The Produce Moms™ is a community of passionate fresh produce advocates with a mission to inspire everyone, especially children, to eat more fruits and vegetables. The Produce Moms Podcast is designed to educate consumers about fresh produce, introduce them to produce brands, engage the produce industry with consumers in inspiring conversations, and promotes public policy to protect and increase the availability of fresh produce at American schools. For more info, visit www.theproducemoms.com
Debunking Diet Myths And How To Make Self-Care A State Of Mind With Jackie London, Author, Certified Dietitian-Nutritionist and Head of Nutrition & Wellness for WW
“Anyone looking to make a more nutritious, healthy choice, my core philosophy comes back to more produce, more often.”
Jackie London (6:16-6:28)
It’s no wonder Jackie London, Certified Dietitian-Nutritionist, Head of Nutrition & Wellness for WW (formerly Weight Watchers), and author of “Dressing on the Side (and Other Diet Myths Debunked): 11 Science Based Ways to Eat More, Stress Less, and Feel Great About Your Body (Grand Central Life and Style)” has been on The Produce Moms podcast Episode 8, Episode 44 and now Episode 143! Her passion for helping everyone living a more nutritious life filled with fruits, vegetables and a simple approach to self-care is infectious. Jackie makes healthy eating accessible to everyone and anyone, no matter where they are on their health journey.
Jackie launched her book, “Dressing on the Side (and Other Diet Myths Debunked): 11 Science Based Ways to Eat More, Stress Less, and Feel Great About Your Body (Grand Central Life and Style)” in January of 2019 to help answer your most burning, head spinning questions about losing weight and living a healthy life. The book is relatable, down to earth, digestible and offers true, evergreen advice, giving you peace of mind from all of the latest diet fads, trends, technique and confusing science. Alongside that, Jackie has been a part of WW (formerly Weight Watchers) for almost two years and is on a mission to bring out the core message of what dynamic self-care is to the world.
“I feel like we’re all in a constant state of evaluating and reevaluating self-care as a priority and what that looks like on an everyday basis… it’s absolutely different and completely dynamic.” Jackie London (2:11-2:30)
The team at WW and their latest My WW Plus program is teaching people around the world how to have a holistic approach to wellness and weight loss. It’s not about simply losing weight or trying to follow any of the recent diet “rules”, rather the program teaches you how to create simple, healthy, everyday habits that impact all parts of you as a human.
My WW Plus offers help with meal planning, snacks, increasing your activity level, creating healthy sleep patterns, mindset and quick coaching to add dynamic self-care into your life. And when it comes to fruit and vegetables, Jackie makes adding more produce, more often approachable, real and easy.
Did you know that less than two percent of teens in America are eating the recommended amount of vegetables on a daily basis?
Instead of seeing this as a horrific statistic, Jackie sees this as a growth opportunity. If you think about the lifestyle and every day habit of a teen, they’re usually on the go and convenience is a top priority. From school (virtual or in-person), to outdoor activities, sports practices, homework, spending time socially distanced with friends, and ever changing environments, it’s no wonder teens grab the easiest thing to open and snack on.
Jackie suggests adding in veggies or fruit to meals that you may already be making for your teen at home, such as an egg sandwich that has arugula scrambled in it or avocado on top. Plus, having ready-to-grab, whole pieces of produce, like apples, pears, bananas, carrots or celery, gives teens the energy they need for all of their activities and are an easy segue from the unhealthy items they might be choosing now.
Teens aren’t the only ones who need convenience… so do the majority of us! When trying to create a healthy lifestyle, Jackie says ditch the diet myths and make life simple. Consider what’s convenient for you or is an easy addition into your daily habits to eat better. You don’t have to do what all the gurus and diet fads tell you, and give yourself the permission to switch directions if something isn’t working.
“If cauliflower is the Jane Austen of v
Get Your Daily Dose Of Vitamin C From Mandarins The Size Of A Softball With Angela Hernandez, Director of Marketing And Jeri Elsasser, Creative Director for Trinity Fruit Company
“The Big Honey Dekopons are the best eating piece of citrus on the market.”
