The Producer Music is Business...What is this

What does it mean to produce something is a great question in our era. 40 years ago it meant getting all the necessary musicians together, booking the studio, making sure the food is great, and what ever else the musicians want. Today this term takes on a different meaning. I challenge you to ask someone under 40 and see what the answer is to this job. During the next 20 minutes we dig deep into what this job entails today.