The Insurance Buzz

Michael and Courtney Weaver
  • 4.9 (133)
  • Entrepreneurship
  • Updated Semiweekly

The Insurance Buzz shares top tips for Insurance Agents on how to maximize their entrepreneurial journey. Sales training tips, mindset, and motivation and learn from some of the best in the industry and experts in the field as they share what they have done to be successful as an Insurance Agent.

  1. 2d ago ·  Video

    486. Sell More Life Insurance with a Bigger Death Benefit with These 2 Questions

    Michael Weaver is hosting a free live training this Thursday, September 10th at Noon Central, showing you exactly how to write 30 life policies in 30 days without buying a single lead. Save your seat and start turning today's conversations into tomorrow's premium. 👉 SAVE YOUR SEAT:  https://bit.ly/sept10webinar Watch the full episode on YouTube: HERE What's in this episode: Michael breaks down the hero's journey, the oldest storytelling framework there is, and shows insurance agents how to use it to sell more life insurance without ever sounding sleazy or transactional. He explains why the customer, not the agent, has to be the hero of their own story, and shares the exact language that gets a customer to start picturing what would happen to their family without their income. Insurance agents will learn the two questions that turn a normal conversation into a hero's journey, why customers have to verbalize the financial gap before they will act on it, and how this approach leads to bigger death benefits, higher premium, and clients who never cancel their policy.  [00:00] The hero's journey hook: you are not the hero [01:00] The text that inspired this hero's journey episode [02:00] Why this approach is never sleazy or transactional [03:00] Choosing transformational selling over transactional [04:00] The oldest storytelling technique in every great story [05:00] The first question that starts the hero's journey [06:00] Why the customer has to say it out loud [07:00] Free training: write 30 life policies in 30 days [08:00] Where the conversation gets uncomfortable [09:00] Anchoring into the pain for years two through five [10:00] The question that flips the entire conversation [11:00] Letting the customer describe their ideal outcome [12:00] Presenting the solution and making them the hero [13:00] Why this leads to bigger death benefits [14:00] Wrap-up and how to join the live training Agency Coach AI - BOOK A DEMO Stop guessing. Start closing. 24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use. TEXT MICHAEL DIRECTLY Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales Academy Try it: CLICK HERE Tools + Free Resources  https://www.weaversa.com Connect with Michael Online LinkedIn: linkedin.com/in/michaelweaverwsa YouTube: @michaelweavertraining Facebook: facebook.com/themichaelweaver Instagram: @michaelweaver

  2. 6d ago ·  Video

    485. The Detailed Plan to Make the Most out of Life Insurance Awareness Month

    Want to write 30 life policies in 30 days without buying a single lead? Michael Weaver is showing you exactly how on a free live training this Thursday, September 10th at noon Central, using conversations you are already having every single day.  👉 SAVE YOUR SEAT: LET'S GO! Watch the full episode on YouTube: HERE What's in this episode: Michael goes solo to kick off Life Insurance Awareness Month with a clear, tactical plan for turning September into an agent's best life insurance month of the year. Drawing on his own experience as a producer, an agency owner, and a coach to more than 18,000 insurance professionals, Michael breaks down the mindset shift that separates agents who dread life insurance conversations from those who convert them into real premium. He walks through building and scrubbing a call list, time blocking dedicated calling hours, and identifying which customer types, like homeowners, renters, and existing policyholders, are the strongest candidates for a life insurance conversation. Michael also shares how practicing with role play, including tools like Agency Coach AI, builds the confidence needed to convert more conversations into submitted applications, plus the details on his free weekly trainings running every Thursday in September. [00:00] Michael flies solo for Life Insurance Awareness Month [01:00] Free live trainings every Thursday in September [02:15] Why Michael's track record makes him worth trusting [03:15] There is no secret sauce, just structure and intent [04:15] The can-do mindset that separates top producers [05:15] Michael's own rocky start with life insurance [06:15] Why life insurance keeps getting pushed on you [07:30] Bringing up life insurance is a win for everyone [08:45] The death claims that changed how Michael sees this job [09:00] Step one, build and scrub your calling list [10:00] Who to call: homeowners, renters, policyholders [11:00] Time blocking calls so they actually happen [12:00] Practicing scripts with role play and Agency Coach AI [13:00] Structure creates clarity, clarity creates confidence [14:30] Recap: mindset, list, time block, and script [15:30] Final challenge: go make the most of September Agency Coach AI - BOOK A DEMO Stop guessing. Start closing. 24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use. TEXT MICHAEL DIRECTLY Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales Academy Try it: CLICK HERE Tools + Free Resources  https://www.weaversa.com Connect with Michael Online LinkedIn: linkedin.com/in/michaelweaverwsa YouTube: @michaelweavertraining Facebook: facebook.com/themichaelweaver Instagram: @michaelweaver

