113 episodes

The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired.

The Marketing Meetup Podcast The Marketing Meetup

    • Business
    • 5.0, 1 Rating

The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired.

    How they teach you to be creative at Google - Max Hopkinson, Bind

    How they teach you to be creative at Google - Max Hopkinson, Bind

    Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps.
    Max approached his talk by structuring it the following way:


    How the brain works best when finding creativity
    The high level science of the brain and creativity
    Max’s three R’s for creativity – related worlds, random links, revolution
    How to practically create an environment where creativity flows
    How to get buy in from more traditional teams for creative ideas
    And much more!

    • 1 hr 3 min
    How to create beloved brands - Graham Robertson, Author of Beloved Brands

    How to create beloved brands - Graham Robertson, Author of Beloved Brands

    The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It’s as simple as that.
    But, how do you achieve it? Well, to complement his excellent book, Beloved Brands, Graham Robertson gave us the whistle-stop tour of how to create brands that people don’t just engage with, they love them. This talk isn’t just theory – it’s super practical too.

    Some of the headlines included:


    Why brand love matters
    The difference between a product and a brand
    The love cycle, and how brands build emotional attachments over time, with associated actions
    Why you should love your customers back
    Setting your brand out as the solution to the enemy
    Figuring out your customers through insights and the tools to do so
    The consumer benefits ladder – insights, product, functional, emotional
    The functional & emotional benefit cheat sheet
    The balance between creativity and strategy
    Why ‘love it’ is the best bar you can set
    Why brand love means more profit

     Graham’s profile:

    We’re really excited to have the author of Beloved Brands, and founder of the namesake company speaking with us. Graham Robertson.

    Professionally, Graham has led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He’s won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award and 4 Effie advertising awards. His book, Beloved Brands, is the playbook for how to build a brand that consumers will love. Might I say with it sat on my desk with tea stains very happily on it, that it’s one of the most practical marketing/business books I have ever read.

    On a personal level, we first came into contact with Graham at the beginning of lockdown when we announced our webinar schedule. We asked the community who else they’d like to see and Graham’s name was mentioned a couple of times. Some days later we were on a call and we immediately saw why people were so keen to have him involved. Not only is Graham’s philosophy very much in line with everything we’re trying to do with The Marketing Meetup (he speaks about love for goodness sake!), but having had the chance to work through his book, Beloved Brands, he also outlines very practical steps on how you can go about creating a brand that matters, truly.

    Graham himself posted possibly the best explanation why this session is relevant. We would try and add to it, but he said it best, so here it is: The reason behind creating beloved brands is simple; you make more money. If consumers love your brand, they think less and feel more. They cheer on your every move; defend you at parties, buy the mugs….pay higher prices. Retailers cave to your every demand. Suppliers cut their costs to be part of your roster. Competitors can’t replicate the emotional bond. You can enter new markets, and your consumers will follow. Higher usage frequency as your brand becomes linked to their favorite part of their day or week or year. You don’t need to promote on price. People want to work for your company, and they know everything about your brand on day 1. You get free media, easier search, free influencers talk. The more love you can generate with your most cherished consumers, the more power, growth, and profit you command.

    • 1 hr 6 min
    Q&A with Russell Parsons, Editor-in-Chief of Marketing Week

    Q&A with Russell Parsons, Editor-in-Chief of Marketing Week

    Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week.
    Some of the headlines included:
    - Knowing your audience and what they are interested in
    - Write about content that matters. What will make a difference in the audience’s professional lives?
    - Measuring success on impact and influence vs vanity metrics
    - Sometimes it is essential to say the things that others don’t want to - be bold
    - Understand the context that you’re writing in
    - Learn your craft and get as much experience as possible.

    • 59 min
    Marketing jobs in the COVID environment - Dominic Phipps & Rob Markwell

    Marketing jobs in the COVID environment - Dominic Phipps & Rob Markwell

    These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest. Government figures yesterday estimated a quarter of the workforce is now on furlough, but there is also a vast amount who are now unemployed, or were looking before and now left reeling.


    In this session, Dominic and Rob cover:


    The current context of the jobs environment
    The employee market as it stands today
    The likely impact of the recession on jobs in the immediate future
    What you should be looking for in a role
    Do recruiters automate CV reviewing?
    The employer market - what has happened with COVID
    Whether you can trust the job boards
    How to stand out when going through the paper sift
    And much more!

    • 1 hr 13 min
    Negotiation and Persuasion for Marketers - John Moss & Chris Smith

    Negotiation and Persuasion for Marketers - John Moss & Chris Smith

    For everyone persuasion forms a huge part of what we all do. We tend to think that this is territory just for salespeople.

    There is a great deal we can all learn about how to move others to our point of view. In this session, we will focus on the techniques we can apply to get people there.

    There is a whole range of myths about how persuasion works and many are just that, myths that don't work.

    • 58 min
    Getting the most from Linkedin, John Espirian

    Getting the most from Linkedin, John Espirian

    Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.
    In this session, John covers:


    How to generate content for Linkedin
    The metrics you need to be looking at to measure success
    How to adopt a follow first strategy, as opposed to a connect first strategy
    What the deal is with 'trending' on Linkedin
    How long you should expect to be posting on Linkedin before seeing results
    Why you shouldn't be looking to automate on Linkedin
    The golden ratio between posting and commenting on the platform
    How to use Hashtags
    Asking for recommendations
    Linkedin's Social Selling Index
    The best strategies when it comes to growing your company page
    How to get in difficult to reach people
    The need for quality!
    And much more!

    • 1 hr 5 min

Customer Reviews

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1 Rating

Whitneyteam ,

High energy & so insightful

Last night was my first introduction to The Marketing Meetup podcast. All I can saw is WOW. Joe makes for such an engaging & entertaining host. I’m now a subscriber & eagerly await the next episode. 😀

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