24 episodes

In the 510k Café Morning Fix podcast series, hosts Amy Shepherd and Julie Dye meet with medical technology leaders to discuss trends, innovations and the future of marketing and PR in the life sciences industry.

The Morning Fix by 510k Cafe touch point media

    • Health & Fitness
    • 5.0 • 3 Ratings

In the 510k Café Morning Fix podcast series, hosts Amy Shepherd and Julie Dye meet with medical technology leaders to discuss trends, innovations and the future of marketing and PR in the life sciences industry.

    The Heart of the Matter: Diversity in Clinical Trial Recruitment

    The Heart of the Matter: Diversity in Clinical Trial Recruitment

    This conversation with Dr. Philip Adamson kicks off a series of discussions with Abbott leaders from across the company. Dr. Adamson fills us in about the career path that led him to the top spot in clinical and medical affairs with the Abbott heart failure group. He also talks about the importance of improving diversity in clinical studies and how Abbott is working to do that.
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    • 24 min
    How AI and Machine Learning are Impacting MedTech in the ENT Space

    How AI and Machine Learning are Impacting MedTech in the ENT Space

    We sat down with fellow Austinite and long-time medical device leader, Jeff Hopkins, president of Acclarent, part of the Johnson & Johnson family of companies, to hear about his background and how AI and machine learning are impacting MedTech, specifically the ENT space.
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    • 25 min
    Why Ireland and the EU Should Be On The Short List For Your Medtech Operations

    Why Ireland and the EU Should Be On The Short List For Your Medtech Operations

    Join us for a special conversation with Rachel Shelly, Head of Medical Technologies for IDA Ireland, an Irish governmental agency working with the MedTech industry to attract operations to Ireland to serve the EU market. Rachel share insight into investing in Ireland and the EU as well as the latest on the G20 Summit and tax implications for med tech.
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    • 26 min
    Building a Physician KOL Program that’s the Envy of your Peers

    Building a Physician KOL Program that’s the Envy of your Peers

    Greg Matthews, founder of HealthQuant, brings to this episode his unique perspective on how medical device and pharma companies can use data to find the right physician key opinion leaders. Greg is widely known for his expertise on how physicians’ behavior online and offline can inform how companies build out product development, speakers bureau, clinical training, and other corporate initiatives using KOLs.
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    • 19 min
    Using Data to Conquer Cancer

    Using Data to Conquer Cancer

    Helmy Eltoukhy stops by The Morning Fix by 510k Café podcast to discuss the technologies Guardant Health is developing for patients with early and late-stage cancers. We also discuss the Clear Your View campaign, which raises awareness of the essential role complete biomarker testing plays in guiding initial treatment decisions for patients with advanced solid tumor cancers, including colorectal and lung cancers. An important message to share. Don’t miss it!
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    • 25 min
    Navigating the Med Tech Sales and Marketing Journey from Large-Scale to Start-up Organizations

    Navigating the Med Tech Sales and Marketing Journey from Large-Scale to Start-up Organizations

    Join us for a conversation with sales leader, Ben Barnes. A veteran of the med tech industry, Ben shares best practices for navigating the complicated sales process, how he built a successful career in both large and small-scale organizations and advice for others.
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    • 34 min

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5.0 out of 5
3 Ratings

3 Ratings

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