  3. Aug 31 ·  Video

    484. 3 Things Top Insurance Agents Do That Their Peers Don't

    Most insurance agents are working themselves to the bone trying to do it all. The top agents in the country do three things differently, and Agency Coach AI helps you execute all three without adding more to your own plate. 👉 BOOK YOUR DEMO: Let's Talk Watch the full episode on YouTube: HERE What's in this episode: In this episode of The Insurance Buzz, Michael breaks down the three things the top insurance agents in the country consistently do that their peers do not. Drawing on experience working with top producing insurance agents across multiple carriers, Michael reveals why people, lead generation, and delegation separate insurance agencies that scale from those that plateau. Michael shares real benchmarks from the top insurance agents he works with, including investing $3,000 to $5,000 per producer in lead generation and recruiting continuously regardless of budget. He explains why most successful insurance agencies run at a deficit for the first six to twelve months before renewals turn a profit, and why hiring third-party professionals and tools like Agency Coach AI keeps insurance agency owners from becoming the bottleneck to their own growth. [00:00] The result of doing what your peers won't [01:00] Why this episode isn't about tactics or systems [02:00] The first thing top agents do: hire relentlessly [03:00] Finding the money to hire before you're ready [04:00] The mindset shift behind scaling an insurance agency [05:00] Why lead spend separates top agents from the rest [06:00] The $3,000 to $5,000 per producer benchmark [07:00] Why internet leads still fuel the fastest growth [08:00] The real question: are your producers on the phone? [09:00] How to stop being the bottleneck in your own agency [10:00] Working with outside experts like Agency Coach AI [11:00] Treating your agency like a predictable investment [12:00] Why most top agencies run a deficit early on [13:00] The three things holding your agency back from scale [14:00] Building a culture that drives insurance agency growth [15:00] Final thoughts on scaling your insurance agency Agency Coach AI - BOOK A DEMO Stop guessing. Start closing. 24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use. TEXT MICHAEL DIRECTLY Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales Academy Try it: CLICK HERE Tools + Free Resources  https://www.weaversa.com Connect with Michael Online LinkedIn: linkedin.com/in/michaelweaverwsa YouTube: @michaelweavertraining Facebook: facebook.com/themichaelweaver Instagram: @michaelweaver

  4. Aug 27 ·  Video

    483. Marketing Part 2: How to Build a Personal Brand That Sets You Apart From Every Other Agent

    Your personal brand will not build itself off guesswork. Agency Coach AI pulls the real conversations from your calls, so you know exactly what customers are saying and how to turn it into messaging that converts. 👉 BOOK YOUR CALL:  Let's Talk Watch the full episode on YouTube: HERE What's in this episode: Most insurance agents think better customer service is their differentiator. It is not. In this episode, Courtney Weaver breaks down how to build a personal brand that sets you apart from every other agent representing the same carrier, starting with the questions that uncover what you believe, who your enemy is, and what you are willing to say that nobody else will. Michael and Courtney Weaver also cover how to pull real messaging from Google reviews and customer conversations instead of guessing, why insurance jargon kills connection with customers, and how emotional levers like urgency, pain, and transformation are what actually move people to buy. [00:00] Why personal brands beat carrier brand loyalty [02:00] What you will learn in part two of this marketing series [04:00] The fundamentals apply to any brand you are building [05:00] Why piggybacking on your carrier's brand is risky [07:00] The differentiator trap: everyone says the same thing [08:00] What are you willing to say that others will not [09:00] Question two: find your enemy [11:00] Experience and excitement reveal your differentiator [12:00] What needs to change in the insurance industry [14:00] What pisses you off defines your standards [15:00] Reverse the questions to find your hero and your why [17:00] The Hormozi example of an established personal brand [18:00] If your agency vanished, what would customers miss [21:00] Use voice memos to uncover your core beliefs [22:00] Why marketing should repel people, not attract everyone [23:00] Naming your differentiator like transformational selling [26:00] Pull real customer data instead of inventing it [28:00] Stop using insurance jargon your customers do not use [30:00] Build campaigns from reviews that match your customer [33:00] Lead with emotion: the levers that drive marketing [36:00] Aspirational identity and who your content is really for [38:00] The story behind the 30 Life in 30 Days challenge [40:00] Build a business that supports the life you want [42:00] Be brave enough to put yourself out there Agency Coach AI - BOOK A DEMO Stop guessing. Start closing. 24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use. TEXT MICHAEL DIRECTLY Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales Academy Try it: CLICK HERE Tools + Free Resources  https://www.weaversa.com Connect with Michael Online LinkedIn: linkedin.com/in/michaelweaverwsa YouTube: @michaelweavertraining Facebook: facebook.com/themichaelweaver Instagram: @michaelweaver

