647 episodes

Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast?The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert.UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying their struggle and showcase your solutions.Build a podcast that doesn't just generate tasks but instead generates right-fit clients showing up on your sales call ready to invest and implement.Stacey releases a new weekly episode focused on what you need to know and how to build your more profitable podcast.Learn more about our team and podcast production at https://UncommonlyMore.com.

The More Profitable Podcast with Stacey Harris Stacey Harris

    • Business
    • 5.0 • 58 Ratings

Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast?The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert.UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying their struggle and showcase your solutions.Build a podcast that doesn't just generate tasks but instead generates right-fit clients showing up on your sales call ready to invest and implement.Stacey releases a new weekly episode focused on what you need to know and how to build your more profitable podcast.Learn more about our team and podcast production at https://UncommonlyMore.com.

    Mastering Solo Podcasting: Practical Tips for Engaging, Energetic, and Effective Solo Episodes

    Mastering Solo Podcasting: Practical Tips for Engaging, Energetic, and Effective Solo Episodes

    You know those solo episodes that can feel like a one-person show in an empty theater? Yep, it’s not just you that feels that way. In fact, I recommend saving this for the next time you’re struggling to sit down and hit the mic to record your next solo podcast episode.
    There are three things you can do to make this process easier, no matter what the purpose of the episode is. These are the keys to making your next solo recording session a lot less painful. These episodes are a critical connection point with your listener, these are often the format you’ll be using for sales assets, so it’s time to get comfy doing it.
    In this episode of The More Profitable Podcast, learn the three pieces you can use to get your next solo podcast session rolling. We’re covering strategy, prep, and a special technique I use when I really can’t get it going. Essentially, this episode is your best tool in mastering solo podcasting, so let’s get started.
    1:18 - Solo episodes can be difficult, especially if your show has been a guest-driven show to this point.
    4:32 - The importance of solo episodes in building a connection with the audience.
    8:49 - It will always get easier if you have a complete understanding of the purpose of each episode and its impact on the content creation process.
    10:07 - Prepping your solo episodes, and an inside look at the changes I make when I’m struggling to get an episode done.
    27:06 - Stacey recommends leveraging recorded calls or having someone on the team ask questions to boost energy and aid in recording.
    28:25 - How body doubling has helped this extrovert get the energy I need to record alone.
    31:38 - The importance of planning and support, and also… the benefits of being ahead in content planning.

    Mentioned In Mastering Solo Podcasting: Practical Tips for Engaging, Energetic, and Effective Solo Episodes


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    • 35 min
    How Can You Effectively Grow Your Podcast?

    How Can You Effectively Grow Your Podcast?

    Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level. 
    Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it's not just about increasing your audience, but converting those listeners into leads. And we’re doing this with real life examples, as I share why now is the time for growth in my own business.
    We’re going to dig into social media, podcast guesting, and the importance of integrating your podcast into every touchpoint of your marketing. All of this becomes possible, only when we’re thinning about our business, our marketing, and our content strategically. 
    2:16 - Understanding the 'why' behind your growth can make all the difference
    5:41 - Signs it was time for marketing shifts in my own business, and why now is the time for growth
    9:15 - How we can intentionally boost our podcast's visibility, especially on social media
    13:50 - Making social media easier by using smart content repurposing strategies
    20:07 - Leveraging our relationships to start showing up on other people’s podcasts
    23:22 - Why it's crucial to focus on quality over quantity, when pitching podcasts (or hiring someone to do it for you)
    25:30 - The integration of podcast content into all of my other content, how we use podcast episodes in email sequences, trainings, and everyday conversations
    Mentioned In How Can You Effectively Grow Your Podcast?


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    • 34 min
    How to Identify and Leverage Your Podcasting Type for Success

    How to Identify and Leverage Your Podcasting Type for Success

    I'm going to let you in on a little secret – there are three kinds of podcasters out there. Whether you're doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals and start building your more profitable podcast.
    Now, don't tell everyone, but I'm going to give you the inside scoop on my own podcasting journey. I even get the soapbox out briefly to share why we focus on just ONE of these podcaster types with our work at Uncommonly More. If you've been dreaming of a strategy fairy godmother, or are frustrated with the advice you’re seeing elsewhere, it’s time to tune in.
    I'm all about helping you figure out which podcaster type you are so you can craft the most kick ass, profitable, and downright effective show that's ever hit the airwaves. So stay until the end because I’m giving you some action items to evaluate where you are now, and get clear on where you might need to make some shifts.
    02:31 - Podcast Type 1: Hobbyist
    09:39 - Podcast Type 2: Podcast is the product
    17:01 - Podcast Type 3: Podcast is a sales tool
    23:04 -  The importance of being selective with the advice and strategies, especially when it comes to treating your podcast as a business.
    24:31 - 3 questions to ask yourself that allow you to better align your podcast and your goals

