339 episodes

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit www.typeform.com.

If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

The Marketing Millennials Daniel Murray

    • Business
    • 4.5 • 106 Ratings

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit www.typeform.com.

If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    235 - Why Storytelling is a Powerful Marketing Strategy, With Jake Karls, Founder of Mid-Day Squares

    235 - Why Storytelling is a Powerful Marketing Strategy, With Jake Karls, Founder of Mid-Day Squares

    Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. 
    Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace.
    Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content creation process so unique? He reveals how through authenticity, customer relationship-building, and Grade-A content, Mid-Day Squares managed to conquer brick-and-mortar stores and DTC. 
    Tune in to gain insights on how to add value to your audience and make a lasting impact with your brand.
     
    00:00:02 - The Constant Power of Storytelling
    00:00:58 - Revolutionizing Chocolate Bars with Clean Ingredients
    00:06:25 - Crafting Authentic Brand Stories for Trust
    00:13:58 - Differentiating Midday Squares Through Storytelling
    00:20:16 - Authentic Storytelling: The Key to Business Success
    00:28:43 - Discover Midday Squares' Marketing Strategy
     
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    Learn More About Mid-Day Squares: 
    Website: https://www.middaysquares.com
     
    Follow Jake: 
    LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 33 min
    234 - How to Better Understand Your Audience, with Patricia Rollins, Head of Marketing for Typeform

    234 - How to Better Understand Your Audience, with Patricia Rollins, Head of Marketing for Typeform

    Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal? 
    Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach.
    Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, optimizing the form experience, and leveraging data for more successful marketing campaigns. 
    Discover the true impact of clear communication and learn how inclusivity can expand your customer reach beyond its typical limits. Tune in now!
     
    Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/
     
    00:00:03 - Patricia Shares Marketing Insights Podcast
    00:00:17 - From Pizza to Marketing Success
    00:02:33 - Navigating Audience Understanding in Cookieless Future
    00:05:29 - Optimizing Forms for Targeted Content
    00:11:31 - Embedding Forms for Successful Lead Generation
    00:13:46 - Segment Customers for Revenue Growth
    00:23:20 - Innovative Marketing Strategies Using Data
    00:25:29 - Optimizing Form Experience for Websites
    00:30:05 - Marketing Hill: The Power of Inclusivity
    00:31:28 - Typeform Users, Let Me Know
     
    Follow Patricia: 
    LinkedIn: https://www.linkedin.com/in/rollinspatricia/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 33 min
    233 - Crafting Great Performance-Driven Creative, with John Solomon, CMO of Therabody

    233 - Crafting Great Performance-Driven Creative, with John Solomon, CMO of Therabody

    Creative is great, but… If it doesn’t drive performance, what are you doing? 
    Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance.
    He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how expanding into new verticals is key to sustained growth. He and Daniel also discuss all the dirty deets about the value of great packaging design, the trap of over-targeting your audience, how to integrate brand awareness, and the best tactics for driving bottom-of-the-funnel campaigns. 
    And later, John shares the unique challenges of creating products for different consumer types and reveals his unique perspective on the role of creative in selling product. 

    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
    00:00:22 - From Political Science to Marketing Chief
    00:03:26 - Marketing's Role in Driving Business Goals
    00:09:21 - Incorporating Customer Voice in Marketing
    00:15:32 - Budget Split: Awareness vs. Consideration vs. Funnel
    00:22:05 - Products Built for Consumers
    00:27:37 - Importance of Internal Marketing Strategies
    00:28:37 - Marketing Products to New Audiences
    00:32:17 - Valentine's Day Campaign Planning Timeline
    00:39:00 - Always Think About Marketing Performance
     
    Check Out Therabody:
    Website: https://www.therabody.com
     
    Follow John: 
    LinkedIn: https://www.linkedin.com/in/johnsolo/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 42 min
    232 - Ecommerce Trends for 2024 and Beyond, with Eric Dyck

    232 - Ecommerce Trends for 2024 and Beyond, with Eric Dyck

    Are you looking for strategies to improve your brand's storytelling and marketing efforts? 
    Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers. 
    Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed by challenger brands and agencies to create long-term value and drive profitability. What are some of the best brand strategies they’ve seen in 2024? 
    If you're interested in learning about effective storytelling, the role of social media platforms, and the future of marketing, this episode is a must-listen. Tune in now to gain valuable insights from these industry experts.
     