Jeri Elsasser (21:21-21:24)
A super sweet, easy to peel, gorgeous, delicious piece of fruit that gives you your daily dose of recommended Vitamin C? Yes please! There’s a lot to love about Trinity Fruit Company’s Big Honey Dekopon mandarins.
From conventional or organic stone fruit and pomegranates to citrus varieties like the dekopon mandarin, Trinity Fruit Company farms 18,000 acres of fruit year round in the central valley of California. One of the Produce Mom’s top items to try in 2021 is Trinity’s Big Honey Dekopon mandarins which are a Japanese-native hybrid mandarin. These delicious fruits are much larger than normal mandarins, about the size of a softball, and are easy to peel, seedless and very sweet.
“It's super sweet and in my opinion, the best tasting piece of citrus, you can have all year long.” Angela Hernandez (6:25-6:34)
Not only are Big Honey Dekopons humongous, they’re super easy to peel just by sticking your finger through the top knot of the peel. Angela loves to eat one after her workout as a light dinner, pair it with chocolate, or place it on salads. The Produce Moms just released a delicious recipe of overnight oats with pomegranates and Dekopons too!
Confused on the difference between a Big Honey and a Dekopon? Dekopons are the variety name of this type of fruit and Big Honey is the brand name of Trinity Fruit Company’s Dekopon mandarins. It’s the same correlation as Nike is to “shoes”. If someone asks you your favorite type of shoe and you say Nike, that’s your favorite brand of shoe. If you say sneaker, that’s your favorite type, or varietal, of shoe.
When the pandemic hit and Angela Hernandez was visiting friends in Los Angeles, she saw the huge lines of customers standing outside of farmer’s markets and wanted to come up with a way to help. Driving home, she got the idea for a produce subscription box and, after talking it over with Jeri and Trinity Fruit Company’s president David White, they decided to create The Fruitful Market.
It was through many FaceTime calls, research and long hours that they were able to launch The Fruitful Market last November, right before the holidays. First, they did a test run sending fruit boxes as gifts to David and Lisa White’s close friends and family, and they loved it. Next, the team opened up offering fruit boxes to the public and have had orders every single week since then. One of the benefits of the Fruitful Market is they offer fresh fruit all season long with all different types of fruit, giving customers access to new fruits they may have never tried before and helping them experiment in the kitchen with healthy, vibrant flavors.
There are three different box options. The Fruitful Market offers a season’s harvest box as a one-time shipment, which is usually an assortment of the season’s best available fruit items. A season’s harvest box subscription is also an option, which is a monthly delivery to your doorstep of the best items Trinity has available. Best of all, if you’re particular about the type of fruit you want in your box, you can customize to have one type of fruit or a specific variety in your box!
“The Fruitful Market box is just the beginning of something greater and it’s offering fresh fruits to anybody’s doorstep.” Angela Hernandez (15:07-15:19)
Right now, The Fruitful Market is shipping citrus fruit. Their season’s harvest box has a compilation of hand picked blood oranges, Cara Cara oranges, navels, different mandarin varieties, lemons, Minneola tangelos, and much more! Next month, they’ll be debuting their Gold Nugget mandarin, so order your box now to taste what this new fruit has in store!
How to get involved
Join The Produce Moms Group on Facebook a
Will Amazon Divest Whole Foods? And More 2021 Grocery Insights With Brittain Ladd, Chief Supply Chain and Marketing Officer, PULSE Integration
“Make no mistake. COVID-19 changed everything for the grocery industry.”
Brittain Ladd (5:51-5:55)
Our former guest Brittain Ladd from Episode 41, one of our top 20 most downloaded episodes of all time, joins The Produce Moms again to talk about the current state of retail and the exciting innovations we’re seeing with micro fulfillment centers.
Brittain is one of the most well-loved leaders in the produce industry and his insight into what changes we’ll see in the produce and grocery retail industries is phenomenal. A former US Marine, Brittain has traveled the world designing retail logistics and supply chain programs, strategies, theories and instigating innovations that are life changing. He was even the first person to recommend Amazon acquire Whole Foods, among many other accomplishments!