  5. Aug 24 ·  Video

    482. Marketing Part 1: Stop Creating Content, Start Marketing That Actually Converts

    Marketing gets the right person to raise their hand. What happens after that is on the call. Agency Coach AI shows you exactly what's working and what's not, call by call, so the leads you just learned how to attract don't fall apart at the finish line. 👉 BOOK A CALL: Let's Talk Watch the full episode on YouTube: HERE What's in this episode: Most insurance agents are creating content, not marketing, and it is costing them business. In this episode, Michael and Courtney Weaver break down the critical difference between chasing likes and views versus building a marketing strategy that actually drives revenue for an insurance agency. Courtney, who has led marketing and branding for Team Weaver for over 12 years, explains why vanity metrics like virality and engagement mean nothing if they don't convert into real, paying customers. Listeners learn how to start with the end in mind by defining a clear call to action, identify their ideal customer by product, age, and platform, and write copy that speaks to one person instead of a crowd. This is part one of a two-part marketing series, with part two diving into buyer psychology and message-specific copywriting. [00:00] Stop creating content, start marketing that converts [01:00] Courtney's 12 years as Team Weaver's chief content officer [02:00] The cold call disaster that started Courtney's marketing career [04:00] From a top 32 agency to a 7-figure Agency Coach AI [06:00] Vanity metrics vs revenue: the difference that matters [07:00] Marketing starts with the end in mind [08:00] Your CRM email list is a marketing asset you already own [09:00] Why this is a two-part episode on marketing [10:00] The gas pump video that went viral but sold nothing [12:00] Content for ego vs content for your ideal customer [14:00] How to define your ideal customer in three questions [16:00] Choosing platforms: why Facebook and Instagram win [18:00] Building one post: hook, pain point, call to action [19:00] The copywriting rule: always say "you," never "you guys" [20:00] Ditch insurance jargon: say "car insurance," not "auto" [21:00] Why pain plus ease makes a DM strategy actually work [22:00] Consistency: run it for 90 days before you judge it [23:00] The price of embarrassment and climbing Cringe Mountain [25:00] Building a personal brand inside compliance limits [26:00] Marketing vs virality: the real point of this episode [27:00] Why your personal brand outlives any one job or carrier Agency Coach AI - BOOK A DEMO Stop guessing. Start closing. 24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use. TEXT MICHAEL DIRECTLY Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales Academy Try it: CLICK HERE Tools + Free Resources  https://www.weaversa.com Connect with Michael Online LinkedIn: linkedin.com/in/michaelweaverwsa YouTube: @michaelweavertraining Facebook: facebook.com/themichaelweaver Instagram: @michaelweaver