    00:00:02 - Marketing Millennials Podcast: Eric's Journey
    00:04:32 - Brands Seek Alternatives in Saturated Market
    00:09:49 - Efficiency in Funnels Key for 2024
    00:20:20 - Aggressive Amazon Ads: Winning Strategies Revealed
    00:27:56 - Kanye West's Scrappy Marketing Strategy
    00:34:52 - Profit-Driven Marketing Trends on Google
    00:36:25 - Constantly Storytelling: Building Your Brand
     
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    Follow Eric: 
    LinkedIn: https://www.linkedin.com/in/ericdyck/
    Website: https://www.directtoconsumer.co
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 40 min
    231 - Influencer Marketing Trends to Pay Attention to, with Dikla Bengio

    231 - Influencer Marketing Trends to Pay Attention to, with Dikla Bengio

    Influencer marketing is all about one thing: relationships. 
    If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible?
    Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the ideal target for marketers, and how to give influencers creative freedom to engage their audience authentically. 
    Plus, learn about the top trends in influencer marketing for 2024 and why localization and integrating creators into your product are crucial strategies. Tune in to gain valuable knowledge and take your influencer marketing to the next level!
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    00:00:04 - Insights on Influencer Marketing from Israel
    00:02:16 - Top Trends in Influencer Marketing
    00:06:58 - Maximizing Success with Nano Influencers
    00:10:36 - Building Strong Partnerships with Creators
    00:17:26 - Choosing the Perfect Influencer Checklist
    00:18:50 - The Importance of Emotional Connection in Influencer Marketing
    00:33:44 - The Key to Successful Influencer Partnerships
     
    Learn More About Artlist: 
    Website: https://artlist.io
     
    Follow Dikla:
    LinkedIn: https://www.linkedin.com/in/dikla-bengio-047813109/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 37 min
    230 - The Marketing Genius Behind One of E-Commerce's Top-Selling Supplements, with Albert Matheny

    230 - The Marketing Genius Behind One of E-Commerce's Top-Selling Supplements, with Albert Matheny

    How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around? 
    Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand. 
    Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and what challenges they faced when it came to scaling and diversifying marketing channels. How did they manage to successfully capitalize on the grass-fed protein and clean eating trend? And how did their early adoption of Amazon cement their place in an ever-evolving landscape? 
    Don't miss out on Albert's thoughts on the blend of quantitative and qualitative aspects in marketing and the impact of social media on growth.
     
    00:00:02 - The Story Behind Promix Protein
    00:02:25 - Scaling a Grass-Fed Protein Company
    00:09:08 - Exploring Growth Levers in Marketing
    00:18:18 - Lessons Learned: Marketing Strategies Evolved
    00:23:31 - The Power of Simple Packaging
    00:27:40 - Sustainable Growth: Diversify and Strategize
    00:35:03 - The Secrets Athletes Know Now
     
    Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.
     
    Learn More About Promix: 
    Website: https://promixnutrition.com
     
    Follow Albert:
    LinkedIn: https://www.linkedin.com/company/promix-nutrition/jobs/
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 39 min

Customer Reviews

4.5 out of 5
106 Ratings

106 Ratings

High on espresso girl ,

Great but…

Great but I wish they would define the business acronyms at first mention in every episode while they’re using it because this is a podcast for learning so you shouldn’t be assuming that everybody knows that an MQL is a marketing qualified lead.

WantToTweet ,

Practical info

Great marketing info. I really enjoyed EP 209 about audio and how helpful it can be for both the marketer and listener. 👏 Definitely picked up some golden nuggets.

phreashy ,

A must for todays marketer

Absolutely love Daniel’s show

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