The Mindfulpreneur: Build, Launch & Grow Your Brand Alyssa Zwonok

Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social, as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing landscape of social media marketing.



As we progress, we shift our focus to the undeniable impact of social media on sales. Understand how engagement metrics like post saves and shares can reveal the true value of your content and indicate brand awareness. We explore the art of content creation and brand storytelling, emphasizing the significance of sharing a brand's narrative to forge stronger customer connections and drive sales. 



If you’re an entrepreneur or managing a brand and have been thinking about building a social media strategy, this episodes for you. We’ll walk you through some of the core questions you should be asking yourself when building a social media strategy and provide you with some tips for whenever you’re feeling unsure or stuck about your next social media move.



On this episode we talk about:

-Why a social media strategy is important

-How to define your target audience

-How to set social media specific goals

-How to decipher which social platforms are best for your brand

-The key to social media posting schedules

-Creating content that resonates with your audience

-How to optimize your social pages



https://www.cleosocial.com/



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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.



This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.



Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.



https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

This week's episode features a candid discussion with Sophie Collins, co-founder of One Wednesday. Listen in as we unwrap the evolution of her brand; a female-founded company that creates high quality yet attainable products to elevate your everyday life. With features in Goop, Elle, and The Globe and Mail and endorsed by Jillian Harris’ ‘'The Jilly Box’, Sophie has put in the hard work to build a mindful business that suites her life, and not the other way around.



Sophie shares how adaptability and a mindful approach to entrepreneurship have been pivotal in aligning her business ambitions with personal values, ensuring that her life isn't overshadowed by her business endeavours. 



Discover the crucial role that systems, team building, and mental fortitude play in scaling a business without compromising your well-being. We discuss how maintaining perspective, prioritizing health and family, and the art of strategic trade-offs can lead to a more fulfilling entrepreneurial path. Hear how personal well-being isn't just a luxury, but a necessity that reflects in the success of your professional ventures.



I share my personal experiences and strategies in networking and sales, emphasizing the significance of genuine connections and persistent outreach. We also examine the challenges that come with running a business, such as navigating external events and the constant demand for problem-solving.



On this episode we talk about:

- Being a Mom and Business Owner, Balancing Work and Family Life

- Creating a business to suit your life (not the other way around)

- The Importance of Prioritizing Rest for Inspiration 

- Building Brands Through Collaborations

- Pushing Through Failures as a Path to Success



https://www.instagram.com/one_wednesday_shop

https://www.onewednesdayshop.com



https://www.instagram.com/sophieccollins

https://www.sophiecollins.com/



https://whatimlovinglately.substack.com/





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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.



This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.



Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.



https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Listen in as I break down the five common pitfalls of social media management that could be hindering your digital success. I share essential tips to enhance your online presence, whether you're building a personal brand or spearheading a company's social media. Discover the art of balancing content types, setting clear goals, and engaging with your audience to create a two-way conversation that can propel your social media efforts to new heights.



I also tackle the importance of content optimization and the consequences of neglecting social media analytics. By focusing on value-driven content, you can captivate your audience and maintain their interest without bombarding them with sales pitches. Tune in to learn how to refine your strategy and achieve a more effective and engaging online presence.



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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.



This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.



Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.



https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process.



These co-founders share candidly about their brand development journey thus far, from product development, manufacturing issues and their pre-launch marketing efforts. They remind us that a brand is not just built on first impressions but grows through genuine connections and learning from the market's feedback.



We also delve into the personal side of entrepreneurship, discussing the delicate dance of work-life balance, especially for women entrepreneurs managing motherhood alongside business ambitions. The founders highlight the significance of a strong support system and share their experiences with the hurdles that come with securing funding and networking.



The team at Coldpow is giving you 10% off your first purchase using code MINDFUL10. Visit coldpow.com today.



On this episode we talk about:

-How Coldpow Came to Be

-Navigating Manufacturing for a Product

-How to Find a Manufacturer

-The 4 Year Journey on Product Development

-The Quality Assurance Process in Product Development

-Building a Brand and Constantly Re-Branding

-The Importance of Honest Feedback in Business Growth

-Pitching Your Business in Front of Investors

-Evolving Branding Strategies for Product Launch

-Overcoming Challenges in the Startup Journey

-Navigating Work-Life Balance and Entrepreneurship



https://www.coldpow.com/

https://www.instagram.com/coldpowjuice



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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.



This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.



Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.



https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

On this episode we are joined by Taryn Watts, Founder of The Mind Rebel Academy, and winner of Faces Magazine’s Top Life Coach Award.



Together, we peel back the layers of intuition, revealing the delicate balance between gut instincts and the deeper wisdom that fuels value-driven decisions. We tackle the emotional rollercoaster that entrepreneurs face and offered alternatives to the high-pressure sales tactics that often muffle our inner guidance.



There’s an art to marrying your company's goals with the sacred "why" behind them, an art that can revolutionize both your business and your personal satisfaction. The discussion with Taryn shed light on the profound shifts that happen when we align our actions with our core values.



Leadership is an inward journey as much as it is a guiding force for a team or a company. We explore the personal evolution that comes hand-in-hand with entrepreneurship, the kind that demands self-awareness and authenticity.



On this episode we talk about:



-What is Soul-Led Business Leadership All About?

-Inner Alignment Makes for Better Decision-Making

-Uncovering Your Deepest Yearnings to Uncover Your True Goals and Dreams

-How to Discover your ‘WHY’ in Your Entrepreneurial Journey

-Balancing Self-Care and Business Growth

-Creating Vision Through Self-Coaching

-The Qualities Required for Effective Leadership

-The Power of Self-Centeredness and Why Being Self-Centred is a Good Thing





LEARN MORE ABOUT TARYN WATTS



Freebie: https://www.themindrebel.com/5-days-of-coach-skills-training 

Website: https://www.themindrebel.com Instagram: https://www.instagram.com/the_mind_rebel_academy/ Facebook: https://www.facebook.com/the.mind.rebel.academy LinkedIn: https://www.linkedin.com/company/the-mind-rebel-academy/ 





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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.



This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.



Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.



https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Barbora Samieian has successfully co-founded multiple companies, including Field & Social, and Sundays Furniture - one of the leading Canadian furniture brands. Being featured in Forbes, Architectural Digest & National Post, this is just the beginning for her brands.



Tune in to uncover the beauty and challenges of starting a business from scratch. 



Barbora opened an innovative salad shop called Field & Social in her hometown of Vancouver, and within three years, the business grew from one to four locations. Her candid reflections on the importance of playing to your strengths and learning to pivot through the initial hurdles of hospitality are both educational and uplifting for any aspiring entrepreneur.



Barbara also dives into the behind the scenes of Sundays Furniture brand development. Barbara discusses the transition from the digital sphere to the tangible world of showrooms, underscoring the paramount role of customer relationships and firsthand experiences in the luxury market.



Her insights into brand-building, from local collaborations to customer feedback integration, offer a masterclass in crafting a resonant and trusted business identity.



The heart of our conversation lies in the intricate relationship between entrepreneurship and family, a theme many can relate to, yet few speak of with such honesty. 



On this episode we talk about:

- Growing Two Businesses While Growing a Family

- How to Build a Community Within the Community, in the Furniture Business

- Balancing Entrepreneurship and Parenthood

- The Importance of Physical Showrooms and Spaces to Help with Sales

- Manufacturing Costs and Material Sourcing in Europe and Asia

- Navigating Imposter Syndrome in Entrepreneurship



https://www.sundays-company.com

https://www.instagram.com/sundaysfurniture



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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.



This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.



Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.