235 episodes

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

Like what you hear? Subscribe to the show!

The New Generation Entrepreneur Podcast Brandon Lucero

    • Business
    • 5.0 • 194 Ratings

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

Like what you hear? Subscribe to the show!

    The Art Of Diagnosing In Your Marketing And Messaging

    The Art Of Diagnosing In Your Marketing And Messaging

    What if every piece of content you produce had your ideal clients responding, “Yes, that’s me!” or “Woah, how are you inside my head?!”. Or, even better, “You spoke to my soul. I need whatever it is you’re selling.” With each post or ad, nearly automatically, they believe and trust you or your brand as the go-to solution. Well, there’s a messaging tool we talk about all the time in our New Generation Mastery programs that helps you do exactly this and I’m breaking it down in this episode of the podcast.
     
    Listen in and discover the messaging tool/philosophy to help you speak directly to your ideal client, how to identify relevant content your audience will love, ways to get more detailed in your messaging, and the three types of trust for more consistent sales. Using this tool helps you avoid over-teaching, over-informing, and overwhelming your audience.
     
    Learn how to diagnose the problems of your audience and speak directly to their needs so that you can build trust and be able to guide them through to the solution you deliver, which ultimately leads to more sales.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com
     

    • 19 min
    Building Out A Profitable Team with Rachel Duffy

    Building Out A Profitable Team with Rachel Duffy

    Building a business also means building a team. And if you’re not careful (and you’re not building a team), you’re building a job not a business. So if you’re wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you!
     
    Our COO, Rachel Duffy recently gave a presentation to our students about team building and how we manage the team here inside of Team Lucero. It was so good, we decided to share it with you on the podcast. Listen in and discover how to manage people and make sure they’re doing a great job, ways to make sure you’re being a good leader, how to keep your team inspired, and behind the scenes of how we structure meetings and build out systems and processes. She even covers how we hire and the mindset issues that come up along with it!
     
    You don’t need a million-dollar business to start building a team. You can start with something simple like a virtual assistant or a contractor… I certainly hired before I even hit the 6-figure mark! Whatever your next hire is, you’ll have huge takeaways from this presentation and I can’t wait to hear your breakthroughs.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com
     

    • 43 min
    What Authentic Connection Really Is And How To Build It

    What Authentic Connection Really Is And How To Build It

    When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content.
     
    Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen to this episode of the New Generation Entrepreneur podcast and discover what to overcome so you rarely struggle with your messaging, what to lean into talking about and what to avoid in your content, how to show up authentically online, and messaging examples of what’s connected with my audience, what has not, and how I deal with it. Authentic connection will help you take your business to the next level and in this episode, you’ll discover how to build connection in your content.
     
    This will help you break through some of your fears, and I can’t wait to hear your thoughts!
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com
     

    • 44 min
    Grow With The Expansive Niching Process

    Grow With The Expansive Niching Process

    If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their 40s … Done this way, you’re becoming more and more limited. You’re boxing yourself in, especially with your messaging!
     
    Instead, I teach my students the “Expansive Niching Process.” And I’m teaching it to you in this episode of the podcast! Listen in and discover the step-by-step process for properly “niching down”, how to create messaging that resonates with your niche, my response when people ask about my niche, and example niches so you can see how flexible this process allows you to be. If you want to get clear on who you’re speaking to and how to speak to them without feeling restricted or within a niche too small for you… then listen to this quick and incredibly powerful episode!
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero
    Website: https://www.brandonlucero.com 

    • 11 min
    The 6 Fundamentals You Need For Successfully Growing Your Course Business

    The 6 Fundamentals You Need For Successfully Growing Your Course Business

    I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or business, and I’ll be sure to incorporate each one.
     
    Curious about how to launch a successful offer? Don’t miss this episode of the New Generation Entrepreneur podcast! Listen in and discover what NOT to do when you’re just getting started, why you shouldn’t sell a course yet (and what to offer instead), my favorite sales strategy and how to choose your own, and how to scale without burnout. Over the last 12 years, I've built several of these types of businesses, some successful and some… not so much. But each one has taught me powerful lessons and helped me get to where I am today with my 7-figure messaging and content-style business!
     
    We’ve grown quickly – and it’s all because of the fundamentals I cover in this podcast episode.
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
     
    Business By Design is OPEN for enrollment and when you enroll through our link, you'll get free access to our 11+ bonuses! Enroll here - https://thebestbbdbonuses.com 
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero 
    Website: https://www.brandonlucero.com 

    • 29 min
    Your Business Isn’t Your Wealth Machine with Mel Abraham

    Your Business Isn’t Your Wealth Machine with Mel Abraham

    I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)... I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn’t understand was the difference between a money machine and a wealth machine. And this difference saved my business – and my retirement.
     
    So if you want to start building your wealth outside of your business, don’t miss this exclusive interview with the one and only Mel Abraham, a CPA and entrepreneur with decades of experience. Listen in and discover how to build your business and your wealth in a way YOU love, the most common stressors with money and how to break free, how to build a money machine AND a wealth machine, and the 5 types of income and how you can tap into more without working harder. If you’ve been following me for a while, you know Mel is the one who helped me transform my income from $40k in debt to where I am today. And as Mel says, “Wealth creation is a muscle group.”
     
    Start building the habits and behaviors to grow your own wealth creating muscles so you can reach your income goals so much faster (and with way fewer headaches).
     
    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @melabraham9! Thank you for supporting the show.
     
    Get the Most Transformational Money & Wealth Book of Our Time from Mel Abraham - https://yourmoneymachinebook.com and use code "Brandon" to redeem some bonuses!
     
    [FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc 
     
    Find me on:
    IG: @iambrandonlucero
    Facebook: https://www.facebook.com/IAmBrandonLucero 
    Website: https://www.brandonlucero.com 

    • 54 min

Customer Reviews

5.0 out of 5
194 Ratings

194 Ratings

Northyo ,

Relevant!

He gets me and I am getting him and his concepts. They are all so digestible and bite size.

Kryzzle503 ,

New favorite!

Loving the honest and open conversations Brandon is having on this podcast and his breakdowns of key messaging practices! Thanks for great content 🙌🏼

kjb0514 ,

Engaging, inspiring, and informative!

Brandon and his incredible guests shine the brightest of lights on what it means to be the best you can be both professionally and personally. Engaging, inspiring, and informative are just a few of the words I’d use to describe the time you’ll spend with them. Thanks so much for putting out such a spectacular show Brandon - keep up the great work!

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