The More Profitable Podcast with Stacey Harris

Stacey Harris | Podcast Strategy + Production for Coaches & Consultants
  • 5.0 (58)
  • MARKETING
  • UPDATED WEEKLY

The More Profitable Podcast is for service-based business owners who want their podcast to drive real sales—not just downloads.  Hosted by Stacey Harris, founder of Uncommonly More, this show gives you the strategies, systems, and structure you need to turn your podcast into a sales tool. We’re not here for hacks or vanity metrics—we’re here to help you build a show that consistently attracts, qualifies, and converts right-fit leads.  Each week, Stacey shares what’s working right now for her clients—real business owners using podcasts to sell high-ticket offers, shorten the sales cycle, and build trust at scale. Whether you’re managing your own show or working with a production team, you’ll learn how to create episodes that support your marketing, move your listeners closer to working with you, and keep your content sustainable.  If you're tired of your podcast feeling like a time-suck that’s disconnected from your revenue, this is your show.

  1. Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool

    SEP 17

    Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool

    A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be. Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you waste time, confuse listeners, and miss the conversions you actually want. In this episode of The More Profitable Podcast, I’m breaking down what quarterly planning really looks like, the three questions you need to run your content through every 90 days, and why this is the difference between a podcast that sucks up time and one that books clients. 0:32 - Why “record and release” keeps your podcast from working as a sales tool 2:37 - How quarterly planning actually saves you time and stress 4:08 - Why bad-fit clients are usually your fault - and how your podcast helps filter them 7:14 - How intentional education raises the quality of your sales conversations 8:31 - Why strategy intensives exist (and how they support DIY podcasters too) 10:33 - Using quarterly planning to check if your podcast goals still align with your business 13:15 - Why running week-to-week content leaves you behind when seasons shift 16:04 - The three core questions to revisit every 90 days: What are you selling? Who are you selling it to? How are you selling it? 18:50 - How sales path (course vs. high-touch offer) changes the content your podcast needs 20:31 - Why repeatable, re-shareable content is an asset that buys you time in busy seasons Mentioned in Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool Podcast Strategy Intensive The Podcast Newsroom Rate and review The More Profitable Podcast Ready to get serious about your podcast strategy? The last spots for this year’s Podcast Strategy Intensives are open now. If you want to start Q1 with a content plan built to drive sales, you need to book in October. Reserve your spot today. Send us a text Support the show

    25 min
  2. Perfection Is What’s Keeping You From Launching Your Podcast

    SEP 10

    Perfection Is What’s Keeping You From Launching Your Podcast

    If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients. I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do I think any of them are perfect? Absolutely not. But they exist. They work. They connect with people. And that matters way more than the drafts collecting dust in Google Drive. In this episode of The More Profitable Podcast, I’m talking about how perfectionism shows up for podcasters, why it costs you visibility and clients, and what you can do to get your first episodes out even if they’re messy. Because messy works. Perfect doesn’t. 00:39 — Why perfectionism feels safe but actually keeps me stuck 04:20 — The Ira Glass “taste vs. skill” gap and how I see it play out with podcasters 07:56 — Why I’d rather improve than be perfect (and how 689 episodes prove it) 10:22 — The cost of hiding — lost visibility, lost trust, lost clients 12:32 — Why my crummy first episode was better than every draft I never published 13:56 — How I coach clients to experiment without the pressure of perfect 14:44 — How the Podcast Launch Accelerator helps me keep perfectionists moving Mentioned in Perfection Is What’s Keeping You From Launching Your Podcast Podcast Launch Accelerator The Podcast Newsroom Rate and review the show  Stop Waiting for Perfect → Start Publishing If perfectionism has been holding you back, it’s time to let your first season be the experiment it’s meant to be. Inside the Podcast Launch Accelerator, you’ll get the strategy (and if you choose, the production support) to finally publish your show without letting “perfect” stall you out.  Let’s build your first season together. Send us a text Support the show

    17 min
  3. Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)

    SEP 3

    Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)

    If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales. Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to becoming clients?” Those are two different problems, and solving the wrong one will leave you frustrated. In this episode of The More Profitable Podcast, we’ll talk about what actually matters when you look at your podcast numbers, how to measure success in a way that matches your business goals, and the content shifts that will help you attract and convert the clients you actually want. 1:24 – The real question to ask instead of “how do I get more listeners?” 2:41 – The first step if you’re unhappy with your numbers 5:59 – Why your download expectations are probably unrealistic 7:32 – How comparing your show to itself helps you see progress 10:00 – Shifting your goals from audience size to sales alignment 14:43 – What realistic capacity looks like for most coaches and service providers 17:36 – Why chasing thousands of new listeners can break your business 19:57 – The three core jobs your podcast content should do 21:06 – Why right-fit listeners are better than hundreds of casual ones 23:07 – Retention as the real driver of revenue 24:29 – Building content that works like SEO for long-term discoverability 27:26 – The timeless advice that still works no matter how the platforms change 28:44 – Building a bingeable library that attracts and converts the right people 29:03 – How to shift from chasing growth to building leads that actually buy Mentioned in Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead) The Podcast Newsroom Buzzsprout Global Stats Podcast Strategy Intensive Stop Chasing Downloads, Start Converting Clients Your podcast doesn’t need more random listeners—it needs the right people turning into clients. Inside a Podcast Strategy Intensive, we look at exactly how your show is supporting your sales process, and we build a content plan that attracts, nurtures, and converts the clients you actually want. Reserve Your Podcast Strategy Intensive Send us a text Support the show