Before COVID-19 happened, online sales was only about 3% of a grocery retailer’s business. Brittain predicted this would jump to about 15-20% by 2025 and emphasized the important role companies like Instacart would play in this, but he wasn’t taken seriously. Fast forward to COVID-19 hitting and online sales, in some cases, turning into about 50% of a grocery retailer’s business. Now grocery stores are looking to micro fulfillment centers to help serve their customers closer and in a safe manner.
“Micro fulfillment is nothing more than robotic solutions that can fulfill online orders and other retail products.” Brittain Ladd (7:45-7:55)
Micro what? If you’re having a hard time understanding what micro fulfillment is, Brittain gives a great example of a rubik's cube. Imagine a rubik's cube was 22,000 square feet and each cube holds inventory. On top of the rubik's cube are robots that can move forwards and backwards, left to right, with the ability to pull cubes in and out of their spots. That’s kind of how a micro fulfillment automation store operates.
Don’t worry, your fresh produce isn’t being handled by robots. Micro fulfillment centers hold products that require “ambient air” (aka no refrigeration or freezing) and are found in the center aisle of your grocery store. If a customer orders groceries from a retailer that uses micro fulfillment centers, the fulfillment center will provide any boxed or “center aisle” products, while the grocery store will pick out the chilled or fresh products, which is about 15% of what a customer typically orders.
“That’s how you make sure as a grocery retailer that, even though you’re using automation to fulfill orders, you never ever fail to realize that quality and freshness are absolutely the main thing you have to maintain when it comes to fresh products,” says Brittain.
On average, retailers lose $25 for every online grocery order which is why more and more of them are looking to create their own micro fulfillment centers directly on site rather than working with a third party. Brittain has a big vision for the future of grocery retail that allows micro fulfillment centers to be next to a store and retailers can open up their store to allow for more fresh produce, meat, milk, eggs, dairy, better selections for cheeses and areas for cafes, seeing brick-and-mortar grocery retailers becoming a haven and playground for people who love fresh produce. This is something that Amazon is currently building with their new Amazon Fresh grocery stores.
What about Instacart? Brittain foresees Instacart opening about 100 more micro fulfillment centers by the end of 2022, and by 2025 making their own deliveries for their own customers with their own grocery brand. He also predicts convenient stores starting to provide more and more fresh produce, dairy and meat products because, again, with COVID-19, they’re realizing they have customers looking to them to fulfill a need that’s outside of soda and bags of chips.
Embracing Technology For Transparency In Produce With Karen Long, Digital Transformation Specialist and Senior Account Executive at iFood Decision Sciences
“We want that same kind of transparency and confidence in our food supply chain to know that we can bring home products to our families that are healthy and safe.”
Karen Long (13:52-14:13)
Did you know that 93% of all food purchases in the United States come from women? And the one thing women want more than anything right now with their food and produce purchases is transparency.
iFood Decision Sciences was born in the food safety space from a Consulting group that was at the front and center of the infamous spinach e. Coli outbreak in 2006. One of the biggest and scariest markers of food security in our time, the Consulting group was at the forefront, determined to figure out a way to make it easy and accessible for produce companies to collect and store food safety data and mitigate risks. iFood Decision Sciences was officially formed in 2013 to provide the tech to these companies and make food safety happen. Since then, iFood DS has been extremely focused on providing service to growers, packers, processors or anyone who’s at the beginning of the supply chain a way to focus on food safety in their supply.
2020 was a remarkable year for iFood DS with their acquisition of a company called Harvestmark, another company at the forefront of the 2006 e. Coli outbreak who worked with the Produce Association to define the standards for food safety across the board. A leader in traceability and quality, the only thing Harvestmark has been missing is the transparency component that iFood DS can provide through technology.
How does it work? iFood DS’s technology can combine even the most granular detail in food safety data - from how the farmer is running his operations to whether a production is sustainable to the date and time a piece of produce was packaged - providing consumers with traceability and transparency that gives you the confidence you want in your produce.
“Now more than ever we still want to know where ingredients were grown, where were they raised, how they were produced, whether or not it was ethical, if the farming operation was sustainable… we want that confidence and we want to feel secure in that the food we bring home to our babies will pose zero risk to them.” Karen Long (15:53-16:09)
Gone are the days where a label that says “sourced in Mexico” or “grown in Montana” will cut it with consumers. It’s not that growers don’t want to share the amount of transparency consumers want, it just hasn’t been possible without the right technological solutions. There are plenty of farmers out there still operating with a clipboard, pen and paper, and storing data in binders. If another food safety recall happens, it’s going to be a lot harder for that farmer to provide their data when it hasn’t been produced in real-time and it’s not technologically available to all parties.