    Mentioned In How to Identify and Leverage Your Podcasting Type for Success
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    • 30 min
    How Podcast Hosts Can Leverage Existing Content to Ease Production Stress

    How Podcast Hosts Can Leverage Existing Content to Ease Production Stress

    In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners engaged.
    Here's the deal: I'm a huge advocate for making the most of what you've got. That's why I'm all about the power move of re-releasing an existing episode. But it's not just about hitting the replay button; it's about being smart and strategic, and that what we’re breaking down as we kick off this episode. 
    I'm a big believer in having systems in place – it's like having a secret weapon. You want to be able to grab those past episodes and marketing assets without having to dig through a digital mountain. And let's not forget about repurposing content from other platforms. There's gold in those hills! It's like having an ace up your sleeve for those just-in-case moments. My goal here is to help you keep that podcast train rolling smoothly, no matter what life throws at you. So as you listen to this episode, start building your own process and document it for your team.
    00:02 - The importance of understanding the context and timing of evergreen content before re-releasing it.
    00:08 - The process of re-releasing an episode with updated branding and marketing assets to align with the current context.
    11:00 - How to ensure relevancy to NOW with a previously released podcast episode
    23:00 - When to build your re-release SOP and what to include
    24:00 - If you’re not ready to re-release a past episode, what can you do to drive attention to what you’ve already shared
    28:00 - Still want something brand new, but don’t have the capacity to create from scratch? Do this instead.

    Mentioned In How Podcast Hosts Can Leverage Existing Content to Ease Production Stress
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    • 35 min
    3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads

    3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads

    There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! 
    In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time.
    Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered.
    In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients
    5:00 - The first of two ways podcasters make the mistake of making their show all about themselves.
    7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast
    11:50 - You cannot “value” your audience into a sale
    13:00 - What value should actually look like in your brand’s podcast
    16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake
    17:40 - Are you distracting your listeners instead of delivering on your show’s purpose
    18:50 - Examples of a strategic way to include guests in your podcast
    22:00 - The kinds of guests our podcast features (and why)
    24:20 - A reminder, we’ve all made these mistakes and will likely make them again

    Mentioned In 3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads


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    • 27 min
    What if Your Podcast Isn't Just Content But Part of Your Sales Team?

    What if Your Podcast Isn't Just Content But Part of Your Sales Team?

    Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. 
    This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads.
    Don’t worry—I’m not just throwing this idea at you and running away. We’re going to talk through it step by step as we discuss the importance of understanding the "who, when, how, and what" of selling through a podcast. This includes knowing your audience, the timing of your messages, the method of selling, and what information listeners need to make a purchase.
    You’ll even get examples from inside the show, like when I remind you that the doors to the Profitable Podcaster Mastermind are open now. This program is designed to help podcasters like you audit their shows, develop a 12-week content plan, and establish processes for ongoing strategy implementation.
    05:00 - Uncover the fundamental business insights you need to know to stop the strugle and start converting your podcast listeners into clients.
    10:00 - How the elements of your podcast are actually just the answers to your sales questions
    13:20 - Why educating your podcast audience is crucial for sales conversion and how it differs from simply nurturing your listeners
    19:30 - Every podcast episode needs a strong call to action and what that looks like

    Mentioned In What if Your Podcast Isn't Just Content But Part of Your Sales Team?


    Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind
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    • 26 min

Customer Reviews

5.0 out of 5
58 Ratings

58 Ratings

Diann Wingert ,

This podcast made me a client

Producing a podcast to market your business is definitely a long game, but listening to this show can shorten the time it takes for your podcast to create a ROI in the form of clients. Stacey really knows her niche & speaks exactly to what we need. Does her approach work? You bet!
I became her client after listening to this podcast!

undomestic_mom ,

A wealth of information!

I just discovered Stacey and the podcast and I’m already a convert. I adore her approach and energy to podcasting. Let the binge fest begin!

EricaBushwell ,

Awesome podcast!

Stacey, host of the Uncommonly More podcast, highlights all aspects of business, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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