124 episodes
The Local Marketing Trends Podcast Gordon Borrell
-
- Business
-
-
4.3 • 23 Ratings
-
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
-
The Forgotten Goldmine in Email
Keying off a record-breaking podcdast entitled, "It's the Email, Stupid," our hosts dive deeper into why email is so powerful yet so overlooked. The episode includes an interview with email expert Kurtis Barton, SVP of Voice Media Group.
-
Radio's New Leader Brings An Attitude To the Job
Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.
-
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.
-
TEGNA Finds a Set of AI Geniuses
The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of strategy for one of the nation's largest TV companies, TEGNA, which has discovered AI genius within its ranks.
-
How Young Adults Search Online for 'Local' Information Might Surprise You
Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affair by consulting his kids, a social media expert, and the ultimate authority – his wife.
-
It's the Email, Stupid
What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party data sets. The show features an interview with email expert Creighton Green, co-founder of Audience.io.
Customer Reviews
Great Local Media Podcast
Great podcast for informative, data-driven, and timely analysis on the local media landscape. Their survey data from local advertisers is extremely beneficial to any media, ad tech platform, or agency working to super-serve local businesses.
This podcast isn't for you. Unless you want to win at local advertising!
First of all, know that Borrell Associates collectively, and Gordon and Corey specifically, know their stuff cold when it comes to local media advertising. Their annual SMB survey administered through their media company partners is relevant, timely and accurate. And, it's data no media company I know can get their advertisers to share with them. So, Gordon and Corey are established experts in the data, forecasting, consulting and relevance of local media advertising- across multiple media.
That said, are they podcasting experts? No. That's not their primary mode of transmission. Their COMPASS data, their annual LOAC, their consulting and their LinkedIn and webinar shares of data and graphics are how they go to market. Does that mean they shouldn't try a podcast? Not at all. Those who say they shouldn't be doing this seem to me to be the same as advertisers who say 'I already reach my audience with X and Y media, I don't need Z.'. That may be true, but you don't likely find new audiences with the current media you've used for years. And Borrell won't necessarily find new audiences with the GTM channels I referenced above. And, even if you're not looking for new audiences you often need more frequency for your current audiences or could use one more touch point to solidify your relationship with them.
So, this podcast may not be for you. But, if you'd like to know more about what local advertisers are saying; if you'd like to hear various viewpoints on multiple media; if you'd like to hear about various advertising strategies or products; or if you just want to sharpen your advertising and media knowledge and expertise, then I submit this podcast is VERY MUCH FOR YOU!
I've listened to all four episodes so far, and look forward to more. If you think the podcasts can improve or if you want to hear about something specific, the best way to influence this nascent podcast is to submit a review and help Gordon and Corey know what their audience is thinking.
Stumblin ‘n mumblin’
Hey Amazon is a local threat u should pay attention to despite our guest pointing out that they abandoned Local Deals 3 yrs ago!
Did hosts ever realize they were referring to two completely different things ( Amzn partner tools/agencies vs consumer-facing products ) ?
Top Podcasts In Business
You Might Also Like