The More Profitable Podcast with Stacey Harris Stacey Harris

You know how you can get into a TV show and watch episode after episode after episode (after episode...)? People do the same with podcasts. In fact, there are gurus who highly recommend making your show the same way: so addictive that it becomes bingeable to anyone who comes across it.
I don’t agree with them. As a matter of face, I don’t think it matters at all. But if being bingeworthy doesn’t matter, then what does? Find out on today’s show as a I talk about bingeworthiness and your podcast!
1:55 - Why I don’t love the idea of making your show bingeable (with one exception)
5:25 - The decision you have to make for your podcast
7:34 - What you should be working towards to help listeners and create a win-win situation
9:03 - How the “content is king” perspective lacks nuance
10:38 - What to do the next time someone recommends bingeability for your podcast
Mentioned In Why I Don’t Care If Your Podcast Is “Bingeworthy”
The Podcast Newsroom
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You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk.
But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still doing it. And if you’ve yet to start a podcast, you may be wondering if you’re ready... or even if it’s something you should do. In this episode, I talk about why podcasting may or may not make sense for you.
4:28 - Is your podcast B2B or B2C? The specific way I see each type
9:36 - The filter you should use when consuming marketing information online
11:19 - How podcasting helps you in selling merch or services, book speaking gigs, or generate affiliate sales
16:44 - Why your focus should be on audience quality, not quantity
18:40 - The #1 reason why podcasting might not be the right move for you right now
21:51 - Situations that can make it tough for you to start a podcast
25:51 - Still don’t know if podcasting is right for you?
Mentioned In Why Business Owners Need a Podcast (and More Importantly, Why They Don't)
The Podcast Newsroom
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Learn more about  Podcast Strategy Intensives
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Welcome to Resolutions Season! It’s the new year now, so I know you’ve probably spent some time thinking about business goals. But do you have the right goals? In this episode, I want to give you some clarity on this and point your focus in a direction that’ll better serve your podcast and your business for the new year.
2:41 - Getting clear on your growth or conversion goals
4:42 - Where to put your focus if you have any listeners for your show right now
8:49 - What to look at if you have leads but they’re not converting
13:20 - A challenge regarding your show goals for the new year
15:53 - My goals for The More Profitable Podcast this year
 
Mentioned In Setting Your Annual Podcast Goals: Focus On Growth or Conversions?
The Podcast Newsroom
EP 582: “How to Rebrand Your Podcast and Set Yourself Up for Growth”
EP 557: “How Sarah Cottrell Helps Lawyers Leave the Law with The Former Lawyer Podcast”
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If you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?
Client and longtime listener Shannon Baker recently worked with me in a podcast strategy intensive to revamp her podcast. Then, she immediately put into action the plan we created together.
In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.
3:00 - Who Shannon is and what she does
5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business
12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon
16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with
20:50 - The process Shannon used to hit the ground running in implementing her new plan
25:09 - Something else I spend time working with clients on during a strategy session that may surprise you
27:20 - Advice for anyone sitting on the fence about booking an intensive
Connect with Shannon Baker Shannon is a podcaster and business strategist. She uses over twenty years of small business management experience to help her clients get organized and create business systems so they can leave overwhelm behind, get things done and spend their time on what matters most.
Through the Mind Your Time Podcast and the MY-T Society membership she helps purpose driven women with online businesses be more intentional with their time whether they have a tight schedule or an aversion to technology. She strongly believes being busy is not a badge of honor. We just need to use our POWER to use our time wisely and create success on our own terms.
You can connect with Shannon on Instagram @the_shannonbaker. To learn how you can grow your business without being overwhelmed, tune into her FREE audio training. 
 
Mentioned In How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker
Mind Your Time Podcast with Shannon Baker
Shannon Baker on Instagram
Podcast Newsroom
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It’s almost time to turn the page to a new year! Do you have a vision for your podcast in 2023? As you reflect back on your personal goals (and old New Year’s resolutions that did or didn’t pan out), now’s the time to review your podcast too. In this episode, I talk about doing a podcast audit and how looking back on what’s been can help you create a vision for where you want your show to be in 2023.
3:54 - The first logistical thing you need to check that’ll give you the best reach
6:05 - The second logistical thing to consider when you do a podcast audit
8:09 - Your data trends: when do these three things happen?
11:53 - A trend I see every year with this show and most of my clients’ podcasts
13:57 - How you’re going to use your show’s data trends
17:10 - Another decision a podcast review can help you with at the end of the year
 
Mentioned In 
Apply for a Podcast Audit with Stacey
EP543: “Using Your Podcast As a Sales Tool with Racheal Cook”
Podcast Housekeeping Series:
“How to Craft the Perfect Podcast Introduction”
“How to Craft the Perfect Podcast Outro Call to Action”
“How to Craft the Perfect Podcast Description and Cover Art”
“How to Craft the Perfect Podcast Episode”
Podcast Newsroom
Learn more about Podcast Strategy Intensives
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Today’s news has been months (maybe years) in the making! If you noticed a different name and cover art in your podcast player, that’s not your imagination or a mistake. I’ve rebranded the show and in this episode, I talk about how to approach the process, what it looks like, and how it can set you up for even better sales success.
1:46 - How things have changed at Uncommonly More, from its beginnings until the present
8:06 - A suggestion as you listen to this episode
10:21 - Why I decided to rebrand this podcast
16:10 - Two things that’ll increase the discoverability factor of your show
21:09 - Why now was the time for me to rebrand and how to know when it’s time for your own podcast rebrand
26:22 - Four critical touch points to pay attention to as you make changes
 
Mentioned In How to Rebrand Your Podcast and Set Yourself Up for Growth
The Podcast Newsroom
EP 436: “The Dos and Don’ts of Instagram Direct Messages”
EP 567: “What Working With Uncommonly More Looks Like”
Podcast Housekeeping Series:
“How to Craft the Perfect Podcast Introduction”
“How to Craft the Perfect Podcast Outro Call to Action”
“How to Craft the Perfect Podcast Description and Cover Art”
“How to Craft the Perfect Podcast Episode”
Learn more about Podcast Production Services
Learn more about  Podcast Strategy Intensives
Rate and Review the podcast