    31 min
  4. Podcast Housekeeping: How to Craft the Perfect Podcast Episode

    AUG 27

    Podcast Housekeeping: How to Craft the Perfect Podcast Episode

    Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together. In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes. 2:15 - How often I map out episodes and the best place to find content for your podcast 5:33 - My second favorite place to get podcast episode content ideas 8:19 - Several ways you can record episodes 12:09 - Something to be mindful of that can kill your momentum Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode Join The Podcast Newsroom What Working With Uncommonly More Looks Like Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send us a text Support the show

    18 min
  5. Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art

    AUG 20

    Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art

    When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description. In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire. 2:56 - The art of creating an attention-grabbing cover graphic for your podcast 6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast 9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description 11:40 - The questions you should be answering when putting together your podcast description 14:25 - How often you need to update your show’s description Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art Join The Podcast Newsroom TikTok video How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send us a text Support the show

    17 min
  6. Podcast Housekeeping: How to Craft the Perfect Podcast Outro

    AUG 13

    Podcast Housekeeping: How to Craft the Perfect Podcast Outro

    Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business. 1:46 - Why you should update your outro yearly 3:09 - The goal of your podcast outro and three ways you can set it up 7:49 - One thing I absolutely don’t recommend you do with your show’s outro 9:34 - How long your podcast outro should be 10:30 - Quick dos and don’ts of crafting the perfect podcast outro Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro Join The Podcast Newsroom Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send us a text Support the show

    16 min
  7. Podcast Housekeeping: How to Craft the Perfect Podcast Intro

    AUG 6

    Podcast Housekeeping: How to Craft the Perfect Podcast Intro

    New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while. Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show.  2:42 - How often should you update your podcast intro 4:55 - The purpose of your podcast introduction 7:18 - A little something special we do with The More Profitable Podcast intro 8:16 - My strong opinions on how you should structure your podcast intro 12:58 - Quick dos and don’ts of crafting the perfect podcast introduction Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro Join The Podcast Newsroom Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send us a text Support the show

    16 min
  8. My 3 Sales-Driven Podcast Goals for the Rest of the Year

    JUL 16

    My 3 Sales-Driven Podcast Goals for the Rest of the Year

    This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review. During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practice transparency and take you into my own thinking as I share my three goals for the back half of this year. What I want you to understand before we get into this is you're going to notice that the why is often sales-driven. And I want you to use that as the permission slip to make sales-based decisions more frequently in your own show. Because in almost every case, it ultimately comes down to sales. It is an offer first situation. Because every bit of content that happens here is intentionally built to drive you to a decision. 0:54 — Why this behind-the-scenes episode came about and what my client asked 4:00 — How every piece of content is intentionally built to drive you to a decision 5:35 — Goal #1: Testing a new opt-in that's integrated with the content 6:42 — Building assets instead of just episodes and thinking about long tail discovery 11:41 — Goal #2: Building another repeatable series focused on launching 14:29 — How mid-year review is really the start of next year planning 16:05 — Building intentional assets to sell my pillar offerings 18:00 — Goal #3: Having more conversations through guesting and potentially bringing guests on 20:35 — The desire to build more community and relationships 26:01 — How all of these goals tie together and thinking more holistically about your show Mentioned in My 3 Sales-Driven Podcast Goals for the Rest of the Year The Podcast Newsroom Podcast Strategy Intensive Podcast Housekeeping Series The Profitable Podcast Launch Accelerator Want Your Own Offer-First Content Strategy? Let's build your next quarter of content with intention. Inside the Podcast Strategy Intensive, we'll connect your episodes to your sales goals and give you a roadmap for the months ahead. Book your Podcast Strategy Intensive Send us a text Support the show

    29 min
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5
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About

The More Profitable Podcast is for service-based business owners who want their podcast to drive real sales—not just downloads.  Hosted by Stacey Harris, founder of Uncommonly More, this show gives you the strategies, systems, and structure you need to turn your podcast into a sales tool. We’re not here for hacks or vanity metrics—we’re here to help you build a show that consistently attracts, qualifies, and converts right-fit leads.  Each week, Stacey shares what’s working right now for her clients—real business owners using podcasts to sell high-ticket offers, shorten the sales cycle, and build trust at scale. Whether you’re managing your own show or working with a production team, you’ll learn how to create episodes that support your marketing, move your listeners closer to working with you, and keep your content sustainable.  If you're tired of your podcast feeling like a time-suck that’s disconnected from your revenue, this is your show.

Information

  • Creator
    Stacey Harris | Podcast Strategy + Production for Coaches & Consultants
  • Years Active
    2013 - 2025
  • Episodes
    716
  • Rating
    Clean
  • Copyright
    © 2025 The More Profitable Podcast with Stacey Harris
  • Show Website
    The More Profitable Podcast with Stacey Harris