  6. Aug 20 ·  Video

    481. How to Streamline New Hire Licensing So You Can Actually Run Your Agency Like a CEO

    You are losing sales every time a customer says it is too expensive, they need to talk to their spouse, or they want to check with another agent first. On August 20th at noon CST, Michael is teaching a free live training on exactly how to overcome objections in the auto conversation. 👉 REGISTER NOW: https://bit.ly/auto-objection-webinar Watch the full episode on YouTube: HERE What's in this episode: Most agency owners can recruit new hires, but getting them licensed and selling is where the process breaks down. In this episode, Michael and Courtney Weaver sit down with Mike Aldini of Xcel Solutions to break down why new hires fail licensing exams or quit halfway through, why setting clear expectations and deadlines up front fixes it, and how AI tools like Xcel's in-house RubyTutor are helping agencies get new hires licensed and selling faster than ever. [00:00] The hiring pain point every growing agency faces [01:00] Meet Mike Aldini and why Excel Solutions works with agencies nationwide [03:00] Why managers overlook how hard the licensing journey really is [05:00] The two-week contingent offer window that gets new hires moving [06:00] Why setting expectations up front produces better licensing results [08:00] Courtney's own licensing story [11:00] Why Excel front-loads easier content to stop early quitting [13:00] P&C first or life and health first [14:00] The three-strike rule and creating urgency the right way [16:00] What agency owners would miss most if Excel disappeared [18:00] The state requirements page that removes the guesswork [20:00] Inside RubyTutor: Excel's cautious approach to AI in coursework [22:00] Register for Michael's free training on overcoming auto sales objections [24:00] Fire yourself: the real job of a scaling agency owner [29:00] The success stories that make this work worth it [33:00] Outsourcing licensing so you can focus on culture and leadership [36:00] How to get in touch with Mike Aldini and Excel Solutions Connect with Mike Aldini: Xcel Solutions: xcelsolutions.com LinkedIn: https://www.linkedin.com/in/michael-aldini-78459422/ Facebook: https://www.facebook.com/michael.aldini Instagram: https://www.instagram.com/gracias_louie/ Agency Coach AI - BOOK A DEMO Stop guessing. Start closing. 24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use. TEXT MICHAEL DIRECTLY Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales Academy Try it: CLICK HERE Tools + Free Resources  https://www.weaversa.com Connect with Michael Online LinkedIn: linkedin.com/in/michaelweaverwsa YouTube: @michaelweavertraining Facebook: facebook.com/themichaelweaver Instagram: @michaelweaver

  7. Aug 17 ·  Video

    480. How One Financial Advisor Legally Cut His Tax Rate to 2.8%

    Every “I need to shop around” is a policy walking out the door. Michael’s free webinar breaks down the exact scripts to turn auto insurance objections into closed sales. 👉 REGISTER NOW Watch the full episode on YouTube: HERE What’s in this episode: Financial advisor and insurance industry expert Mike Milligan, CFP and owner of One Oak Financial and Ideas by Mike, joins Michael and Courtney Weaver to break down how he legally reduced his effective tax rate to 2.8% using Puerto Rico’s Act 60 export services incentive. Michael and Courtney dig into how insurance agents and financial advisors can use content creation, especially YouTube, to build authority and attract prospects who might otherwise walk right past them in the grocery store. Mike also shares the framework he uses to turn financial planning conversations into simple, one-page vision statements for clients, and explains why the biggest problem facing insurance agents and financial advisors today is not competition, it is obscurity. Listeners will learn a simple weekly content habit any insurance agent or financial advisor can start today, how to reframe rejection in sales conversations, and why becoming a behavioral coach matters as much as being a product expert. [00:00] Taxes are an asset now: the $800K he saved [01:00] 2.8% effective tax rate: what this episode covers [02:00] Michael and Courtney welcome Mike Milligan [03:00] Why Mike lives in Puerto Rico, works from Virginia [04:00] How Act 60 drops his income tax rate to 2% [05:00] Geographic arbitrage: not a fit for everybody [06:00] Why proximity to high performers changes you [08:00] Taxes were his biggest expense, now an asset [09:00] The insurance industry’s biggest problem: obscurity [10:00] Why one-size-fits-all content hurts good advisors [12:00] The microphone: financial services’ best tool [13:00] Mike’s Friday self-appointment framework [15:00] Why YouTube works: people search for answers [16:00] Best clients come from unexpected places [17:00] You don’t need to be a creator, just 30 minutes [20:00] Eight-figure earners have the same 24 hours [22:00] Choosing your hard: leads and differentiation [23:00] Cringe Mountain and the one-inch opinion square [25:00] Turn client questions into a video library [26:00] Profit vs. impact: what big companies miss [28:00] Why advisors are becoming behavioral therapists [30:00] Michael’s story: a father’s pension, a coach [33:00] The one question every financial plan starts with [34:00] A one-page vision statement clients keep [37:00] Inside Mike’s Sprint to Success program [39:00] Where to find Mike: Skool, text-in, website [41:00] Closing thoughts Connect with Mike Milligan: Skool community: https://www.skool.com/mikemilligan Text “IDEAS” to 600700 Website: https://www.mikemilligan.com Book: “One of a Kind Financial Plan” https://a.co/d/05GuUFu2 New Book: “Retirement Deja Vu”  https://a.co/d/0hImXVgd Agency Coach AI - BOOK A DEMO Stop guessing. Start closing. 24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use. TEXT MICHAEL DIRECTLY Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales Academy Try it: CLICK HERE Tools + Free Resources  https://www.weaversa.com Connect with Michael Online LinkedIn: linkedin.com/in/michaelweaverwsa YouTube: @michaelweavertraining Facebook: facebook.com/themichaelweaver Instagram: @michaelweaver

