Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs Racheal Cook MBA: Author, Entrepreneur, Business Growth Strategist

You’ve probably heard by now that one of the best ways to grow your business and start making a bigger impact is hiring a team. A team can support you by doing all the administrative, customer service, marketing, and sales work, and even work directly with your clients. If you’re attempting to do all of that yourself, it sounds overwhelming.
So in this episode, I walk you through some things to think about as you level up your leadership and start bringing on a team. Listen as I give some insights into what it was like to grow a team inside my own business, including mistakes I’ve made and lessons I’ve learned along the way.
On this episode of Promote Yourself to CEO:
2:30 - Hiring initial support at home and in business. What I did to start leveling up in 2008.
12:38 - When I set out to hire customer service help, I found two amazing candidates. How I turned a tough choice into gold.
17:02 - Audience changes, branching out, and rebranding. Gaining clarity for my new direction.
23:03 - Letting go of sales and marketing control produced my biggest leadership uplevels. Hiring coaches, a PR team, and a podcast team.
28:53 - Why I decided to hire people to help me with copyrighting. Sales-related and content-related copywriting support.
32:37 - Looking at other areas of my business. A huge change happened in one area that took me until 2018 to really get behind.
39:14 - What I discovered as I’ve released the death grip on everything in my business. My team has been a lifesaver!
42:20 - Starting out slowly and building up gradually. Final words of advice to wrap up the episode.
Show Links
The CEO Collective The CEO Retreat The CEO Accelerator Racheal on Instagram

Welcome to a very special episode! I’m joined by Anna Binder McAsey who owns Rethink Nutrition. A year ago, she was running a business primarily on her own. Fast forward to now, she’s really grown leaps and bounds as a leader and stepped into her role as CEO, bringing in more people behind the scenes and working with her clients.
On this episode of Promote Yourself to CEO:
1:31 - What did Anna’s business look like in early 2020? A quick overview and changes made since.
6:32 - How did Anna learn to let go of control as she built her team?
11:30 - Seeing the value in bringing on people with different specialties to your team. What nuances exist between the clients you serve?
16:35 - Anna talks about her mindset shift toward seeing the pros in adding administrative support. Her changing role as CEO.
Show Links
Rethink Nutrition Rethink Nutrition on Instagram Rethink Nutrition on Facebook The CEO Collective

Today, I’m joined by my friend and colleague Erica Courdae who has been my DEI consultant and is a part of the CEO Collective as a mentor. She’s back on the show to dive into staying true to your core values when your business is growing, changing, or its mettle is being tested.
On this episode of Promote Yourself to CEO:
6:23 - Making a commitment to values. It’s not a one-time thing.
9:51 - Where does real empowerment come from? The word gets thrown around often, but it isn’t a gift you can give others.
12:03 - How do the working and business worlds try to blame the victims?
18:05 - Avoiding echo chambers. Who are you intentionally networking with?
25:05 - You need to life proof your business so it can still thrive when things aren’t perfect.
32:05 - Dealing with panic moments by modeling clear and kind boundaries. Panic is not a business strategy.
36:07 - Having a strategy and a process for making decisions. Running your business becomes easier for yourself and your teams.
39:25 - The noise around you is a big distraction. Do you just need to shut it out, scale back, and return to basics?
43:13 - You can only do what you do for your community in the way that you do it.
48:23 - Clarity in your values makes your business growth journey so much easier.
Show Links
Implicit to Explicit: Discovering Your Core Values workshop The CEO Collective

What does it actually mean to be The CEO of your business?
We entrepreneurs do EVERYTHING in the beginning, but as we grow, we need to re-define our role as CEO to focus on the most essential tasks that move our business forward.
When we don't take the time to redefine our role, we often find ourselves becoming the bottleneck in our business and causing chaos for our teams.
This episode will help you get clarity on your top CEO tasks as your role changes.
Visit https://rachealcook.com/entrepreneur-ceo/ for the full show notes.

Past show notes - https://rachealcook.com/profit-plan/

Past show notes - https://rachealcook.com/predictable-profit-strategy/