639 episodes

Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast?The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert.UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying their struggle and showcase your solutions.Build a podcast that doesn't just generate tasks but instead generates right-fit clients showing up on your sales call ready to invest and implement.Stacey releases a new weekly episode focused on what you need to know and how to build your more profitable podcast.Learn more about our team and podcast production at https://UncommonlyMore.com.

The More Profitable Podcast with Stacey Harris Stacey Harris

    • Business
    • 5.0 • 57 Ratings

Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast?The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert.UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying their struggle and showcase your solutions.Build a podcast that doesn't just generate tasks but instead generates right-fit clients showing up on your sales call ready to invest and implement.Stacey releases a new weekly episode focused on what you need to know and how to build your more profitable podcast.Learn more about our team and podcast production at https://UncommonlyMore.com.

    Defining Audience Education and How to Do It Effectively

    Defining Audience Education and How to Do It Effectively

    See if either of these scenarios seems familiar:
    You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client.
    Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only have the pieces in place to use on the fly and maximize your time, but you also need to know the right pieces.
    That’s where too many podcasters go wrong and why they fail to generate the sales they want! So, let’s shift the way you think about how you build your podcast and how you understand the purpose of the episodes you release.
    In this episode of The More Profitable Podcast, you’ll learn about client or listener education and why it’s the key to moving them into the action you want them to take. I’ll teach you the difference between educating versus nurturing your audience, give examples of how to educate and reveal the benefits of an education episode library in your podcast repertoire.
    1:02 - Why nurturing is a problem when it comes to content creation for sales-generating purposes
    3:14 - What most business owners are doing with their podcast and what you should do instead
    6:00 - Examples of how I educate listeners and potential clients on their problem or solution
    11:32 - How a resource library of education episodes maximizes your time, allows you to delegate, and leads to a purchase decision
    14:50 - How easy it can be to feel like you’re addressing an issue when you’re not

    Mentioned In Defining Audience Education and How to Do It Effectively


    What Working With Uncommonly More Looks Like
    What Happens During a Podcast Strategy Intensive
    Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind
    Are You Growing Your Listenership Through Facebook Ads With the Right Approach?
    Podcasting for Profitability Roundtable
    Podcast Strategy Intensive
    Podcast Production
    Monday


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    • 19 min
    Are You Growing Your Listenership Through Facebook Ads With the Right Approach?

    Are You Growing Your Listenership Through Facebook Ads With the Right Approach?

    Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals.
    See, for many podcasters, the audience is the product, and the customer or client is the sponsor who wants to sell advertising to listenership. But if you’re an entrepreneur using your podcast to sell a service to right-fit clients, how you approach Facebook (or any other platform) has to be different.
    In this episode of The More Profitable Podcast, you’ll learn an effective way of growing your audience with Facebook ads and how they affect the impact of your show. I’ll also reveal what you need to consider beforehand and why there’s a discrepancy between your audience and conversion rate.
    5:17 - How Facebook advertising is different now and the advice you should be wary of
    7:27 - The outdated strategy many podcasters still use with Facebook Ads
    9:05 - How to run Facebook Ads to get the podcast (and business) results you want
    11:48 - How to retarget someone who has previously engaged with your business
    12:54 - What you need to ask yourself and reevaluate before you seek out more listeners
    16:47 - How I’m planning to use retargeting to sharpen a tool I already have
    18:43 - Two reasons for a disconnect between your listenership and sales and how you can get help

    Mentioned In Are You Growing Your Listenership Through Facebook Ads With the Right Approach?


    “This Guy Executed An Epic Revenge Plan On His Roommate Using Facebook’s Targeted Advertising” by Katie Richards | Business Insider
    How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman
    Podcasting for Profitability Roundtable
    Podcast Strategy Intensive
    Podcast Production


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    • 23 min
    Choosing the Right Podcast Format (and How to Make a Change)

    Choosing the Right Podcast Format (and How to Make a Change)

    Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences?
    If you’re like most podcasters, you’ve probably had the same overall format since day one. But should you make a change? If so, how? And do you need to announce it to your listeners beforehand?
    Good news! It isn’t complicated at all! And there are advantages and disadvantages to any structure you use for your show.
    In this episode of The More Profitable Podcast, you’ll learn the three most common formats we create for podcasts and the pros and cons of each. I’ll also discuss what to do when changing the format of your show (whether overall or for just occasional episodes), the strategic purpose behind whatever structure you choose, and why it’s not the format that matters in the end.
    4:55 - The guest interview format and why I call it the “lazy choice”
    8:10 - How we do roundtable discussions to highlight the advantages and mitigate the one disadvantage of this format over traditional guest episodes
    13:02 - Why you must have solo episodes (even if just occasional ones) and why this format can feel like a heavy lift
    17:46 - Another caveat to solo episodes and an example of the biggest benefit they give you as a podcast host
    19:34 - How to approach using different formats on your show for your audience
    22:59 - Why your show’s format doesn’t really matter (as long as you do this) and the importance of a strategy-based format decision

    Mentioned In Choosing the Right Podcast Format (and How to Make a Change)


    Podcasting for Profitability Roundtable
    Podcast Strategy Intensive
    The Roles Guests Should Play In Your Podcast
    3 Ways to Feature Guests On Your Podcast 
    3 Mistakes Podcast Hosts Make With Their Guests
    How to Record Better Podcast Interviews
    The Hard Truth About Why You’re Not Batching Your Content
    The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) 
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    • 27 min
    Social Media vs. Podcasting: Is One Really Better Than the Other?