  8. Aug 13 ·  Video

    479. Internet Leads Are Dying. Here's What Insurance Agencies Should Do Instead

    You are losing sales every time a customer says it is too expensive, they need to talk to their spouse, or they want to check with another agent first. On August 20th at noon CST, Michael is teaching a free live training on exactly how to overcome objections in the auto conversation. 👉 REGISTER NOW: https://bit.ly/auto-objection-webinar Watch the full episode on YouTube: HERE What's in this episode: Most insurance agencies are building someone else's brand without realizing it. In this episode, Michael and Courtney Weaver sit down with marketing expert Jake Cash, head of Senryx, to break down why internet leads should not be the backbone of any agency's growth plan and why relying on a single lead source leaves an agency exposed the moment costs spike or the market shifts. Jake explains how the top performing agencies diversify their lead generation across referrals, digital marketing, and traditional marketing, why owning your brand matters more than ever, and the framework Google uses to explain how many touchpoints it takes before a customer buys. Michael and Courtney add their own take on positioning, content, and why the agencies willing to get uncomfortable now are the ones who will not be dependent on carriers or vendors later. [00:00] Why Michael says quit branding your carrier [01:00] Meet Jake Cash and today's lead gen conversation [02:00] Why Jake Cash wants internet leads to die [03:00] The false confidence internet leads create [04:00] What true marketing diversification looks like [05:00] Why commoditized leads erase your differentiation [06:00] Michael's rule: five lead sources at all times [07:00] What the top 10% of agencies do differently [09:00] The known, liked, and trusted core of marketing [11:00] Finding your white space in a crowded market [12:00] Credibility, opportunity, and the contrarian take [14:00] The Google framework behind buyer attention [16:00] Where agents should actually be spending time [17:00] Shared, owned, and earned marketing explained [19:00] Why in-person pitching beats social media DMs [21:00] What is generating leads within 90 days right now [22:00] The digital marketing table stakes agents skip [24:00] Why diversifying yourself matters as much as marketing [26:00] Lead magnets and the warm up before the ask [27:00] Educational content built around life stage triggers [29:00] The Sunday Smarts story that built instant credibility [30:00] Why agents have to climb cringe mountain [32:00] Short term versus long term marketing strategies [34:00] Ideal customer, ideal location, ideal conversation [35:00] The psychology behind Agency Coach AI's marketing data [37:00] Stop renting your growth and start owning it [38:00] The hidden risk in your marketing vendor contracts Connect with Jake Cash https://senryx.com/podcast (free marketing independence assessment) https://www.linkedin.com/in/jakecash/ Agency Coach AI - BOOK A DEMO Stop guessing. Start closing. 24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use. TEXT MICHAEL DIRECTLY Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales Academy Try it: CLICK HERE Tools + Free Resources  https://www.weaversa.com Connect with Michael Online LinkedIn: linkedin.com/in/michaelweaverwsa YouTube: @michaelweavertraining Facebook: facebook.com/themichaelweaver Instagram: @michaelweaver

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4.9
out of 5
133 Ratings

About

The Insurance Buzz shares top tips for Insurance Agents on how to maximize their entrepreneurial journey. Sales training tips, mindset, and motivation and learn from some of the best in the industry and experts in the field as they share what they have done to be successful as an Insurance Agent.

Information

  • Creator
    Michael and Courtney Weaver
  • Years Active
    2022 - 2026
  • Episodes
    481
  • Rating
    Clean
  • Copyright
    © 2026 The Insurance Buzz
  • Show Website
    The Insurance Buzz

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