Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs Racheal Cook MBA: Author, Entrepreneur, Business Growth Strategist

You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility.
So what do you do when the concept of putting yourself out there more feels scary and intimidating? In this episode, I dive into how to prepare yourself for more visibility (even if you feel like you’re not ready) so that more opportunities show up more quickly for you and your business.
On this episode of Promote Yourself to CEO:
2:57 - Let’s start with the easiest place to set yourself up for success. Ensure these are ready to go before you start the process of increasing visibility.
7:40 - How do I pitch myself? I give an example of how I have everything prepared before an interview and how you can do the same.
10:33 - I make a pitching recommendation that helps if you’re already feeling nervous about putting yourself out there.
12:26 - How do you pitch yourself cold to someone? Follow this process to get the most success out of it.
13:59 - How can you prepare yourself for the mindset challenges that come with more visibility? I discuss my biggest worry about the first attract marketing method I used and how I got over it.
19:19 - I encourage you to do this if you want your visibility strategy to involve video but you feel really self-conscious about it.
24:03 - There’s a dark side to visibility, and it can feel scary for women in particular. What can you do about it?
27:36 - When you pitch yourself and gain visibility, you’re going to get people rejecting you. Here’s the approach I take when that happens.
Show Links
Marketing Strategy Intensive
“How to Go Pitch Yourself with Angie Trueblood”
“From Not Ready Yet to Ready for Next Level Visibility with Nicole Otchy”
“CEO Confession: The Darkside of Visibility with MegAnne Ford”
“Patriarchy Stress Disorder with Dr. Valerie Rein”
Need to write a bio? Use this. - Alexandra Franzen
Yet another way to write your bio. - Alexandra Franzen
Racheal on Instagram
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You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing that converts. In this first episode, I dive into the top three reasons why your marketing isn’t converting and how you can fix it.
On this episode of Promote Yourself to CEO:
3:10 - Do you only hear crickets when you get your message in front of people? I reveal two reasons why you might be making mistake #1.
7:26 - Fixing the first mistake involves doing something that the current marketing ecosystem ignores.
9:41 - Do you have a plan in place to prevent mistake #2? Here’s how to make sure you do.
15:17 - Mistake #3 is a big one and the basis for my upcoming marketing strategy intensive. It’s where I see gaps in people’s marketing strategy.
19:36 - I clarify attract marketing and discuss the pros and cons of the three primary attract strategies.
29:30 - Where should you begin with attract marketing strategies? I reveal where I always start.
 
Show Links
Marketing Strategy Intensive “How 100 Conversations Can Transform Your Business with Tami Hackbarth” “How 100 Conversations Helped Mado Hesselink Find Her Dream Clients” Racheal on Instagram Leave a review on iTunes

“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work.
Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a sustainable business. If you’re a creative person, you’ll love our conversation in this episode!
On this episode of Promote Yourself to CEO:
2:36 - You’d be surprised to know this about me. It’s why it always makes me happy to see others in musical careers.
6:29 - Traditional paths for musical majors are few and heavily guarded. Jennet reveals how she’s forged her own path.
10:20 - What was Jennet doing when she first came into my world and joined The CEO Collective? It’s such a niche thing that snowballed.
16:05 - Jennet reveals the surprising audience receptive to her programs and how the pandemic actually made it easier to reach and teach them.
21:05 - What’s happened for Jennet since she initially got serious about turning her passion into a business?
25:26 - Jennet offers wisdom for those who feel they can’t have a career or business as a musician/creative person due to their fear of financial insecurity.
28:27 - Jennet discusses what she learned from The CEO Collective that helped her solidify her business’s direction. With such a niche business, she found it indispensable!
33:45 - How do Jennet’s musician friends feel about what she’s created? She reveals what’s most unfamiliar to them about what she does.
35:02 - I ask Jennet a couple of questions about her CEO Collective experience. She talks about habits she’s kept and the biggest challenge she overcame.
Show Links
Jennet Ingle The CEO Collective Racheal on Instagram Leave a review on iTunes

Summer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make sure things don’t slow down too much in your business?
In this episode, I talk about how you can avoid losing momentum during the slower summer months and ramp up your business for the fall.
On this episode of Promote Yourself to CEO:
3:21 - Summer is the perfect time to work on the bigger picture for your business. Here’s the first way to help you get the most out of this slower period.
6:45 - What’s the one thing that’ll help you grow your business sustainably? This allows you to leverage your time and energy by working smarter, not harder.
19:19 - Want to set yourself up for success for the rest of the year? Look at these three core parts of your marketing strategy and your overall marketing system.
28:33 - How your business shows up in the world matters. It’s the first impression people get, so consider upgrading this aspect over the summer.
32:36 - This time of year is when I’ll often plan for and create new offers, including my very first program in the summer of 2011.
Show Links
The CEO Retreat Google Workspace/Google Apps for Work Last Pass Help Scout Asana Calendly Dubsado Racheal on Instagram Leave a review on iTunes

How are you doing on those 2022 goals you set at the beginning of the year? We’re almost at the midway point of the year. But if you’ve gotten off track with your goals, don’t worry! In this episode, I walk you through a mid-year review to help you figure out what is and isn’t working and how you can start planning for the second half of 2022.
On this episode of Promote Yourself to CEO:
2:42 - Look at each goal you set at the start of the year and ask yourself these questions. I discuss a few of mine, including a big one accomplished already.
6:07 - What goal am I not currently on track to reach? I’ve had this one on my to-do list for two years!
8:24 - The next step involves digging a little deeper and doing a month-by-month review. I reveal how I do it.
14:27 - Answer these questions to really get a handle on what you’ve noticed in your review.
20:53 - Plan for the rest of 2022 with these four questions to ask about each month remaining.
25:38 - So many entrepreneurs struggle because they overcomplicate this! To wrap up, I offer this one final piece of insight.
Show Links
The CEO Planner The CEO Retreat Racheal on Instagram Leave a review on iTunes

Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. 
If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever.
On this episode of Promote Yourself to CEO:
6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself.
10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women.
14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business.
21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her.
27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up.
28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again.
32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves.
36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight.
42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective.
Show Links
Sara’s CFO Checklist Sara on Instagram The CEO Collective Racheal on Instagram