150 episodes

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

Connect with Lauren:
On Instagram @LaurenWrighton
Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and
Join the Podcast Manager Mastermind on facebook!

The Podcast Manager Show Lauren Wrighton

    • Business
    • 5.0 • 77 Ratings

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

Connect with Lauren:
On Instagram @LaurenWrighton
Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and
Join the Podcast Manager Mastermind on facebook!

    Why podcasters love hiring podcast managers

    Why podcasters love hiring podcast managers

    EPISODE 201
    Whether you're a newbie or a seasoned pro in the podcast management world, there's something valuable for you in this episode!
    Every podcaster wants their show to be a hit, right? With the expertise and creative flair of a podcast manager, you can help podcasters elevate their content to the next level.
    This collaboration helps bring fresh ideas and best practices, creating engaging episodes that captivate audiences and keeps them coming back for more.
    We get to the core of why podcasters turn to podcast managers, exploring the benefits of staying in their zone of genius, saving time and energy, and ensuring their podcasts are launched with creativity and quality.
    If you want to understand the mindset of podcasters and why they choose to work with podcast managers, this episode is your backstage pass.
    In this episode, we cover:
    -The different ways podcast managers save podcasters time and energy
    -How podcast managers contribute to the success of their clients' podcast
    -Why collaboration and creative ideas from a podcast manager are highly valued by podcasters
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode201
    Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
    Mentioned in this episode:
    Giveaway Alert! Join the 2024 Podcast Manager Giveaway at https://laurenwrighton.com/giveaway

    • 15 min
    How to help your client pivot their podcast for maximum ROI

    How to help your client pivot their podcast for maximum ROI

    EPISODE 200
    Welcome to the 200th episode of The Podcast Manager Show! Today we're celebrating big with nearly 100,000 downloads and a brand new YouTube channel.
    You know how starting a podcast is all fun and exciting in the beginning, but then comes the tricky part of keeping it fresh and engaging for your clients? In this episode, we're talking about how to help your clients shake things up with their podcast for maximum return on investment.
    We talk about keeping coaching clients and course creators engaged in their shows, covering everything from core topics and lead magnets to series, recurring topics, and content repurposing.
    And hey, there's also a cool giveaway happening, so you definitely don't want to miss out on that. This episode is packed with juicy insights and a whole lot of fun, so let's dive right in!
    In this episode, we cover:
    -Strategies for maintaining engagement as the show evolves
    -Maximizing return on investment (ROI) through content planning and topics
    -Utilizing a series approach to dig deeper into a specific topic or theme
    -Incorporating interviews to diversify content and provide a break for the host
    -Leveraging listener questions and feedback for content ideas
    -Implementing lead magnets or freebies to drive engagement and lead generation
    -Strategies for revisiting and refreshing older episodes to maintain relevance
    -Details (below) on how to participate in the giveaway!
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode200
    Subscribe to The Podcast Manager Show YouTube Channel!
    Participate in the giveaway! (Feb 13th to Feb 21st 2024)
    Subscribe to the YouTube ChannelOr, subscribe to the show on a listening app (if that's where you listen!)Write a REVIEW (Podcasts) or leave a COMMENT (YouTube). Let us know what your favorite was and what you liked about the episode.FILL OUT THIS FORM (so we know you are participating!)
    Mentioned in this episode:
    Giveaway Alert! Join the 2024 Podcast Manager Giveaway at https://laurenwrighton.com/giveaway

    • 22 min
    Email lists - do podcast managers need one?

    Email lists - do podcast managers need one?

    EPISODE 111
    Let's talk about the big question on everyone's mind: should you dive into the world of EMAIL LISTS and freebie opt-ins? We've all heard the buzz in the online business space, and it's understandable to wonder if it's necessary as a podcast manager. So, let's break it down and figure out where you stand in your podcast management journey.
    In the early days of your podcast management business. You're hustling to land those first three clients, getting your feet wet, and figuring out the ropes. At this stage, it's all about focusing on landing clients, learning as much as you can, and understanding what you've got to offer as a podcast manager
    After you’ve landed your first few clients you’ve moved past the newbie stage and you're hitting your stride. You're starting to feel confident, and your pricing is on point. This is the time you begin thinking about your next move. The decision to jump into the world of email lists can wait until you have a clear vision for your business and know where you're headed. Take your time and focus on what you need to do right now to keep moving forward.
    Make decisions that align with where you're at. When the time is right, and you've got a clear vision, that's when you'll know it's time to dive into the world of email lists and freebies!
    In this episode, we cover:
    -Why you should focus on gaining experience in the early stages of your podcast management business
    -When it’s the right time to start an email list or create a freebie opt-in
    -What to consider before scaling with an email list
    -The importance of developing a clear vision for the future of your podcast management business
    -Why it's okay to be content with where you are at in your business and take your time to plan for the future
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode199
    Subscribe to The Podcast Manager Show YouTube Channel!
    Mentioned in this episode:
    Giveaway Alert! Join the 2024 Podcast Manager Giveaway at https://laurenwrighton.com/giveaway