Studies show that 37% of consumers would completely switch to another brand if the brand had more transparent information. Another study shows that 86% of millennial moms (who make up over 25% of the purchasing power in produce) would be willing to spend more money on a brand that has more transparent information than competitors.
Complete transparency offers retailers and growers a competitive edge that will win over the hearts of a now very discerning audience. Using technology like iFood DS helps farmers continuously improve their farming operation and build a brand. Any successful business owner knows you have to be continuously focused on making improvements through processes and operations, which in turn helps reduce costs and increase revenues… and that usually translates into lower produce prices!
Knowing what we know about studies and consumers willing to pay more or switch brands altogether who offer more transparency than their competitors, it’
Deploying Nutrition For Humanity With Derk Hendriksen, Co-CEO Of Treasure8
“We have a health crisis, a social crisis, an economic crisis and a climate crisis all coming together at the same time.”
Derk Hendriksen (9:15-9:20)
From the Netherlands to Belgium, France then all across America, Derk Hendriksen has had an exciting career that now fuels his passion for sustainability and social enterprise. Now, as co-CEO of Treasure8, Derk is helping achieve the one thing we all desire: a healthier planet where nutritious food is available to everyone at an affordable price.
Derk started his career working in marketing for Coca-Cola until 2018 when he decided to try something different. He started Hendriksen Ventures with a focus on helping large and small organizations and startups drive purpose-driven growth. Familiar with Simen Sinek or Larry Fink? Both were inspirations for Hendriksen to help companies be successful with a focus on a just cause.
Although Derk was accused of “committing career suicide” when moving into sustainability, Derk’s work with EKOCENTER™ (part of The Coca-Cola Company) is what really lit his passion for sustainability and social enterprise. EKOCENTER™ is, as Derk describes them, a “downtown in a box” that brings clean water, electricity, connectivity and WiFi services to disadvantaged communities and empowers the women in the community to run them.
Soon after, Derk met Timothy Childs (who’s also the founder of TCHO Chocolate) who was looking for someone to help run his company, Treasure8, a technology and partnership platform on a mission to create nutrition security around the world.
“It’s about healthier people, healthier planet, healthier performance, healthier profit.” Derk Hendriksen (15:43-15:48)
What does deploying nutrition for humanity even mean? Well, Treasure8 is using their platform to meet four, major nutrition security objectives. Those objectives are: enabling technology-driven food production, reducing food loss and waste, meeting food safety and nutrition standards, and reducing food risks and crises.
How does Treasure8 do this? Timothy has acquired an exclusive license to technology from the USDA called SAUNA™, a dehydration technology that maximizes underlying nutrition when dehydrating fresh produce. It can be used in conjunction with other dehydration technologies, like freeze drying or hot and cold air. SAUNA™ provides more nutrition and more flavor while being less harmful to the environment.
With their groundbreaking approach to creating a healthy, sustainable planet where nutrient-dense food is available to all, Treasure8 has trademarked the term Resource Revolution®.
Treasure8 approaches the food system from a regenerative lens. Have you ever heard the term “value chain”? Instead, Treasure8 looks at things as a “value circle”, so they can always help their mission, help their partners, and help the ecosystem, while being regenerative.
There are five steps to Treasure8’s Resource Revolution®:
(Re) Source produce in a sustainable manner while looking at ways to make the post-harvest or post-production a nutrition resource (Re) Form the process by using SAUNA-grade dehydration which maintains nutritional density and furthers Treasure8’s mission of providing nutrition to everyone in the world at an affordable price (Re) Deploy by generating scale through CPG companies, producers and larger businesses that can help bring nutrition to people that need it (Re) Fuel Treasure8’s production process by reducing their carbon footprint and using biomass to generate fuel (Re) Charge the ecosystem by using microbes to improve soil health and increase yield quantity
“We’re about innovation and technology. Mariani is about sourcing, manufacturing and selling. So both parties have what the other doesn’t.” Derk Hendriksen (20:18-20:24)
Combining Passion And Produce With Stefanie Katzman, Executive Vice President at S. Katzman Produce
“Food is culture! It doesn’t matter what socio-economic status, what type of food access you have, every single person is united by food.”