    Social Media vs. Podcasting: Is One Really Better Than the Other?

    Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses.
    If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content within the same platform, like whether Reels, Stories, or Posts are best for attracting attention on Instagram).
    However, I see this most frequently come up in regards to short-form versus long-form marketing, such as social media versus podcasting. Do you need to do one or the other, or do you need both? Which one is better?
    In order to answer those questions for yourself, you need to understand what button you need to press right now to get the results you want for your business model, needs, and personal capacity. And that’s what I want to dig into while using this podcast as an example to showcase what I’m talking about today.
    In this episode of The More Profitable Podcast, you’ll learn why so many entrepreneurs struggle with doing either social media or podcasting, the purpose of each, and how they serve my business to help you decide your approach to using these marketing forms. I’ll also reveal why you don’t want to favor nurture over attraction marketing (or vice versa) too much as a service provider.
    5:00 - The missing element that causes most people to struggle with either social media or podcasting
    7:12 - The role of social media and podcasting and the type of relationship each is best built for
    10:03 - How I made an example out of this episode to showcase the difference
    13:00 - How the function of each helps you decide how much of each to use based on the business model you have
    21:18 - The importance of having a strategic, balanced content plan when using long and short-form marketing like social media and podcasting

    Mentioned In Social Media vs. Podcasting: Is One Really Better Than the Other?


    Podcasting for Profitability Roundtable
    Podcast Strategy Intensive
    This Is How You Fall Back in Love With Your Podcast
    Rate and Review the podcast


    Support the show

    • 27 min
    How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman

    How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman

    How can the Profitable Podcaster Mastermind help you if you already have a good process in place for your show?
    Elizabeth Sherman has been podcasting for about three years. She’s a pretty organized, process-driven person who works ahead of schedule and with someone she trusts. Still, she felt the need for more support and a strategic approach to her show, particularly with a rebranding on the horizon.
    In this episode of The More Profitable Podcast, you’ll hear about how our work together through the ProfitablePodcaster Mastermind has moved Elizabeth from reactively releasing episodes to proactively using her show as an asset and how her perspective on her podcast has changed. You’ll also discover the secret to batching episodes without frying your brain and exhausting your energy.
    3:22 - Elizabeth discusses her podcast rebrand and her struggle with changing the name
    6:46 - Fun fact about why diets don’t work for midlife women
    8:55 - How the mastermind helped Elizabeth be more proactive with using her podcast as an asset
    13:39 - How Elizabeth has repurposed some of her content into a cool, pre-client education opt-in
    18:55 - The belief that changed for Elizabeth when she looked at the data behind her podcast
    20:35 - What Elizabeth’s process looks like now and how to batch episodes without burning out
    28:06 - A bonus tip to help you feel better about the results of your show

    Connect with Elizabeth Sherman


    As a Master Certified Life and Health Coach, Elizabeth empowers women in midlife to embrace vitality and wellness. With over 17 years of experience, she combines her personal journey and extensive certifications - including Life Coaching, Feminist Coaching, Health Coaching, Nutrition, Women's Hormonal Health, and Personal Training - to guide women through the challenges of midlife health and wellness.


    Total Health in Midlife Podcast
    Goal Setting Series:
    Setting Realistic Goals
    Understanding and Overcoming Myths
    Navigating Obstacles
    Maintaining Motivation


    Mentioned In How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman


    Podcasting for Profitability Roundtable
    Profitable Podcaster Mastermind
    The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time)
    How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout
    Buzzsprout Stats
    Chat with Stacey about working with Uncommonly More
    Rate and Review the podcast


    Support the show

    • 32 min
    Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind

    Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind

    Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out?
    While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one.


    That’s where something like the Profitable Podcaster Mastermind comes in. And even though you’ve heard from a couple of mastermind members on this show about their experience, I’ve never gone in-depth on what the program itself is all about and how it works. So let’s change that!


    In this episode of The More Profitable Podcast, you’ll learn what the mastermind is, how it operates, and who it’s for. I’ll take you through each month of the program so you can see how it helps you use your podcast to generate, educate, and convert right-fit clients.


    2:34 - Two reasons to listen to this episode even if you aren’t interested in the mastermind
    7:28 - What is the Profitable Podcaster Mastermind? A walkthrough of the baseline structure of the program
    13:03 - Themes covered in each month of the mastermind program
    18:11 - What type of podcaster is this mastermind good for?

    Mentioned In Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind


    Podcasting for Profitability Roundtable
    Profitable Podcaster Mastermind
    How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes
    How Julia Gruber Transformed Her Podcast Into a Sales Asset
    What Working WIth Uncommonly More Looks Like
    What Happens During a Podcast Strategy Intensive
    Using Your Podcast As a Sales Tool with Racheal Cook
    Mastering Your Tech Stack for Profitable Growth | The Bold Money Revolution
    Monday
    Rate and Review the podcast


    Support the show

    • 28 min

Customer Reviews

5.0 out of 5
57 Ratings

57 Ratings

Diann Wingert ,

This podcast made me a client

Producing a podcast to market your business is definitely a long game, but listening to this show can shorten the time it takes for your podcast to create a ROI in the form of clients. Stacey really knows her niche & speaks exactly to what we need. Does her approach work? You bet!
I became her client after listening to this podcast!

undomestic_mom ,

A wealth of information!

I just discovered Stacey and the podcast and I’m already a convert. I adore her approach and energy to podcasting. Let the binge fest begin!

EricaBushwell ,

Awesome podcast!

Stacey, host of the Uncommonly More podcast, highlights all aspects of business, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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