    • 12 min
    Perfecting your podcast management packages for success in 2024

    Perfecting your podcast management packages for success in 2024

    EPISODE 198
    Are you ready to elevate your podcast management game in 2024? In this week's episode, I dived into the changes that I recommend making to your packages. I covered everything from editing and show notes to social graphics, analytics, guest management, and sponsorship packages. Whether you're starting out or looking to fine-tune your existing services, these insights are sure to elevate the value you provide to your clients.
    In an industry that’s continuously evolving, staying up to date with these adjustments will ensure your services remain competitive and valuable to your clients. Remember, you don't need to overhaul everything overnight. It's about enhancing the quality and relevance of your offerings.
    By embracing advancements and delivering tailored strategic solutions, podcast managers can position themselves as indispensable assets to their clients in the rapidly changing world of podcasting.
    In this episode, we cover:
    -Nuances and tweaks that you should make your packages in 2024
    -AI’s impact on the podcast editing process
    -How show notes can be improved by using AI tools like Castmagic
    -Shifting to video, quote graphics, and audiograms for better impact
    -The importance of offering monthly analytics report
    -Embracing growth and learning, regardless of professional background
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode198
    Subscribe to The Podcast Manager Show YouTube Channel!
    Mentioned in this episode:
    Giveaway Alert! Join the 2024 Podcast Manager Giveaway at https://laurenwrighton.com/giveaway

    • 17 min
    Pricing 101: Crafting your first podcast management package

    Pricing 101: Crafting your first podcast management package

    EPISODE 197
    Pricing your podcast management packages can be a challenge, especially when just starting out. Here’s how to set fair prices that reflect your expertise, find your sweet spot, and adjust your prices as you gain experience.
    We outline the key elements of a beginner package, including episode editing, writing episode descriptions, show notes, creating audiograms, and providing monthly analytics. By providing a detailed breakdown, you will be able to grasp the essential components that should be included in your podcast management package.
    By embracing the shift from hourly to packaged pricing, new podcast managers can set their prices strategically, ensuring a sustainable and thriving business.
    In this episode, we cover:
    -The importance of setting income goals before determining pricing
    -Benefits of moving away from hourly pricing into packages
    -Detailed breakdown of a typical standard podcast management package
    -Advice on evaluating and adjusting package prices after landing clients
    -The potential benefits and drawbacks of comparing prices with other podcast managers
    -The potential negative impact of setting prices too low on client perceptions
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode197
    Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
    Mentioned in this episode:
    Giveaway Alert! Join the 2024 Podcast Manager Giveaway at https://laurenwrighton.com/giveaway

    • 21 min
    Top 5 tools and strategies for success as a podcast manager

    Top 5 tools and strategies for success as a podcast manager

    EPISODE 196
    Today I’m excited to share insights on essential tools and strategies for podcast managers! I break down the top three things you need to succeed as a podcast manager: skills, a system, and a community. And what it truly takes to be successful in this competitive industry.
    The path to becoming a successful podcast manager involves learning essential skills, establishing structured processes, cultivating a supportive community, and incorporating efficient tools into your workflow.
    Embracing these foundational elements will contribute to your growth and success as a podcast manager.
    Plus, I’ll share my top five favorite tools for podcast managers, including scheduling software, contract and invoice management platforms, audio editing tools, project management systems, and design software.
    Whether you're just starting out or looking to refine your toolkit, these recommendations have you covered.
    In this episode, we cover:
    -The minimal approach to being successful as a new podcast manager
    -Top 5 tools for successful podcast managers
    -The importance of acquiring and developing skills
    -Importance of skills in building confidence
    -Leveraging a community for support during setbacks
    -The benefit of using social media for connecting with potential clients
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode196
    Mentioned in this episode:
    Giveaway Alert! Join the 2024 Podcast Manager Giveaway at https://laurenwrighton.com/giveaway

    • 17 min

Customer Reviews

5.0 out of 5
77 Ratings

77 Ratings

chels luker ,

The best podcast!

Lauren Wrighton gives so much free value through her podcast, and you can tell how knowledgeable she is in the podcasting world! I listen every week and have even been going back through past episodes to learn more until I’m able to take her course!

Andieblue277 ,

Absolutely recommend if you’re considering podcast management

So many useful details and inspiration for new podcast managers. Definitely recommend listening.

jennyol5 ,

All the inside info you wish you had

Lauren’s podcast is excellent! She gives all the info on what podcast mangers and podcasts alike need to hear to keep up on the latest on creating, managing and growing a podcast. Highly recommend!

Top Podcasts In Business

NerdWallet Personal Finance
Ramsey Network
Money News Network
iHeartPodcasts
Ryan Hawk
Her First $100K

You Might Also Like

Stefanie Gass - Business Coach, Sales Strategy, Clarity Coach, CEO
Jenna Kutcher
Jenny Suneson
Jasmine Star
Amy Porterfield
Chelsi Jo