Lori Taylor (16:29-16:41)
Imagine waking up each morning in early 1900s New York City, driving your horse and wagon to the local farm, filling it with fruits and vegetables, and staying out all day until you’ve sold all of your produce.
That was the start of S. Katzman Produce, which is now a 120 year old, fourth-generation owned, produce wholesaler and distributor with 375 employees and over 2,000 items they sell. Talk about a progression! Stefanie Katzman, the Executive Vice President of S. Katzman Produce, shared with us the story of her great grandfather’s humble beginnings and how they progressed to selling fruit and vegetables out of his wagon, to moving their location to Hunts Point in the Bronx, to adding specialty items to their product line, to becoming the produce industry icon they are today.
“We want to figure out, as the customer’s needs change, how we can adapt and fulfill those needs. You don’t want to tell them, ‘no, do things our way’, we want to be progressive. We want to get out there and find the next best thing.” - Stefanie Katzman (8:33-8:46)
Stefanie accredits much of their growth to the produce industry’s growth as a whole. Can you think back to what your grocery store shopping experience was like in 1995 compared to now? Luckily, most suburban and metropolitan areas around the US have access to an incredible variety of produce year-round. That wasn’t always the case. Also, as our lifestyles have changed from having family dinners every night around the table, to being more fast paced and on-the-go, the produce industry has adapted.
For example, in 2004 S. Katzman Produce started doing deliveries to their customers free of charge. Katzman works with a lot of smaller supermarkets around the New York area where, oftentimes, the owner does everything themselves. They’ll come to S. Katzman’s location late at night, do their shopping for the next day, drive back to the store, stock their shelves, and work the register without any sleep. It was that same mentality and quick ability to adapt that helped S. Katzman Produce stay successful when COVID-19 first hit.
Katzman and her team immediately provided employees with training videos, made sure they were following the CDC guidelines, offered employees protective equipment, and increased cleaning crews to two to three times a day. It was essential to keep her employees safe, but also their wholesalers, distributors and customers.
What’s just as important to S. Katzman Produce is being able to help people and children who can’t help themselves, and making a difference in children’s lives while they’re still young.
Katzman Produce has partnered with Dream Charter School at their location in Harlem and the Bronx to donate food weekly and help ensure children are fed healthy food at a young age. When COVID-19 hit, impressively, Dream set up a distribution system within a few weeks and Katzman started donating even larger amounts of produce each week to provide fresh, healthy produce for Dream’s children and their entire families.
“If you can instill these good habits and good behaviors in children when they’re young, you’re going to create healthy people when they’re older. You’re going to create people who have a taste for these fruits and vegetables, so being able to get to them is very important.” - Stefanie Katzman (13:07-13:20)
These children and their families are getting exposed to foods they might not have ever seen or heard of before, while (hopefully) acquiring a taste for healthy food at a young age to create lasting results. The feedback Katzman has gotten is incredible! Even during a pandemic, families a
Customer ReviewsSee All
Finally! A voice for produce people to educate consumers and retailers alike!
Lori and The Produce Moms are EXACTLY what the produce world needs. The Produce Moms podcast, website, and social media platforms are the extension of the growers and brands - they educate consumers and retailers alike with facts, tips, recipes, posts, interviews, and so much more. This podcast has something for everyone!
Changing the way kids think about produce!
Lori Taylor and The Produce Moms are changing the way kids think about produce and healthy eating. Thanks to the community Lori has created, parents, kids and produce lovers alike can access exciting recipes, colorful images, fun facts, and interactive ideas for ways to eat fruits and vegetables. The Produce Moms Podcast is a great resource for produce industry interviews, insight and inspiration. I can’t recommend it enough!
Inspiring Leader in Fresh Produce
Lori never ceases to amaze me and her podcast is just one more thing that she has mastered. If you want to keep a pulse on fresh produce, agriculture or health issues impacting children — subscribe to this podcast. Kudos Lori and Produce Mom team!