, including how to speak to your target audience & crafting effective calls to action.
3. Ways to harness your website content and is it across your brand, marketing, and content!
Pull your head out of the sand & let's go cross off "Update website" from your to-do list!
For a great example PLUS all of Heather's goodies, go look at https://www.rootmktg.com.
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When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…
There's a mistake you're likely making. Here's the scoop:
Experts it hard to convey the VALUE of what they do.
Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable.
NEWS FLASH: Your audience DOES NOT.
I don't wanna be a jerk, but they don't care about what your service can do. They care about what your product or service can do FOR THEM.
This episode is a mini-class on how to effectively communicate the IMPACT AND VALUE of what you offer…
So it:
1. resonates with your audience
2. compels them to take action.
It's a fundamental marketing concept called Features vs. Benefits, and when you understand it, you WILL TRANSFORM your marketing strategy, copy, and content.
It doesn't matter if you create sales pages, emails, or social media content. What I teach in this episode of Content Creation Made Easy gives you the POWER to
-write better copy, more easily
- connect with your audience, more easily
- and shift 'em into clients, more easily!
Stop struggling with "Am I doing this right?!"
Grab a QuickWin Power 1:1 Session t&o get my eyes on YOUR copy, your content, and your benefits -
https://www.jenliddy.com/power
In an hour, I'll show you how to make every thing you ever write WAYYYYY more effective SO YOU CAN use it to shift your audience into CLIENTS.
**Thank you for taking a moment & telling us how this podcast helps make your content life easier!
We so appreciate listener comments and reviews because this stuff does NOT have to be complicated. Your valuable review helps us share this information with many more people's ears.
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